Red Bull Thre3Style U

Gainesville, FL - February 20th 2013

Red Bull Thre3Style UEnvy

1728 W University Ave Gainesville, FL 32603

-Located in the heart of Midtown-Across the street from campus, on the opposite side of University Avenue-Has a Wednesday night Ladies’ Night Promotion -Ladies Drink Free-Works with Anatomy Promotions on Wednesday nights-Dimensions

-21 ft long, 7.8 ft wide, 5.7 wide

(small half of the stage)

Venue

Red Bull Thre3Style UDJ Styles  -

Gainesville, FL

6 DJ’s

DJ K*CAO – Tampa, FL

Vi of Vass – Gainesville, FL

Red Bull Thre3Style U

Blason - Gainesville, FL

6 DJ’s

DJ Tsagaris – Gainesville, FLRuby – Gainesville, FL

Red Bull Thre3Style U

DJ Logos

Blason

Red Bull Thre3Style U

1. DJ Rincon is a 2013 Red Bull Thre3Style Judge and competed in the 2012 Red Bull Thre3Style National Finals.

2. DJ Luminous is a Hip Hop DJ, Researcher, and Scholar. An Instructor in the Department of Sociology and the African American Studies Program, he is also the Advisor to the Hip Hop Collective at UF.

3. Blaise DeAngelo is the label manager for Skrillex's record label, OWSLA, and a graduate of the University of Florida.

Judges

Red Bull Thre3Style UCharles Bilsker, MC Charlie B

-Emcee’d Red Bull Play and Destroy – UF in Fall 2012-Manager of Organic Vision Presents Promotions-Hosts shows at various venues around Gainesville - Vault,

The Florida Theater, Envy, etc.-Requires host script

Griff Collins, VJ

-Hired from Jacksonville-VJ’s for Spore shows-Operated 2 TV’s-Used a monitor to view screens in upper level booth-Brought own cables and equipment

MC/Host and VJ

Red Bull Thre3Style UWho: 6 DJ’s

What: Red Bull Thre3Style U – Gainesville DJ’s were brought to Orlando to attend the Red Bull Thre3Style Qualifier and a work shop with DJ Rincon to learn tricks and techniques to use in competition.Where: Bullit Bar, Orlando and The Social, Orlando.When: February 1, 2013

-Interviews were shot for the promo video.-Hotel accommodations and dinner were provided.

Pre-Event Orlando Activation

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Pre-Event Promo Video

http://www.youtube.com/watch?v=fEoloPX41wc

Filmed by Brian Nguyen - Event Filmer and Photographer-Short, personal introduction of each DJ to inform the public about the event.-Pushed out through social media to create more of a buzz.

Red Bull Thre3Style U-Posters and Info Cards received several weeks in advance.

-Anatomy Promotions are the promoters for the venue on Wednesday nights.-The MC (and his street team), DJ’s, WT and SBM all pushed out the fliers and info cards.-Venue requested info cards and posters as well.

Promotion

Poster (x100) Info Card (x1000)

Red Bull Thre3Style UFlier and Info Card Locations Examples

-Bella Donna’s Italian Eatery-Study Edge-Marston Science Library-Jimmy Johns in Midtown-Envy-Gator City-Free Ride Surf and Skate-Publix-Downtown Pillars-DJ Residencies (Spannk, Scene, etc.)-Organic Vision Presents’ Street Team – UF Campus Blitz

Promotion

Red Bull Thre3Style UThe Wings Team came to

Gainesville twice prior to the event to sample and promote awareness for the event.

-Supplied with info cards to pass out to students in key areas such as Midtown near the venue.

Wings Team - Gainesville Blitz

Red Bull Thre3Style U

Run of Show

Red Bull Thre3Style UThe Odyssey

-Jay Martin, a writer with The Odyssey (a Greek newspaper), came to the workshop in Orlando, FL and was able to write a pre-event article released the day before the event.-Circulation: 6,000

Media

Red Bull Thre3Style U Screen shots taken from DJ Facebook posts, Tweets, etc.

Social Media

Red Bull Thre3Style U Screen shots taken from DJ Facebook posts, Tweets, etc.

Social Media

Red Bull Thre3Style UDocuments:

-One Sheeter-Social One Sheet

Handled by Nicole Swickle

Communications

Red Bull Thre3Style U“The account GM personally called me yesterday thanking me

for hosting the event at Envy.  He said it was the busiest Wednesday night that have had so far this semester.  He went on to say he really enjoyed the actual event and said it was great!!!  Furthermore, he said he really values Red Bull as a partner and hopes we can continue our relationship.”

Cans Sold Night of the Event: 192 cans (8 cases) Average Night Sales: 48 cans (2 cases in Envy only)

Attendance: 836

Per cap: .5  (more than the average per cap on a Wednesday night)

Sales/On Premise

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Budget

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Photos

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Photos

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Photos

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Winner – DJ K*CAO

Red Bull Thre3Style UPRE-EVENT

-READ through all documents and forms prior to beginning the planning stages and familiarize yourself with ALL DJ vocabulary and required equipment to reduce confusion.-Application phase should require 2 weeks to ensure major DJ’s are invited to apply.-Contact all DJ’s personally – do not count on other DJ’s to spread the word, even though it may seem helpful.-Ask for phone numbers, email addresses, and home addresses with the application.

EVENT-Work out a guest list days in advance for the DJ’s at the venue while working with the promotional group to find an allowable amount of guests.-Do not over-brand the venue    -Foam core boards (3) were placed behind stage, behind judges, and entrance walls -Print the run of show to hand to DJ's, judges, MC, etc. to keep everyone on the same page-Print W9's for all DJ's and have them complete them BEFORE the competition so they can be handed a check immediately afterward without chasing them around for paperwork -Keep DJ's together during competition (VIP was used) -VJ absolutely needs to be a part of rehearsal -Keep the stage clear and limited from the beginning to reduce the chances of overcrowding. Only media, next DJ and MC should be on stage.-Have a skilled photographer shoot video and photos.-Begin to tabulate scores BEFORE the end of the last DJ’s set to reduce wait time before the winning DJ is announced.-2nd place was given a $200 gift card to the venue.-MC and staff should not be allowed to consume alcohol while working.

POST-EVENT-Personalized thank you cards should be sent out to all DJ’s, MC, account, promoters, etc. for their help.

Key Learnings

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Event Video

VIDEO COMING SOON!