Rca corporate profile

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2014 | RCA | All Rights reserved



About RCA

• Flagship Retail Store since 1969 – a

landmark in New Delhi.

• Creating distribution networks since 1997.

• Associated with global brands like – Gillette,

Sony, Samsung, Panasonic, Philips and LG,

till 2004.

• Transition to Lifestyle Accessories in 2004.

• Currently represents brands like – Cygnett,

Neopack, Mili, Plantronics, Philips and

UltraProlink.

42Years in

Consumer

Electronics

Industry



Our Current Presence in CDIT/Mobile Industry

Philips UltraProlink

100% FOCUS ON LIFESTYLE ACCESSORIES

Cygnett

Lifestyle Accessories for Apple

Devices

Portable Power Connect Charge Enhance Protect



Our Current Presence in CDIT/Mobile Industry

Neopack MiliPlantronics

Head Sets, Ear Phones Cases and Covers

100% FOCUS ON LIFESTYLE ACCESSORIES

Bluetooth Headsets Cases and Covers Power Banks



Our Distribution Network

In IndiaNew Delhi

Punjab/Chd

Mumbai

Pune

Chennai

Hyderabad

Cochin

Ahmedabad

Gurgaon

Bangalore

Mangalore

Kolkata



Our Retail Presence Nationwide

Large

Format

CDIT

Hyper

Markets

Online

Majors



Our Retail Presence Nationwide

Specialty

Stores

Local Mom

‘n’ Pops

OVER 800 TOUCH POINTS

ACROSS INDIA

Airports

Car

Accessory

Channel



Capture Eye balls at High Traffic Locations

Super Markets Large Retail Local Chains



Presence At Premium Stores

Large Format RetailAPRs



Covering Over 90%

of Organized

Retail



Typical Demographic profile : SEC A , Male , self employed / working, owner of

expensive devices, into technology, early adopter

Consumer insights for India

Snob Appeal

• High Price is reflective of High Quality

• If its expensive it should be flaunted

Me-Too

• Peer Pressure/ Must Have :If the neighbor has it – they want it even more.

• Globally well travelled.

Discerning

• I’ve paid Top Dollar for my expensive device

• Should not reduce the usability of the device



RCA Learnings in Accessories Categories

• Segmented Market Launch

• Apple retail channel management.

• Demo : Sampling, Ready Stock & Road shows.

• Planograming solutions for all Retail segments.

• Secondary sales tracking.

• Customized retail display solutions.

• Shop floor consumer interaction (ISDs).

• Regular interaction with handset manufacturers for Bundling solutions , trends & data.

• Obsolete SKU management for retailers.

Success is driven by getting the 4 P’s right, followed by In-Store

Execution & Inventory Management = Distribution Redefined.



What’s Our Mantra for Success

Align 4P’s to achieve market penetration

Placement PromotionsPlano-

graming

Product

&

Pricing



What’s Our Go-To-Market Strategy

National and

Regional

Chains

Road Shows

for Premium

Independants

Online / B2B /

Airline

Loyalty

Programs

Nokia

Apple

Samsung

Press &

Magazine

Reviews

Buy-Back

Offers /

Visibility

Driven

Incentives

Feature

Demo at

High Traffic

Retailers

Partner with

Handset &

Camera

Brands



Keys to Success in India

• Having the right Price + Product mix for India.

• How Big ? Cricket + Bollywood endorsements ?

• Commission a formal market research on Accessories to peg market size & share.

• Spend for advertising & promotion to build a brand in India.

- ISDs / Local catalogue / Sampling / Stands /Road Shows / B2B Tie-Ups / Event Sponsors

• Mall Activations to connect with TG.

• Sharing of best practises & case studies in similar markets.

• Pre-emptive action for fakes or parallel imports. Hologram –’Buy only Original ’ certificates to trade partners.

• Solution for obsolescence.

• Start CSR Initiative in India similar to Armed Services, Homes For Heroes & Unicef. Student Discount to mirror Apple offers ?

• Festival Period promotional participation – Valentines, BTS, Diwali, College Fests, Sporting events, car Rally Sponsorships

• Easy to invoke product warranty.



Why Choose Us As Your India Partner

Brand Experts who take ownership of the

business.

• Individualized and focused approach for

all brands

• Brand Champions within the team.

• Emphasis on Customer feedback.

• Build Brand Value within teams.



Diverse Channels

Diverse MarketsA Young team to Service customers





In-store Inventory control

and Planogram executions

Provide Product and Soft

Training Skills



What’s Our Team Structure

DirectorNational Sales

Manager

Product Training

ManagerSales Manager Commercial Head

In Store

Promoters +

Online Sales

Executive

Delhi – Own Team

Distributors – Gurgaon,

Punjab

Mumbai, Bangalore

Chennai, Kolkatta

Supply/

Logistics

Billing /MIS/

Accounts



About Pankaj Mirchandani

• Started Career in Philips India – 3 years in Sales & 2

years in Product Development

Consulting Projects

• Panasonic – Personal care & AV accessories launch.

• Samsung – Conceptualized & executed visual

merchandising over 800 retail points.

• KLM – Execution of loyalty program for travel agents.

• Nokia – Content Sourcing for the Ovi Online Music

Store.

• Bandridge – Brand Launch in India

22Years

Experience

CE and

Mobility

Industry



UltraProlink Story

Charge

Connect



Ultra Prolink Story

Enhance

Protect



Awards

SONY SONY



Commendations

SAMSUNG INDIA BANDRIDGE EUROPE



Our Growing Facebook Community

7.4K Organic Fan Base within 1

year

Age Group – 18-35 yrs.

Active and Engaging Fan Base

Lead Generation for Online Retail

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Rca corporate profile

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