RICHMOND ENTREPRENEURS’ CONFERENCE

Business Planning

Norman (Norrie) Jackson

JFP Strategic Planning  

 Wednesday, 25th February 2015  

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Always Try and Do Things Better

Charles DunstoneCarphone Warehouse

“We always try and do things differently and better ……when the world zigs, we zag.”

Richmond Entrepreneur’s Conference 2015 - Business Planning - Norrie Jackson

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Benjamin Franklin

"Failing to Plan is Planning to Fail"

Richmond Entrepreneur’s Conference 2015 - Business Planning - Norrie Jackson

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Business Planning Tip No.1 Get Your Plan in Writing  

• On Restaurant Napkin

• Back of Envelope

• Elevator Pitch

• Two Page Business Plan

• Full Business Plan

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Business Planning Tip No. 2a Get Yourself a Mentor/ Coach/ Business Advisor/

Critical Friend

Robert Burns

In his poem ‘To a Louse’, Burns describes a lady named Jenny, who was walking down the aisle in church. She thought everyone was looking at her because she was so beautiful - but in reality they were staring at her because on her hat was a ginormous, unhygienic insect - a horrible looking Louse.

This inspired him to write:

"Please Lord give us the gift to see ourselves as others see us"

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Business Planning Tip No. 2b Get Yourself a Mentor/ Coach/ Business Advisor/

Critical Friend

Harry Beck

In 1930 the London Underground Map looked like spaghetti (see next slide).

Along came Harry Beck, who was an Electrical Engineer - and he said:

"Forget about the geographical accuracy but try drawing the lines vertically and horizontally"

Result: A Design Icon - Easy to read, Easy to use. 

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London Underground Map 1930

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London Underground Map 2015

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Business Planning Tip No. 3aGive 100% Commitment

John Richardson

John Richardson, who had golf handicap of 24 set himself the target of playing a par round of golf within a year - he achieved this and then wrote a book named ‘Dream On’, which has become a best seller.

He was 100% committed because he had announced to the world on the internet what he was trying to achieve - Not to achieve his target would have been extremely humiliating.

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Business Planning Tip No. 3bGive 100% Commitment

Sir Ranulph Fiennes

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Sir Ranulph puts his achievements down to 100% commitment - he quotes the Scots Philosopher, William Murray :

“ Until one is committed there is hesitancy - the chance to draw back - always ineffectiveness. The moment one definitely commits oneself - then providence moves too - all sorts of things happen to help one that would otherwise never have occurred”.

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Bill Gates

Gates admits that Microsoft should have changed their plans to build their own search engine – by not doing so they lost out heavily to Google.

In the beginning Microsoft’s mission was to have “a computer on every desk and in every home..”

Business Planning Tip No. 4 Review your plan regularly

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Business Planning Tip No. 5Incorporate Into Your Plan The

Five Core Values of Rugby Union

Respect

Sportsmanship 

EnjoymentDiscipline

Teamwork

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5 Tips for Business Planning  

1. Get your Plan in Writing

2. Get a Mentor / Critical Friend to Review Your Plan

3. Give 100% Commitment

4. Review your Plan Regularly & Amend Accordingly

5. Incorporate the Five Core Values of Rugby Union: -

Teamwork

Respect Enjoyment

Discipline Sportsmanship

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• Partner - JFP Strategic Planning (http://www.jfpstrategic-planning.co.uk/)

• Director - Sunningdale Corporate Finance Limited (http://www.sunningdalecf.com/)

• Keynote Speaker and Group Mentor for the Richmond Chamber of Commerce

• Currently writing first book “100 Quotations to Run Your Business”

• LinkedIn /norman jackson7

• Email: normandjackson@btinternet.com; Tel: 07710 348 197

•  Twitter: @normanjackson7; www.slideshare.net/normanjackson7

Norman (Norrie) Jackson