Blog

WHAT  IS  RAY  BLOG?  

TABLE  OF  CONTENT  

WHY  SHOULD  JOIN  US?  

HOW  WE  DEVELOP?    

HOW  WE  COOPERATE?    

WHERE  WE  WLL  BE  IN  NEXT  1  YEAR?  

Blog

A  community  of  Hot  

Bloggers  sharing  their  

useful  knowledge  of  

fashion,  beauty,  lifestyle,  

travel,  charity,  etc  

organized  and    by  Ray  

Media  

=>    target  to  brings  to  Ray  

Community  the  best  

knowledge  to  help          

Vietnamese  Women  shine  

luminously  and  confidently            

WHAT  IS  RAY  BLOG?  

club

On   the   purpose   of   “create   the  

content,   establish   the   community”,  

V i e t n am   -­‐   J a p an   R a y   Med i a  

CorporaGon   (RayMedia)   was   founded  

by  three  leading  firms  in  the  creaGvity,  

media,   investment   fields.   RayMedia   is  

chosen   to   be   the   official   partner   of  

Japanese   Shufunotomo   Corp   in  

Vietnam  to  publish  Ray  Magazine  -­‐  the  

No.  1  applied  fashion  magazine  in  Asia,  

with   high   expectaGons   to   become   a  

“Japanese   Culture   Ambassador”  

following  Manga  and  Anime.  

Blog

COMMUNITY  OF  HOT  BLOGGERS:  

-­‐   Japanese/  Vietnamese  experts  on  

Fashion,  Beauty,  Lifestyle    

-­‐   Fashionista,  stylish,  photographers  

who  are  well-­‐knowned  by  public    

COMMUNITY  OF  RAY  READERS  :  

-­‐   Ray  Magazine  readers    

-­‐   Ray  Fan  page  &  Social  Community    

-­‐   Ray  Club  

-­‐   Public  channels    

 

WHAT  IS  RAY  BLOG?  

HOW  WE  DEVELOP?    

MICRO-­‐WEBSITE  :  

-­‐   Build-­‐up  a  Micro-­‐website  in  format  of  Blog  Page:  

hXp://www.blog.raymedia.vn  

-­‐   Daily  Blog  update  

-­‐   Promote:  Blog  of  the  day/  Blogger  of  the  day    

-­‐   InteracGon/  Comments  from  public  

CONTENT:  

-­‐   Fashion    -­‐  Cooking  

-­‐   Make-­‐up    -­‐  DIY  

-­‐ Skin-­‐care    -­‐  Daily  Tips  

-­‐ Hair      -­‐  Funny  

-­‐   Travel    -­‐  Psychology  

-­‐   Detox    -­‐  Community  

Print  ads/  ArScles  

Online  News  

Digital  Channels  

Blog

HOW  WE  DEVELOP?    

Micro-­‐website    

-­‐ Create  a  micro-­‐website  for  Ray  Blog  with  separate  profile  for  each  

Blogger.  Each  Blog  will  have  a  link  leading  to  Blogger’s  private  page      

-­‐ Promote  and  increase  the  traffics  by  Google  Adwords,  SEO,  SEM  

-­‐    Amplify   each  Blog/  Blogger   through  Ray   Fan  page   and   Social  

media:  Google+,  Zing  me,  ...      

   

-­‐  1   page/month   for   Ray   Blog   on   >   20.000   Ray   magazines   –  

naGonwide  delivery    

-­‐     Each  volume,  Ray  introduces  a  Blogger  to  Ray  readers      

 

-­‐   Cooperate  with  other  popular  online  news  (ngoisao.net,  eva,  24h...)  to  amplify  the  Blogs/  Bloggers  from  Ray  

 

WHERE  WE  WLL  BE  IN  NEXT  1  YEAR?  

*  *  CirculaSon/month:    -­‐  500,000  views  (April  15  –  Sep  15)  

-­‐  Reach:  500,000  Ray  readers  -­‐  Blogger’s  personal  page  reach:    300,000  views  

*  *  CirculaSon/  month:    -­‐  200,000  views  (Oct    2014  –  Mar  2015)  

-­‐  Reach:  200,000  Ray  readers  -­‐  Blogger’s  personal  page  reach:  100,000  views  

*  *  To  become  the  first  and  No.  1  Professional  Blog  Community  for  Women  

from  18  -­‐  35  in  Vietnam    

HOW  WE  COOPERATE?    

RAY  MEDIA  TASKS:    

-­‐   Ray  creates  for  each  Blogger  a  page  

with  clear  introducGon  about  your  

profile    

-­‐   Ray  uploads  your  wriGng  in  to  the  

Ray  Blog,  use  variety  of  adverGsing  

channels  to  make  sure  your  wriGng  

come  to  the  largest  number  of  

Readers      

-­‐   You  are  invited  to  join  Ray  Events  in  

many  different  roles  suitable  with  

your  skills  and  image.      

HOT  BLOGGERS:  

-­‐   Supply  to  Ray  Media  at  least  2  

wriGngs/  week  about  your  experGse  

-­‐   Your  wriGng  will  be  reviewed  before  

public  to  Ray,  the  final  public  is  the  

one  approved  by  both  Ray  media  

and  Bloggers.    

-­‐   Supply  your  own  Blog/  Page  address,  so  Ray  can  drive  traffic  

more  to  your  Page  and  promote  your  

image  to  public.    

 

WHY  SHOULD  JOIN  US?    

-­‐     You  will  become  a  part  of  professional  Blog  for  Women  first  Sme  in  Vietnam,  supported  by  

a  Leading  applied  fashion  magazine  in  Asia    

-­‐      You  will  become  a  part  of  Hot  Bloggers  Community  who  are   Experts  and  well-­‐knowned  

people    

-­‐     Your  name  and  your  wriGng  will  be  communicated  through  various  way  of  adverGsing  by  

ray  Media  to  reach  the  big  community  of  Ray  social,  Ray  readers  and  Ray  partners’  channels  

throughout  Vietnam,  both  by  print  &  online  channels.        

-­‐     Your  personal  page  is  also  promoted  through  the  link  leading  from  Ray  Blog  to  your  own  

Blog.        

Most of all, Ray Vietnam appreciate your join in our Ray Blogger Community

and contribute to the same highest mission is

“to help Vietnamese women community shining luminously and confidently &

to improve women’s well-being”