8/2/2019 RCOM, AIRTEL & BSNL 28 04 2010

1/23

A

Project Presentationon

COMPARATIVE ANALYSIS OF RCOMGSM

SERVICES WITHAIRTEL&BSNL

PRESENTED TO: PRESENTED BY:Mr. Dinesh Bhatnagar Harish Kumar

(Lecturar) MBA

2008-2010

8/2/2019 RCOM, AIRTEL & BSNL 28 04 2010

2/23

INTRODUCTION OF

INDUSTRY In 1880, two telephone companies approached the GOI to

establish telephone exchange in India. In 1975, DoT was responsible for telecom services in entirecountry as MTNL to run the telecom services of Delhi andMumbai.

GOI corporatised the operations wing of DoT on October

01,2000 and named it as BSNL. After it Reliance India Mobile, Tata Telecom, Vodafone, BPL,

Bharti & Idea etc., successfully entered the high potentialIndian telecom market.

The mobile services were commercially launched in August1995 in India.

In 2007 TRAIannounced regulation of interconnects userharges to resolve conflicts between cellular operators andfixed line operators.

8/2/2019 RCOM, AIRTEL & BSNL 28 04 2010

3/23

ABOUT THE COMPANY

Reliance Industries Established In 1962. Low initial investment.

Diversified business- petrochemicals, energy,

power, retail, textiles, infrastructure services,

capital markets, and logistics. Reliance Communication Established in 1999.

12 January 2009, Rcom launches GSM services indelhi

Customer base of over 50 million. Focus on Lowest cost to customers.

8/2/2019 RCOM, AIRTEL & BSNL 28 04 2010

4/23

Objectives of Study

Identify the service level of RCOM, AIRTEL & BSNL

To analyze the effectiveness of communication of RCOM,

AIRTEL & BSNL

To know the customers satisfied with these companiess

current Service/Supply?

To know the features of a mobile service which attracts a

customer most.

8/2/2019 RCOM, AIRTEL & BSNL 28 04 2010

5/23

PROBLEM IDENTIFICATION:

Research Design

Respondents

Sampling method: SimpalRandom Sampling

Sample Size:88 Outlets.

Data source:

Primary Data- Observation

Questionnaires Secondary Data-

Websites

Newspapers & Journals

Company website

8/2/2019 RCOM, AIRTEL & BSNL 28 04 2010

6/23

DATAANALYSIS

8/2/2019 RCOM, AIRTEL & BSNL 28 04 2010

7/23

DATA ANALYSIS-1

GRAPH 1: DO YOU PROVIDE MOBILE CONECTION?

8/2/2019 RCOM, AIRTEL & BSNL 28 04 2010

8/23

DATA ANALYSIS-2

GRAPH 2: WHICH MOBILE CONECTION YOU PROVIDE

8/2/2019 RCOM, AIRTEL & BSNL 28 04 2010

9/23

DATA ANALYSIS-3

GRAPH 3: HOW MUCH QUANTITY YOU SALE OF RCOM/

AIRTEL/ BSNL

CONECTION/ MONTH

8/2/2019 RCOM, AIRTEL & BSNL 28 04 2010

10/23

DATA ANALYSIS-4

GRAPH 4: VIEWS ABOUT PRESENT TARIFF

8/2/2019 RCOM, AIRTEL & BSNL 28 04 2010

11/23

DATA ANALYSIS-5

GRAPH 5: CUSTOMERS SATISFIED WITH THESECOMPANIESS CURRENT SERVICE/SUPPLY

(32)

(315)

8/2/2019 RCOM, AIRTEL & BSNL 28 04 2010

12/23

DATA ANALYSIS-6

GRAPH 6: DO YOU ALSO PROVIDE OTHER MOBILE

CONECTION(S)?

8/2/2019 RCOM, AIRTEL & BSNL 28 04 2010

13/23

DATA ANALYSIS-7

GRAPH 7: ARE ADVERTISING DETAILES ENOUGH?

8/2/2019 RCOM, AIRTEL & BSNL 28 04 2010

14/23

DATA ANALYSIS-8

GRAPH 8: FEATURES MOTIVATE YOU WHILE

SUBSCRIBING TO THESE COMPANIESS

SERVICE?

Voice

clarity

Quick

response

Coverage Accurate

billing

Price

RCOM 90.90% 100% 90.90% 96.59% 100%

AIRTEL 100% 100% 96.59% 96.59% 93.18%

BSNL 93.18% 73.86% 90.90% 81.82% 81.82%

8/2/2019 RCOM, AIRTEL & BSNL 28 04 2010

15/23

FACT & FINDINGS Customers are interested in Airtel they believe that Airtel

has got better network coverage compared to other

operates. Retailers say that Airtel has got good voice clarity. Reliance have no GSM network coverage at all places still

there is problem with GSM network as its market share.

Reliance have good features viz.- advertising, quickresponce, pricing & accurate billing etc. Present tariff plans are above than average. Customers satisfied with its current service/supply. BSNL is capture a lot of market because of its old image.

but it is unable to fully take advantage of its positionbecause of its bad service like connectivity -generally userface a problem

8/2/2019 RCOM, AIRTEL & BSNL 28 04 2010

16/23

SWOT ANALYSIS OF RCOM

8/2/2019 RCOM, AIRTEL & BSNL 28 04 2010

17/23

STRENG

TH RCOM is a rapidly growing communication company.

It has a competitive pricing policy.

RCOM has a corporate culture of mutual respect and is an

excellent service provider. RCOM maintains solid partnerships with its customers.

RCOM is first company who launched GSM with CDMA

service.

The good quality and brand image of RCOM is playing aimportant part in competition with other communication

companies.

8/2/2019 RCOM, AIRTEL & BSNL 28 04 2010

18/23

WEAKNESSES

Although it is investing too much in R&D but itsmarketing skills are below average.

Reliance have no GSM network coverage at all

places still there is problem with GSM network as

its market share. It has not got good voice clarity.

It is lag behinds in some tariff plans in comparison

to BSNL.

OPPORTUNIT

8/2/2019 RCOM, AIRTEL & BSNL 28 04 2010

19/23

OPPORTUNIT

IES

As the customer perceives that the company is goodso company should expand its area of operations.

Company can offer products plans at lower price.

Company has believed in Quality service. This policy

will attract more customers to prescribe its product.

The communication market growing opportunities is

very high rate.

RCOM can retain its customers by improving its

marketing skills.

THREAT

8/2/2019 RCOM, AIRTEL & BSNL 28 04 2010

20/23

THREAT

S

The biggest threat in this highly competitive market is fromcompetitors.

The pricing strategies of the competitors.

Higher price of STV plans and other plans in comparison tocompetitors.

Changing preferences of the customer using services.Competitor provide good scheme in comparison to thiscompany.

As the various alternatives are available in the market so the

customers can go for other service providing company also. Rising cost and competition.

8/2/2019 RCOM, AIRTEL & BSNL 28 04 2010

21/23

LIMITATION OF THE STUDY

The study which I did and while working with RCOM, is

limitedto Jaipur region only whereas the company is running

on the national level successfully.

The findings are based on the data collected from various

sources so any flaws in them will directly affect the results.

The time available for the project was only 15 Days whichrestricts to go in deep of each and every concept.

8/2/2019 RCOM, AIRTEL & BSNL 28 04 2010

22/23

SUGGESTIONS & RECOMMENDATIONS

Though RCOM has good market share , still it should

improve its network connectivity.

RCOM should decrease its charge & provide better special

offers as far as possible.

RCOM should improve its roaming services.

Company should encourage to solve the customer

complaint customer satisfaction should be the ultimate aim

of the organization so customer complaints should be

removed.

The companies should try to increase there capacity to solve

connectivity problem

8/2/2019 RCOM, AIRTEL & BSNL 28 04 2010

23/23