A Marketing Communications & Consulting Firm

Bringing Managed Markets into Focus

ReCon Marketing Solutions• A full service managed markets marketing communications firm

• Offering a comprehensive suite of products and services ranging from strategy development to tactical implementation

• 40 proven and qualified staff members operating in the required work streams: market research, project management, training, editorial, creative design and technology solutions

• Staff integration and coordination overseen by the ReCon partners—100% involvement, 100% of the time

• ReCon advantages vs other firms:

• Pharmaceutical and agency experience of the partners

• Relationships with managed markets decision makers

• Business model is specifically designed to ensure high quality and low costs

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ReCon Capabilities

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ReCon Services

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Extensive Experience as Trusted Partners

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Push- Through

Educate Providers

Educate Payers

Assess Market

Pull- Through

Access Value Drive Share Expand the Market

Providers Members Payers

Managed Markets Strategic Matrix

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ReCon Often Recommends…

ReCon Campaign Objectives

• Develop business plans for positioning portfolios long term in light of clinical data and competition

• Develop and Differentiate clinical profile from major competitors to translate into preferred formulary status for current portfolio and new entrants

• Leverage the use of integrated special projects that efficiently connect the Payers + Providers + Patients

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Campaign Phases

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ReCon – Marketing Support

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Introducing The ReCon Rapid SurveyAnswers for Questions That Will Not Wait

Turn Around - 10 Business DaysManaged Markets Audiences

Medical DirectorsPharmacy Directors

And More10-15 Minute Survey, 45-55 Data Points

20 Completions20 Page Report

Executive Summary Key Findings, Conclusions, Recommendations

Objectives, Methodology, Findings in Detail11

ReCon Rapid Survey• Can be used as quick turnaround pulse surveys to

monitor a broad array of issues• Pricing, packaging, value propositions, disease populations,

programs and initiatives• Understand what payers value in terms of non-personal

communication

• ReCon often combines the RRC with a handful of qualitative IDIs for a more complete view

• Can also be used as a baseline of information for a ReCon Strategy Committee

• Capable of longer surveys when needed12

The Survey

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Developed in consultation with ClientSubmit for Client review within one day

Revised, programmed, mounted on secure server in 3 daysReviewed online by Client, revised as necessary and fielded Day 1

Preliminary Results

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Twenty completions - survey closed Day 5Preliminary results generated and sent to client Day 6

Reviewed with Client by conference call, need for IDIs identified Day 6

Final Report

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Delivered Day 10Full presentation of results scheduled

Introducing the ReCon Strategy Committee

• Comprised of managed markets experts who are working outside of health plans and PBMs but whose CVs establish them as widely recognized US managed care experts:

• Past Presidents of AMCP• Prolific authors on managed care topics• Former Chief Medical and Pharmacy officers• Nationally recognized managed care experts• Healthplans• Employers • Business coalitions• Hospitals and Integrated systems• VA/DOD

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Introducing the ReCon Strategy Committee (cont)

The ReCon philosophy is to use smaller groups of managed care experts to engage in rigorous series of working sessions to hammer out a managed care marketing plan that is achievable. The emphasis here is on substance over form and 100% engagement, preparedness and focus by all participants

ReCon uses these select experts to:

• Develop Managed Care value propositions

• Uncover the drivers to adopting products in the managed markets

• Gain recommendations for messaging, and communications to payers

• Understand how to position products to the payer audience

• Gain feedback on best possible contracting scenarios

• Identify information needs and timing desired to ensure timeliness and breadth of coverage policies to meet objectives

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ReCon Mission

ReCon leverages its industry knowledge, relationships and

trust to identify strategic business opportunities for our

clients. This ability supports development of market

strategies and tactics to better position products for

optimum access and reimbursement within the complex

and highly managed healthcare marketplace.

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ReCon Marketing Solutions-Building on a foundation of expertise and success

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Dean Reid Partner, ReCon Marketing Solutions

7 Years – Executive VP Sales & Marketing

Managed markets and medical communications agency

17 Years Pharmaceutical Industry Experience

Regional Sales Director

National Account Director

Managed Care Marketing

Strategic Planning

Managed Care Sales Manager

Sales

ReCon Marketing Solutions-Building on a foundation of expertise and success

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Sal Cofoni Partner, ReCon Marketing Solutions

8 Years – Executive VP & General Manager

Managed markets and medical communications agency

25 Years Pharmaceutical Industry Experience

Business Unit Director

Regional Sales Director

Co-founder of Managed Markets Department

Market Research

Sales Management

Corporate Sales Training

Sales

ReCon Marketing Solutions-Building on a foundation of expertise and success

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Dean Reid856-596-7650 (O)

609-744-5529 (M)

deanreid@reid-cofoni.com

Sal Cofoni862-244-4316 (O)

973-945-8260 (M)

salcofoni@reid-cofoni.com