An Introduction

Our clients are aspirational and growth focused.

Our job is to help them succeed by building and using their competitive advantage.

Here’s how we do it.....

We help our clients excel at:

• Attracting the best talent

• Developing commercial

capabilities to win with

Consumers, Shoppers,

Customers and Distributors

• Driving commercial

performance

…….for sustainable, profitable

growth

Building and Using Competitive Advantage

What we do.…

Attracting Talent

Attracting TalentWe help our clients build a talent pool that provides a source of competitive advantage

Here’s how we do it…..

A Service Tailored to the Individual… Client & Candidate

Your organisational culture reflects your values, your aspirations, your working styles, your beliefs and your habits… Every client is different…

Your employees are the essential source of your competitive advantage... It’s critical for you to make the right appointment and for the successful candidate, to make the right career choice… Every client and candidate is different…

We personalise each search assignment to reflect your culture and attract candidates who can thrive with you…

OUR APPROACH

It’s Personal…

We are proactive, nimble and flexible.

Each search assignment is personalised to the specific needs of your hiring managers.

We immerse ourselves in your business and culture so we can truly understand the nature of the talent you need and the work environment the candidate can expect.

We search far and wide, often filtering hundreds of applicants to find the right candidates.

We only submit candidates we believe in – on target, on time, on budget!

We have a genuine interest in your success and our candidate’s career growth.

OUR APPROACH

1. ContinuitySingle point of contact. One Raw Management Solutions Director will see your project through from start to finish…

2. ExclusivityWe do not work with your competitors…

3. LoyaltyWe do not move talent out of your business…

4. Low CostWe charge a small assignment setup fee and only invoice for our placement fee (15% annual basic) on successful appointment…

5. Low RiskWe offer a limited guarantee in the unlikely event that an appointment does not work out for your company or the candidate…

………we think this makes us an ideal choice as a strategic partner, rather than an ad hoc service provider……

More Than Just A Service Provider

Building Capability

Building Capability We help our clients build the essence of sustainable competitive advantage – the ability to do what’s needed to win with Consumers, Shoppers, Customers and Distributors more often than the competition

Here’s how we do it…

Proven methods, Flexible Application

Learning from the best, we have developed a simple yet highly effective methodology to

• Define what capabilities are required for you to win

• Measure your competitive standard• Design the right development program• Build capability whilst delivering results

Each assignment is tailored to your needs to

• Build competitive advantage• Focus on your priorities• Get the biggest bang for your buck• Work within your budgets

OUR APPROACH

Building Capability to Win with Consumers, Shoppers, Customers and Distributors

OUR APPROACH

Capability

Commercial Activity

Commercial Enablers

Commercial Leadership

Business Leadership

Industry Perception

We help clients build commercial capabilities within an integrated framework for Commercial Excellence that raises standards in

1. Industry PerceptionHow “industry” (your competitors, customers, stakeholders) views your business has a direct impact on your ability to attract the best talent - we help you understand their perceptions.

2. Business LeadershipWe work with business leaders to develop a more effective leadership style, increasing their impact on both the internal organisation and external stakeholders

3. Commercial LeadershipWe work with marketing and sales directors and senior managers to help them lead the delivery of functional excellence

4. Commercial EnablersWe help marketing and sales teams create the environment to win through better organisation structure, clarity of team and individual roles, improved working practices and information flows

5. Commercial ActivityWe help marketing and sales teams and individuals develop their skills to win the consumer, shopper, customer and distributor decisions required to grow

1. ContinuitySingle point of contact. One Raw Management Solutions Director will see your project through from start to finish…

2. ExclusivityWe do not work with your competitors…

3. LoyaltyWe build long term relationships with your teams..

4. Low CostWe charge a small assignment set up fee, with project fees aligned to the skills we contribute and workload we undertake

5. Low Risk, High ReturnCommercially experienced, hands on consultants, using tried and tested methodologies, applied to your unique circumstance

………we think this makes us an ideal choice as a strategic partner, rather than an ad hoc service provider……

More Than Just A Service Provider

Driving Performance

Driving PerformanceWe help our clients set and achieve aspirational growth targets, reaping the rewards of commercial excellence

Here’s how we do it…

Simple, Effective, Fast

Learning from the best, we have developed a simple yet highly effective methodology to

• Assess your current performance, and build a clear understanding of your barriers and drivers

• Set ambitious but achievable commercial goals• Develop pragmatic plans that unite your

consumer, shopper, customer and distributor expertise

• Facilitate excellent execution of your growth agenda

Each assignment is tailored to your needs to

• Focus on the issues that concern you• Work with the data you have• Use your management resources efficiently• Deliver results within agreed timeframes

OUR APPROACH

Understanding performance, overcoming barriers, exploiting drivers

OUR APPROACH

We help clients drive performance within an integrated framework of commercial metrics that covers

1. Business GrowthThe impact on Shareholder Value and EBIT

2. Business ResultThe progress of company operating performance, such as revenue, volume, margin and market share

3. Commercial ImpactThe scale of Trial, Penetration, Frequency, Average Weight, Distribution and Space achieved in your target markets.

4. Market DecisionsUnderstanding why you win, or lose the critical Consumption, Purchase, Retailer Support, Wholesaler Support, Distributor Support decisions.

5. Market InfluenceUnderstanding your ability to convert your target market through Reach, Awareness, Understanding, Belief, Relevance, Motivation, Preference, Loyalty

Performance

Business Growth

Business Results

Commercial Impact

Market Decisions

Market Influence

1. ContinuitySingle point of contact. One Raw Management Solutions Director will see your project through from start to finish…

2. ExclusivityWe do not work with your competitors…

3. LoyaltyWe build long term relationships with your teams..

4. Low CostWe charge a small assignment set up fee, with project fees aligned to the skills we contribute and workload we undertake

5. Low Risk, High ReturnCommercially experienced, hands on consultants, using tried and tested methodologies, applied to your unique circumstance

………we think this makes us an ideal choice as a strategic partner, rather than an ad hoc service provider……

More Than Just A Service Provider

About Us

We are an International Management Consultancy, operating throughout Europe, Africa and North America from our base in Cyprus, a member state of the European Union

RAW Management Solutions brings a blend of international expertise in talent acquisition, commercial capability development and business growth management.

Our Mission is to help our clients build competitive advantage through world class commercial talent, capability and operations.

Our Ambition is to become the preferred partners for the most aspirational, growth focused businesses in the world.

Our Expertise Network

Talent

Talent Research

Talent Assessment

Capability

Leadership Development

Organisational Development

Marketing and Sales Training

Performance

Commercial Strategy

Consumer Marketing

Shopper Marketing

Customer Marketing

Distributor Management

Innovation

Neuro Marketing

Lee-Anne’s hard won reputation for excellent client service and candidate support will enhance your ability to attract the talent you need – her ability to access and relate to the highest quality candidates, and pick out the winners, quickly brings real momentum to your recruitment efforts

Lee-Anne Raw Line Management Experience

• Customer & Client Service Management experience within multinational software and payroll groups in South Africa

• HR expertise within London based global engineering & construction leader. Supporting multimillion $ projects across Europe, Middle East, Africa and Asia

• Executive Search Manager and Search Director supporting SME and international brands with regards talent identification and growth across Europe & Africa

Executive Search Consulting Experience

• Developed robust search methodologies and bespoke client solutions to identify, attract and place senior executives through Europe & Africa

• New Market Entry expertise, skills analysis, authoring of documentation to support recruitment within a new research group

• Led client relationships within start-ups, SME’s and blue chip multinational partners

With an established reputation as an international thought leader in driving business growth through integrated marketing and sales strategies, Sean will help you build competitive advantage through your capabilities and accelerate growth with straightforward, pragmatic solutions.

Line Management Experience

• Marketing Director for largest snack food business in South Africa (Anglo-Vaal Industries), creating first integrated “through the line” communications strategy for brand portfolio

• Category director, Detergents, Unilever South Africa responsible for marketing, sales and supply chain strategies to drive brand growth and prevent entry of global competitor

• Customer Development Director responsible for bulk of Unilever HPC business in UK Retail and led pan European integration of key customer management capabilities and information systems

Consulting Experience

• Developed the original thinking and tool kit behind integrated Demand Model for leading Sales Consultancy

• Led implementation of Market Entry, Category Leadership, Portfolio and Brand Development programs across Europe, USA and Mexico

• Helped develop repositioning of major convenience store chain in USA

• Direct experience in category marketing and management in foods, baby food, soft drinks, confectionery, snack foods, dairy, alcoholic drinks, toys and home entertainment

• Previously Director of Consulting with Glendinning (now Kantar Retail) and Founding Partner of The Quantic Group

Sean Raw

Lee Anne was instrumental in identifying and recruiting a number of Business Development Consultants for me, in my capacity as Regional Director - Africa for DuPont, when we started our operations in Nigeria. Lee Anne's service level and understanding of the local markets and practices was of great value to both the company and me. I would recommend Lee-Anne Raw to any organisation who needs assistance in filling positions in the emerging marketsAlberto Gaspar, Integration Leader, DuPont

Sean has a real breadth of business experience covering a variety of sectors and countries. His experience in driving business changing solutions across category, marketing and sales execution allows him to be insightful, challenging and re-assuring. Sean helped me with a piece of work at Danone that created a real platform to drive category insight, direction and growth for ourselves and our retail partners. He has a good style in that he is a guiding hand rather than the do-er, which was exactly what I and the business needed.Jason Belmont, Sales Director, Pepsico

Lee-Anne has extensive skills in the Talent Management space and my organisation used her skills to complement the internal HR team.  Lee-Anne is very approachable and easy to work with and worked closely with the senior team on their strategy in HR.Steve Braden, Head of Product Marketing Europe, Iron Mountain

Sean Raw is an intelligent, creative thinker who combines his sales and marketing experience with a deep knowledge of category and shopper management. We have worked together for 7 years and I hope that we do so again.Tony Stratton, Member of Advisory Board, Oxford Institute of Retail Management

What Some of Our Clients Say About Us…

What Some of Our Clients Say About Us…

Working with Sean has been an unique experience for me and for many of my colleagues in sales, marketing and customer marketing. He is capable of creating a transfer of in-depth knowledge and experiences whilst involving all relevant players under time and budget limited situation in highly complex matters. Sean's unique capability of becoming part of the team rather than being the external consultant is one of his key success factors. Sean is gifted with a great sense of humor and his incredible style of managing with a human touch make it very easy and pleasant to even go for stretch under all circumstances. I would work with Sean over and over on all matters in the FMCG world of retailing in any part of the world.Hans Peters, CEO, Izico Group

Lee-Anne is one of the best recruitment partners I have worked with. She is very client focused and mixes this with a first class personable approach making it a win/win for all parties.David O’Connor, Commercial Director, Ceridian

Whether it's a business challenge to resolve or an opportunity to maximise, Sean's capacity and quality of thinking rapidly gets to its root and then creates the simplest solution. A big thinker who breaks things down in to bite size actions it is nothing but a pleasure to work with him, and always a learning experience.Sonia Johnson, Director of Consulting, The Quantic Group

Lee-Anne has made an important contribution to our business helping to strengthen our team with a number of key hires. In particular she represents our business with passion and is totally committed to making decision that are right for us and the candidate.John Maltman, Managing Partner, The Quantic Group

Contact Sean:Direct: +357 96894367Email: sean@rawsolutionsgroup.com

Contact Lee-Anne:Direct: +357 96894368Email: leeanne@rawsolutionsgroup.com