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RAYALASEEMA UNIVERSITY:: KURNOOL Department of Management
M.B.A. (General) Program Structure ( w.e.f. 2017-18)
SEMESTER – I (16 Weeks)
Course
Code
Name of the Course Maximum Marks
IA + SEE
No. of
Credits
101 Principles of Management 30 + 70 3
102 Organisational Behaviour 30 + 70 3
103 Business and Legal Environment 30 + 70 3
104 Managerial Economics 30 + 70 3
105 Accounting for Managers 30 + 70 3
106 Business Communication 30 + 70 3
107 Management Information System 30 + 70 3
108 IT for Managers (Lab) 50 M 2
TOTAL 750 M 23
* Each course can have 5 units
IA: Internal Assessment
SEE: Semester End Examination
SEMESTER – II (16 Weeks)
Course
Code
Name of the Course Maximum Marks
IA + SEE
No. of
Credits
201 Marketing Management 30 + 70 3
202 Financial Management 30 + 70 3
203 Operations Management 30 + 70 3
204 Human Resource Management 30 + 70 3
205 Business Statistics 30 + 70 3
206 Operations Research 30 + 70 3
207 Research Methodology 30 + 70 3
208 Business Research Methods (Lab) 50 M 2
TOTAL 750 M 23
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During III and IV semesters, a student has to select two courses each from any of
the two specializations.
SEMESTER – III (16 Weeks)
Course
Code
Name of the Course Maximum
Marks
IA + UE
No. of
Credits
Compulsory Courses
301 International Business 30 + 70 3
302 Strategic Management 30 + 70 3
303 Entrepreneurship Development 30 + 70 3
304 Corporate Governance and Business Ethics 30 + 70 3
Human Resource Management (Electives)
311 Strategic HRM 30 + 70 3
312 Total Quality Management 30 + 70 3
313 Management of Change and Organisational
Development
30 + 70 3
Marketing Management (Electives)
321 Consumer Behaviour 30 + 70 3
322 Brand Management 30 + 70 3
323 Customer Relationship Management 30 + 70 3
Financial Management (Electives)
331 Security Analysis and Portfolio Management 30 + 70 3
332 Strategic Financial Management 30 + 70 3
333 Management of Financial Services 30 + 70 3
Project Summer Project Work Evaluation 50 M 2
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SEMESTER – IV (8 Weeks Teaching + 8 Weeks Research Project)
Course
Code
Name of the Course Maximum Marks
IA + UE
Compulsory Courses
401 E-Commerce 30 + 70
Human Resource Management (Electives)
411 Knowledge Management 30 + 70
412 Team Building and Leadership 30 + 70
413 Global Human Resource Management 30 + 70
Marketing Management (Electives)
421 Advertising and Sales Promotion 30 + 70
422 Marketing of Services 30 + 70
423 Retail Management 30 + 70
Financial Management (Electives)
431 International Financial Management 30 + 70
432 Financial Derivatives 30 + 70
433 Financial Engineering 30 + 70
SEMESTER WISE MARKS
I semester : 750 Marks 21 + 2 = 23 credits
II semester : 750 Marks 21 + 2 = 23 credits
III semester : 850 Marks 24 + 2 = 26 credits
IV semester : 500 Marks 15 + 3 = 18 credits
Research Project Evaluation : 100 Marks 3 credits
Comprehensive Viva-Voce : 50 Marks 2 credits
TOTAL MARKS : 3000 Marks 95 Credits
INTERNAL ASSESSMENT (20 from exam, 10 seminar) : 30 Marks
SCHEME OF SEMESTER END EXAMINATION : 70 Marks
Section A 5 q x 2m = 10 M
Section B 5 q with internal choice x 10m = 50 M
Section C Case study (Compulsory) = 10 M
TOTAL : 100 Marks
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101. Principles of Management
Learning Objectives:
To Discuss and communicate the management evolution and how it will affect future
managers.
To Observe and evaluate the influence of historical forces on the current practice of
management.
To Explain how organizations adapt to an uncertain environment and identify
techniques managers use to influence and control the internal environment.
To Practice the process of management's four functions: planning, organizing,
controlling and coordination.
To Gather and analyze both qualitative and quantitative information to isolate issues
and formulate best control methods.
Course Contents:
1. Introduction to Management - A Brief History of Management: Classical Theory-
Scientific Management, Administrative Theory, Behavioural Theory, Management
Science, Integrative Perspective – Systems Theory, Socio technical Theory,
Contingency Theory, Comparing Theories.
2. Planning – Nature and elements of planning, planning types and models, planning in
organisations, steps in planning, Management By Objectives (MBO), Management
By Exception (MBE), planning premises.
3. Organising – Basic issues in organising, work specialisation, organisation, formal and
informal, organisation structure, Centralisation Vs. Decentralisation, chain of
command, delegation, span of management.
4. Decision Making – Types of decisions, Risk and Uncertainty, Decision Trees,
Decision making process, models of decision making, steps in decision making
process, participative decision making, decision making and creativity.
5. Controlling – Control, controlling process, standards and bench marking,
coordination, principles of coordination, importance of interdependence, importance
of coordination in organisations, Group Vs. Team, team work.
Learning Outcomes:
This course ensures that the students :
Understand how managers manage business organizations in the dynamic global
environment
Understand how managers implement successful planning amongst the above; the
following primary managerial soft skills are developed.
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Understand how organizations develop and maintain competitive advantage. The
process of Organising and in design of the Organisation structure. The concept of
Centralisation & De-centralisation.
Understand how business decisions are made using various tools and techniques to
remain competitive
Understand Problem - Solving and Decision Making
Understand Teamwork & Interpersonal Skills & Creative Thinking skills
Understand Controlling and Coordination.
Recommended Books:
1. Stephen P.Robbins, Fundamentals of Management Essential Concepts and
Application, 6th Edition, Pearson, 2011.
2. Harold Koontz, Heinz Weihrich, Principles of Management, TMH, 2010.
3. Stoner et al, Management, PHI.
Reference Books:
1. Dilip Kumar Battacharya, Principles of Management, Pearson, 2012.
2. Rajeesh Viswanathan, Principles of Management Concepts & Cases, Himalaya
Publishing House (HPH), 2010.
3. R.Sarya Raju, & A.Parthasarathy, Management Text & Cases,PHI,2010.
4. Maheswari, Business Organization and Management, IBH, 2011.
5. L.M. Prasad, Principles of Management, Sulthan Chand & Co. 2012.
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102. Organizational Behaviour
Learning Objectives:
To understand the concept of orgnaisation, and behavior of the employees.
To examine the elements which governs the individual behavior .
To explain the importance of interpersonal behavior in the organisation.
To understand the concept of group and group dynamics in the ogranisation.
To learn the concept of team and team work and the process of team building.
Course Contents:
1. Introduction to Organisational Behaviour –Definition, scope and importance of
Organisational Behaviour – Evolution of Organisational Behaviour - Theoretical
framework – Limitation of Organisational Behaviour.
2. Individual Behaviour – Perception: Meaning and concept, factors influencing, types,
process – Learning : Meaning and concept, types, process – Attitude Formation and
Change – Motivation – Theories of Motivation – Morale- Personality Development.
3. Interpersonal Behaviour – Communication – Leadership : Concept, Leadership styles,
Trait approach, Managerial grid theory, contemporary theories of leadership –
qualities of a good leader- Influencing Relations – Transactional Analysis.
4. Group Dynamics – Meaning of group and group behavior & group dynamics- Types
of groups - Roles – Conflict – Inter-Group Behaviour – Inter-Group Collaboration
and conflict Management.
5. Team Work and Team Management – Working in teams – Work teams in
organizations – Developing work teams - Team effectiveness and Team building –
Intra team dynamics- Stages in team development – Characteristics of a successful
team.
Learning Outcomes:
This course ensures that the students:
Understand the concept of orgnaisation, and behavior of the employees.
Examine the elements which governs the individual behavior .
Explain the importance of interpersonal behavior in the organisation.
Understand the concept of group and group dynamics in the ogranisation.
Learn the concept of team and team work and the process of team building.
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Recommended Books:
1. Robins, Stephen P,‖Organisational Behaviour‖, 9th Edition, Prentice Hall of India,
New Delhi.
2. Fred Luthans, ―Organizational Behaviour‖, Tata McGraw Hill Publishing Co., New
Delhi.
3. P. Subba Rao, ―Management and Organisational Behaviour‖, 1st Edition, HPH,
Mumbai.
Reference Books:
1. Koontz and O’Donnell,‖ Essentials of Management‖, Tata McGraw Hill Publishing
Co., New Delhi, 2000.
2. Keith Davis, ―Human Behaviour at Work‖, Tata McGraw Hill Publishing Co., New
Delhi.
3. Aswathappa,‖Organizational Behaviour‖, Himalaya Publishing House, Mumbai
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103. Business and Legal Environment
Learning Objectives:
To learn about Business and Its Environment, Types of environment –Internal and
External
To Understand Macro Environment viz Economic, technological, Political and Legal,
International and social cultural
To know Companies Act 1956 , MRTP , FEMA etc.
To understand Laws of Contract, Sale of Goods Act, 1930
To learn Negotiable Instruments Act 1881
Course Contents:
1. Introduction to Business Environment: Types of Environment, internal and external, Micro environment: Customers, Competitors, Suppliers, Intermediaries, Share
holders, Creditors, Banks and Financial Institutions.
2. Macro Environment: Socio- Cultural Environment, Technological Environment,
Economic Environment, Political and legal Environment, International Environment and Natural Factors.
3. Companies Act 1956- Definition of company-characteristics – classifications of companies – formation of company – company documents – board meetings- law relating to meetings and proceedings – company management, qualifications,
appointment, powers, and legal position of directors – modes of winding-up of a company. FEMA, MRTP Act.
4. Laws of Contracts: Object and Scope-Essential elements of contracts-Quasi contracts-
Performance of contracts-Termination or discharge of contracts-Special contracts. Sale of Goods Act, 1930: Definition-Condition & Warranties-Transfer of Ownership-
Performance of Contracts of sale-Unpaid Seller and his rights-Auction sales.
5. Negotiable Instruments Act 1881: Definitions-Bills of Exchange-Promissory note-
Negotiation-Acceptance and presentment-Dishonour of Instrument-Noting and Presenting-Hundis – National income, Determination of national income, methods, business cycles.
Learning Objectives:
This course ensures that the students:
Understand about Business and Its Environment, Types of environment –Internal and
External
Understand Macro Environment viz Economic, technological, Political and Legal,
International and social cultural
Understand Companies Act 1956 , MRTP , FEMA etc.
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Understand Laws of Contract, Sale of Goods Act, 1930
Learn Negotiable Instruments Act 1881
Recommended Books:
1. Frances Cherunilam ―Business Environment-Text and Cases‖, 18th Edition,
Himalaya Publishing House, Mumbai. 2. S.N. Maheswari and S.K. Maheswari, ―A Manual of Business Laws‖, 4th Edition,
HPH, Mumbai.
3. K. Aswathappa, ―Essentials of Business Environment‖, 10th Edition, Himalaya Publishing House, Mumbai.
Reference Books:
1. Gulshan SS & Kapoor GK. ―Business Law including Company Law‖. New Age International Publishers, New Delhi.
2. Paul, ―Business Environment‖, 2nd Edition, TMH. 3. Arun Kumar Sen. ―Commercial & Industrial Law‖ 4. N D Kapoor ―Introduction to Commercial & Industrial Law‖
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104. Managerial Economics
Learning Objectives:
To understand the concept of economics, its principles and their application in
management.
To examine the theory of demand and its implications.
To explain the importance of cost and production analysis.
To understand the concept of price and theory of pricing.
To learn the concept of liberlisation, privatization, globalization, reforms and polices.
Course Contents:
1. Introduction to Managerial Economics : Importance and need for the study of
economics for management decision making - Relationship between Economics and
Management – Meaning, Nature, Characteristics, and Significance- Fundamental
concepts – Objectives of the firm - Scope of Managerial Economics in Business
Management.
2. Theory of Demand, Demand function, Elasticity of Demand - Demand forecasting &
Methods of demand forecasting, Law of supply and supply function.
3. Cost and Production Analysis – Concept, Elements, Type of Costs, Short run and
Long run costs and Nature of cost curves - Production function-Size and scale of
operations.
4. Theory of Pricing - Market structure – Perfect competition-Monopoly - Monopolistic
and Oligopolistic Competition – Pricing policies and strategies- Profit, kinds of profit.
5. Liberalisation, Privaisation and Globalisation - New Economics Policy, Reforms in Industrial policy - Monetary policy and Fiscal policy.
Learning Outcomes:
This course ensures that the students:
Understand the concept of economics, its principles and their application in
management.
Examine the theory of demand and its implications.
Explain the importance of cost and production analysis.
Understand the concept of price and theory of pricing.
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Learn the concept of liberlisation, privatization, globalization, reforms and polices.
Recommended Books:
1. R.L. Varshney, K.L. Maheswari, ―Managerial Economics‖, 16th Edition, Sulthan Chand & Sons, New Delhi.
2. P.L. Mehtha, ―Managerial Economics‖, 18th Edition, Sulthan Chand & Sons, New
Delhi. 3. Dr. D.M. Mithani, ―Managerial Economics (Theory & Applications), Himalaya
Publishing House, Hyderabad.
Reference Books:
1. Mishra and Puri, ―Economics for Management‖, HPH, Mumbai.
2. V.L.Mote, Samuel Paul, G.S. Guptha, ―Managerial Economics‖, Tata McGrawhill. 3. William J. Baumol, ―Economic Theory & Operation Analysis, 4th Edition. 4. Westonier & Couglas C Hauge, ―A Text book of Economic Theory‖,
5. Birgaun & Pappus, ―Managerial Economics‖
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105. Accounting for Managers
Learning Objectives:
To understand the concept and conventions of Accounting.
To lean the meaning of accounting principles, their characteristics and
importance
To understand the basic concept of Double Entry System of Accounting
To understand the accounting cycle process i.e., Journal entry, Ledger posting,
Trail balance preparation.
To learn how to prepare Trading and Profit & Loss account and Balance Sheet.
To understand the system of costing, Preparation of marginal costs for decision
making, preparation of various standard costs and their variance analysis.
Course Contents:
1. Introduction to Accounting for Management: Importance of Accounting in
management decision making–Accounting Systems – Principles of Accounting –
Accounting Concepts and Conventions-Scope of accounting.
2. Fundamentals of Double entry system – Definition – Concepts of Debit, Credit and
Journal – Preparation of Journal Entry – Preparation of Journal and Ledger –
Balancing of accounts and Trail balance.
3. Financial statements – Adjustments and closing of accounts – Depreciation and
Valuation of Inventory –Preparation of Manufacturing Account and Trading Account,
Profit and Loss Account and Balance sheet- Concept of Capital and Revenue
Expenditure.
4. Marginal Costing – Classification of Costs – Breakeven analysis – Profit Volume
Ratio –Its uses in Managerial Decision.
5. Standard Costing and Variance Analysis – Material variances, Labour variances and
overhead variances.
Learning Outcomes:
This course ensures that the students :
Understand the concept and conventions of Accounting.
Lean the meaning of accounting principles, their characteristics and importance
Understand the basic concept of Double Entry System of Accounting
Understand the accounting cycle process i.e., Journal entry, Ledger posting,
Trail balance preparation.
Learn how to prepare Trading and Profit & Loss account and Balance Sheet.
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Understand the system of costing, Preparation of marginal costs for decision
making, preparation of various standard costs and their variance analysis.
Recommended Books
1. S.P. Jain and K.L. Narang, ―Financial Accounting‖, Kalyani Publishers, New Delhi.
2. M.A. Arulanandam and K.S. Raman, ―Advanced Accountancy‖, Himalaya Publishing
House, Hyderabad.
3. R.S.N.Pillai, Bagavathi and S. Uma, ―Fundamentals of Advanced Accounting‖,
Volume-I, S. Chand & Co. Ltd, New Delhi.
Reference Books
1. Prasanna Chandra, ―Manager’s Guide to Accounting and Finance‖.
2. Hrishikesh Chakraborthy, ―Advanced Accounting‖, Oxford University Press, New
Delhi.
3. Agrawal SP and Jain PC, ―Advanced Financial Accounting‖, Wiley Eastern Co., New
Delhi.
4. S N Maheswari, ―Management Accounting‖.
5. Hingorani & Grewal, ―Management Accounting‖.
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106. Business Communication
Learning Objectives:
To understand introduction of Business Communication and its process
To know Classification of Business Communication and importance of oral
Communication
To identify the importance of written Communication
To understand Verbal and non verbal communication and Organizational
Communication- its importance
To differentiate between various countries cultures - Communicating across cultures
across Globe and Management Etiquette.
Course Contents:
1. Introduction to Business Communication – Significance and Scope – Some facts and
myths about Communication – Principles – Process of Communication, Shanon and
Weaver Model, Barriers – Physical Inter Personal and Organizational Barriers.
2. Oral Communication – Effective oral Communication – Interpersonal relations –
Forms and Oral Communication – Interviews – Conducting and fairing in Interviews,
Meetings, presentations , Public speech Conservative Listening.
3. Written Communication – Essentials of written Communication Words, sentences
and paragraph making; Forms of Written Communication letters, methods, E-Mails
and reports – Numerical data compilation and presentation.
4. Non – Verbal Communication – Functions and scope, Non-verbal cues -
Organizational Communication – External and Internal Formal and Informal –
Communication Networks – Changing Trends, Information Technology – Effect in
organizational Communication – Organizational culture.
5. Communicating across cultures – Global Market place – Communicating with global
audience, Multicultural workforce – Improving inter cultural sensitivity, Mass Media
Communication – Types – Effects on Business Environment – Negative face of mass
media, Management Etiquette – Significance in modern business Organizations,
Telephone, Meetings, Dinning etiquette.
Learning Outcomes:
This course ensures that the students :
Understand introduction of Business Communication and its process
Know Classification of Business Communication and importance of oral
Communication
Identify the importance of written Communication
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Understand Verbal and non verbal communication and Organizational
Communication- its importance
Differentiate between various countries cultures - Communicating across cultures
across Globe and Management Etiquette.
Recommended Books
1. Leena Sen ―Communication Skills‖, Prentice Hall of India Pvt. Ltd, New Delhi.
2. P. Subba Rao and Anitha, ―Communication‖, HPH, Mumbai.
3. C.S. Rayudu, ―Communication‖, 9th Edition, HPH, Mumbai.
Reference Books
1. Ronald B. Adler, Seanne Marquardt Elmhorst ―Communicating at Work‖ McGraw
Hill International Editions.
2. R.K. Madhukar ―Business Communication‖, Vikas Publishing House, New Delhi. 3. Raymond V Lesikar, Marie E Flatley, Tata McGraw Hill Publishing House, New
Delhi. 4. Shirley Taylor, ―Communication for Business‖, Pearson Education, LPE.
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107. Management Information System (MIS)
Learning Objectives:
To understand the concept and development of MIS.
To understand the basic concept of System Design
To understand the step wise process in system development life cycle for
building information systems.
To understand how MIS can be applied for Decision Support Systems
To understand the system modelling of MIS, Computer MIS application in
various fields like Inventory management, Receivables, Project management,
HRM, Production planning and control, etc,.
Course Contents:
1. Introduction to MIS – Importance of Information for Management decision – Systems
Approach and Information – System Development – Information System Architecture
– Quantitative Techniques and Management Information Systems interfacing.
2. Physical Design of Computer Sub-System, Database Design, File Design, Input,
Output and Procedure design and System Security.
3. MIS Development – Process –System Development – System Life Cycle method –
Structured Development Method, and Prototype Method – Software Development.
4. Information Systems – Computers In Management – MIS Office Automation –
Decision Support System – Expert System, Implementations, Evaluation and
Maintenance of MIS – Pitfalls in MIS Development.
5. System Modeling for MIS, System Engineering Methodology for MIS Problem
Solving, Computer applications in Inventory management, Receivables,
Sales/Marketing Management, Accounting, Project Management, Human Resource
Management, Production Planning and Control, Enterprise Resource Planning.
Learning Outcomes:
This course ensures that the students :
Understand the concept and development of MIS.
Understand the basic concept of System Design
Understand the step wise process in system development life cycle for building
information systems.
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Understand how MIS can be applied for Decision Support Systems
Understand the system modelling of MIS, Computer MIS application in
various fields like Inventory management, Receivables, Project management,
HRM, Production planning and control, etc,.
Recommended Books
1. Gordan Davis & Olson, ―Management Information Systems‖, 2nd Edition, Mc Graw Hill.
2. C S V Murthy, ―Management Information Systems Text & applications‖, 2nd Edition, Himalaya Publishing House. Mumbai.
3. Sadagopan, ―Management Information Systems‖, PHI, New Delhi.
Reference Books
1. R G Murdicks, ―Information Systems for Management‖.
2. Jerome Kanter, ―Management Information Systems‖. 3. A. Senn, ―Analysis and Design of Information Systems‖, McGraw-Hill
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108. Information Technology for Managers (Lab : 50 m)
Learning Objectives:
To understand the basic concepts of computers and information technology.
To learn the operating system and office automation packages.
To understand the concepts of internet and its uses.
Course Contents:
1. Introduction to Information Technology: Computers – Types of computers –
Hardware – Software – Application software – Systems software – Components of
Computer – Evolution of computers – Peripheral devices – Printers – Multimedia –
Networks – LAN – WAN – MAN – VAN –Introduction to DBMS.
2. Operating systems – MS-DOS – Windows – Application Packages – Office
Automation – MS. Word, MS. Power Point, MS. Excel.
3. Browser software, Internet, World Wide Web, E-Mail, Search engines, Social
networking web sites.
Learning Outcomes:
This course ensures that the students :
Understand the basic concepts of computers and information technology.
Learn the operating system and office automation packages.
Understand the concepts of internet and its uses.
Recommended Books
1. George Reynolds, ―Information Technology for Managers‖, Course Technology, 2009.
2. Henry C. Lucas, ―Information Technology for Management‖, Mc. Graw Hill, 1999.
3. Suresh Basandra, ―Computers Today‖, Galgotia Publishers, New Delhi.
Reference Books
1. P. Sudharsan & J. Jeyabalan, ―Computers Systems & Applications‖, Jaico Student Edition- Jaico Publishing House.
2. M.N. Doja, ―Fundamentals of Computers and Information Technology‖, D.K.
Publishers, 2005. 3. B. Muthukumaran, ―Information Technology for Managers‖, Oxford, 2010.
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201. Marketing Management
Learning Objectives
To make the students aware of the various fundamental concepts in the field of
marketing, its process and role in the society.
To examine the need for and use of study of Consumer Behaviour and the process of
STP (Segmentation, Targeting and Positioning).
To differentiate the existing and new product, PLC and pricing strategies, stages in
NPD and reasons for their success and failure.
To examine the strategies followed by market players and understand product
decisions and its management.
To understand the importance of Physical distribution system and marketing channels
and their functions.
To examine the various Promotion mix decisions and relative importance of each and
managing the sales force.
To understand the emerging issues and challenges in the field of Marketing.
Course Contents
1. Introduction to Marketing Management: Concepts of Marketing – Role of Marketing
- Marketing Process – Marketing oriented strategic planning –Rural Marketing.
2. Marketing Environment – Marketing Information System and Marketing Research -
Consumer Behaviour – Business Buying Behaviour – Analysing Competitors -
Researching and Selecting Target Markets: Forecasting Market Demand – Market
Segmentation and Target Market.
3. Developing Market Strategies: differentiation and Positioning – New Product
Introduction – Product Life Cycle – Marketing Strategies for Market Leaders,
Challengers, Followers and Nichers. - Planning Market Programmes: Product lines,
Brand and Packaging – Managing Services –
4. Pricing Strategies and Pricing Decisions – Managing the Marketing Channels –
Managing Middlemen and Physical Distribution System – Promotion mix Decisions –
Advertising Decisions – Sales Promotion Decisions – Managing the sales Force -
Organizing, Implementing and Controlling Marketing Effort: Marketing organization
– Evaluating and Controlling Market Performance.
5. Emerging Trends in Marketing : Digital Marketing , Social networking etc.
Learning Outcomes:
This course ensures that the students:
Understand the meaning, concepts and process of Marketing Management.
Realise the importance of study of Consumer Behaviour.
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Understand STP, Existing and New product differences and concept of PLC and
NPD.
Understand Positioning and differentiation, various pricing strategies and practices
followed by market players.
Realise the importance of Distribution and Sales force management.
Critically analyse the Emerging trends in Marketing.
Recommended Books
1. Philip Kotler, ―Marketing Management‖, Millennium Edition, Prentice Hall of India, New Delhi.
2. Rama Swamy and Nama Kumari, ―Marketing Management‖, Macmillan Publishers India, Delhi.
3. Karunakaran, ―Marketing Management‖, HPH, Mumbai.
Reference Books:
1. William. J. Stanton, ―Fundamentals of Marketing‖. 2. William G. Nickles Ralph M. Gaedek, ―Marketing Principles‖,
3. Britt and Boyd, ―Marketing Management & Administration‖.
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202. Financial management
Learning Objectives:
To understand the concept of Financial Management and Indian Financial System
To examine and know types and Techniques of Financial Analysis
To explain the importance of Capital Budgeting and its Techniques
To understand Working Capital Management
To learn the concept of Capital Structure ,its theories and – Dividend theories
Course Contents
1. Introduction to Financial Management- Functions and Scope of Financial
Management- Objectives of Financial Management- Profit Vs. Wealth Maximization-
Indian Financial System.
2. Financial Analysis – Types and Techniques of Financial Analysis – Ratio Analysis –
Cash flow statements – Funds flow statements - Financial forecasting.
3. Capital Budgeting – Nature of Investment Decisions, Investment Evaluation criteria –
Traditional Techniques – Non-Discounted cash flow methods - Pay back method,
Accounting rate of return method (ARR). Discounted Cash flow methods (DCF):
NPV, IRR, Profitability Index (PI) - NPV Vs. IRR.
4. Working Capital Management – Factors Influencing Working Capital - Liquidity Vs.
Profitability, Concept of Operating Cycle –Estimating Working Capital
Requirements – Financing Working Capital
5. Capital Structure – Features and Determinants of Capital Structure –Capital Structure
theories – Net Income approach, Net Operating Income approach, Traditional view,
M.M. Approach - Profit Management – Issues in Dividend Policy – Dividend
theories: Walter’s Model. Dividend and uncertainty – MM Hypothesis of Dividend-
irrelevance and relevance of dividend Policy.
Learning Outcomes
This course ensures that the students:
Understand the concept of Financial Management and Indian Financial System
Compute and examine types and Techniques of Financial Analysis
Explain the importance of Capital Budgeting and its Techniques
Understand the concept of Working Capital Management and its components
Learn Capital Structure ,its theories and – Dividend theories
Recommended Books
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1. I.M. Pandey, ―Financial Management‖, 9th Edition, Vikas Publishing House, New
Delhi.
2. Prasanna Chandra, “Financial management - Theory and Practice‖, Tata McGraw
Hill Co., New Delhi.
3. M.Y. Khan and P.K. Jain, ―Financial Management‖,3rd Edition, Tata McGraw Hill
Co., New Delhi.
Reference Books
1. Dr. P.C. Tulsian, ―Financial Management‖, S.Chand & Co. Ltd., New Delhi.
2. Hampton john. J. ―Financial Decision–Making – Concept, Problems and Cases ‖.
3. Weston & brigthem, ―Managerial Finance‖.
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203. Operations Management
Learning Objectives
To know introduction of Operations Management, historical development and
Product and Process designs
To learn about Location factors and Layout facilities
To know impact of Scheduling and Methods of Production Control
To learn Method Study and TQM
To understand Inventory Management
Course Contents
1. Introduction to Operations Management (OM) Function, Historical Development of
OM, scenario Today. Product and Process Design - Product and Operations Process
Development, Manufacturing, Process Technology, CAD/CAM analysis
2. Location of Facilities, Plant Layout, Plant Location, Layout of Facilities,
Optimization of Product/Process Layout, Flexible Manufacturing and Group
Technology : Aggregate planning - Preparation of aggregate demand Forecast,
Specification of Organisational Policies For Smoothing Capacity Utilization,
Determination of feasible Production Alternatives
3. Scheduling, Shop Type Production, Shop- Loading, Assignment and Sequencing,
Scheduling In Mass, Line of Balance, Methods of Production Control ,World
class production
4. Method Study, Work measurement, Work Design, Job Design, Work Sampling,
Industrial Engineering Techniques. Economics of Quality Assurance Inspection and
Quality Control, Acceptance Sampling, Theory of control charts, control charts for
variables and control charts for attributes -TQM - ISO 9000 series standards, Six
Sigma.
5. Inventory Management, Classification of inventory, Economic Order Quantity - Basic
Concepts, Productivity Cycle, Productivity Engineering and Management, Total
Productivity Model.
Learning Outcomes
This course ensures that the students:
Understand the concept of Operations Management, historical development and
Product and Process designs
Examine the elements Location factors and Layout facilities
Explain the importance of Scheduling and Methods of Production Control
Understand the concept of Method Study and TQM
Learn the concept of Inventory Management
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Reference Books
1. Biswajit Banerjee, ―Operations Management and control‖, -S.Chand
2. James R.Evans and David A.Collier, ―Operations Management‖ 3. R. Panneerselvam, ―Production and Operations Management‖, PHI Learning Private
Ltd.
Reference Books
1. G. W. Plossol & O .W .Weight, ‖Production and Inventory Control, Principles and Techniques‖.
2. J. L. Bulbridge, ―Production Planning Control‖, McDonald and Evens. 3. Ellen , ―Elements of Production Planning Control‖, Himalaya publishing house,
Mumbai.
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204. Human Resource Management
Learning Objectives
To understand the introduction to Human Resource Management
To examine the elements of Human Resource Procurement recruitments and
selection porcess
To explain the importance of Human Resource Development
To understand the concept of Compensation Management
To learn the concept of Collective Bargaining Workers Participation, Quality of Work
life – Human Resource Accounting and Audit.
Course Contents:
1. Introduction to Human Resource Management – Nature and Significance –
Globalisation and HRM – Indian and International HRM practices, Strategic
Human Resource Management, Job design – Job analysis – Human Resource
Planning – process and evaluation
2. Human Resource Procurement – Recruitment, selection – Recruitment techniques
– selection Techniques and process – tests, interviews and development –
Induction and Placement
3. Human Resource Development - Performance appraisal – Importance and
techniques – employees, employee training – Executive Development – Career
Planning and Development – Organizational change and Development
4. Compensation Management – Job Evaluation – Bonus fringe benefits - Industries
Relations – concept, definition and significance – IR in globalization era, Trade
Unions – Significance and growth of Unions in India – Employees organizations
– the interface among unions, employees organizations and the Government
5. Collective Bargaining – Participative Management – Industrial Democracy –
Quality circles and empowerment, Worker Participation – Worker Development –
Quality of Work life – Human Resource Accounting and Audit.
Learning Outcomes
This course ensures that the students:
Understand the concept of Human Resource Management and Human Resource
Planning
Examine the elements of Recruitment, selection and Human Resource Procurement
Explain the importance of Human Resource Development,
Understand the concept of Compensation Management Industries Relations
Learn the concept of Collective Bargaining workers participation Human Resource
Accounting and Audit.
26
Recommended Books
1. Gary Dessler, ―HRM‖, Prentice Hall of India, New Delhi, 2000 2. P. Subba Rao, ―Essential of HRM and IR‖, 2nd Edition, HPH, Mumbai. 3. K. Ashwathappa, ―HRM and Personnel Management-Text & Cases‖, 3rd Edition, Tata
Mc. Graw Hill.
Reference Books
1. Armstrong Micheal (1976), ―Hand book of Personal Management‖, Kogan page Ltd.,
London 2. Ginzeberbg Eli (1980), ―Man and his work‖, by Dale S Beach (ED), ―Managing
people at work‖ Me Million Publishers Co Inc., New York 3. Saiyadain S Mirza (1988), ―Human Resource Management‖, Tata McGraw Hill
Publishing Co., New Delhi.
27
205. Business Statistics
Learning Objectives
To understand the concept of Quantitative Techniques ,Measures of Central tendency, Measures of Dispersion and measures of Skewness and Kurtosis
To examine the elements Correlation: Types of correlation
To explain the importance of Introduction to Probability
To understand the concept of Sampling Theory
To learn the concept of Large Sample tests,
Course Contents:
1. Introduction to Quantitative Techniques – Statistics, Overview, Origin and
development and Managerial applications of statistics – Significance and Limitations – Collection of Primary data and Secondary data – Classification and Tabulation –
Frequency distributions and their graphical representation – Measures of Central tendency – Measures of Dispersion – measures of Skewness and Kurtosis 2. Correlation: Types of correlation - Methods of studying Correlation- Scatter diagram,
Karl Pearson’s coefficient of correlation, Spearman’s Rank correlation. Concept of Multiple and Partial correlation. Regression analysis: Concept - Regression lines,
bivariate regression model, Regression coefficients and its properties. Time Series Analysis – Components - Models of Time Series – Additive, Multiplicative - Trend analysis - Free hand curve, Semi averages, Moving averages, Least Square methods.
3. Introduction to Probability - Basic Concepts and Definitions of Probability – Addition and multiplication theorems - Statistical independence - Baye’s theorem and its
applications – simple examples. Random Variable (RV) – Classification of RV – Probability mass and density functions - Probability distribution function and its properties - Expectation and Variance of a RV. Distributions: Discrete Probability
distributions: Binomial Distribution, Properties and applications; Poisson distribution, Properties and applications. Continuous Probability Distributions: Normal Distribution,
Standard Normal Distribution,- Properties, applications and importance of Normal Distribution 4. Sampling Theory: The basics of sampling - Sampling procedures - Random and Non-
Random methods - Sampling distribution, Standard Error. Hypothesis Testing: Estimation – Basic concepts of Estimation- Point and Interval Estimation - Basic
concepts in Hypothesis – Type I and Type II errors 5. Large Sample tests: Test for one and two proportions, Test for one and two means,
Small Sample Tests: testing for single and two sample means, paired t-test. Chi-Square Test: Test for Independence of Attributes, Test for Goodness of fit, Test
Learning Outcomes
This course ensures that the students:
Understand the concept of
Examine the elements
Explain the importance of
Understand the concept of
28
Learn the concept of
Recommended Books : 1. Levin, R. I., & Rubin, D. S. Statistics for Management, New Delhi: Prentice Hall of
India.
2. Gupta, S. P., & Gupta, M. P. Business statistics. Delhi: Sultan Chand & Sons.
3. Spiegel, M. R., Schiller, J., & Srinivasan, R. A., Probability and Statistics, New Delhi:
Tata McGraw Hill.
Reference Books : 1. Black, K., Business Statistics for contemporary decision making. New Delhi: Wiley
India
2. Keller, G, ―Statistics for Management‖, 2009, 1st Ed, Cengage Learning.
3. Goon, Gupta and Dasgupta: Fundamentals of Statistics
4. C.R. Kothari, Research Methodology: Methods and Techniques, 2/e, Vishwa
Prakashan, 2006
29
206. Operations Research
Learning Objectives:
To understand the concept of Importance of Operations Research for Management
To examine the Transportation problem
To explain the importance of Flow shop sequencing problem
To understand the concept of Theory of games
To learn the concept of Network analysis and Network Crashing
Course Contents:
1. Introduction – Importance of Operations Research for Management – characteristics
and phases of OR, problem models of OR – scope and limitations - Linear
programming – formulation characteristics – Graphical solution – Simplex method –
Big M method – Duality principle.
2. Transportation problem – formulation – optimal solution, unbalanced transportation
problem – Degeneracy and resolution. Assignment problem – traveling salesman
problem.
3. Flow shop sequencing problem – introduction – optimal solution for processing of n-
job through 2 machine processing of n-jobs through 3 machines and processing of n-
jobs through m jobs.
4. Theory of games – introduction – two – person – zero sum game – Minimax and
Maxmin criterion saddle points dominance property – mixed strategies – solution
methods for different problems:[(2X2),(3X3)] formulas, 2Xn, nX2 graphical, mXn
(LP).
5. Network analysis – introduction – CPM – determination of critical path – Application
of PERT – Network Crashing.
Learning Outcomes
This course ensures that the students:
Understand the concept of Importance of Operations Research for Management
Examine the elements Transportation problem and . Assignment problem
Explain the importance of Flow shop sequencing problem
Understand the concept of Theory of games
Learn the concept of Network analysis and Network Crashing.
30
Recommended Books
1. Richard I Levin, Charles A Kirkpatrick & Rubin, ―Quantitative Approaches to
Management‖, 5th Edition, Mc Graw Hill.
2. Kantiswaroop, Man Mohan & Gupta, ―Operations Research‖, 1st Edition, Sulthan
Chand & Sons, New Delhi.
3. Sharma S.D., ―Operations Research‖, 15th Edition, Kedar Nath Ram Nath, Meerut.
Reference Books
1. Paneerselvam, ―Operations Research‖, PHI, New Delhi.
2. Shenoy, G.V.Srivastava, V.K. and Sharma S.C., ―Operations Research for
Management‖
3. Goel & Mittal, ―Operations Research‖, Pragathi Prakashan, Meerut.
31
207. Research Methodology
Learning Objectives
To understand the Research Process , Methods and objectives
To examine the Research methods and Historical method
To explain the importance of Data source and Management Problems
To understand the concept of Hypothesis
To learn the concept of Research Reportings and Preparation and Presentation
Course Contents:
1. Research Process: Importance of Research in Management, Types of Research,
Factors affecting Selection of problem – Statement of a Problem – Review of
Literature; Elements of Scientific Methods and objectives – Hypothesis, Model
Building – Identification of variables.
2. Research methods: Case Method, Survey Method, Participatory observation method,
experimental method, Statistical method, Historical method, Logical method
3. Data source and Management Problems: Sampling techniques, source of secondary
data and shortcoming, scaling problems, tools for collection of primary data
(Interview, Questionnaires, Rapid appraisal). Research Design – Types of Design,
Experimental design – Factorial design (One way, Two way Latin square designs).
4. Hypothesis - Tests of hypothesis, Z test, T test, F test, ANOVA, Chi Squire,
Parametric and Non Parametric – Single sample, Two sample, Single proportion, Two
proportion.
5. Research Reportings: Why reports, Types of report, i.e. General, Technical, etc.,
structure of reports, style of report, research paper – Preparation and Presentation.
Learning Outcomes
This course ensures that the students:
Understand the concept of Research Process , Elements of Scientific Methods and
objectives
Examine and evaluate Research methods
Explain the importance of Data source and Management Problems
Understand the concept of Hypothesis
Learn the concept of Research Reportings and research paper, Preparation and
Presentation
32
Recommended Books
1. Donald R Cooper, ―Business Research Methods‖, 12th Edition, Mc Graw Hill.
2. Paneerselvam, ―Research Methodology‖, 1st Edition, PHI, New Delhi.
3. C.R. Kothari, ―Research Methodology‖, 2nd Edition, New Age International
Publishers
Reference Books
1. O.R. Krishna Swamy, D. Obul Reddy, ―Research Methodology and Statistical Tools‖,
HPH, Mumbai.
2. Michael, V.P., Research Methodology in Management, Himalaya Publishing House.
3. Wilkinson & Bhandarkar, ―Methodology and Techniques of Social Science
Research‖, Himalaya Publishing House.
33
208. Business Research Methods (SPSS) (Lab : 50 m) (25 to 30 hours)
Learning Objectives
To understand the concept of SPSS , Defining variables and Data manipulation
To examine the elements Descriptive analysis of data
To learn Inferential analysis-II and Advanced Statistical tests
Course Contents:
Introduction to SPSS: SPSS: general description, functions, menus, commands -
SPSS file management.
Defining variables - Manual input of data - Automated input of data and file import
and export
Data manipulation : Data Transformation, Calculating total scale scores, Collapsing a
continuous variable into groups , error checking, Normality test.
Descriptive analysis of data : Frequencies - Descriptive - Crosstabs - Charts
Inferential analysis-1: Parametric tests- t-test - One-way ANOVA
Inferential analysis-II: Non-Parametric tests – Chi Squire test, Manwhitney U test,
Kruskalwalis test, Fried man test
Advanced Statistical tests: Factor analysis, Correlation and regression
Learning Outcomes
This course ensures that the students:
Understand the concept of SPSS , Defining variables and Data manipulation
Examine the elements Descriptive analysis of data
Explain the importance of Inferential analysis-II and Advanced Statistical tests
34
301. International Business
Learning Objectives:
To Discuss and communicate about the Importance and Scope of International
Business and Theories of International Business.
To Observe and evaluate the International Business Environment.
To Explain about Multinational National Corporations and about NAFTA, APEC,
ASEAN, EU, SAARC.
To Discuss and communicate about Globalization and World Trade Organization.
To Gather and analyze Balance of Trade and BOP and about International Business
ethics.
Course Contents:
1. International Business - Importance and Scope of International Business - Evolution
of International Business - Theories of International Business - Size and Growth of
International Business - Global Economy - Integration of Global trade – Trends in
Exports - World Import trends, Global Balance of Trade.
2. International Business Environment – Introduction - Social and Cultural
Environment. Technological Environment, Political Environment.
3. Multinational National Corporations - Trading Blocks-NAFTA, APEC, ASEAN, EU,
SAARC, etc.
4. Globalization and World Trade Organization - GATT. Uruguay round and Dunkel
Proposals. Establishment of WTO. TRIPS, TIRMS. Organizational Structures of
WTO, Anti Dumping measures, Ministerial Conferences, India Vs WTO, IMF and
IBRD.
5. Balance of Trade and BOP - Causes for disequilibrium in BOP-Structural, Cyclical
and Monetary Disequilibrium-Methods of correcting disequilibrium - International
Business ethics.
Learning Outcomes:
This course ensures that the students:
35
Understand the Importance and Scope of International Business and Theories of
International Business
Understand and evaluate the International Business Environment.
Understand about Multinational National Corporations and about NAFTA, APEC,
ASEAN, EU, SAARC.
Understand about Globalization and World Trade Organization
Understand about the establishment of WTO. TRIPS, TIRMS
Understand Balance of Trade and BOP and about International Business ethics.
Recommended Books
1. Frances Cherunilam, ―International Business‖, 4th Edition, PHI, New Delhi.
2. Subba Rao P. ―International Business‖, 2nd Edition, Himalalya Publishing House,
Mumbai.
3. Justin Paul, ―International Business‖, PHI, New Delhi.
Reference Books
1. Edgar P Hibbert. ―International Business‖-Strategy and Operations. McMillan Ltd.
2. Shiva Ramu S. ―International Business‖. Anmol Publications.
3. Don Ball & Vendell Mawlloch: ―International Business‖. — The Challenge of Global
Competition.
36
302. Strategic Management
Learning Objectives:
Define Strategy , Strategic Management, its process and Strategic Change.
Essentials of a good Mission and Vision statement.
Define objectives, goals, Policy and Corporate/Business Strategy of a business enterprise.
Understanding the concept of competitive advantage and its frame work given by Michael
E.Porter.
Analyze dynamics in competitive rivalry including competitive action and response, first-
mover advantage, competition and winner-take-all and make appropriate recommendations
for acting both proactively and defensively.
Discuss the levels and types at which strategies are formulated.
Tools and techniques of SAC at Corporate level and Business level.
Understand the essence of Strategic Implementation, Structural, Functional and Behavioural
Implementation.
Importance of Strategic Evaluation and control.
Course Contents:
Strategic Management – Introduction - The Strategist : Top Management, CEO and
the Board – Strategic Change - Organizational Direction: Strategic Management,
Mission, Business Definition, Objectives, Goals, Policy, Corporate Strategy, Business
Strategy, Strategic Planning
Environmental Analysis – Competitive Environment – Industry structure analysis –
PESTLE - Michael Porters Model - Internal analysis – Methods and Techniques used
for organizational analysis
Generic Strategies – Focused Strategies- Differentiation Strategies – Cost Leadership
Strategies – Three levels of Strategies – 7 S Framework.
Strategic Choice – Corporate Portfolio analysis – BCG Martix, GE Matrix - Tools
and techniques of Strategic Management
Strategic Implementation – structural implementations, Functional Implementation,
Behavioral Implementation - Strategy evaluation and control
Learning Outcomes:
This course ensures that the students :
37
Understands the meaning, process and significance of strategy and strategic Management.
Realises the importance of formulating strategic Intent and its components.
Understands the need for appraising Internal and external component of environments,
including competitive environment and techniques for the same.
Analyses the various types of strategies followed at various levels in the organization along
with competitive strategy analysis
Understand the importance of strategic analysis and choice.
Understand the types of strategic implementations, essence of strategic evaluation and
control types.
Recommended Books
1. Glueck & Jauch, ―Business Policy and Strategic Management‖, McGraw Hill, New
York
2. Subba Rao P, ―Business Policy & Strategic Management – Text and Cases‖, 2nd
Edition, Himalaya Publishing House, Mumbai.
3. Thomson & Stricland, ―Strategic Management‖, McGraw Hill, New York.
4. Forest R. David & Fred R. David, ―Strategic Management: A Competitive Advantage
Approach, Concepts and Cases (15th Edition), Pearson Education.
5. David Hunger & Thomas L. Wheelen, ― Essentials of Strategic Management (5th
Edition), Pearson Education.
Reference Books
1. Azar Kazmi, ―Business Policy‖, 2nd Edition, Tata McGraw Hill Publishing Co., New
Delhi
2. Ghosh PK, ―Business Policy (Strategic Planning and Management)‖, Sultan Chand &
Sons, New Delhi.
3. N.S. Guptha, ―Business Policy and Strategic Management‖, HPH, Mumbai.
38
303. Entrepreneurship Development
Learning Objectives:
To Discuss and communicate the definition, Scope and Importance Entrepreneurship.
To Observe and evaluate Entrepreneurship Development Programs and The Concept
of Entrepreneurial Development.
To Explain the role of government in motivating and developing Entrepreneurship.
To Practice the Factors affecting entrepreneurial growth.
To Gather and analyze Role of MSME in Economic Development
To explain about Development of Business Plan
Course Contents:
1. Entrepreneurship – Definition, Scope and Importance – Role Entrepreneurship in
Economic Development - The Cultural & Social Environment – Characteristics of
Entrepreneur – Functions of Entrepreneur.
2. Identification of Entrepreneurial talents – Innovation, Marketing and Financial
viability as the chief requisites – Entrepreneurship Development Programs – The
Concept of Entrepreneurial Development – Need for Training and Development –
Need and Objectives of EDPS – Course Contents and Curriculum of EDPS – Phases
of EDPS.
3. Role of government in motivating and developing Entrepreneurship - Institutional
Support to entrepreneurs — NSIC- SIDO – SSIB – SSICS – SISI – DICS – TCOS
industrial Estates, Specialized Institutes - Institutional finance to entrepreneurs – I
BDI, IFCI, ICICI, IRBI, LIC UTI, SFC SIDC, SIDBI, EXIM, Bank - Venture Capital,
etc.
4. Factors affecting entrepreneurial growth – Government actions – Problems of
Entrepreneurs- Women Entrepreneurship – Concept & Functions of Women
Entrepreneurs – Development of Women Entrepreneurs - BMB – Role of BMB in
Women Development– Problems of Women Entrepreneurs.
5. MSME – Role of MSME in Economic Development - Development of Business Plan
– Incubation Centers – Startup Centers – MUDRA Bank - Make in India.
Learning Outcomes:
This course ensures that the students:
Understand about the definition, Scope and Importance Entrepreneurship
Understand and evaluate Entrepreneurship Development Programs and The Concept
of Entrepreneurial Development.
39
Understand the role of government in motivating and developing Entrepreneurship.
Understand Role of MSME in Economic Development
Understand about Development of Business Plan
Recommended Books
1. Vasant Desai, ―Dynamics of Entrepreneurial Development and Management‖, 4th Edition, HPH, Mumbai.
2. Poornima M. Charanthimath, ―Entrepreneurship Development and Small Business Enterprise‖, Pearson Education India, 2014
3. Nuzhat Khatoon, ―Entrepreneurship Development‖ HPH, 2012.
4. Charantimath, ―Entrepreneurship Development and Small Business Enterprises‖ Pearson India.
5. Monica Loss, ―Entrepreneurship Development‖, Global Vision Publishing House. 6. B. Janakiram, ―Role and Challenges of Entrepreneurship Development‖, (1 st Edition),
Excel Book.
Reference Books
1. S.S. Khanka, ―Entrepreneurial Development‖, S. Chand & Company Limited, New
Delhi. 2. Robert D. Hisrich, Michael P. Peters, Dean A Shepherd, ―Entrepreneurship‖, TMH.
3. T V Rao, ―Entrepreneurship‖.
40
304. Corporate Governance and Business Ethics
Learning Objectives:
To Discuss and communicate the management evolution and how it will affect future
managers.
To Observe and evaluate the influence of historical forces on the current practice of
management.
To Explain how organizations adapt to an uncertain environment and identify
techniques managers use to influence and control the internal environment.
To Practice the process of management's four functions: planning, organizing,
controlling and coordination.
To Gather and analyze both qualitative and quantitative information to isolate issues
and formulate best control methods Course Contents:
Concept of Ethics: Meaning and definition and scope of Ethics –Ethical Theories –Values
–Need for Ethics and Values –Indian Value System –Various approaches to Ethics. Values – Importance, Sources of Value Systems, Types, Values, Loyalty and
Ethical Behaviour, Values across Cultures; Application of Ethical Standards to Business Disciplines Business Ethics: Concept,
meaning and definition of Business Ethics –Ethical corporate behaviour –Ethical decision making –Conflicts in decision making from the legal and moral points of view. Work
Ethics: Nature and scope. Ethical dilemma. Ethics in functional areas such as finance, marketing, HR, IT, etc.
Corporate Social Responsibility: Corporate Social Responsibility (CSR) & significance of CSR in business. CSR principles and strategies for business organizations. Best
practices in CSR. Orienting management education towards ethical behavior.
Corporate Governance:Meaning and definition of corporate governance –Corporate management structure for corporate governance – Corporate governance theories, Salient features of good corporate governance, Institutionalization of Corporate Governance:
Emergence of corporate governance code, Development of Indian corporate governance, Assumption of best practices, Failure of corporate governance, Character competence of
corporations Boards of Directors –Responsibilities of Boards of Directors –Legal requirements for Boards of Directors with regard to Corporate Governance –Morale responsibilities of Boards of Directors.
Corporate Governance in Global Scenario: Corporate governance requirements in the ever changing global scenario. Global practices: Cadbury report –OECD Committee recommendations. Desirable corporate governance in India –a Code. Summary of the
SEBI Committee–Summary of the report of the Consultative Group of Directors of Banks
41
/ Financial Institutions–Summary of Naresh Chandra Committee on Corporate Audit and Governance. Towards developing a best corporate governance system in an organization.
Learning Outcomes:
This course ensures that the students :
Understand how managers manage business organizations in the dynamic global
environment
Understand how managers implement successful planning amongst the above; the
following primary managerial soft skills are developed.
Understand how organizations develop and maintain competitive advantage. The
process of Organising and in design of the Organisation structure. The concept of
Centralisation & De-centralisation.
Understand how business decisions are made using various tools and techniques to
remain competitive
Understand Problem - Solving and Decision Making
Understand Teamwork & Interpersonal Skills & Creative Thinking skills
Understand Controlling and Coordination.
Recommended Books :
1. Murthy C.S.V., Business Ethics, Himalaya Publishing House, New Delhi.
2. S. Singh, Corporate Governance: Global Concepts & Practices, Excel Books, New Delhi. 3. Sherlekar, Ethics in Management, Himalaya Publishing House, New Delhi.
Reference Books: 1. Satheesh Kumar, Corporate Governance, Oxford University Press.
2. Prabakaran S, Business Ethics and Corporate Governance, Excel Books, New Delhi.
3. A.B Rao, Business Ethics and Professional Values, Excel Books, New Delhi.
4. Fernando, Business Ethics an Indian Perspective, Pearson
5. Bob Tricker, Corporate Governance, Oxford University Press.
42
HRM: 311. Strategic Human Resource Management
Learning Objectives:
To Discuss and communicate Components of SHRM strategy and Linkage between
strategic business planning (SBP) and strategic HR development.
To Observe and evaluate the environmental scanning and competitive intelligence.
To Explain about Managerial issues in strategic formulation.
To Practice the process and Implementation of Human resource and reallocation
decisions.
To Gather and analyze strategic contribution in emerging areas such as management
of diversity and quality readiness
Course Contents: 1. Components of HRM strategy – models of strategy – Methods of structuring HR Department in organizations – Linkage between strategic business planning (SBP) and
strategic HR development (SHRD) – competency mapping – building the core competencies – Knowledge based HR management strategy.
2. Technology and organizational structure – environmental scanning and competitive intelligence – influence on HR information system –management of diversity – Trends in utilization of HR-Employee leasing- Global sourcing of labour –The impact of organization design and learning. 3. Strategic planning – Strategic alliance – Assessment of strategic alternatives – Managerial issues in strategic formulation – Key HR activities in Mergers and Acquisition (M & A) – Ensuring strategic flexibility for the future.
4. Implementation of Human resource and reallocation decisions – Cross training and flexibility in assigning work – Using work teams –Strategically oriented performance
measurement system – Strategically oriented compensation systems –Improving the quality of performance measures. 5. HR evaluation process – Approaches to evaluation – Bench marking – Evaluating strategic contribution of traditional areas such as selection, training and compensation – Evaluating strategic contribution in emerging areas such as management of diversity and quality readiness.
Learning Outcomes:
This course ensures that the students :
Understand and communicate Components of SHRM strategy and Linkage between
strategic business planning (SBP) and strategic HR development
Understand and evaluate the environmental scanning and competitive intelligence.
Understand about Managerial issues in strategic formulation.
43
Understand the process and Implementation of Human resource and reallocation
decisions.
Understand strategic contribution in emerging areas such as management of diversity
and quality readiness
Recommended Books
1. Richard Regis, Strategic Human Resource Management and Development, Excel Books, New Delhi, 2008. 2. Monica. Belcourt and Kenneth J. Mc Bey, Strategic Human Resource Planning (Second Edition), Cengage Learning India Pvt. Ltd. New Delhi, 2008.
3. R. Srinivasan, Strategic Management – The Indian Context, Prentice Hall of India Pvt. Ltd., New Delhi, 2002.
4. Susan E. Jackson Randall S. Schuler, “Strategic Human Resource Management” (2nd Edition) Wiley India Pvt. Ltd.
Reference Books
1. R. Venugopal, Contemporary Strategic Management, Vikas Publisshing House Pvt.
Ltd., 2000. 2. Shaun Tyson, Strategic Prospects in HRM, Jaico Publishing House, 2001.
3. Gangaram Singh, R. Nandagopal and R.G. Priyaadarshini, Strategic Human Resource Management in a Global Economy, Excel Books, 2007.
44
HRM : 312. Total Quality Management (HRM)
Learning Objectives:
Understanding total quality management and the need for organisations to have an
effective and efficient TQM model
Understand how TQ differs in Traditional Strategy Planning and Management.
Comprehend the strategic dimensions of Successful HR Strategy
Analyse Customer satisfaction as Pillar of Quality Understand the phases of Business Process
Improvement and its activities.
List out the elements of TQ in HR Process Planning and Project Planning
Compare and contrast the various types of TQ Continuous Improvement practises.
Analyse Work Performance and factors influencing Performance Management tools
Quantum quality and its impact on HR Practitioners in a TQ environment.
Understand the process of systematically implementing TQ HRM
Analyse International best TQ HR Practices.Frame a TQ Integrated Implementation Plan for
Managing HR
Course Contents: 1. Total Quality Management – Meaning, Significance – Need for and Role of Total
Quality in Human Resource Management.
2. Strategy Dimensions for attaining Customer Satisfaction – Business Strategy
planning and Management – Total Quality Human Resource Strategy, Planning and
Management.
3. Continuous Improvement – Process Dimensions – Business Processes, Planning and
Management – Total Quality Human Resource Project Processes, Planning and
management.
4. Project Dimensions – Total Quality Human Resource Projects, Planning Management
- Performance Dimensions – Total Quality Human Resource Performance Planning
and Management.
5. Total Quality in Human Resource Management – Integrated implementation Plan for
Managing Human Resources – International implementation of Total Quality in
Human Resource Practices.
45
Learning Outcomes:
This course ensures that the students :
Understand the meaning and importance and the role Quality plays in general and in HRM
specifically.
Analyse the Strategic dimensions for attaining Customer satisfaction and TQ strategy
planning and Management.
Understand Project and Business planning process and Management and the total
integrated plan for implementation of TQ in HR practices.
Recommended Books
1. Joseph & Susan Berk, ―Total Quality Management – Implementing Continuous
Improvement‖, Excel Books, New Delhi, 1995.
2. K. Shridhar Bhat, ―Total Quality Management‖, PHI, New Delhi.
3. Mukherjee, ―Total Quality Management‖, PHI, New Delhi.
Reference Books
1. Joseph A Petrick & Diana S Furr, ―Total Quality in Managing Human Resources‖, St.
Lucie Press, USA.
2. Gopal K Kanji & Mike Asher, ―100 Methods for Total Quality Management‖,
Response Books, New Delhi, 1996.
3. Kanji G K & Asher M, ―Total Quality Management Process: A Systematic
Approach‖, Oxford, Carfax.
46
HRM : 313. Management of Change and Organization Development
Learning Objectives:
To Discuss and communicate Evaluation, Concept and Importance, Types of Changes
and Techniques and Methods of Organization Change.
To Observe and evaluate the Implementation of Change, Methods and Techniques of
overcoming Resistance.
To Explain the importance and Need for Organization Change.
To Practice the process of Team Interventions and Inter group and Third party Peace
Making Interventions.
To Gather and analyze Key Considerations and Issues of Organization Change
Course Contents: 1. Organization Change (OC) – Evaluation, Concept and Importance – Types of
Changes – Planned OC – Techniques and Methods - OC and Consultation Process –
Process and Techniques of Consultation – Role of Consultant – Change Agent –
Meaning and the Role.
2. Dynamics of Resistance to Change, Meaning of Resistance – Implementation of
Change, Methods and Techniques of overcoming Resistance – Problems in
Implementing Change.
3. Organization Development (OD) – History of OD – importance and Need for OD –
Values and Assumptions – Beliefs in OD - Theory and Management of OD –
Foundations of OD – Managing the OD Process – Action Research and OD.
4. OD Interventions – Team Interventions – Inter group and Third party Peace Making
Interventions – Comprehensive interventions – Structural Interventions – Training
Experiences.
5. Key Considerations and Issues – Issues in Consultations – Client Relationships –
System ramifications – Power Politics and OD – Research in OD. The Future and of
OD.
Learning Outcomes:
This course ensures that the students :
Understand Evaluation, Concept and Importance, Types of Changes and Techniques
and Methods of Organization Change
47
Understand and evaluate the Implementation of Change, Methods and Techniques of
overcoming Resistance.
Understand the importance and Need for Organization Change.
Understand how business decisions are made using various tools and techniques to
remain competitive
Understand the process of Team Interventions and Inter group and Third party Peace
Making Interventions
Understand Key Considerations and Issues of Organization Change
Understand The Future and of Organization Development.
Recommended Books
1. French and Bell ―Organization Development‖, 15th Edition, Prentice Hall of India,
New Delhi 2. Keith Davis, ―Human Behavior at Work‖. Tata McGraw Hill Publishing Co, New
Delhi. 3. Warren Bennis, ―Changing Organizations ― Tata McGraw Hill Company, New York 4. S. Sis aye , Seleshi Sis aye & Seleshi Sis aye, ―Organizational Change and
Development in Management Control Systems‖ Emerald Group Publishing. 5. Christopher G. Worley & Thomas G. Cummings, ―Organizational Development and
Change‖ Cengage Learning.
Reference Books
1. Fred Luthans, ―Organization Behavior‖ Tata McGraw Hill Co, New Delhi
2. Martel, ―Mastering Changes‖, New American Library, New Delhi. 3. Chakraborty SK, ―Foundations of Management Work – Contributions from Indian
thought‖, Himalaya Publishing House, Mumbai.
48
MM: 321. Consumer Behavior
Learning Objectives:
Understand the terms, consumer, customer, and buying motives.
Need for, difficulties and importance of studying consumer behaviour as a social
science discipline. Study of consumer behaviour modelling
List and understand the major types of buying habits, decision behavior and the
stages in the buyer decision process
Understand the influence of internal and external factors on consumer buyer
behavior
Recognize the outcomes of consumers’ decisions to purchase, repeatedly purchase
or not to purchase and how they affect marketing success.
Define Opinion leadership and its characteristics Understand the situation of a
overlap of Opinion Understand the concept of diffusion and adoption of new
products/innovation.
Understand Consumerism, Consumer Protection Act and its relevance in India.
Course Contents:
1. Consumer Behavior – Meaning – Need for studying consumer behavior – problems in
buyer behavior study – social science and buyer behavior – buyer behavior models –
buying motives, buying habits and buying process.
2. Factors influencing consumer behavior – social, economic, psychographic, individual,
group influence – influence of Religion – culture, language, status, etc.,
3. Individual influencing factors – product perception, learning attitude personality.
4. Social and cultural settings: Reference groups, family, social class, influence of
culture, sub-cultural and cross-cultural aspects.
5. Consumer Decision making process, Personal influence and opinion leadership
process -Diffusion of innovations, consumer Decision Making Process – New
Product purchase, repeat purchase – product usage rates – expenditure pattern -
Consumer movement and Consumer protection.
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Learning Outcomes:
This course ensures that the students :
Understand the meaning and importance of Consumer Behaviour, in marketing.
Realises the various influences, both internal and external on the Consumer.
Understands the process of Innovation, Diffusion and buying decision making processes.
Realises the importance of Consumer Protection Act and Consumerism in the Indian
context.
Recommended Books
1. Leon G Schiffman & Lestic Lazer Kanuk, ―Consumer Behavior‖, 6th Edition,
Prentice Hall of India.
2. Engel J F and Blackwell H Kassrgian, ―Consumer Behavior‖, Prentice Hall of India,
New Delhi.
3. Suja R Nair, ―Consumer Behavior (text & cases), HPH, Mumbai.
4. James F. Engel, ―Consumer Behavior‖ (1 st Edition) Cengage Learning.
Reference Books
1. John C Mowell, Mascwell Macmillan, ―Consumer Behavior‖ International Edition.
2. Fred D Reynolds & William D Wells, ―Consumer Behavior‖.
3. Peter D Bennett and Harold H Kassargian, ―Consumer Behavior‖, Prentice Hall of
India, New Delhi.
50
MM: 322. Brand Management Learning Objectives:
To Discuss and communicate about Branding and benefits of Branding.
To Observe and evaluate Brand Re- launching & Re-positioning strategies.
To Explain Brand Valuation methods.
To study about Brand Loyalty, Brand Image, Brand Building, Brand Personality.
To Gather and analyze Brand Equity Management
Course Contents:
1. Branding, benefits of Branding, brand identity, Brand image, Branding Decisions.
2. Brand Extension, Brand Re- launching & Re-positioning strategies, Brand failures.
3. Brand Valuation methods, Global Brands, Regional Brands, Brand Ambassadors and
Brand Placements.
4. Brand Loyalty, Brand Image, Brand Building, Brand Personality etc.
5. Brand Equity Management: Creating and Managing Brand Equity-Advantages of
Brand Equity, Preserving Brand Equity.
Learning Outcomes:
This course ensures that the students :
Understand Branding and benefits of Branding
Understand Brand Re-launching & Re-positioning strategies.
Understand Brand Valuation methods.
Understand Brand Loyalty, Brand Image, Brand Building, Brand Personality
Understand Brand Equity Management
Understand the concept of Preserving Brand Equity
Recommended Books
1. Subrathosen Guptha, Brand Positioning, Tata McGraw Hill.
2. K. Venugopal Rao, ―Product and Brand Management‖, 1 st Edition, HPH, Mumbai.
3. Philip Kotler, ―Marketing Management‖, 10th Edition, PHI.
4. Keller, ―Strategic Brand Management‖ (3rd Edition) Pearson India. 5. Kirti Dutta, ― Brand Management: Principles and Practices‖, Oxford University Press,
USA
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Reference Books
1. S. Ramesh Kumar, ―Managing Indian Brands‖, 2nd Edition, Vikas Publishing House,
New Delhi.
2. Ramanuj Majundhar, Product Management in India, PHI.
3. Chunawala S.A., Brand Management, HPH.
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MM: 323. Customer Relationship Management
Learning Objectives:
To Discuss and communicate the Evolution of CRM, Building Customer
Relationship and Economics of CRM.
To Observe and evaluate Customer acquisition and Technological Tools for CRM.
To Explain Managing and Technological and Operational Issues in implementing
CRM.
To Practice the process of Customer Relationship Quality Management.
To Gather and analyze about CRM Road blocks
Course Contents:
1. Conceptual Foundations – Evolution of CRM – Building Customer Relationship –
Economics of CRM – The Relationship selling concept. Customer Service Customer
Satisfaction and Loyalty.
2. Customer acquisition and Technological Tools for CRM:- Retention and
Development – Complaint Management – Sales Force Automation. – Components of
CRM Solutions – Product offerings in the CRM Market Space – Comparison of
Siebel, Oracle, My SAP, People soft – e CRM.
3. Managing and Technological and Operational Issues in implementing CRM –
Planning CRM Program-- Benefits and barriers to CRM.
4. Customer Relationship Quality Management – Designing an Effective Relationship
Management System.
5. CRM Road blocks: Privacy and Ethics – Future of CRM.
Learning Outcomes:
This course ensures that the students :
Understand the Evolution of CRM, Building Customer Relationship and Economics
of CRM
Understand and evaluate Customer acquisition and Technological Tools for CRM.
Understand Managing and Technological and Operational Issues in implementing
CRM.
Understand process of Customer Relationship Quality Management
Understand CRM Road blocks : Privacy and Ethics
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Understand Future of CRM
Recommended Books
1. Customer Relationship Management: A Strategic Perspective, G. Shainesh & Jagadish N Sheth, Macmillan
2. Customer Relationship Management Essentials. John W Gosney and Thomas P Boehm, PHI.
3. Customer Relationship Management. Das Subhasish, Excel.
4. Customer Relationship Management. M. V. S. Srivasa Rao, Global Research Publications.
Reference Books
1. Customer Relationship Management a Step by step approach, H.Peeru Mohamad, A.Sagadevan. Vikas .
2. Customer Relationship Management, Peelan, Pearson 3. Customer Relationship Management, Roger J. Baran : Cengage.
54
FM: 331. Security Analysis and Portfolio Management
Learning Objectives:
To Discuss and communicate the Objectives, Nature, Channels of Investment.
To discuss about Return, measurements of return, Calculation of expected return.
To Observe and evaluate about the Fundamental Analysis and Technical Analysis.
To Explain about the Process of Portfolio Management and about Portfolio models
like Markowitz model, Sharpe single index model, Capital Asset Pricing model.
To Gather and analyze Portfolio selection and Evaluation of portfolio performance
Course Contents:
1. Investment – Objectives, Nature, Channels of Investment – Investment and
speculation- Process of Investment- An overview of Financial Markets.
2. Return – measurements of return – Traditional techniques – Holding period –
statistical methods – probability distribution – Calculation of expected return, Risk:
risk factors, risk classification: systematic risk, unsystematic risk – standard deviation
– variance – correlation coefficient – Beta – calculation of risk.
3. Fundamental Analysis: Economic Analysis, Industry Analysis, Company Analysis.
Technical Analysis: Assumptions – Dow Theory – Charts and signal - Technical
Indicators.
4. Portfolio – Process of Portfolio Management -Traditional view and Modern Portfolio
–Diversification – Portfolio models – Markowitz model, Sharpe single index model,
Capital Asset Pricing model.
5. Portfolio selection – efficient frontier – Utility, functions and optimal portfolio –
Evaluation of portfolio performance – Mutual funds – Concept, objectives and
functions of mutual funds.
Learning Outcomes:
This course ensures that the students :
Understand the Objectives, Nature, Channels of Investment
Understand about Return, measurements of return, Calculation of expected return.
Understand about the Fundamental Analysis and Technical Analysis.
Understand about the Process of Portfolio Management and about Portfolio models
like Markowitz model, Sharpe single index model, Capital Asset Pricing model
Understand Portfolio selection and Evaluation of portfolio performance
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Recommended Books
1. Donald E Fischer, Ronald J Jordan, ―Security Analysis and Portfolio Management‖, Prentice Hall of India Pvt. Ltd., New Delhi
2. Preethi Singh, ―Investment Management‖, Himalaya Publishing House, Mumbai. 3. V K Balla, S K Tuteja, ―Investment Management‖, & Company Ltd., New Delhi.
4. Dhanesh Khatri, ―Security Analysis and Portfolio Management‖ (1st Edition) Trinity Press.
5. M. Ranganatham & R. Madhumati, ―Securities Analysis and Portfolio Management‖.
Pearson India. 6. Alex K. Mathews & K. Sasidharan, ―Securities Analysis and Portfolio Management‖.
Mcgraw Hill Education.
Reference Books
1. Jack Clark Frances, ―Investment Analysis and Management‖, McGraw Hill Book Company, New York.
2. Fisher and Jordan, ―Security Analysis and Portfolio Management‖, Prentice Hall
India. 3. Prasanna Chandra, ―Investment Analysis and Portfolio Management‖, Tata McGraw
Hill.
56
FM: 332. Strategic Financial Management
Learning Objectives:
To define the concept of corporate restructuring and understand its forms
To acquaint with the legal and procedural aspects of corporate restructuring
To make the student understand the 9S model and perform various analysis
To appraise the various methods of costing and life cycle costing.
To understand the concepts of financial engineering and financial innovations.
Course Contents:
1. Corporate Restructuring Nature & objective, Forms of Corporate restructuring, Types
and Theories of Mergers, Reasons for merger, Demerger, Take over and Acquisitions,
Business Alliances, Divestitures.
2. Legal and Procedural Aspects, Tax Implication. Cross border acquisitions and
International acquisitions.
3. Strategic Financial Management Objectives of Strategic Finance Management, The
9S model, Strategic investigation of growth, Value Chain analysis and Value
Engineering, SBU,
4. Life Cycle Costing, Strategic Cost Management, Activity Based Costing (ABC),
Objective Based Costing(OBC), Target Costing, Balanced Scorecard, Special Purpose
Vehicle, Venture Finance, Economic Value Added and Owner’s Value Added.
5. Financial Engineering Financial Innovations and Financial Engineering: Leverage
Buy out‐operations, Norms for financing leverage buyouts, Corporate Control
Mechanisms, Financially Engineered Products.
Learning outcomes:
This course ensures that the students:
Define the concept of corporate restructuring and understand its forms
Acquaint with the legal and procedural aspects of corporate restructuring
Make the student understand the 9S model and perform various analysis
Appraise the various methods of costing and life cycle costing.
Understand the concepts of financial engineering and financial innovations.
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Recommended Books:
1. Ravi M Kishore, ―Strategic Financial Management‖, Taxmann
2. Marshall and Basnsal, ―Financial Engineering‖, PHI
3. Jakhotiya, ―Strategic Financial Management‖, Vikash
Reference Books:
1. Sudarsaan, ―Creating Value from Mergers and Acquisitions‖, Pearson
2. Gaughan, ―Mergers, Acquisitions and Corporate Restructuring‖, Wiley
3. R. Vadapalli, ―Mergers, Acquisitions and Business Valuation‖, Excel Books
58
FM: 333. Management of Financial Services
Learning Objectives:
To Discuss and communicate relating to Financial services and Types of financial
services.
To Observe and evaluate about FOREX markets, International finance system and
foreign exchange market.
To Explain Custodian and custodial services in capital markets.
To know about Merchant Banking concept and evolution and Functions of M.B.
To Gather and analyze Lease, Hire purchase, types of lease, advantages of leasing,
problems of leasing companies
Course Contents:
1. Financial services -Types of financial services. Financial Services concept and meaning–Financial system–Growing importance of financial services in financial
system–Classification–Traditional and Modern view–Fund based and non fund based services– Financial engineering–Need for innovation–New financial products and
services–An overview of Indian financial services sector scenario.
2. New issue markets and problems-Definition – functions - methods of floatation-cost of floatation-primary market problems. Money markets and instruments-Bill market-
Discount and Finance House of India- new money market instruments. Stock markets-recognized stock exchanges-functions of stock exchanges-Issues of securities. Book building process. Green Shoe option. FOREX markets-International
finance system and foreign exchange market-exchange rate mechanism-exchange rate system in India-FOREX management.
3. Custodian and custodial services in capital markets -SEBI guide lines on custodial
services-SHCI-NSDL. Factoring and Forfeiting services-modus of operations-factoring vs. forfeiting-advantages. Mergers and takeovers- SEBI guidelines on takeover and mergers-BIFR and mergers-Voluntary inter group mergers.
4. Merchant Banking concept and evolution–Functions of M.B. Registrars-categories of
registrars-appointment of registrars to the issue-role of registrars during the currency of the issues. Underwriting services-SEBI regulation-rights and obligation of
underwriters- legal provisions-types of underwriting agreements-underwriting agencies in India.
5. Lease, Hire purchase-types of lease-advantages of leasing- problems of leasing
companies. Housing finance-sources of funds- lending norms-NHB-HUDCO, HFC. Credit rating- Credit rating services-limitation –CRISIL, ICRA, CARE. Venture
59
capital- financing agencies-policy initiatives-difficulties in India. Mutual funds-types of mutual funds-Regulation of mutual funds.
Learning Outcomes:
This course ensures that the students :
Understand about Financial services and Types of financial services.
Understand and evaluate about FOREX markets, International finance system and
foreign exchange market.
Understand about Custodian and custodial services in capital markets.
Understand about Merchant Banking concept and evolution and Functions of M.B.
Understand and analyze Lease, Hire purchase, types of lease, advantages of leasing,
problems of leasing companies.
Recommended books:
1. Gordon and Natarajan, ―Financial Markets and Services’, 2009, HPH, 7th Ed. Mumbai.
2. Bharti Pathak, ―Indian Financial System‖, 2010, 3rd Ed. Pearson Education.
3. Avadhani. V.A., ―Financial Services in India‖, 2009, 1st Ed. HPH.
Reference Books:
1. Dr. Gurusamy. S., ―Financial Services‖, Tata McGraw-Hill, Education Pvt. Ltd. 2nd Ed., New Delhi.
2. Vasant Desai, ―Financial Markets and Financial Services‖, 2009, HPH, 1st Ed., Mumbai
3. Khan. M.Y., ―Financial Services‖, 2010, 5th Ed. Tata McGraw-Hill, Pvt. Ltd., New
Delhi.
60
401. E-Commerce
Learning Objectives:
To understand the concept of E-Commerce, its benefits and limitations.
To learn the impact of E-Commerce on retailing
To know the transformations that took place in service industry because of E-
Commerce
To understand the concept of B2B E-Commerce
To learn the concepts of E-Payment systems, taxation, privacy and legal issues.
Course Contents:
1. Importance of E-Commerce – Need for E-Commerce, Classification of E- Commerce,
Electronic Marketing – Impact of E-Commerce – Benefits and Limitations of E-
Commerce.
2. Retailing in E-Commerce: Business Models of Electronic Marketing –Internet
Consumers and Market Research: Building Customer Relation, The Consumer
Behavioral Model – Consumer Purchasing –Delivering Customer Services in cyber
space – Market Research for E-Commerce –Organizational buyer behavior -
Advertisement in E-Commerce: Web Advertisement – Advertisement method and
strategies – Push Technology and Intelligence agent – Economics and Effectiveness
of Advertisement – On line Publishing.
3. E-Commerce for Service Industry: Broker based services – Travel and Tourism
Services – Employment Placement and the job market, Real-estate – Trading Stocks
on line – Cyber Banking and Personal finances – Auctions – On line Publishing.
4. Business to Business E- Commerce, Characteristics of B2B E-Commerce – Models of
B2B E-Commerce – Procurement Management Using the buyers Internal Market
place – Suppliers Oriented market Place – Buyers Oriented Market Place – Auctions
and Services – Traditional to Internet based and DI – Electronic Marketing in B2B.
5. Electronic Payment System – Electronic Payments and Protocols – Security Schemes
in Electronic – Electronic Credit Card System on the Internet – Electronic funds
transfer and Debit Cards on the Internet – Stored Value Card and E-Cash - Public
Policy from legal Insures to Privacy – E-Commerce related legal incidents – Legal,
Ethical and other Public Policy insures – Protecting Privacy – Protecting intellectual
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Property – Taxation and Encryption Polices – Other Legal Issues – Consumer and
Seller Protection in E-Commerce.
Learning Outcomes:
This course ensures that the students :
Understand the concept of E-Commerce, its benefits and limitations.
Learn the impact of E-Commerce on retailing
Know the transformations that took place in service industry because of E-Commerce
Understand the concept of B2B E-Commerce
Learn the concepts of E-Payment systems, taxation, privacy and legal issues.
Recommended Books
1. Turban, Lee, King and Chung, ―Electronic Commerce‖, Pearson Education Asia, 2001.
2. Ravi Kalkota and AB Winston, ―Frontiers of Electronic Commerce‖, Addison Wesley
1999. 3. David Whiteley, ―E-Commerce‖ TMH, 2000,
4. Chaffey, ―E-Business and E-Commerce Management: Strategy, Implementation and Practice‖. Pearson India.
Reference Books
1 Greenstein and Feinman, ―E-Commerce‖ TMH, New Delhi, 2000. 2 Joseph, ―E-Commerce‖ PHI, New Delhi.
3 Ravi Kalkota, ―Road made for Success‖.
62
HRM: 411. Knowledge Management Learning Objectives:
To understand the concept of Knowledge and its implications.
To learn the procedure of formulating knowledge management strategy.
To know the steps in implementation of knowledge management program.
To understand the concept of knowledge management systems life cycle.
To learn the concepts of technology and the impact of technology on knowledge
management.
Course Contents:
1. Introduction: Definition, Scope and significance of Knowledge Management – Data,
information and Knowledge – Types of Knowledge – Knowledge hierarchy, Knowledge Transfer – Knowledge Sharing – Transfer Methods – Role of Internet –
Implications for Knowledge Management.
2. Formulating Knowledge Management Strategy: Vision, Purpose and Level of
Knowledge Management – Analysing Industry – Structural / Economic Environment – Competitive Advantages – Process of Knowledge Strategy Formulation.
3. Implementing Knowledge Management Program: Knowledge architecture – Systems
and Technology – People Issues, Critical Success factors in Knowledge Management
Implementation.
4. Knowledge Life Cycle: Conventional versus Knowledge systems life cycle – Challenges – KMSLC – implications for Knowledge Management, Ethical legal and Managerial issues.
5. Technology and Knowledge Management: Technology components for Knowledge Management – Information Technology and Knowledge Management – E.Commerce and Knowledge Management – Total Quality Management and Knowledge
Management – Bench Marketing and Knowledge Management. Learning Organizations - Organizations as learning systems – The mystique of learning
organization – Out comes of learning – learning and Change, Innovation, Continuous improvement, Corporate Transformation.
Learning Outcomes:
This course ensures that the students :
Understand the concept of Knowledge and its implications.
Learn the procedure of formulating knowledge management strategy.
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Know the steps in implementation of knowledge management program.
Understand the concept of knowledge management systems life cycle.
Learn the concepts of technology and the impact of technology on knowledge
management.
Recommended Books
1. B. Rathan Reddy, ―Knowledge Management‖, 2nd Edition, HPH, Mumbai. 2. Madhukar Shukla, ―Competing through Knowledge – Building a Learning
Organization‖, Response books, New Delhi, 1997. 3. Yogesh Malhotra, ―Knowledge Management and Business Model Innovation‖, Idea
Group Publishing, UK, 2001.
4. Ruth Rikowski, ―Knowledge Management‖. Elsevier Science & Technology. 5. Carl Frappaola, ―Knowledge Management‖. Capstone.
Reference Books
1. Archana Shukla & Srinivasan R, ―Designing Knowledge Management Architecture‖,
Sage India Publications, New Delhi, 2002. 2. Elias M Awad & Human M Ghaziri, ―Knowledge Management‖, Pearson Education. 3. Honeycutt, ―Knowledge Management Strategies‖, Prentice Hall of India, New Delhi,
2000.
64
HRM: 412. Team Building and Leadership
Learning Objectives:
To understand the concept of Team, team building and dynamics.
To learn about interpersonal competence & team effectiveness.
To know the elements of communication and creativity.
To understand the role of leaders in teams.
To learn the concepts of developing collaborations in teams.
Course Contents:
1. Introduction to Team Building - Workgroup Vs. Teams: Transforming Groups to
Teams; Types of Teams; Stages of Team Building and its Behavioral Dynamics; Team
Role; Interpersonal Processes; Goal Setting and Problem Solving.
2. Interpersonal Competence & Team Effectiveness: Team Effectiveness and Important
Influences on Team Effectiveness. Role of Interpersonal Competence in Team Building;
Measuring Interpersonal Competence, Goals; Team Size; Team Member Roles and
Diversity; Norms; Cohesiveness; Leadership, Measuring Team Effectiveness.
3. Communication and Creativity: Communication Process; Communication
Effectiveness & Feedback; Fostering Team Creativity; Delphi Technique; Nominal
Group Technique; Traditional Brain Storming; Electronic Brain Storming. Negative
Brain Storming.
4. Role of Leaders in Teams: Supporting Teams; Rewarding Team Players; Role
Allocation; Resource Management for Teams; Selection of Team Players; Leaders as
Facilitators, Mentors.
5. Developing Collaboration in Teams: Functional and Dysfunctional Cooperation and
Competition; Interventions to Build Collaboration in Organizations; Social Loafing,
Synergy in Teams, Self-Managed Teams.
Learning Outcomes:
This course ensures that the students :
Understand the concept of Team, team building and dynamics.
65
Learn about interpersonal competence & team effectiveness.
Know the elements of communication and creativity.
Understand the role of leaders in teams.
Learn the concepts of developing collaborations in teams.
Recommended Books:
1. McShane, S. L & Glinow M. A. V. (2001). Organizational Behaviour: Emerging
Realities for the Workplace Revolution. Tata McGraw-Hill Publishing Company Ltd.
2. Hellriegel, D. & Slocum, J. W. (2004). Organizational Behaviour. Thomson Asia Pvt.
Ltd., Singapore.
3. Naper, Rodhey, W & Gershenfeld Mattik, (1996). Groups Theory & Experience,
AITBS, India.
Reference Books:
1. Robbins, S. P. (2004). Organizational Behavior. Pearson Education.
2. Luthans, F. (2002). Organizational Behavior. McGraw-Hill International Edition.
3. Pareek, Udai. (2004). Understanding Organizational Behaviour. Oxford University
Press.
66
HRM: 413. Global Human Resource Management
Learning Objectives:
To understand the concept of Global HRM, issues and challenges in GHRM.
To learn about importance of human and cultural variables.
To know the elements of international staffing and compensation practices.
To understand the importance of appraisal, training and development in GHRM.
To learn the concepts of international industrial relations and people management.
Course Contents:
1. International Human Resource Management concept, expanding role – Global issues and
challenges, Differences between Domistic HRM and GHRM.
2. Human and Cultural Variables in Global Organizations – Cross Cultural Differences – Cross –
Cultural Research Methodologies – Hofetede’s Hermes Study, Managerial Implications.
3. International staffing and Compensation Practices – Nature, Sources, Policies – Human
Resource Planning – Recruitment and Selection for International Assignment- Training
Expatriation –Repatriation. -Designing Compensation Programme, Approaches to
International Compensation, Differentiating PCN`S and TCN`S.
4. Appraisal and Training and development in the Global Perspective- Programmes and
Agencies - Evaluation of Global HRM Practices-Need, cross cultural training, learning –
Performance management and HR process – Competency appraisal – Cultural Issues.
5. International Industrial Relations and People Management – Trade Unions, Collective
Negotiations, Disputes/Conflicts, Quality Circles and Participative Management.- USA –
European Countries, Asian Countries and Middle East.
Learning Outcomes:
This course ensures that the students :
Understand the concept of Global HRM, issues and challenges in GHRM.
Learn about importance of human and cultural variables.
Know the elements of international staffing and compensation practices.
Understand the importance of appraisal, training and development in GHRM.
Learn the concepts of international industrial relations and people management.
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Recommended Books
1. Aswathappa, “International Human Resource Management”, TMH. 2. Tony Edwards & Chris Rees, “International Human Resource Management”, Pearson. 3. Subba Rao P, “International Human Resource Management”, HPH. 4. Willy Mccourt & Derek Eldridge, “Global Human Resource Management: Managing people
in Developing and Transitional Countries”. Edward Elgar Publishing Ltd. 5. R. Wayne Mondy & Joseph J. Martocchio, “Human Resource Management – Global Edition”.
Pearson. 6. Shenkar, “Global Perspectives of Human Resource Management: Collected Readings” (1st
Edition). Pearson Higher Education.
Reference Books
1. Rao P.L, “Internal Human Resource Management”, Excel. 2. Dowling P.J, Thomson, “International Dimension of Human Resource Management”,
Cengage. 3. Adler N.J, Kent, “ International Dimensions of Organizational Behaviour”.
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MM: 421. Advertising and Sales Promotion
Learning Objectives:
To make the student understand the meaning, purpose and functions of Advertising and its
process and importance in the field of Marketing.
To explain the various appropriation methods and meaning and importance of Creativity in
Advertising Strategy.
To examine the various types of media and conditions when a particular media is chosen
and the functions of an Ad Agency.
To understand the need for and essence of Sales Promotion plans and programmes.
To critically analyze the emerging trends and challenges in Advertising and relative
advantage and disadvantage of each.
Course Contents:
1. Advertising – its Purpose and Function, Economics & Social Implications of
Advertising, Advertising in Marketing Mix, Advertising Process.
2. Advertising Strategy Planning & Organizations, Advertising Appropriation methods,
Creative Strategy, Creative Execution and Judgment - DAGMAR.
3. Evaluation of Advertising Effectiveness - Media Decisions - Advertising Agency
Functions - Selection and Co-ordination, Industrial, Institutional, Non – Commercial
Advertising, Future of Advertising in Developing Countries.
4. Contribution of Sales Promotion, Planning of a Sales Promotion Programmed, Sales
Promotion Programmers for Trade and Consumer, Service Industries, Capital Goods
Industries.
5. Recent trends in Advertising: Online Advertising – Search Engine Marketing –
Generalised marketing Vs. Personalized marketing through E-mail.
Learning outcomes:
This course ensures that the students:
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Understand the meaning, significance and functions of Advertising and its role and process
in Marketing Management.
Realize the various Appropriation methods and models in Advertising.
Understand the importance of advertising effectiveness and various media decisions to be
taken.
Understand the importance of Sales Promotion programs and their types.
Critically examine the recent trends in the field of Advertising.
Recommended Books
1. Batra, Myers and Aaker, ―Advertising Management‖, 15th Edition, PHI.
2. S.A. Chunawala, ―Advertising, Sales and Promotion Management‖, HPH, Mumbai.
3. Manendra Mohan ―Advertising Management: Concepts and Cases‖, PHI, New Delhi.
Reference Books
1. Philip Kotler, ―Marketing Management‖, PHI.
2. Lirkesen Kroeger & Nicosia, ―Advertising Principles: Problems and Cases‖.
3. Peter Spillard. ―Sales Promotion‖.
70
MM: 422. Marketing of Services
Learning Objectives:
To describe the role and structure of the services
To discuss the Characteristics of services and Significance of services
To explain the structure of Marketing mix in services - Product, Price, Place,
Promotion, People, Process and Physical evidence
To understand about Consumer Behaviour in services.
To learn Financial and Economics effect of services
To know about SERVQUAL and to study the Components of SERVQUAL
Course Contents:
1. Introduction to services, Role of service in Indian economy, Characteristics of
services, Significance of services. Marketing mix in services - Product, Price, Place,
Promotion, People, Process and Physical evidence.
2. Consumer Behavior in services, Customer expectations of services, Building
customer relationships, Service development and Design - Employee’s roles in
service delivery, Customers roles in service delivery, Delivering service through
intermediaries and Electric channels, Managing demand and capacity.
3. Integrated services marketing communications, Pricing of services, Financial and
Economics effect of services.
4. Service Quality, SERVQUAL – Components of SERVQUAL, Service Quality and
Customer Satisfaction.
5. Healthcare marketing, Transport and Tourism marketing, Financial services
marketing, Educational services marketing, Media marketing, Entertainment and
Religious services marketing.
Learning outcomes:
This course ensures that the students:
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Describe the role and structure of the services
Discuss the Characteristics of services and Significance of services
Explain the structure of Marketing mix in services - Product, Price, Place, Promotion,
People, Process and Physical evidence
Understand about Consumer Behaviour in services.
Learn Financial and Economics effect of services
Know about SERVQUAL and to study the Components of SERVQUAL
Recommended Books
1. Ravi Shankar, ―Services Marketing‖, South Asia Publication, Delhi.
2. S.M. Jha, ―Services Marketing‖, 4th Edition, HPH, Mumbai.
3. Valarie P. Zeithamal Mary J.O. Bitmer, ―Services Marketing‖, TMH
4. Prof. Kishloy Roy, ―Marketing of Services‖. Everest Publishing House.
5. Jaspreet Kaur, ―Marketing of Services‖. Global Vision Publishing House.
Reference Books
1. B. Balaji, ―Services Marketing & Management‖, S. Chand and Co., New Delhi.
2. Philip Kotler, ―Marketing Management‖, PHI
3. Vasanthi Venugopal, ―Services Marketing‖, HPH, Mumbai.
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MM: 423. Retail Management
Learning Objectives:
To define Retail management and its business philosophy.
To discuss about consumer behavior and retail operations.
To explain the retail marketing mix.
To understand about merchandise management.
To learn about retail brand management.
Course Contents:
1. Introduction to Retail Management: retailing – Marketing Management Tasks –
Alternative Business Philosophies – Marketing Orientation.
2. Consumer Behaviour and Retail Operations: The Buying Decision Process and the
Implications for Retail Management – Demographic, Socio – Economic – Influence
on Consumer Behavior.
3. The Retail Marketing Mix: The Target Markets, the Product Approaches to Pricing -
The Retail Product, Retail Promotion, Retail Logistics.
4. Merchandise Management: Methods of Planning & Calculating Inventory Levels -
Retail Location Strategies & Decisions: Location, Site and Types Of Retail
Development – Location Techniques – Retail Property Development.
5. The Management Retail Brand: Brand Image, Brand Loyalty, Brand Technology in
Retail Stores – Future of Retailing.
Learning outcomes:
This course ensures that the students:
Define Retail management and its business philosophy.
Discuss about consumer behavior and retail operations.
Explain the retail marketing mix.
Understand about merchandise management.
Learn about retail brand management.
Recommended Books
1. David gilbert ―Retail Marketing Management‖ Pearson Education, India – 2001.
2. Davidson, W.R., Sweeney PJ. Retailing Management, 5th Edition, John Wiley, New
York.
3. Gist, RR, ―Retailing: Concepts and Decisions‖ (1968) Wiley and Sons, New York.
4. Berman, ―Retail Management: A Strategic Approach‖ (11th Edition). Pearson India.
73
5. Chetan Bajaj, ―Retail Management‖ (2nd Edition). Oxford University Press, New
Delhi.
6. Gilbert, ―Retail Marketing Management‖ (2nd Edition). Pearson India.
74
FM: 431. International Financial Management
Learning Objectives:
To have understanding on International Financial Environment and Measuring and
Monitoring Foreign Currency Exposure
To have exposure on Financial Structure of the global firm and Global Cost of
Capital
To understand Foreign Investment Decisions and Export and Import Financing.
To appreciate advanced topics in International Finance, Currency Risk Management
Course Contents:
1. International Financial Environment: International Financial Management and the
Multinational firm- The International Monitory Environment.- Foreign Exchange Rate- Determination- The Foreign Exchange Market and Foreign Currency Options.
2. Measuring and Monitoring Foreign Currency Exposure: Transaction Exposure - Operating Exposure - Accounting Exposure - Interest Rate Exposure and Swaps.
3. Financing the Global Firm: Financial Structure of the global firm- Global Cost of
Capital - Sourcing Equity Globally - Sourcing Debt Globally.
4. Foreign Investment Decisions: Corporate Strategy and Foreign Direct Investment -
International Capital Budgeting - International Acquisitions and Valuation - Adjusting for risk in foreign Investments – Export and Import Financing.
5. Advanced Topics in International Finance: International Portfolio theory and the MNE. - Advanced topics in Currency Risk Mgt - Advanced topics in interest rate risk
Management -Recent trends in International financial management – International taxation.
Learning outcomes:
This course ensures that the students:
Understand the International Financial Environment and Measuring and Monitoring
Foreign Currency Exposure
Have exposure on Financial Structure of the global firm and Global Cost of Capital
Understand Foreign Investment Decisions and Export and Import Financing.
Appreciate advanced topics in International Finance, Currency Risk Management
75
Recommended Books
1. Alan C. Shapiro. ―Multinational Financial Management‖. Prentice Hall of India, New Delhi-
1995.
2. Eun/ Resnick, ―International Financial Management‖, Tata Mc. Graw Hill, New Delhi.
3. H.R. Machiraju, ―International Financial Management‖, Himalaya Publishing House,
Hyderabad.
4. Jeff Madura & Roland Fox, ―International Finance Management‖. Cengage Learning.
5. Ankit Rajput, ―International Finance Management‖. Global Publication.
Reference Books:
1. Eiteman & Stonehill. ―Multinational Business Finance‖, Addisen Wesely Longman, New
Delhi, 2001.
2. Adrian Buckley, ―The Essence of International Management‖, 1995.
3. Abdullah Faud A. ―Financial Management for the Multinational Firm‖, 1987.
76
FM: 432. Financial Derivatives
Learning Objectives:
To Discuss and communicate about the Financial Derivatives, Meaning, Scope,
Origin, and Growth of Financial Derivatives in India.
To Observe and evaluate about the Financial Derivatives Markets.
To explain Forwards and Futures and Future Market on NSE.
To know about the Options Markets, its Need and Scope, Options market on NSE.
To Gather and analyze the Concept and Nature of Swaps, Evolution of Swap Market
Features of Swaps.
Course Contents: 1. Introduction -Financial Derivatives – Meaning, Scope, Origin, and Growth of
Financial Derivatives in India – Types of Financial Derivatives – Forwards – Futures
– Options – Trading – Margins – Regulatory Framework.
2. Financial Derivatives Markets - Fundamental linkages between spot and Derivative
Markets, the Role of Derivatives Market, Uses and Misuses of derivatives. Future and
Forward Market - Structure of forward and future markets, Mechanism of future
markets, hedging strategies using futures.
3. Forwards and Futures – Forward Contracts and its Limitations – Financial Futures –
Trading – Hedging Strategies – Forward and Future Prices – Stock Index Futures –
Currency Futures – Interest Rate Futures - Future Pricing - Future Market on NSE.
4. Options Markets – Need Scope – Properties of Stock Option Prices – Trading
Strategies Involving Options - Types of Options – Stock Index Options – Interest rate
options – Currency options – Options market on NSE.
5. Swaps – Concept and Nature of Swaps – Evolution of Swap Market Features of
Swaps – Major Types of Financial Swaps – Interest Rate Swaps – Currency Swaps –
Commodity Swaps – Debt – Equity Swap – Swaps dealer role.
Learning Outcomes:
This course ensures that the students :
Understand about the Financial Derivatives, Meaning, Scope, Origin, and Growth of
Financial Derivatives in India.
77
Understand, Observe and evaluate about the Financial Derivatives Markets.
Understand the Forwards and Futures and Future Market on NSE.
Understand about the Options Markets, its Need and Scope, Options market on NSE.
Understand, Gather and analyze the Concept and Nature of Swaps, Evolution of
Swap Market Features of Swaps..
Recommended Books
1. S.L. Gupta, Financial Derivatives: Theory Concepts and Problems, Prentice-Hall,
New Delhi.
2. G. Koteswar, Risk Management (Insurance and Derivatives), HPH.
3. John C Hull, Introduction to Futures and Options Markets, Prentice-Hall, New Delhi.
Reference Books
1. John C Hull, Options, Futures and Other Derivatives, Pearson Education Asia.
2. Thomas Mc Cafferty, All about options, Tata McGraw Hill Publishing Company
Ltd., New Delhi.
78
FM: 433. Financial Engineering
Learning Objectives:
To introduce the concept of Financial Engineering and its evolution
To acquaint the students with the conceptual tools of Financial Engineering
To make the student understand the physical tools of Financial Engineering, its
processes and strategies.
To appraise the students with the recent developments and future trends in Financial
Engineering
To understand the application of the latest financial products as risk management
tools in key financial markets.
Course Contents:
1. Introduction to Financial Engineering: Introduction - Scope of Financial
Engineering – Factors contributing to the growth of Financial Engineering - The tools
of Financial Engineering - Financial Engineering Vs. Financial Analysis – Where
Financial Engineering fits in – Financial Engineering Team – Financial Innovations
in India.
2. Conceptual Tools of the Financial Engineer: Knowledge base of Financial
Engineer - Valuation Relationships and Applications – Cash Flows – Time value –
Sensitivity Analysis of the Time Value – Applications – Spread sheets –
Compounding- Absolute Vs relative valuation –Measuring risk.
3. Financial Engineering Process and Strategies: The Evolution of Asset / Liability
Management – Five foundation concepts – The changing face of Liquidity
Management – Margin Management- the Investment Banker in Asset / Liability
Management – Total Return Optimization – Risk controlled Arbitrage – Hedging and
related Risk management techniques.
4. Physical Tools of the Financial Engineer: New product development model:
Direction, Design, Testing, Introduction and Instrument preview – Futures and
Forwards – Swaps – Single period Options – ADRs and GDRs – Hybrid securities –
Legal protection for innovative financial products and services: Copy right, Patent,
Trademark or Service mark – Obtaining protection – Enforcement.
5. Future trends and careers in Financial Engineering: Future Trends – The
Meaning of Globalization – The recent development towards Financial Globalization
– Development of New markets and Market linkages – Recent Advances in
settlement and clearing – Globalization – Financial Engineering and Monetary Policy
- Career opportunities for Financial Engineers.
79
Learning outcomes:
This course ensures that the students:
Understand the concept of Financial Engineering and its evolution
Are well acquaint with the conceptual tools of Financial Engineering
Understand the physical tools of Financial Engineering, its processes and strategies.
Appraise with the recent developments and future trends in Financial Engineering
Understand the application of the latest financial products as risk management tools
in key financial markets.
Recommended Books
1. Jon F. Marshall, Vipul K. Bansal, ―Financial Engineering – A complete Guide to
Financial Innovation‖, Prentice Hall India.
2. Salih N. Neftci, ―Principles of Financial Engineering‖. Academic Press,2004
Reference Books
1. Philip Best, ―Implementing Value at Risk (Wiley Series in Financial Engineering)‖.
John Wiley & Sons Ltd.
2. Finnerty J D ―Financial Management‖(1988).
3. Avadhani VA ―Investment and Securities Markets in India‖. Himalaya Publishing
House Mumbai.
4. Paul Wilmott, Derivatives: The Theory and Practice of Financial Engineering, Wiley.
80
RAYALASEEMA UNIVERSITY:: KURNOOL Department of Management
M.B.A. (General) Program Structure ( w.e.f. 2017-18)
SEMESTER – I (16 Weeks)
Course
Code
Name of the Course Maximum Marks
IA + SEE
No. of
Credits
101 Principles of Management 30 + 70 3
102 Organisational Behaviour 30 + 70 3
103 Business and Legal Environment 30 + 70 3
104 Managerial Economics 30 + 70 3
105 Accounting for Managers 30 + 70 3
106 Business Communication 30 + 70 3
107 Management Information System 30 + 70 3
108 IT for Managers (Lab) 50 M 2
TOTAL 750 M 23
* Each course can have 5 units
IA: Internal Assessment
SEE: Semester End Examination
SEMESTER – II (16 Weeks)
Course
Code
Name of the Course Maximum Marks
IA + SEE
No. of
Credits
201 Marketing Management 30 + 70 3
202 Financial Management 30 + 70 3
203 Operations Management 30 + 70 3
204 Human Resource Management 30 + 70 3
205 Business Statistics 30 + 70 3
206 Operations Research 30 + 70 3
207 Research Methodology 30 + 70 3
208 Business Research Methods (Lab) 50 M 2
TOTAL 750 M 23
81
During III and IV semesters, a student has to select four courses from finance
specialization.
SEMESTER – III (16 Weeks)
Course
Code
Name of the Course Maximum
Marks
IA + UE
No. of
Credits
Compulsory Courses
301 International Business 30 + 70 3
302 Strategic Management 30 + 70 3
303 Entrepreneurship Development 30 + 70 3
304 Corporate Governance and Business Ethics 30 + 70 3
Financial Management (Electives)
331 Security Analysis and Portfolio Management 30 + 70 3
332 Strategic Financial Management 30 + 70 3
333 Management of Financial Services 30 + 70 3
334 Financial Markets and Institutions 30 + 70 3
335 Infrastructure Finance 30 + 70 3
Project Summer Project Work Evaluation 50 M 2
SEMESTER – IV (8 Weeks Teaching + 8 Weeks Research Project)
Course
Code
Name of the Course Maximum Marks
IA + UE
Compulsory Courses
401 E-Commerce 30 + 70
Financial Management (Electives)
431 International Financial Management 30 + 70
432 Financial Derivatives 30 + 70
433 Financial Engineering 30 + 70
434 Corporate Tax Planning and Management 30 + 70
435 Financial Risk Management 30 + 70
82
SEMESTER WISE MARKS
I semester : 750 Marks 21 + 2 = 23 credits
II semester : 750 Marks 21 + 2 = 23 credits
III semester : 850 Marks 24 + 2 = 26 credits
IV semester : 500 Marks 15 + 3 = 18 credits
Research Project Evaluation : 100 Marks 3 credits
Comprehensive Viva-Voce : 50 Marks 2 credits
TOTAL MARKS : 3000 Marks 95 Credits
INTERNAL ASSESSMENT (20 from exam, 10 seminar) : 30 Marks
SCHEME OF SEMESTER END EXAMINATION : 70 Marks
Section A 5 q x 2m = 10 M
Section B 5 q with internal choice x 10m = 50 M
Section C Case study (Compulsory) = 10 M
TOTAL : 100 Marks
83
101. Principles of Management
Learning Objectives:
To Discuss and communicate the management evolution and how it will affect future
managers.
To Observe and evaluate the influence of historical forces on the current practice of
management.
To Explain how organizations adapt to an uncertain environment and identify
techniques managers use to influence and control the internal environment.
To Practice the process of management's four functions: planning, organizing,
controlling and coordination.
To Gather and analyze both qualitative and quantitative information to isolate issues
and formulate best control methods.
Course Contents:
6. Introduction to Management - A Brief History of Management: Classical Theory-
Scientific Management, Administrative Theory, Behavioural Theory, Management
Science, Integrative Perspective – Systems Theory, Socio technical Theory,
Contingency Theory, Comparing Theories.
7. Planning – Nature and elements of planning, planning types and models, planning in
organisations, steps in planning, Management By Objectives (MBO), Management
By Exception (MBE), planning premises.
8. Organising – Basic issues in organising, work specialisation, organisation, formal and
informal, organisation structure, Centralisation Vs. Decentralisation, chain of
command, delegation, span of management.
9. Decision Making – Types of decisions, Risk and Uncertainty, Decision Trees,
Decision making process, models of decision making, steps in decision making
process, participative decision making, decision making and creativity.
10. Controlling – Control, controlling process, standards and bench marking,
coordination, principles of coordination, importance of interdependence, importance
of coordination in organisations, Group Vs. Team, team work.
Learning Outcomes:
This course ensures that the students :
Understand how managers manage business organizations in the dynamic global
environment
Understand how managers implement successful planning amongst the above; the
following primary managerial soft skills are developed.
84
Understand how organizations develop and maintain competitive advantage. The
process of Organising and in design of the Organisation structure. The concept of
Centralisation & De-centralisation.
Understand how business decisions are made using various tools and techniques to
remain competitive
Understand Problem - Solving and Decision Making
Understand Teamwork & Interpersonal Skills & Creative Thinking skills
Understand Controlling and Coordination.
Recommended Books:
4. Stephen P.Robbins, Fundamentals of Management Essential Concepts and
Application, 6th Edition, Pearson, 2011.
5. Harold Koontz, Heinz Weihrich, Principles of Management, TMH, 2010.
6. Stoner et al, Management, PHI.
Reference Books:
6. Dilip Kumar Battacharya, Principles of Management, Pearson, 2012.
7. Rajeesh Viswanathan, Principles of Management Concepts & Cases, Himalaya
Publishing House (HPH), 2010.
8. R.Sarya Raju, & A.Parthasarathy, Management Text & Cases,PHI,2010.
9. Maheswari, Business Organization and Management, IBH, 2011.
10. L.M. Prasad, Principles of Management, Sulthan Chand & Co. 2012.
85
102. Organizational Behaviour
Learning Objectives:
To understand the concept of orgnaisation, and behavior of the employees.
To examine the elements which governs the individual behavior .
To explain the importance of interpersonal behavior in the organisation.
To understand the concept of group and group dynamics in the ogranisation.
To learn the concept of team and team work and the process of team building.
Course Contents:
6. Introduction to Organisational Behaviour –Definition, scope and importance of
Organisational Behaviour – Evolution of Organisational Behaviour - Theoretical
framework – Limitation of Organisational Behaviour.
7. Individual Behaviour – Perception: Meaning and concept, factors influencing, types,
process – Learning : Meaning and concept, types, process – Attitude Formation and
Change – Motivation – Theories of Motivation – Morale- Personality Development.
8. Interpersonal Behaviour – Communication – Leadership : Concept, Leadership styles,
Trait approach, Managerial grid theory, contemporary theories of leadership –
qualities of a good leader- Influencing Relations – Transactional Analysis.
9. Group Dynamics – Meaning of group and group behavior & group dynamics- Types
of groups - Roles – Conflict – Inter-Group Behaviour – Inter-Group Collaboration
and conflict Management.
10. Team Work and Team Management – Working in teams – Work teams in
organizations – Developing work teams - Team effectiveness and Team building –
Intra team dynamics- Stages in team development – Characteristics of a successful
team.
Learning Outcomes:
This course ensures that the students:
Understand the concept of orgnaisation, and behavior of the employees.
Examine the elements which governs the individual behavior .
Explain the importance of interpersonal behavior in the organisation.
Understand the concept of group and group dynamics in the ogranisation.
Learn the concept of team and team work and the process of team building.
86
Recommended Books:
4. Robins, Stephen P,‖Organisational Behaviour‖, 9th Edition, Prentice Hall of India,
New Delhi.
5. Fred Luthans, ―Organizational Behaviour‖, Tata McGraw Hill Publishing Co., New
Delhi.
6. P. Subba Rao, ―Management and Organisational Behaviour‖, 1st Edition, HPH,
Mumbai.
Reference Books:
4. Koontz and O’Donnell,‖ Essentials of Management‖, Tata McGraw Hill Publishing
Co., New Delhi, 2000.
5. Keith Davis, ―Human Behaviour at Work‖, Tata McGraw Hill Publishing Co., New
Delhi.
6. Aswathappa,‖Organizational Behaviour‖, Himalaya Publishing House, Mumbai
87
103. Business and Legal Environment
Learning Objectives:
To learn about Business and Its Environment, Types of environment –Internal and
External
To Understand Macro Environment viz Economic, technological, Political and Legal,
International and social cultural
To know Companies Act 1956 , MRTP , FEMA etc.
To understand Laws of Contract, Sale of Goods Act, 1930
To learn Negotiable Instruments Act 1881
Course Contents:
6. Introduction to Business Environment: Types of Environment, internal and external, Micro environment: Customers, Competitors, Suppliers, Intermediaries, Share
holders, Creditors, Banks and Financial Institutions.
7. Macro Environment: Socio- Cultural Environment, Technological Environment,
Economic Environment, Political and legal Environment, International Environment and Natural Factors.
8. Companies Act 1956- Definition of company-characteristics – classifications of companies – formation of company – company documents – board meetings- law relating to meetings and proceedings – company management, qualifications,
appointment, powers, and legal position of directors – modes of winding-up of a company. FEMA, MRTP Act.
9. Laws of Contracts: Object and Scope-Essential elements of contracts-Quasi contracts-
Performance of contracts-Termination or discharge of contracts-Special contracts. Sale of Goods Act, 1930: Definition-Condition & Warranties-Transfer of Ownership-
Performance of Contracts of sale-Unpaid Seller and his rights-Auction sales.
10. Negotiable Instruments Act 1881: Definitions-Bills of Exchange-Promissory note-
Negotiation-Acceptance and presentment-Dishonour of Instrument-Noting and Presenting-Hundis – National income, Determination of national income, methods, business cycles.
Learning Objectives:
This course ensures that the students:
Understand about Business and Its Environment, Types of environment –Internal and
External
Understand Macro Environment viz Economic, technological, Political and Legal,
International and social cultural
Understand Companies Act 1956 , MRTP , FEMA etc.
88
Understand Laws of Contract, Sale of Goods Act, 1930
Learn Negotiable Instruments Act 1881
Recommended Books:
4. Frances Cherunilam ―Business Environment-Text and Cases‖, 18th Edition,
Himalaya Publishing House, Mumbai. 5. S.N. Maheswari and S.K. Maheswari, ―A Manual of Business Laws‖, 4 th Edition,
HPH, Mumbai.
6. K. Aswathappa, ―Essentials of Business Environment‖, 10th Edition, Himalaya Publishing House, Mumbai.
Reference Books:
5. Gulshan SS & Kapoor GK. ―Business Law including Company Law‖. New Age International Publishers, New Delhi.
6. Paul, ―Business Environment‖, 2nd Edition, TMH. 7. Arun Kumar Sen. ―Commercial & Industrial Law‖ 8. N D Kapoor ―Introduction to Commercial & Industrial Law‖
89
104. Managerial Economics
Learning Objectives:
To understand the concept of economics, its principles and their application in
management.
To examine the theory of demand and its implications.
To explain the importance of cost and production analysis.
To understand the concept of price and theory of pricing.
To learn the concept of liberlisation, privatization, globalization, reforms and polices.
Course Contents:
4. Introduction to Managerial Economics : Importance and need for the study of
economics for management decision making - Relationship between Economics and
Management – Meaning, Nature, Characteristics, and Significance- Fundamental
concepts – Objectives of the firm - Scope of Managerial Economics in Business
Management.
5. Theory of Demand, Demand function, Elasticity of Demand - Demand forecasting &
Methods of demand forecasting, Law of supply and supply function.
6. Cost and Production Analysis – Concept, Elements, Type of Costs, Short run and
Long run costs and Nature of cost curves - Production function-Size and scale of
operations.
6. Theory of Pricing - Market structure – Perfect competition-Monopoly - Monopolistic
and Oligopolistic Competition – Pricing policies and strategies- Profit, kinds of profit.
7. Liberalisation, Privaisation and Globalisation - New Economics Policy, Reforms in Industrial policy - Monetary policy and Fiscal policy.
Learning Outcomes:
This course ensures that the students:
Understand the concept of economics, its principles and their application in
management.
Examine the theory of demand and its implications.
Explain the importance of cost and production analysis.
Understand the concept of price and theory of pricing.
90
Learn the concept of liberlisation, privatization, globalization, reforms and polices.
Recommended Books:
4. R.L. Varshney, K.L. Maheswari, ―Managerial Economics‖, 16th Edition, Sulthan Chand & Sons, New Delhi.
5. P.L. Mehtha, ―Managerial Economics‖, 18th Edition, Sulthan Chand & Sons, New
Delhi. 6. Dr. D.M. Mithani, ―Managerial Economics (Theory & Applications), Himalaya
Publishing House, Hyderabad.
Reference Books:
6. Mishra and Puri, ―Economics for Management‖, HPH, Mumbai.
7. V.L.Mote, Samuel Paul, G.S. Guptha, ―Managerial Economics‖, Tata McGrawhill. 8. William J. Baumol, ―Economic Theory & Operation Analysis, 4th Edition. 9. Westonier & Couglas C Hauge, ―A Text book of Economic Theory‖,
10. Birgaun & Pappus, ―Managerial Economics‖
91
105. Accounting for Managers
Learning Objectives:
To understand the concept and conventions of Accounting.
To lean the meaning of accounting principles, their characteristics and
importance
To understand the basic concept of Double Entry System of Accounting
To understand the accounting cycle process i.e., Journal entry, Ledger posting,
Trail balance preparation.
To learn how to prepare Trading and Profit & Loss account and Balance Sheet.
To understand the system of costing, Preparation of marginal costs for decision
making, preparation of various standard costs and their variance analysis.
Course Contents:
6. Introduction to Accounting for Management: Importance of Accounting in
management decision making–Accounting Systems – Principles of Accounting –
Accounting Concepts and Conventions-Scope of accounting.
7. Fundamentals of Double entry system – Definition – Concepts of Debit, Credit and
Journal – Preparation of Journal Entry – Preparation of Journal and Ledger –
Balancing of accounts and Trail balance.
8. Financial statements – Adjustments and closing of accounts – Depreciation and
Valuation of Inventory –Preparation of Manufacturing Account and Trading Account,
Profit and Loss Account and Balance sheet- Concept of Capital and Revenue
Expenditure.
9. Marginal Costing – Classification of Costs – Breakeven analysis – Profit Volume
Ratio –Its uses in Managerial Decision.
10. Standard Costing and Variance Analysis – Material variances, Labour variances and
overhead variances.
Learning Outcomes:
This course ensures that the students :
Understand the concept and conventions of Accounting.
Lean the meaning of accounting principles, their characteristics and importance
Understand the basic concept of Double Entry System of Accounting
Understand the accounting cycle process i.e., Journal entry, Ledger posting,
Trail balance preparation.
Learn how to prepare Trading and Profit & Loss account and Balance Sheet.
92
Understand the system of costing, Preparation of marginal costs for decision
making, preparation of various standard costs and their variance analysis.
Recommended Books
4. S.P. Jain and K.L. Narang, ―Financial Accounting‖, Ka lyani Publishers, New Delhi.
5. M.A. Arulanandam and K.S. Raman, ―Advanced Accountancy‖, Himalaya Publishing
House, Hyderabad.
6. R.S.N.Pillai, Bagavathi and S. Uma, ―Fundamentals of Advanced Accounting‖,
Volume-I, S. Chand & Co. Ltd, New Delhi.
Reference Books
6. Prasanna Chandra, ―Manager’s Guide to Accounting and Finance‖.
7. Hrishikesh Chakraborthy, ―Advanced Accounting‖, Oxford University Press, New
Delhi.
8. Agrawal SP and Jain PC, ―Advanced Financial Accounting‖, Wiley Eastern Co., New
Delhi.
9. S N Maheswari, ―Management Accounting‖.
10. Hingorani & Grewal, ―Management Accounting‖.
93
106. Business Communication
Learning Objectives:
To understand introduction of Business Communication and its process
To know Classification of Business Communication and importance of oral
Communication
To identify the importance of written Communication
To understand Verbal and non verbal communication and Organizational
Communication- its importance
To differentiate between various countries cultures - Communicating across cultures
across Globe and Management Etiquette.
Course Contents:
6. Introduction to Business Communication – Significance and Scope – Some facts and
myths about Communication – Principles – Process of Communication, Shanon and
Weaver Model, Barriers – Physical Inter Personal and Organizational Barriers.
7. Oral Communication – Effective oral Communication – Interpersonal relations –
Forms and Oral Communication – Interviews – Conducting and fairing in Interviews,
Meetings, presentations , Public speech Conservative Listening.
8. Written Communication – Essentials of written Communication Words, sentences
and paragraph making; Forms of Written Communication letters, methods, E-Mails
and reports – Numerical data compilation and presentation.
9. Non – Verbal Communication – Functions and scope, Non-verbal cues -
Organizational Communication – External and Internal Formal and Informal –
Communication Networks – Changing Trends, Information Technology – Effect in
organizational Communication – Organizational culture.
10. Communicating across cultures – Global Market place – Communicating with global
audience, Multicultural workforce – Improving inter cultural sensitivity, Mass Media
Communication – Types – Effects on Business Environment – Negative face of mass
media, Management Etiquette – Significance in modern business Organizations,
Telephone, Meetings, Dinning etiquette.
Learning Outcomes:
This course ensures that the students :
Understand introduction of Business Communication and its process
Know Classification of Business Communication and importance of oral
Communication
Identify the importance of written Communication
94
Understand Verbal and non verbal communication and Organizational
Communication- its importance
Differentiate between various countries cultures - Communicating across cultures
across Globe and Management Etiquette.
Recommended Books
4. Leena Sen ―Communication Skills‖, Prentice Hall of India Pvt. Ltd, New Delhi.
5. P. Subba Rao and Anitha, ―Communication‖, HPH, Mumbai.
6. C.S. Rayudu, ―Communication‖, 9th Edition, HPH, Mumbai.
Reference Books
5. Ronald B. Adler, Seanne Marquardt Elmhorst ―Communicating at Work‖ McGraw
Hill International Editions.
6. R.K. Madhukar ―Business Communication‖, Vikas Publishing House, New Delhi. 7. Raymond V Lesikar, Marie E Flatley, Tata McGraw Hill Publishing House, New
Delhi. 8. Shirley Taylor, ―Communication for Business‖, Pearson Education, LPE.
95
107. Management Information System (MIS)
Learning Objectives:
To understand the concept and development of MIS.
To understand the basic concept of System Design
To understand the step wise process in system development life cycle for
building information systems.
To understand how MIS can be applied for Decision Support Systems
To understand the system modelling of MIS, Computer MIS application in
various fields like Inventory management, Receivables, Project management,
HRM, Production planning and control, etc,.
Course Contents:
6. Introduction to MIS – Importance of Information for Management decision – Systems
Approach and Information – System Development – Information System Architecture
– Quantitative Techniques and Management Information Systems interfacing.
7. Physical Design of Computer Sub-System, Database Design, File Design, Input,
Output and Procedure design and System Security.
8. MIS Development – Process –System Development – System Life Cycle method –
Structured Development Method, and Prototype Method – Software Development.
9. Information Systems – Computers In Management – MIS Office Automation –
Decision Support System – Expert System, Implementations, Evaluation and
Maintenance of MIS – Pitfalls in MIS Development.
10. System Modeling for MIS, System Engineering Methodology for MIS Problem
Solving, Computer applications in Inventory management, Receivables,
Sales/Marketing Management, Accounting, Project Management, Human Resource
Management, Production Planning and Control, Enterprise Resource Planning.
Learning Outcomes:
This course ensures that the students :
Understand the concept and development of MIS.
Understand the basic concept of System Design
Understand the step wise process in system development life cycle for building
information systems.
96
Understand how MIS can be applied for Decision Support Systems
Understand the system modelling of MIS, Computer MIS application in
various fields like Inventory management, Receivables, Project management,
HRM, Production planning and control, etc,.
Recommended Books
4. Gordan Davis & Olson, ―Management Information Systems‖, 2nd Edition, Mc Graw Hill.
5. C S V Murthy, ―Management Information Systems Text & applications‖, 2nd Edition, Himalaya Publishing House. Mumbai.
6. Sadagopan, ―Management Information Systems‖, PHI, New Delhi.
Reference Books
4. R G Murdicks, ―Information Systems for Management‖.
5. Jerome Kanter, ―Management Information Systems‖. 6. A. Senn, ―Analysis and Design of Information Systems‖, McGraw-Hill
97
108. Information Technology for Managers (Lab : 50 m)
Learning Objectives:
To understand the basic concepts of computers and information technology.
To learn the operating system and office automation packages.
To understand the concepts of internet and its uses.
Course Contents:
4. Introduction to Information Technology: Computers – Types of computers –
Hardware – Software – Application software – Systems software – Components of
Computer – Evolution of computers – Peripheral devices – Printers – Multimedia –
Networks – LAN – WAN – MAN – VAN –Introduction to DBMS.
5. Operating systems – MS-DOS – Windows – Application Packages – Office
Automation – MS. Word, MS. Power Point, MS. Excel.
6. Browser software, Internet, World Wide Web, E-Mail, Search engines, Social
networking web sites.
Learning Outcomes:
This course ensures that the students :
Understand the basic concepts of computers and information technology.
Learn the operating system and office automation packages.
Understand the concepts of internet and its uses.
Recommended Books
1. George Reynolds, ―Information Technology for Managers‖, Course Technology, 2009.
2. Henry C. Lucas, ―Information Technology for Management‖, Mc. Graw Hill, 1999.
3. Suresh Basandra, ―Computers Today‖, Galgotia Publishers, New Delhi.
Reference Books
4. P. Sudharsan & J. Jeyabalan, ―Computers Systems & Applications‖, Jaico Student Edition- Jaico Publishing House.
5. M.N. Doja, ―Fundamentals of Computers and Information Technology‖, D.K.
Publishers, 2005. 6. B. Muthukumaran, ―Information Technology for Managers‖, Oxford, 2010.
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201. Marketing Management
Learning Objectives
To make the students aware of the various fundamental concepts in the field of
marketing, its process and role in the society.
To examine the need for and use of study of Consumer Behaviour and the process of
STP (Segmentation, Targeting and Positioning).
To differentiate the existing and new product, PLC and pricing strategies, stages in
NPD and reasons for their success and failure.
To examine the strategies followed by market players and understand product
decisions and its management.
To understand the importance of Physical distribution system and marketing channels
and their functions.
To examine the various Promotion mix decisions and relative importance of each and
managing the sales force.
To understand the emerging issues and challenges in the field of Marketing.
Course Contents
6. Introduction to Marketing Management: Concepts of Marketing – Role of Marketing
- Marketing Process – Marketing oriented strategic planning –Rural Marketing.
7. Marketing Environment – Marketing Information System and Marketing Research -
Consumer Behaviour – Business Buying Behaviour – Analysing Competitors -
Researching and Selecting Target Markets: Forecasting Market Demand – Market
Segmentation and Target Market.
8. Developing Market Strategies: differentiation and Positioning – New Product
Introduction – Product Life Cycle – Marketing Strategies for Market Leaders,
Challengers, Followers and Nichers. - Planning Market Programmes: Product lines,
Brand and Packaging – Managing Services –
9. Pricing Strategies and Pricing Decisions – Managing the Marketing Channels –
Managing Middlemen and Physical Distribution System – Promotion mix Decisions –
Advertising Decisions – Sales Promotion Decisions – Managing the sales Force -
Organizing, Implementing and Controlling Marketing Effort: Marketing organization
– Evaluating and Controlling Market Performance.
10. Emerging Trends in Marketing : Digital Marketing , Social networking etc.
Learning Outcomes:
This course ensures that the students:
Understand the meaning, concepts and process of Marketing Management.
Realise the importance of study of Consumer Behaviour.
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Understand STP, Existing and New product differences and concept of PLC and
NPD.
Understand Positioning and differentiation, various pricing strategies and practices
followed by market players.
Realise the importance of Distribution and Sales force management.
Critically analyse the Emerging trends in Marketing.
Recommended Books
4. Philip Kotler, ―Marketing Management‖, Millennium Edition, Prentice Hall of India, New Delhi.
5. Rama Swamy and Nama Kumari, ―Marketing Management‖, Macmillan Publishers India, Delhi.
6. Karunakaran, ―Marketing Management‖, HPH, Mumbai.
Reference Books:
4. William. J. Stanton, ―Fundamentals of Marketing‖. 5. William G. Nickles Ralph M. Gaedek, ―Marketing Principles‖,
6. Britt and Boyd, ―Marketing Management & Administration‖.
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202. Financial management
Learning Objectives:
To understand the concept of Financial Management and Indian Financial System
To examine and know types and Techniques of Financial Analysis
To explain the importance of Capital Budgeting and its Techniques
To understand Working Capital Management
To learn the concept of Capital Structure ,its theories and – Dividend theories
Course Contents
6. Introduction to Financial Management- Functions and Scope of Financial
Management- Objectives of Financial Management- Profit Vs. Wealth Maximization-
Indian Financial System.
7. Financial Analysis – Types and Techniques of Financial Analysis – Ratio Analysis –
Cash flow statements – Funds flow statements - Financial forecasting.
8. Capital Budgeting – Nature of Investment Decisions, Investment Evaluation criteria –
Traditional Techniques – Non-Discounted cash flow methods - Pay back method,
Accounting rate of return method (ARR). Discounted Cash flow methods (DCF):
NPV, IRR, Profitability Index (PI) - NPV Vs. IRR.
9. Working Capital Management – Factors Influencing Working Capital - Liquidity Vs.
Profitability, Concept of Operating Cycle –Estimating Working Capital
Requirements – Financing Working Capital
10. Capital Structure – Features and Determinants of Capital Structure –Capital Structure
theories – Net Income approach, Net Operating Income approach, Traditional view,
M.M. Approach - Profit Management – Issues in Dividend Policy – Dividend
theories: Walter’s Model. Dividend and uncertainty – MM Hypothesis of Dividend-
irrelevance and relevance of dividend Policy.
Learning Outcomes
This course ensures that the students:
Understand the concept of Financial Management and Indian Financial System
Compute and examine types and Techniques of Financial Analysis
Explain the importance of Capital Budgeting and its Techniques
Understand the concept of Working Capital Management and its components
Learn Capital Structure ,its theories and – Dividend theories
Recommended Books
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4. I.M. Pandey, ―Financial Management‖, 9th Edition, Vikas Publishing House, New
Delhi.
5. Prasanna Chandra, “Financial management - Theory and Practice‖, Tata McGraw
Hill Co., New Delhi.
6. M.Y. Khan and P.K. Jain, ―Financial Management‖,3rd Edition, Tata McGraw Hill
Co., New Delhi.
Reference Books
4. Dr. P.C. Tulsian, ―Financial Management‖, S.Chand & Co. Ltd., New Delhi.
5. Hampton john. J. ―Financial Decision–Making – Concept, Problems and Cases ‖.
6. Weston & brigthem, ―Managerial Finance‖.
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203. Operations Management
Learning Objectives
To know introduction of Operations Management, historical development and
Product and Process designs
To learn about Location factors and Layout facilities
To know impact of Scheduling and Methods of Production Control
To learn Method Study and TQM
To understand Inventory Management
Course Contents
6. Introduction to Operations Management (OM) Function, Historical Development of
OM, scenario Today. Product and Process Design - Product and Operations Process
Development, Manufacturing, Process Technology, CAD/CAM analysis
7. Location of Facilities, Plant Layout, Plant Location, Layout of Facilities,
Optimization of Product/Process Layout, Flexible Manufacturing and Group
Technology : Aggregate planning - Preparation of aggregate demand Forecast,
Specification of Organisational Policies For Smoothing Capacity Utilization,
Determination of feasible Production Alternatives
8. Scheduling, Shop Type Production, Shop- Loading, Assignment and Sequencing,
Scheduling In Mass, Line of Balance, Methods of Production Control ,World
class production
9. Method Study, Work measurement, Work Design, Job Design, Work Sampling,
Industrial Engineering Techniques. Economics of Quality Assurance Inspection and
Quality Control, Acceptance Sampling, Theory of control charts, control charts for
variables and control charts for attributes -TQM - ISO 9000 series standards, Six
Sigma.
10. Inventory Management, Classification of inventory, Economic Order Quantity - Basic
Concepts, Productivity Cycle, Productivity Engineering and Management, Total
Productivity Model.
Learning Outcomes
This course ensures that the students:
Understand the concept of Operations Management, historical development and
Product and Process designs
Examine the elements Location factors and Layout facilities
Explain the importance of Scheduling and Methods of Production Control
Understand the concept of Method Study and TQM
Learn the concept of Inventory Management
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Reference Books
4. Biswajit Banerjee, ―Operations Management and control‖, -S.Chand
5. James R.Evans and David A.Collier, ―Operations Management‖ 6. R. Panneerselvam, ―Production and Operations Management‖, PHI Learning Private
Ltd.
Reference Books
4. G. W. Plossol & O .W .Weight, ‖Production and Inventory Control, Principles and Techniques‖.
5. J. L. Bulbridge, ―Production Planning Control‖, McDonald and Evens. 6. Ellen , ―Elements of Production Planning Control‖, Himalaya publishing house,
Mumbai.
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204. Human Resource Management
Learning Objectives
To understand the introduction to Human Resource Management
To examine the elements of Human Resource Procurement recruitments and
selection porcess
To explain the importance of Human Resource Development
To understand the concept of Compensation Management
To learn the concept of Collective Bargaining Workers Participation, Quality of Work
life – Human Resource Accounting and Audit.
Course Contents:
6. Introduction to Human Resource Management – Nature and Significance –
Globalisation and HRM – Indian and International HRM practices, Strategic
Human Resource Management, Job design – Job analysis – Human Resource
Planning – process and evaluation
7. Human Resource Procurement – Recruitment, selection – Recruitment techniques
– selection Techniques and process – tests, interviews and development –
Induction and Placement
8. Human Resource Development - Performance appraisal – Importance and
techniques – employees, employee training – Executive Development – Career
Planning and Development – Organizational change and Development
9. Compensation Management – Job Evaluation – Bonus fringe benefits - Industries
Relations – concept, definition and significance – IR in globalization era, Trade
Unions – Significance and growth of Unions in India – Employees organizations
– the interface among unions, employees organizations and the Government
10. Collective Bargaining – Participative Management – Industrial Democracy –
Quality circles and empowerment, Worker Participation – Worker Development –
Quality of Work life – Human Resource Accounting and Audit.
Learning Outcomes
This course ensures that the students:
Understand the concept of Human Resource Management and Human Resource
Planning
Examine the elements of Recruitment, selection and Human Resource Procurement
Explain the importance of Human Resource Development,
Understand the concept of Compensation Management Industries Relations
Learn the concept of Collective Bargaining workers participation Human Resource
Accounting and Audit.
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Recommended Books
4. Gary Dessler, ―HRM‖, Prentice Hall of India, New Delhi, 2000 5. P. Subba Rao, ―Essential of HRM and IR‖, 2nd Edition, HPH, Mumbai. 6. K. Ashwathappa, ―HRM and Personnel Management-Text & Cases‖, 3rd Edition, Tata
Mc. Graw Hill.
Reference Books
4. Armstrong Micheal (1976), ―Hand book of Personal Management‖, Kogan page Ltd.,
London 5. Ginzeberbg Eli (1980), ―Man and his work‖, by Dale S Beach (ED), ―Managing
people at work‖ Me Million Publishers Co Inc., New York 6. Saiyadain S Mirza (1988), ―Human Resource Management‖, Tata McGraw Hill
Publishing Co., New Delhi.
106
205. Business Statistics
Learning Objectives
To understand the concept of Quantitative Techniques ,Measures of Central tendency, Measures of Dispersion and measures of Skewness and Kurtosis
To examine the elements Correlation: Types of correlation
To explain the importance of Introduction to Probability
To understand the concept of Sampling Theory
To learn the concept of Large Sample tests,
Course Contents:
1. Introduction to Quantitative Techniques – Statistics, Overview, Origin and
development and Managerial applications of statistics – Significance and Limitations – Collection of Primary data and Secondary data – Classification and Tabulation –
Frequency distributions and their graphical representation – Measures of Central tendency – Measures of Dispersion – measures of Skewness and Kurtosis 2. Correlation: Types of correlation - Methods of studying Correlation- Scatter diagram,
Karl Pearson’s coefficient of correlation, Spearman’s Rank correlation. Concept of Multiple and Partial correlation. Regression analysis: Concept - Regression lines,
bivariate regression model, Regression coefficients and its properties. Time Series Analysis – Components - Models of Time Series – Additive, Multiplicative - Trend analysis - Free hand curve, Semi averages, Moving averages, Least Square methods.
3. Introduction to Probability - Basic Concepts and Definitions of Probability – Addition and multiplication theorems - Statistical independence - Baye’s theorem and its
applications – simple examples. Random Variable (RV) – Classification of RV – Probability mass and density functions - Probability distribution function and its properties - Expectation and Variance of a RV. Distributions: Discrete Probability
distributions: Binomial Distribution, Properties and applications; Poisson distribution, Properties and applications. Continuous Probability Distributions: Normal Distribution,
Standard Normal Distribution,- Properties, applications and importance of Normal Distribution 4. Sampling Theory: The basics of sampling - Sampling procedures - Random and Non-
Random methods - Sampling distribution, Standard Error. Hypothesis Testing: Estimation – Basic concepts of Estimation- Point and Interval Estimation - Basic
concepts in Hypothesis – Type I and Type II errors 5. Large Sample tests: Test for one and two proportions, Test for one and two means,
Small Sample Tests: testing for single and two sample means, paired t-test. Chi-Square Test: Test for Independence of Attributes, Test for Goodness of fit, Test
Learning Outcomes
This course ensures that the students:
Understand the concept of
Examine the elements
Explain the importance of
Understand the concept of
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Learn the concept of
Recommended Books : 1. Levin, R. I., & Rubin, D. S. Statistics for Management, New Delhi: Prentice Hall of
India.
2. Gupta, S. P., & Gupta, M. P. Business statistics. Delhi: Sultan Chand & Sons.
3. Spiegel, M. R., Schiller, J., & Srinivasan, R. A., Probability and Statistics, New Delhi:
Tata McGraw Hill.
Reference Books : 5. Black, K., Business Statistics for contemporary decision making. New Delhi: Wiley
India
6. Keller, G, ―Statistics for Management‖, 2009, 1st Ed, Cengage Learning.
7. Goon, Gupta and Dasgupta: Fundamentals of Statistics
8. C.R. Kothari, Research Methodology: Methods and Techniques, 2/e, Vishwa
Prakashan, 2006
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206. Operations Research
Learning Objectives:
To understand the concept of Importance of Operations Research for Management
To examine the Transportation problem
To explain the importance of Flow shop sequencing problem
To understand the concept of Theory of games
To learn the concept of Network analysis and Network Crashing
Course Contents:
6. Introduction – Importance of Operations Research for Management – characteristics
and phases of OR, problem models of OR – scope and limitations - Linear
programming – formulation characteristics – Graphical solution – Simplex method –
Big M method – Duality principle.
7. Transportation problem – formulation – optimal solution, unbalanced transportation
problem – Degeneracy and resolution. Assignment problem – traveling salesman
problem.
8. Flow shop sequencing problem – introduction – optimal solution for processing of n-
job through 2 machine processing of n-jobs through 3 machines and processing of n-
jobs through m jobs.
9. Theory of games – introduction – two – person – zero sum game – Minimax and
Maxmin criterion saddle points dominance property – mixed strategies – solution
methods for different problems:[(2X2),(3X3)] formulas, 2Xn, nX2 graphical, mXn
(LP).
10. Network analysis – introduction – CPM – determination of critical path – Application
of PERT – Network Crashing.
Learning Outcomes
This course ensures that the students:
Understand the concept of Importance of Operations Research for Management
Examine the elements Transportation problem and . Assignment problem
Explain the importance of Flow shop sequencing problem
Understand the concept of Theory of games
Learn the concept of Network analysis and Network Crashing.
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Recommended Books
4. Richard I Levin, Charles A Kirkpatrick & Rubin, ―Quantitative Approaches to
Management‖, 5th Edition, Mc Graw Hill.
5. Kantiswaroop, Man Mohan & Gupta, ―Operations Research‖, 1 st Edition, Sulthan
Chand & Sons, New Delhi.
6. Sharma S.D., ―Operations Research‖, 15th Edition, Kedar Nath Ram Nath, Meerut.
Reference Books
4. Paneerselvam, ―Operations Research‖, PHI, New Delhi.
5. Shenoy, G.V.Srivastava, V.K. and Sharma S.C., ―Operations Research for
Management‖
6. Goel & Mittal, ―Operations Research‖, Pragathi Prakashan, Meerut.
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207. Research Methodology
Learning Objectives
To understand the Research Process , Methods and objectives
To examine the Research methods and Historical method
To explain the importance of Data source and Management Problems
To understand the concept of Hypothesis
To learn the concept of Research Reportings and Preparation and Presentation
Course Contents:
6. Research Process: Importance of Research in Management, Types of Research,
Factors affecting Selection of problem – Statement of a Problem – Review of
Literature; Elements of Scientific Methods and objectives – Hypothesis, Model
Building – Identification of variables.
7. Research methods: Case Method, Survey Method, Participatory observation method,
experimental method, Statistical method, Historical method, Logical method
8. Data source and Management Problems: Sampling techniques, source of secondary
data and shortcoming, scaling problems, tools for collection of primary data
(Interview, Questionnaires, Rapid appraisal). Research Design – Types of Design,
Experimental design – Factorial design (One way, Two way Latin square designs).
9. Hypothesis - Tests of hypothesis, Z test, T test, F test, ANOVA, Chi Squire,
Parametric and Non Parametric – Single sample, Two sample, Single proportion, Two
proportion.
10. Research Reportings: Why reports, Types of report, i.e. General, Technical, etc.,
structure of reports, style of report, research paper – Preparation and Presentation.
Learning Outcomes
This course ensures that the students:
Understand the concept of Research Process , Elements of Scientific Methods and
objectives
Examine and evaluate Research methods
Explain the importance of Data source and Management Problems
Understand the concept of Hypothesis
Learn the concept of Research Reportings and research paper, Preparation and
Presentation
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Recommended Books
4. Donald R Cooper, ―Business Research Methods‖, 12th Edition, Mc Graw Hill.
5. Paneerselvam, ―Research Methodology‖, 1st Edition, PHI, New Delhi.
6. C.R. Kothari, ―Research Methodology‖, 2nd Edition, New Age International
Publishers
Reference Books
4. O.R. Krishna Swamy, D. Obul Reddy, ―Research Methodology and Statistical Tools‖,
HPH, Mumbai.
5. Michael, V.P., Research Methodology in Management, Himalaya Publishing House.
6. Wilkinson & Bhandarkar, ―Methodology and Techniques of Social Science
Research‖, Himalaya Publishing House.
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208. Business Research Methods (SPSS) (Lab : 50 m) (25 to 30 hours)
Learning Objectives
To understand the concept of SPSS , Defining variables and Data manipulation
To examine the elements Descriptive analysis of data
To learn Inferential analysis-II and Advanced Statistical tests
Course Contents:
Introduction to SPSS: SPSS: general description, functions, menus, commands -
SPSS file management.
Defining variables - Manual input of data - Automated input of data and file import
and export
Data manipulation : Data Transformation, Calculating total scale scores, Collapsing a
continuous variable into groups , error checking, Normality test.
Descriptive analysis of data : Frequencies - Descriptive - Crosstabs - Charts
Inferential analysis-1: Parametric tests- t-test - One-way ANOVA
Inferential analysis-II: Non-Parametric tests – Chi Squire test, Manwhitney U test,
Kruskalwalis test, Fried man test
Advanced Statistical tests: Factor analysis, Correlation and regress ion
Learning Outcomes
This course ensures that the students:
Understand the concept of SPSS , Defining variables and Data manipulation
Examine the elements Descriptive analysis of data
Explain the importance of Inferential analysis-II and Advanced Statistical tests
113
301. International Business
Learning Objectives:
To Discuss and communicate about the Importance and Scope of International
Business and Theories of International Business.
To Observe and evaluate the International Business Environment.
To Explain about Multinational National Corporations and about NAFTA, APEC,
ASEAN, EU, SAARC.
To Discuss and communicate about Globalization and World Trade Organization.
To Gather and analyze Balance of Trade and BOP and about International Business
ethics.
Course Contents:
6. International Business - Importance and Scope of International Business - Evolution
of International Business - Theories of International Business - Size and Growth of
International Business - Global Economy - Integration of Global trade – Trends in
Exports - World Import trends, Global Balance of Trade.
7. International Business Environment – Introduction - Social and Cultural
Environment. Technological Environment, Political Environment.
8. Multinational National Corporations - Trading Blocks-NAFTA, APEC, ASEAN, EU,
SAARC, etc.
9. Globalization and World Trade Organization - GATT. Uruguay round and Dunkel
Proposals. Establishment of WTO. TRIPS, TIRMS. Organizational Structures of
WTO, Anti Dumping measures, Ministerial Conferences, India Vs WTO, IMF and
IBRD.
10. Balance of Trade and BOP - Causes for disequilibrium in BOP-Structural, Cyclical
and Monetary Disequilibrium-Methods of correcting disequilibrium - International
Business ethics.
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Learning Outcomes:
This course ensures that the students:
Understand the Importance and Scope of International Business and Theories of
International Business
Understand and evaluate the International Business Environment.
Understand about Multinational National Corporations and about NAFTA, APEC,
ASEAN, EU, SAARC.
Understand about Globalization and World Trade Organization
Understand about the establishment of WTO. TRIPS, TIRMS
Understand Balance of Trade and BOP and about International Business ethics.
Recommended Books
4. Frances Cherunilam, ―International Business‖, 4th Edition, PHI, New Delhi.
5. Subba Rao P. ―International Business‖, 2nd Edition, Himalalya Publishing House,
Mumbai.
6. Justin Paul, ―International Business‖, PHI, New Delhi.
Reference Books
4. Edgar P Hibbert. ―International Business‖-Strategy and Operations. McMillan Ltd.
5. Shiva Ramu S. ―International Business‖. Anmol Publications.
6. Don Ball & Vendell Mawlloch: ―International Business‖. — The Challenge of Global
Competition.
115
302. Strategic Management
Learning Objectives:
Define Strategy , Strategic Management, its process and Strategic Change.
Essentials of a good Mission and Vision statement.
Define objectives, goals, Policy and Corporate/Business Strategy of a business enterprise.
Understanding the concept of competitive advantage and its frame work given by Michael
E.Porter.
Analyze dynamics in competitive rivalry including competitive action and response, first-
mover advantage, competition and winner-take-all and make appropriate recommendations
for acting both proactively and defensively.
Discuss the levels and types at which strategies are formulated.
Tools and techniques of SAC at Corporate level and Business level.
Understand the essence of Strategic Implementation, Structural, Functional and Behavioural
Implementation.
Importance of Strategic Evaluation and control.
Course Contents:
Strategic Management – Introduction - The Strategist : Top Management, CEO and
the Board – Strategic Change - Organizational Direction: Strategic Management,
Mission, Business Definition, Objectives, Goals, Policy, Corporate Strategy, Business
Strategy, Strategic Planning
Environmental Analysis – Competitive Environment – Industry structure analysis –
PESTLE - Michael Porters Model - Internal analysis – Methods and Techniques used
for organizational analysis
Generic Strategies – Focused Strategies- Differentiation Strategies – Cost Leadership
Strategies – Three levels of Strategies – 7 S Framework.
Strategic Choice – Corporate Portfolio analysis – BCG Martix, GE Matrix - Tools
and techniques of Strategic Management
Strategic Implementation – structural implementations, Functional Implementation,
Behavioral Implementation - Strategy evaluation and control
Learning Outcomes:
This course ensures that the students :
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Understands the meaning, process and significance of strategy and strategic Management.
Realises the importance of formulating strategic Intent and its components.
Understands the need for appraising Internal and external component of environments,
including competitive environment and techniques for the same.
Analyses the various types of strategies followed at various levels in the organization along
with competitive strategy analysis
Understand the importance of strategic analysis and choice.
Understand the types of strategic implementations, essence of strategic evaluation and
control types.
Recommended Books
6. Glueck & Jauch, ―Business Policy and Strategic Management‖, McGraw Hill, New
York
7. Subba Rao P, ―Business Policy & Strategic Management – Text and Cases‖, 2nd
Edition, Himalaya Publishing House, Mumbai.
8. Thomson & Stricland, ―Strategic Management‖, McGraw Hill, New York.
9. Forest R. David & Fred R. David, ―Strategic Management: A Competitive Advantage
Approach, Concepts and Cases (15th Edition), Pearson Education.
10. David Hunger & Thomas L. Wheelen, ― Essentials of Strategic Management (5 th
Edition), Pearson Education.
Reference Books
4. Azar Kazmi, ―Business Policy‖, 2nd Edition, Tata McGraw Hill Publishing Co., New
Delhi
5. Ghosh PK, ―Business Policy (Strategic Planning and Management)‖, Sultan Chand &
Sons, New Delhi.
6. N.S. Guptha, ―Business Policy and Strategic Management‖, HPH, Mumbai.
117
303. Entrepreneurship Development
Learning Objectives:
To Discuss and communicate the definition, Scope and Importance Entrepreneurship.
To Observe and evaluate Entrepreneurship Development Programs and The Concept
of Entrepreneurial Development.
To Explain the role of government in motivating and developing Entrepreneurship.
To Practice the Factors affecting entrepreneurial growth.
To Gather and analyze Role of MSME in Economic Development
To explain about Development of Business Plan
Course Contents:
6. Entrepreneurship – Definition, Scope and Importance – Role Entrepreneurship in
Economic Development - The Cultural & Social Environment – Characteristics of
Entrepreneur – Functions of Entrepreneur.
7. Identification of Entrepreneurial talents – Innovation, Marketing and Financial
viability as the chief requisites – Entrepreneurship Development Programs – The
Concept of Entrepreneurial Development – Need for Training and Development –
Need and Objectives of EDPS – Course Contents and Curriculum of EDPS – Phases
of EDPS.
8. Role of government in motivating and developing Entrepreneurship - Institutional
Support to entrepreneurs — NSIC- SIDO – SSIB – SSICS – SISI – DICS – TCOS
industrial Estates, Specialized Institutes - Institutional finance to entrepreneurs – I
BDI, IFCI, ICICI, IRBI, LIC UTI, SFC SIDC, SIDBI, EXIM, Bank - Venture Capital,
etc.
9. Factors affecting entrepreneurial growth – Government actions – Problems of
Entrepreneurs- Women Entrepreneurship – Concept & Functions of Women
Entrepreneurs – Development of Women Entrepreneurs - BMB – Role of BMB in
Women Development– Problems of Women Entrepreneurs.
10. MSME – Role of MSME in Economic Development - Development of Business Plan
– Incubation Centers – Startup Centers – MUDRA Bank - Make in India.
Learning Outcomes:
This course ensures that the students:
Understand about the definition, Scope and Importance Entrepreneurship
Understand and evaluate Entrepreneurship Development Programs and The Concept
of Entrepreneurial Development.
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Understand the role of government in motivating and developing Entrepreneurship.
Understand Role of MSME in Economic Development
Understand about Development of Business Plan
Recommended Books
7. Vasant Desai, ―Dynamics of Entrepreneurial Development and Management‖, 4th Edition, HPH, Mumbai.
8. Poornima M. Charanthimath, ―Entrepreneurship Development and Small Business Enterprise‖, Pearson Education India, 2014
9. Nuzhat Khatoon, ―Entrepreneurship Development‖ HPH, 2012.
10. Charantimath, ―Entrepreneurship Development and Small Business Enterprises‖ Pearson India.
11. Monica Loss, ―Entrepreneurship Development‖, Global Vision Publishing House. 12. B. Janakiram, ―Role and Challenges of Entrepreneurship Development‖, (1 st Edition),
Excel Book.
Reference Books
4. S.S. Khanka, ―Entrepreneurial Development‖, S. Chand & Company Limited, New
Delhi. 5. Robert D. Hisrich, Michael P. Peters, Dean A Shepherd, ―Entrepreneurship‖, TMH.
6. T V Rao, ―Entrepreneurship‖.
119
304. Corporate Governance and Business Ethics
Learning Objectives:
To Discuss and communicate the management evolution and how it will affect future
managers.
To Observe and evaluate the influence of historical forces on the current practice of
management.
To Explain how organizations adapt to an uncertain environment and identify
techniques managers use to influence and control the internal environment.
To Practice the process of management's four functions: planning, organizing,
controlling and coordination.
To Gather and analyze both qualitative and quantitative information to isolate issues
and formulate best control methods Course Contents:
Concept of Ethics: Meaning and definition and scope of Ethics –Ethical Theories –Values –Need for Ethics and Values –Indian Value System –Various approaches to Ethics.
Values – Importance, Sources of Value Systems, Types, Values, Loyalty and Ethical Behaviour, Values across Cultures;
Application of Ethical Standards to Business Disciplines Business Ethics: Concept, meaning and definition of Business Ethics –Ethical corporate behaviour –Ethical decision
making –Conflicts in decision making from the legal and moral points of view. Work Ethics: Nature and scope. Ethical dilemma. Ethics in functional areas such as finance, marketing, HR, IT, etc.
Corporate Social Responsibility: Corporate Social Responsibility (CSR) & significance
of CSR in business. CSR principles and strategies for business organizations. Best practices in CSR. Orienting management education towards ethical behavior.
Corporate Governance:Meaning and definition of corporate governance –Corporate management structure for corporate governance – Corporate governance theories, Salient
features of good corporate governance, Institutionalization of Corporate Governance: Emergence of corporate governance code, Development of Indian corporate governance,
Assumption of best practices, Failure of corporate governance, Character competence of corporations Boards of Directors –Responsibilities of Boards of Directors –Legal requirements for Boards of Directors with regard to Corporate Governance –Morale
responsibilities of Boards of Directors.
Corporate Governance in Global Scenario: Corporate governance requirements in the ever changing global scenario. Global practices: Cadbury report –OECD Committee
recommendations. Desirable corporate governance in India –a Code. Summary of the
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SEBI Committee–Summary of the report of the Consultative Group of Directors of Banks / Financial Institutions–Summary of Naresh Chandra Committee on Corporate Audit and
Governance. Towards developing a best corporate governance system in an organization.
Learning Outcomes:
This course ensures that the students :
Understand how managers manage business organizations in the dynamic global
environment
Understand how managers implement successful planning amongst the above; the
following primary managerial soft skills are developed.
Understand how organizations develop and maintain competitive advantage. The
process of Organising and in design of the Organisation structure. The concept of
Centralisation & De-centralisation.
Understand how business decisions are made using various tools and techniques to
remain competitive
Understand Problem - Solving and Decision Making
Understand Teamwork & Interpersonal Skills & Creative Thinking skills
Understand Controlling and Coordination.
Recommended Books :
4. Murthy C.S.V., Business Ethics, Himalaya Publishing House, New Delhi.
5. S. Singh, Corporate Governance: Global Concepts & Practices, Excel Books, New Delhi.
6. Sherlekar, Ethics in Management, Himalaya Publishing House, New Delhi.
Reference Books:
6. Satheesh Kumar, Corporate Governance, Oxford University Press.
7. Prabakaran S, Business Ethics and Corporate Governance, Excel Books, New Delhi.
8. A.B Rao, Business Ethics and Professional Values, Excel Books, New Delhi.
9. Fernando, Business Ethics an Indian Perspective, Pearson
10. Bob Tricker, Corporate Governance, Oxford University Press.
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FM: 331. Security Analysis and Portfolio Management
Learning Objectives:
To Discuss and communicate the Objectives, Nature, Channels of Investment.
To discuss about Return, measurements of return, Calculation of expected return.
To Observe and evaluate about the Fundamental Analysis and Technical Analysis.
To Explain about the Process of Portfolio Management and about Portfolio models
like Markowitz model, Sharpe single index model, Capital Asset Pricing model.
To Gather and analyze Portfolio selection and Evaluation of portfolio performance
Course Contents:
6. Investment – Objectives, Nature, Channels of Investment – Investment and
speculation- Process of Investment- An overview of Financial Markets.
7. Return – measurements of return – Traditional techniques – Holding period –
statistical methods – probability distribution – Calculation of expected return, Risk:
risk factors, risk classification: systematic risk, unsystematic risk – standard deviation
– variance – correlation coefficient – Beta – calculation of risk.
8. Fundamental Analysis: Economic Analysis, Industry Analysis, Company Analysis.
Technical Analysis: Assumptions – Dow Theory – Charts and signal - Technical
Indicators.
9. Portfolio – Process of Portfolio Management -Traditional view and Modern Portfolio
–Diversification – Portfolio models – Markowitz model, Sharpe single index model,
Capital Asset Pricing model.
10. Portfolio selection – efficient frontier – Utility, functions and optimal portfolio –
Evaluation of portfolio performance – Mutual funds – Concept, objectives and
functions of mutual funds.
Learning Outcomes:
This course ensures that the students :
Understand the Objectives, Nature, Channels of Investment
Understand about Return, measurements of return, Calculation of expected return.
Understand about the Fundamental Analysis and Technical Analysis.
Understand about the Process of Portfolio Management and about Portfolio models
like Markowitz model, Sharpe single index model, Capital Asset Pricing model
Understand Portfolio selection and Evaluation of portfolio performance
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Recommended Books
7. Donald E Fischer, Ronald J Jordan, ―Security Analysis and Portfolio Management‖,
Prentice Hall of India Pvt. Ltd., New Delhi 8. Preethi Singh, ―Investment Management‖, Himalaya Publishing House, Mumbai. 9. V K Balla, S K Tuteja, ―Investment Management‖, & Company Ltd., New Delhi.
10. Dhanesh Khatri, ―Security Analysis and Portfolio Management‖ (1st Edition) Trinity Press.
11. M. Ranganatham & R. Madhumati, ―Securities Analysis and Portfolio Management‖. Pearson India.
12. Alex K. Mathews & K. Sasidharan, ―Securities Analysis and Portfolio Management‖.
Mcgraw Hill Education.
Reference Books
4. Jack Clark Frances, ―Investment Analysis and Management‖, McGraw Hill Book Company, New York.
5. Fisher and Jordan, ―Security Analysis and Portfolio Management‖, Prentice Hall India.
6. Prasanna Chandra, ―Investment Analysis and Portfolio Management‖, Tata McGraw Hill.
123
FM: 332. Strategic Financial Management
Learning Objectives:
To define the concept of corporate restructuring and understand its forms
To acquaint with the legal and procedural aspects of corporate restructuring
To make the student understand the 9S model and perform various analysis
To appraise the various methods of costing and life cycle costing.
To understand the concepts of financial engineering and financial innovations.
Course Contents:
1. Corporate Restructuring Nature & objective, Forms of Corporate restructuring, Types
and Theories of Mergers, Reasons for merger, Demerger, Take over and Acquisitions,
Business Alliances, Divestitures.
2. Legal and Procedural Aspects, Tax Implication. Cross border acquisitions and
International acquisitions.
3. Strategic Financial Management Objectives of Strategic Finance Management, The
9S model, Strategic investigation of growth, Value Chain analysis and Value
Engineering, SBU,
4. Life Cycle Costing, Strategic Cost Management, Activity Based Costing (ABC),
Objective Based Costing(OBC), Target Costing, Balanced Scorecard, Special Purpose
Vehicle, Venture Finance, Economic Value Added and Owner’s Value Added.
5. Financial Engineering Financial Innovations and Financial Engineering: Leverage
Buy out‐operations, Norms for financing leverage buyouts, Corporate Control
Mechanisms, Financially Engineered Products.
Learning outcomes:
This course ensures that the students:
Define the concept of corporate restructuring and understand its forms
Acquaint with the legal and procedural aspects of corporate restructuring
Make the student understand the 9S model and perform various analysis
Appraise the various methods of costing and life cycle costing.
Understand the concepts of financial engineering and financial innovations.
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Recommended Books:
1. Ravi M Kishore, ―Strategic Financial Management‖, Taxmann
2. Marshall and Basnsal, ―Financial Engineering‖, PHI
3. Jakhotiya, ―Strategic Financial Management‖, Vikash
Reference Books:
1. Sudarsaan, ―Creating Value from Mergers and Acquisitions‖, Pearson
2. Gaughan, ―Mergers, Acquisitions and Corporate Restructuring‖, Wiley
3. R. Vadapalli, ―Mergers, Acquisitions and Business Valuation‖, Excel Books
125
FM: 333. Management of Financial Services
Learning Objectives:
To Discuss and communicate relating to Financial services and Types of financial
services.
To Observe and evaluate about FOREX markets, International finance system and
foreign exchange market.
To Explain Custodian and custodial services in capital markets.
To know about Merchant Banking concept and evolution and Functions of M.B.
To Gather and analyze Lease, Hire purchase, types of lease, advantages of leasing,
problems of leasing companies
Course Contents:
6. Financial services -Types of financial services. Financial Services concept and meaning–Financial system–Growing importance of financial services in financial
system–Classification–Traditional and Modern view–Fund based and non fund based services– Financial engineering–Need for innovation–New financial products and
services–An overview of Indian financial services sector scenario.
7. New issue markets and problems-Definition – functions - methods of floatation-cost of floatation-primary market problems. Money markets and instruments-Bill market-Discount and Finance House of India- new money market instruments. Stock
markets-recognized stock exchanges-functions of stock exchanges-Issues of securities. Book building process. Green Shoe option. FOREX markets-International
finance system and foreign exchange market-exchange rate mechanism-exchange rate system in India-FOREX management.
8. Custodian and custodial services in capital markets -SEBI guide lines on custodial
services-SHCI-NSDL. Factoring and Forfeiting services-modus of operations-factoring vs. forfeiting-advantages. Mergers and takeovers- SEBI guidelines on takeover and mergers-BIFR and mergers-Voluntary inter group mergers.
9. Merchant Banking concept and evolution–Functions of M.B. Registrars-categories of
registrars-appointment of registrars to the issue-role of registrars during the currency of the issues. Underwriting services-SEBI regulation-rights and obligation of
underwriters- legal provisions-types of underwriting agreements-underwriting agencies in India.
10. Lease, Hire purchase-types of lease-advantages of leasing- problems of leasing companies. Housing finance-sources of funds- lending norms-NHB-HUDCO, HFC.
Credit rating- Credit rating services-limitation –CRISIL, ICRA, CARE. Venture
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capital- financing agencies-policy initiatives-difficulties in India. Mutual funds-types of mutual funds-Regulation of mutual funds.
Learning Outcomes:
This course ensures that the students :
Understand about Financial services and Types of financial services.
Understand and evaluate about FOREX markets, International finance system and
foreign exchange market.
Understand about Custodian and custodial services in capital markets.
Understand about Merchant Banking concept and evolution and Functions of M.B.
Understand and analyze Lease, Hire purchase, types of lease, advantages of leasing,
problems of leasing companies.
Recommended books:
4. Gordon and Natarajan, ―Financial Markets and Services’, 2009, HPH, 7th Ed. Mumbai.
5. Bharti Pathak, ―Indian Financial System‖, 2010, 3rd Ed. Pearson Education.
6. Avadhani. V.A., ―Financial Services in India‖, 2009, 1st Ed. HPH.
Reference Books:
1. Dr. Gurusamy. S., ―Financial Services‖, Tata McGraw-Hill, Education Pvt. Ltd. 2nd Ed., New Delhi.
2. Vasant Desai, ―Financial Markets and Financial Services‖, 2009, HPH, 1st Ed., Mumbai
3. Khan. M.Y., ―Financial Services‖, 2010, 5th Ed. Tata McGraw-Hill, Pvt. Ltd., New
Delhi.
127
FM: 334. Financial Markets and Institutions
Learning Objectives:
To Discuss and communicate about the elements of financial system and economic
development and Regulatory and Promotional Institutions.
To Observe and evaluate the Banking and Non-banking Institutions
To Explain about Financial and securities Markets: Primary and Secondary Markets,
Structure and functions of Money.
To explain about Fund based services.
To explain about Fee based services
To analyze about the Challenges faced by investment bankers.
Course Contents:
1. Introduction to Financial system : Elements of financial system and economic
development, Regulatory and Promotional Institutions - Function and Role of RBI,
Monetary Policy and techniques of RBI,
2. The Banking and Non-banking Institutions: The public and the private sectors –
structure and comparative performance, Bank capital and Banking Innovations,
Commercial and Co-operative banks. The Non-banking financial Institutions - Mutual
Funds, Growth of Indian Mutual funds and its Regulation. The Role of AMFI,
Insurance Companies- Role of IRDA.
3. Financial and securities Markets: Primary and Secondary Markets, Structure and
functions of Money Market, -Call money market ,Government Securities Market – T-
bills market, Commercial Bills market, Commercial paper and certificate of deposits.
Securities markets:- Organization and structure, listing trading and settlement of
securities market, , The role and functions of SEBI
4. Fund based services - lease and hire purchase consumer credit and Factoring -
Definition, Functions, Advantages, Evaluation, venture capital financing, Housing
Finance.
5. Fee-based services - Stock broking, Credit rating agencies, Merchant Banking,
Portfolio services - Underwriting, Depository services - Challenges faced by
investment bankers.
Learning Outcomes:
This course ensures that the students :
Understand about the elements of financial system and economic development and
Regulatory and Promotional Institutions.
Understand about the Banking and Non-banking Institutions
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Understand about Financial and securities Markets: Primary and Secondary Markets,
Structure and functions of Money.
Understand about Fund based services.
Understand about Fee based services
Understand about the Challenges faced by investment bankers.
Recommended Books
1. Financial Institutions and Markets, L. M. Bhole, 4/e Tata McGraw Hill.
2. Financial services, Gorden & Natarajan, Himalaya publishers.
3. Financial Institutions and Markets, Gupta Agarwal, Kalyani publishers.
4. Financial Institutions and Markets, 9th Edition, Jeff Madura, Cengage Learning.
5. Financial Institutions and Markets, 3rd Edition, S. Gurusamy, McGraw Hill
Education.
6. Financial Institutions and Markets, 6th Edition, Mishkin, Pearson India.
Reference Books
1. Investment Institutions and Markets, Jeff Madura, Cengage, 1st Edition.
2. Financial services, Thirpati, PHI.
3. Financial Markets & Services, Vasanth desai, Himalaya.
129
FM: 335. Infrastructure Finance
Learning Objectives:
To Discuss and communicate Planning environment financial objectives, policies on
financing.
To Observe and evaluate analysis of operating and financial leverages concept and
nature of leverages.
To Explain Working capital management operating cycle concept.
To know about Advanced financial analysis and planning financial statement.
To Gather and analyze about Dividend and retention policies formulating dividend policy.
Course Contents:
1. Planning environment financial objectives, policies on financing, investments and dividends. Financial forcasting, planning and uncertainties, interest rates, inflation, capital gains and losses exchange control regulation, government credit policies and
incentives. Internal source, retained earnings, provisions etc, Issues in rais ing finance, legal form of organization, provisions of the companies Act, control of
capital issues. Short term sources : Trade credit, factoring, Bill of exchange, Bank Loan, Cash credit, overdraft, public deposit, SEBI regulations, primary and Secondary markets.
2. Analysis of operating and financial leverages concept and nature of leverages operating risk and financial risk, operating leverages, financial leverage and
combined leverage concepts, measures and their interpretations. Operating leverage and Cost volume Profit analysis- Earning before Interest and Tax (EBIT) and Earning per Share (EPS), indifference point. Capital Structure theories and Planning. Cost of
Capital. 3. Working capital management operating cycle concept, forcasting, working capital
regulations; monitoring advance management of different components. working capital management under inflation, new projects working capital management
4. Advanced financial analysis and planning financial statement, financial ratio analysis
fund flow and cash flow analysis, leverages, Cost-Volume-Profit analysis, Financial forecasting, inter firm comparison, financial analysis and aspects inflation.
5. Dividend and retention policies formulating dividend policy: factors for consideration dividend theories - Walter's model, Gordon's model, residual theory of dividend, Miller and Modigliani hypothesis. Indian position in private and public sector in
general.
Learning Outcomes:
This course ensures that the students :
Understand Planning environment financial objectives, policies on financing.
Understand, Observe and evaluate analysis of operating and financial leverages
concept and nature of leverages.
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Understand Working capital management operating cycle concept.
Understand about Advanced financial analysis and planning financial statement.
Understand and analyze about Dividend and retention policies formulating dividend
policy.
Recommended Books
1. Finnerty, J. D. (1996).Project financing - Asset-based financial engineering. New York: John Wiley & Sons, Inc. 2. Merna, T., & Njiru, C. (2002). Financing infrastructure projects (First Ed.). London:
Thomas Telford. 3. Raghuram, G., Jain, R., Sinha, S., Pangotra,P.,& Morris,S.(2000). Infrastructure
Development and Financing: Towards a Public-Private Partnership: MacMillan. 4. Grigg, ―Infrastructure Finance: The Business of Infrastructure for a Sustainable Development‖. John Wiley and Sons.
Reference Books
1. Weber,B.,& Alfen, H. W.(2010). Infrastructure as an asset class - Investment strategies, project finance and PPP. West Sussex: John Wiley & Sons
2. Walker, C.,& Smith,A. J.(1995).Privatized infrastructure: the Build Operate Transfer approach. London: Thomas Telford.
3. Yescombe,E. R.(2002).Principles of Project Finance. California:Academic Press.
131
401. E-Commerce
Learning Objectives:
To understand the concept of E-Commerce, its benefits and limitations.
To learn the impact of E-Commerce on retailing
To know the transformations that took place in service industry because of E-
Commerce
To understand the concept of B2B E-Commerce
To learn the concepts of E-Payment systems, taxation, privacy and legal issues.
Course Contents:
6. Importance of E-Commerce – Need for E-Commerce, Classification of E- Commerce,
Electronic Marketing – Impact of E-Commerce – Benefits and Limitations of E-
Commerce.
7. Retailing in E-Commerce: Business Models of Electronic Marketing –Internet
Consumers and Market Research: Building Customer Relation, The Consumer
Behavioral Model – Consumer Purchasing –Delivering Customer Services in cyber
space – Market Research for E-Commerce –Organizational buyer behavior -
Advertisement in E-Commerce: Web Advertisement – Advertisement method and
strategies – Push Technology and Intelligence agent – Economics and Effectiveness
of Advertisement – On line Publishing.
8. E-Commerce for Service Industry: Broker based services – Travel and Tourism
Services – Employment Placement and the job market, Real-estate – Trading Stocks
on line – Cyber Banking and Personal finances – Auctions – On line Publishing.
9. Business to Business E- Commerce, Characteristics of B2B E-Commerce – Models of
B2B E-Commerce – Procurement Management Using the buyers Internal Market
place – Suppliers Oriented market Place – Buyers Oriented Market Place – Auctions
and Services – Traditional to Internet based and DI – Electronic Marketing in B2B.
10. Electronic Payment System – Electronic Payments and Protocols – Security Schemes
in Electronic – Electronic Credit Card System on the Internet – Electronic funds
transfer and Debit Cards on the Internet – Stored Value Card and E-Cash - Public
Policy from legal Insures to Privacy – E-Commerce related legal incidents – Legal,
Ethical and other Public Policy insures – Protecting Privacy – Protecting intellectual
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Property – Taxation and Encryption Polices – Other Legal Issues – Consumer and
Seller Protection in E-Commerce.
Learning Outcomes:
This course ensures that the students :
Understand the concept of E-Commerce, its benefits and limitations.
Learn the impact of E-Commerce on retailing
Know the transformations that took place in service industry because of E-Commerce
Understand the concept of B2B E-Commerce
Learn the concepts of E-Payment systems, taxation, privacy and legal issues.
Recommended Books
5. Turban, Lee, King and Chung, ―Electronic Commerce‖, Pearson Education Asia, 2001.
6. Ravi Kalkota and AB Winston, ―Frontiers of Electronic Commerce‖, Addison Wesley
1999. 7. David Whiteley, ―E-Commerce‖ TMH, 2000,
8. Chaffey, ―E-Business and E-Commerce Management: Strategy, Implementation and Practice‖. Pearson India.
Reference Books
4 Greenstein and Feinman, ―E-Commerce‖ TMH, New Delhi, 2000. 5 Joseph, ―E-Commerce‖ PHI, New Delhi.
6 Ravi Kalkota, ―Road made for Success‖.
133
FM: 431. International Financial Management
Learning Objectives:
To have understanding on International Financial Environment and Measuring and
Monitoring Foreign Currency Exposure
To have exposure on Financial Structure of the global firm and Global Cost of
Capital
To understand Foreign Investment Decisions and Export and Import Financing.
To appreciate advanced topics in International Finance, Currency Risk Management
Course Contents:
6. International Financial Environment: International Financial Management and the Multinational firm- The International Monitory Environment.- Foreign Exchange Rate- Determination- The Foreign Exchange Market and Foreign Currency Options.
7. Measuring and Monitoring Foreign Currency Exposure: Transaction Exposure -
Operating Exposure - Accounting Exposure - Interest Rate Exposure and Swaps. 8. Financing the Global Firm: Financial Structure of the global firm- Global Cost of
Capital - Sourcing Equity Globally - Sourcing Debt Globally.
9. Foreign Investment Decisions: Corporate Strategy and Foreign Direct Investment -International Capital Budgeting - International Acquisitions and Valuation - Adjusting for risk in foreign Investments – Export and Import Financing.
10. Advanced Topics in International Finance: International Portfolio theory and the
MNE. - Advanced topics in Currency Risk Mgt - Advanced topics in interest rate risk Management -Recent trends in International financial management – International taxation.
Learning outcomes:
This course ensures that the students:
Understand the International Financial Environment and Measuring and Monitoring
Foreign Currency Exposure
Have exposure on Financial Structure of the global firm and Global Cost of Capital
Understand Foreign Investment Decisions and Export and Import Financing.
Appreciate advanced topics in International Finance, Currency Risk Management
134
Recommended Books
6. Alan C. Shapiro. ―Multinational Financial Management‖. Prentice Hall of India, New Delhi-
1995.
7. Eun/ Resnick, ―International Financial Management‖, Tata Mc. Graw Hill, New Delhi.
8. H.R. Machiraju, ―International Financial Management‖, Himalaya Publishing House,
Hyderabad.
9. Jeff Madura & Roland Fox, ―International Finance Management‖. Cengage Learning.
10. Ankit Rajput, ―International Finance Management‖. Global Publication.
Reference Books:
4. Eiteman & Stonehill. ―Multinational Business Finance‖, Addisen Wesely Longman, New
Delhi, 2001.
5. Adrian Buckley, ―The Essence of International Management‖, 1995.
6. Abdullah Faud A. ―Financial Management for the Multinational Firm‖, 1987.
135
FM: 432. Financial Derivatives
Learning Objectives:
To Discuss and communicate about the Financial Derivatives, Meaning, Scope,
Origin, and Growth of Financial Derivatives in India.
To Observe and evaluate about the Financial Derivatives Markets.
To explain Forwards and Futures and Future Market on NSE.
To know about the Options Markets, its Need and Scope, Options market on NSE.
To Gather and analyze the Concept and Nature of Swaps, Evolution of Swap Market Features of Swaps.
Course Contents:
6. Introduction -Financial Derivatives – Meaning, Scope, Origin, and Growth of
Financial Derivatives in India – Types of Financial Derivatives – Forwards – Futures
– Options – Trading – Margins – Regulatory Framework.
7. Financial Derivatives Markets - Fundamental linkages between spot and Derivative
Markets, the Role of Derivatives Market, Uses and Misuses of derivatives. Future and
Forward Market - Structure of forward and future markets, Mechanism of future
markets, hedging strategies using futures.
8. Forwards and Futures – Forward Contracts and its Limitations – Financial Futures –
Trading – Hedging Strategies – Forward and Future Prices – Stock Index Futures –
Currency Futures – Interest Rate Futures - Future Pricing - Future Market on NSE.
9. Options Markets – Need Scope – Properties of Stock Option Prices – Trading
Strategies Involving Options - Types of Options – Stock Index Options – Interest rate
options – Currency options – Options market on NSE.
10. Swaps – Concept and Nature of Swaps – Evolution of Swap Market Features of
Swaps – Major Types of Financial Swaps – Interest Rate Swaps – Currency Swaps –
Commodity Swaps – Debt – Equity Swap – Swaps dealer role.
Learning Outcomes:
This course ensures that the students :
Understand about the Financial Derivatives, Meaning, Scope, Origin, and Growth of
Financial Derivatives in India.
Understand, Observe and evaluate about the Financial Derivatives Markets.
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Understand the Forwards and Futures and Future Market on NSE.
Understand about the Options Markets, its Need and Scope, Options market on NSE.
Understand, Gather and analyze the Concept and Nature of Swaps, Evolution of
Swap Market Features of Swaps..
Recommended Books
4. S.L. Gupta, Financial Derivatives: Theory Concepts and Problems, Prentice-Hall,
New Delhi.
5. G. Koteswar, Risk Management (Insurance and Derivatives), HPH.
6. John C Hull, Introduction to Futures and Options Markets, Prentice-Hall, New Delhi.
Reference Books
3. John C Hull, Options, Futures and Other Derivatives, Pearson Education Asia.
4. Thomas Mc Cafferty, All about options, Tata McGraw Hill Publishing Company
Ltd., New Delhi.
137
FM: 433. Financial Engineering
Learning Objectives:
To introduce the concept of Financial Engineering and its evolution
To acquaint the students with the conceptual tools of Financial Engineering
To make the student understand the physical tools of Financial Engineering, its
processes and strategies.
To appraise the students with the recent developments and future trends in Financial
Engineering
To understand the application of the latest financial products as risk management
tools in key financial markets.
Course Contents:
6. Introduction to Financial Engineering: Introduction - Scope of Financial
Engineering – Factors contributing to the growth of Financial Engineering - The tools
of Financial Engineering - Financial Engineering Vs. Financial Analysis – Where
Financial Engineering fits in – Financial Engineering Team – Financial Innovations
in India.
7. Conceptual Tools of the Financial Engineer: Knowledge base of Financial
Engineer - Valuation Relationships and Applications – Cash Flows – Time value –
Sensitivity Analysis of the Time Value – Applications – Spread sheets –
Compounding- Absolute Vs relative valuation –Measuring risk.
8. Financial Engineering Process and Strategies: The Evolution of Asset / Liability
Management – Five foundation concepts – The changing face of Liquidity
Management – Margin Management- the Investment Banker in Asset / Liability
Management – Total Return Optimization – Risk controlled Arbitrage – Hedging and
related Risk management techniques.
9. Physical Tools of the Financial Engineer: New product development model:
Direction, Design, Testing, Introduction and Instrument preview – Futures and
Forwards – Swaps – Single period Options – ADRs and GDRs – Hybrid securities –
Legal protection for innovative financial products and services: Copy right, Patent,
Trademark or Service mark – Obtaining protection – Enforcement.
10. Future trends and careers in Financial Engineering: Future Trends – The
Meaning of Globalization – The recent development towards Financial Globalization
– Development of New markets and Market linkages – Recent Advances in
settlement and clearing – Globalization – Financial Engineering and Monetary Policy
- Career opportunities for Financial Engineers.
138
Learning outcomes:
This course ensures that the students:
Understand the concept of Financial Engineering and its evolution
Are well acquaint with the conceptual tools of Financial Engineering
Understand the physical tools of Financial Engineering, its processes and strategies.
Appraise with the recent developments and future trends in Financial Engineering
Understand the application of the latest financial products as risk management tools
in key financial markets.
Recommended Books
3. Jon F. Marshall, Vipul K. Bansal, ―Financial Engineering – A complete Guide to
Financial Innovation‖, Prentice Hall India.
4. Salih N. Neftci, ―Principles of Financial Engineering‖. Academic Press,2004
Reference Books
5. Philip Best, ―Implementing Value at Risk (Wiley Series in Financial Engineering)‖.
John Wiley & Sons Ltd.
6. Finnerty J D ―Financial Management‖(1988).
7. Avadhani VA ―Investment and Securities Markets in India‖. Himalaya Publishing
House Mumbai.
8. Paul Wilmott, Derivatives: The Theory and Practice of Financial Engineering, Wiley.
139
FM: 434. Corporate Tax Planning & Management
Learning Objectives:
To describe the structure of direct taxes in India
To discuss the recognized methods of tax planning
To study out the Appropriate form of organization for tax savings – partnership firm,
joint stock company, association of persons and others
To study implications of various tax planning methods and cash flow
To study the Tax considerations and specific managerial decisions like, a) make or
buy b) own or lease c) retain or replaced d) repair, scrap or retain e) expert Vs
domestic sales, f) shut down or continue g) expand or contract h) invest or disinvest.
Course Contents:
1. Introduction: concept, significance and problems of the tax planning – structure of
direct taxes in India – appraisal of annual finance act – tax amendments and
notifications and notifications – advance tax rulings – recognized methods of tax
planning.
2. Legal diversions of income – ensuring maximum claims for deductions – taxing
advantage of available relief – rebates and tax free sources of income – problems
arising from aggregation of income – implications of various tax planning methods
and cash flow.
3. Organization and tax planning: appropriate form of organization for tax savings –
partnership firm, joint stock company, association of persons and others – Indian
branch of foreign company V/s Indian company - foreign branch of an Indian
company Vs separate foreign company – subsidiary V/s branch.
4. Tax considerations and specific managerial decisions: a) make or buy b) own or lease
c) retain or replaced d) repair, scrap or retain e) expert Vs domestic sales, f) shut
down or continue g) expand or contract h) invest or disinvest.
5. Case Study: A Case Study of a business unit related to practical problem of tax
planning is to
be done by the students.
Learning outcomes:
This course ensures that the students:
Describe the structure of direct taxes in India
Discuss the recognized methods of tax planning
Study out the Appropriate form of organization for tax savings – partnership firm,
joint stock company, association of persons and others
140
Study implications of various tax planning methods and cash flow
Study the Tax considerations and specific managerial decisions like, a) make or buy
b) own or lease c) retain or replaced d) repair, scrap or retain e) expert Vs domestic
sales, f) shut down or continue g) expand or contract h) invest or disinvest.
Recommended Books
1. E. A Srinivas ―Hand Book of Corporate Tax Planning‖ Tata McGraw Hill. New Delhi.
2. Dr. Vinod K. Singhania and Dr. Kapil Singhania, ―Direct Taxes - Law and Practise‖, 41st Edition, Taxmann Publications (P) Ltd., New Delhi, 2008.
Reference Books
1. Richard M Bird Oliver Old Man. ―Reading on Taxation in Developing Countries‖ John Hophins.
2. John F Due ―Indirect Taxation in Developing Economics‖. John Hophins.
3. Bhagavan Prasad. ―Income Tax Law and Practice‖. Alligarh Narman Prakasan. Alligarh.
141
FM: 435. Financial Risk Management
Learning Objectives:
To know Risk- Uncertainty and Objective of Risk Management Personal risk
management- Corporate risk management.
To understand Risk Management Process.
To know types of Enterprise Risk Management: Meaning of ERM
To learn about Project Risk Management
To know Operational Risk Management
Course Contents:
1. Risk- Uncertainty- Peril- Hazard- Subjective risk- Acceptable risk versus Unacceptable
risk-Classification of risk- Classification of Pure risk- The cost of risk-Degree of risk-
Meaning- Scope & Objective of Risk Management Personal risk management- Corporate
risk management.
2. Risk Management Process- The Administration of Risk Management Process-
influencing factors- constrains-monitoring & review-Risk Identification- Perception of
risk- Operative cause/perils- Safety Audit, Risk Evaluation - Presentation of Data-
Probability Concepts- Risk and Law of large number-Risk Control-Risk avoidance- Risk
reduction- Classifications- Evaluation of risk reduction measures-Risk Financing-
Retention-Determination of retention levels- Captive Insurer- Self Insurance- Risk
retention group. Transfer-Non- insurance transfer- Insurance.
3. Enterprise Risk Management: Meaning of ERM - Source of risk to an Enterprise, Pure
risk- Speculative risk -Strategic risk - Operational risk- Market risk- Credit risk.
4. Project Risk Management: Meaning -Source & Classification of project risk, Cost &
Effect of project risk operation- Reason -Scope- Objective of Project Risk Management-
Phases of Project Risk Management- Prerequisite of risk response, Characteristics of risk
response- Type of risk handling Strategies- Factors effecting strategy selection- Insurance
& Project Risk Management- Risk management in different types of project.
5. Operational Risk Management: Meaning - Sources & Classification of Operational
Risk - Operational Events- Regulatory issues of Operational Risk Management,
Measurement of Operational Risk-Objectives of Operational Risk Management- Stages
of Operational Risk Management- Roles of Supervisor- Disclosure Requirement,
Insurance & Operational Risk Management.
Learning outcomes:
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This course ensures that the students:
Know Risk- Uncertainty and Objective of Risk Management Personal risk
management- Corporate risk management.
Understand Risk Management Process.
Know types of Enterprise Risk Management: Meaning of ERM
Learn about Project Risk Management
Know Operational Risk Management
Recommended Books
1. Principles of Risk Management & Insurance – George E. Rejda.
2. Risk Management & Insurance- Scott Harington.
3. Strategic Risk Management Practice – Torben Juul Andersen, Cambridge University
Press – New Delhi.
Reference Books
1. Risk Management & Insurance- C. Arthur Williams.
2. Enterprise Risk Management: ICFAI Publishers