Bougaou

Rousseau

Huysmanns

Ledoux

Revolution is in the

(h)air à shave the big

revolutionaries of our times

1st Tactic Spread the world through

social networks by using posters with shaved revolutionnaries.

Redirect the prospects

towards the brand’s website.

Revolution is in the (h)air

2nd Tactic Create and release an app

for smartphone to shave the revolutionnary.

Make your revolution.

Shave your own

3rd Tactic

Collect a maximum of votes by shaving yourself in an extraordinary way à Win a Raz*war kit and one year of free razorblades.

« Make your revolution. Shave yourself. »

Conclusion Campaign relevant :

- Reach young europeans males - On social medias - Interactivity - Increase of the traffic on the website