A PRESENTATION ON

RAYMONDSubmitted by:

Priyal sadhRoll no. 17Dft sem 3

INTRODUCTION Raymond's is one of the India’s leading

fabric and garment manufacturers and fashion retailers.

The Raymond group was incorporated in 1925 .

The company is led by CEO Gautam Hari Singhania.

CONT. Raymond is the largest producer of

worsted suiting fabrics commanding over 60% share of the market.

 Group also has business interests in readymade garments, designer wear, cosmetics & toiletries, engineering files, tools and prophylactics.

HISTORY OF RAYMOND

1925 - Juggilal Kamlapati Singhania Setup of The Raymond Woollen mill.

1944 - Lala Kailashpat Singhania took over The Raymond Woollen Mill.

1958 - The first exclusive Raymond Retail showroom.

1968 - Raymond setup a readymade garments plant at Thane.

1986 - Launch of "Park Avenue“. 2006 - Launch of Zapp!

RAYMOND : THE COMPLETE MAN

The tag line of Raymond's “The Complete Man” was invented in 1990s and has been on air for almost a decade and half.

Incorporated in 1925, Raymond has so far been known for its positioning.

RAYMOND : THE QUALITY PRODUCT Raymond has created the world’s finest

worsted suiting fabric from the finest wool ever produced in the world – the Super 240s fabric made of 11.6 micron wool.

The count of the wool used in Raymond's product is 80s to 250s.

It produce nearly 20,000 designs and colours of suiting fabric that have found their way in over 55 countries.

RAYMOND'S SHOP

It the largest retail store in the country having 650 stores in prime locations, in over 200 cities in India.

Apart from India Raymond also serves its garments in

Bahrain Bangladesh Kuwait Saudi Arabia Sri Lanka Sultanate Of Oman U.A.E. etc.

IN HOUSE BRANDS

Makers is a fabric brand from the house of Raymond targeting the ever growing Tier 3 to 5 town consumers who are no longer living in the shadow of their metro counter parts but are increasingly gaining more disposable income as well as the confidence to make it big and be successful.

Launched in 1986.

It is a formal wear brand.

Park Avenue provides stylish and innovative wardrobe solutions to well-dressed gentlemen.

Parx is a premium casual lifestyle brand.

Parx reflects the persona of the energetic 22-30 year old who is aggressive, outgoing and dynamic.

Distribution is through the following channels: Exclusive Parx brand stores, which are company-owned and operated.

Notting Hill was launched in 2007.

 The brand collection features a spectrum of men's lifestyle products comprising of suits, shirts, trousers, jeans, t-shirts and also accessories like ties, handkerchiefs and socks.

Launched in 1993. It is a casual wear brand. ColorPlus has always used highest quality fabrics and product engineering techniques that give the user the unique comfort and tactile feel

which no other brand offers. Color plus offers us various things like

leather hand bag, hand braided belts, shoes and scarves.

 Raymond - Premium Suiting Fabric- for Suits, Jackets, Trousers and Ethnic-wear

Premium – “Family Favourite” brand with cosmetic products like Room Fresheners, Talc, Shaving Cream, After shave lotion, Perfumes, Soap and Shampoo.

Prices ( in rupees):

Product Park avenue Parx Color plus

Shirt 1299-1899 1200-2000 1440-4295

Trousers 1499-1899 ---- 1998-3798

Suit 7999-11999 6499-11099 ----

T-shirt ---- 999-1500 ----

Denim ---- 1700-2200 ----

Handkerchief 210 ---- ----

Tie 899-1000 ---- ----

Socks 185-300 ---- 1278-2250

COMPETITORS

Siya Ram

Reid and tailor

Mayur suitings

Vimal suitings

SWOT ANALYSIS

Strength1. First company to use advertisement to

promote its product.2. Focus on fashion and strength.

Weakness1. Limited as far ready made garments are

concerned.2. Failure in the diversification efforts.

Opportunities1. Potential for ready made garment in India.2. Corporatizing fashion.

Threats1. Increase in competitive pressure.

CONCLUSION

Raymond is a big fashion brand name in India, it has become a synonym for men's wear.

Raymond showrooms are well managed and offers the good service.

Raymond’s emerged as a undisputed market leader in the garment industry.

The brand Raymond has the unique perception over its customers psyche.

 All the plants used are ISO certified, leveraging on cutting-edge technology that adheres to the highest quality parameters while also being environment friendly.

BIBLIOGRAPHY:

1. http://www.raymondindia.com/index.asp2. http://en.wikipedia.org/wiki/Raymond_Group3. http://www.raymondindia.com/off_brnd_pk.asp4. http://www.raymondindia.com/off_brnd_pa.asp5. http://www.raymondindia.com/off_brnd_cp.asp6.http://www.raymondindia.com/off_brnd_makers.asp