7/30/2019 rc13 | Keynote: Betsy Hoover

1/17

BetsyHooverDirectorofOnlineOrganizing

ObamaforAmerica

@betsyhoover

7/30/2019 rc13 | Keynote: Betsy Hoover

2/17

Whatisorganizing?

I will never forget that the only reason I'm

standing here today is because somebody,

somewhere stood up for me when it was riskyAndbecausethatsomebodystoodup,a fewmore

stoodup.Andthenafewthousandstoodup.And

thenafewmillionstoodup.Andstandingup,with

courage and clear purpose, they somehowm a n a g e d t o c h a n g e t h e w o r l d .

-BarackObama

7/30/2019 rc13 | Keynote: Betsy Hoover

3/17

People are online

In2008,Facebookwas

10%ofitscurrentsize.

Twi8erwasnoteven

somethingwethoughtabout.

BYTHEENDOFTHECAMPAIGN,50%OFPEOPLEVISITEDOURSITE

ONTHEIRPHONES

Thereisnoonlineorganizingorofflineorganizing

anymorethereisjust

organizing.

-JeremyBird

FieldDIrector

7/30/2019 rc13 | Keynote: Betsy Hoover

4/17

Sowemeetpeoplewheretheyare

7/30/2019 rc13 | Keynote: Betsy Hoover

5/17

Andorganizeonline.

7/30/2019 rc13 | Keynote: Betsy Hoover

6/17

LadderofEngagement

Signup ShareDonate

Advocate

AZendanevent

Becomealeader

Movingpeopleonlinetoofflineac@onis

thehardestjump.

7/30/2019 rc13 | Keynote: Betsy Hoover

7/17

Sowheredowestart?

7/30/2019 rc13 | Keynote: Betsy Hoover

8/17

Phasesofyourcampaign

Buildyour

organiza[on

Findandtalk

toyourpeopleGOTV

7/30/2019 rc13 | Keynote: Betsy Hoover

9/17

Buildyourteam!

EmailList

FacebookLikes

TwiZerFollowers

RegularDonors

Thenaskthemtodowhatyouwantthemtodo

7/30/2019 rc13 | Keynote: Betsy Hoover

10/17

Find your people

and talk to them

Drivethemtopar@cipate.

Sendmessagestheycareabout.

MAKEVOTINGSIMPLE,APPEALING

ANDSOCIAL

Barack Obamais friends withpeople who arefriends with98% of votingAmericans onFacebook

7/30/2019 rc13 | Keynote: Betsy Hoover

11/17

GetOutTheVote

7/30/2019 rc13 | Keynote: Betsy Hoover

12/17

Peoplewanttobepartofsomething

7/30/2019 rc13 | Keynote: Betsy Hoover

13/17

7/30/2019 rc13 | Keynote: Betsy Hoover

14/17

YourtoolsetmaZers

7/30/2019 rc13 | Keynote: Betsy Hoover

15/17

Buildingtoolsishard

7/30/2019 rc13 | Keynote: Betsy Hoover

16/17

ClarainColorado

MichaelinFlorida

MaryinOhio

Sodoesthiswork?

7/30/2019 rc13 | Keynote: Betsy Hoover

17/17

Onlineorganizingisasetofprinciples,

nottac[cs.

Empowerment

Par[cipa[on

Forcemul[plier

Rela[onshipbasedorganizing

1

2

3

4

Followtheseandonlineorganizing

applies to you