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RC the Next Generation
2011 1RC - The Next Generation
RC the Next GenerationToday we’ll discuss your Region’s:• Website• Facebook page• Twitter feed• Email marketing campaign• QR codes
2011 2RC - The Next Generation
RC the Next GenerationWe’ll also share tips to:• Help you work smart, not hard.• Help you connect with your community.• Help you communicate with volunteers
and parents in a whole new way.• Keep you and your Region safe.
Welcome to the Digital Age!
2011 3RC - The Next Generation
Your Region’s Website
What innovative ideas do you include on your Region’s website?
Your Region’s Website• Your Region’s latest news.
• Countdown clocks to big events.
• Links to social media.
• Highlight your Region’s successes.
• Multimedia: photos, videos, etc.
• Sponsor promotions.
2011 5RC - The Next Generation
Your Region and Facebook
Your Region Facebook Page is:
• A great way to connect with parents, volunteers and your community.
• An additional volunteer recruitment tool.
• Also a way to create a wider audience for all your Region’s AYSO events: fundraising, tournaments, etc.
2011 6RC - The Next Generation
Facebook Tip #1
Set up your Facebook account as a “Business Page” and not a “Personal Profile”:– No “friending”, collecting “likes”.– Special Administrator controls.– Connect with other local business Facebook
pages.– Advanced moderation capabilities.– Handy records of “Insights”: How many
people are interacting with your page.
2011 7RC - The Next Generation
2011 8RC - The Next Generation
2011 RC - The Next Generation 9
Facebook Tip #2• Stick with it:
– Be responsive. Respond to posts, questions, concerns in 24-48 hrs.
– Be consistent. Come up with a posting schedule that works for you and post consistently.
– Be aware. You (or the designated moderator) must pay close attention to the page to ensure spam or malicious posts are not lingering.Scan with your smart
phone for AYSO’s Social Media Guidelines.
2011 10RC - The Next Generation
Facebook Tip #3• Keep Safety First
– Be respectful. If a user violates your “Page Rules” remove the post. Repeated offender? Ban the user.
– Be savvy. Edit your settings to ensure to foul language and spam posts will be automatically removed.
– Be safe. Abide by Safe Haven’s social media policy. Important: Don’t tag minors or use their full names.
2011 11RC - The Next Generation
Facebook Tip #4• Check Your Insights
– Discover which posts work best– How many people are “talking about
you”?– Find out who “likes” you
2011 RC - The Next Generation 12
2011 RC - The Next Generation 13
What About Twitter?
2011 14RC - The Next Generation
Your Region and Twitter• A quick (140 characters or less!) way
to connect with families, volunteers and your community.
• Perfect for sharing links, timely updates, sponsor promotions and more.
• An easy way to connect with the “stars”: famous AYSO alumni, MLS teams, AYSO partners SCORE, Shutterfly, and others.
2011 15RC - The Next Generation
2011 16RC - The Next Generation
Twitter Tips• Be a follower: Follow soccer players,
local news organizations, related businesses, etc.
• Be a linker: In your tweets, link back to your Region Facebook page, Region website and more.
• Be Creative: Tweet with your followers about UMNT/UWNT (US Mens/Womens National Team) games, upcoming AYSO events, supporting local sponsors.
2011 17RC - The Next Generation
Your Region and Email Marketing
2011 18RC - The Next Generation
The Power of Email Marketing
Reach out to your entire AYSO family to notify them of:
• Registration dates.• Game cancellations.• AYSO promotions.• Fundraiser opportunities.• Other up-to-date Region news.
2011 19RC - The Next Generation
Email Marketing Tips• Sign up for an email marketing
service and choose a template that works for you.
• Tailor your email lists to your email topic.
• Sending a Region newsletter? Create a workable send schedule.
• Assign a Board position to manage Region newsletters or email blasts.
2011 20RC - The Next Generation
QR Codes
Who knows what this image is?
2011 21RC - The Next Generation
2011 22RC - The Next Generation
Did you notice? This information is on the back of your Section Meeting Workbook!
QR Codes are Perfect For:• Registration posters and fliers -
“Scan here to register your son or daughter today!”
• Handouts at a parent or coaches meeting.
• Team meetings.• Game schedules.• And so much more!
Scan here for more QR Code info and AYSO’s recommended QR Code apps.
2011 23RC - The Next Generation
AYSO in the Digital Age
There’s plenty to choose from, but only use what works for you!
2011 24RC - The Next Generation
P.S. – Safety First• A note to all AYSO volunteers: please
remember when logging into any private account online (Shutterfly sites, eAYSO, AYSO Training, bank accounts, etc.) while on Wi-Fi, use only SECURE connections (i.e. a connection that requires a password to access)
2011 RC - The Next Generation 25
AYSO in the Digital Age• When it comes to social media, more
is not better.• Delegation is key.• We’re all still learning.• Better safe than sorry.• Have questions? Ask for help:
[email protected] you for representing AYSO in a positive way in this new digital age!
2011 26RC - The Next Generation
RememberLiving in the digital age should not
take away from your “personal touch”.
Don’t hide behind your computer.
2011 27RC - The Next Generation
Thanks for all you do!
2011 28RC - The Next Generation