What is Re-Eco?

An oral hygiene company that provides environmentally

conscious products featuring the latest American Dental

Association approved design elements.

Our earth-friendly toothbrush features:

An interchangeable toothbrush head

100% post consumer recycled materials

Modern design elements

Our Team CEO

Christopher Cote

Director of EngineeringNelia Sousa

Director of Sales & MarketingJessica Pattie

Director of OperationsAshley Evans

Director of FinanceJunbing Ye

Director of HR & AdministrationYilin Jin

What Do We Stand For?

Our Mission:Our mission is to provide ecologically friendly oral hygiene products while remaining on the cutting edge of dental technology

Our Values:• Providing Quality Recycled Oral Hygiene Products• Satisfying Our Customers• Fostering Employee Growth

Industry Analysis10,000,000 toothbrushes were sold in 19984.4 Billion people in the world use

toothbrushes 2.3 Billion people replace their toothbrush

every year Guests today are well informed about

recycling, eco-friendly materials, conservation, and disposal.

Source: Neustel Law Offices, 2011

Direct Competition

Preserve SourceThe Environmental Toothbrush

Competitive Analysis Grid for Re-eco

Direct Competition

　 RE-ecoRadius Source Preserve

The Environmental Toothbrush

Product features (replaceable head) X X 　 　

Product attractiveness (appearance) X X 　 　Impact on the environment X X X X

Social responsibility X 　 　 XBrand name recognition 　 　 X 　Marketing avenues X X X X

Access to suppliers 　 　 　 X

Access to distribution X X X X

Design attractiveness (effectiveness) X 　 　 　Price X X 　 　Effectiveness X 　 　 　

Indirect CompetitionMainstream oral care companies:

Colgate, Oral-B, Arm & Hammer, Reach

Competitive Analysis Grid for Re-ecoIndirect Competition

　

Colgate Sonic Power

Oral - B Pulsar

Pro Health

Arm and Hammer

Spin Brush

Colgate 360

Oral - B Cross Action

Spin Brush

Reach Total Care

Reach By

DesignProduct features (replaceable head) X X X 　 　 X 　 　Product attractiveness (appearance) 　 　 　 　 　 　 　 XImpact on the environment 　 　 　 　 　 　 　 　Social responsibility 　 　 　 　 　 　 　 　Brand name recognition X X X X X X X XMarketing avenues X X X X X X X XAccess to suppliers X X X X X X X XAccess to distribution X X X X X X X XDesign attractiveness X X X X X X X X

Price 　 　 　 　 　 　 　 　Effectiveness X X X X X X X X

Re-Eco’s Competitive Advantage

Environmental impactProvide consumer with an avenue to reduce impact of the environment

Cost efficientReplaceable heads allow Re-eco to offer their product at a value to the consumer

Effective bristle designVisually appealing design

Glass handle design will be adaptable to the consumer’s bathroom décor

Survey Results83% people typically purchase a manual toothbrush67% people accept paying between $5-$8 for their toothbrush90% people expressed interest in an eco-friendly toothbrush70% people collect their information from advertisements

Operations PlanApril, 2012:Toothbrush design Sample of target market/marketingHire production workersMay, 2012:Website design Warehouse move-in/begin to manufacture June, 2012:Whole Foods contract signedShipping to Whole Foods begins; sales begin to generateJuly, 2014:Hire management July, 2015:Expand to Target

Distribution Channels

Wholesale through Whole Foods - Products will be available in 58

Whole Foods stores

Direct sale through company website - A secure website

Place: Cambridge, Massachusetts

Product & Price Product:The brush is made of a lightweight glass base, with an interchangeable head; both pieces made from 100% post-consumer recycled glass and plastics

Retail Price: $7.75 for the first toothbrush (head already in place)$5.75 for 2-pack replacement heads

Wholesale Price (Whole Foods):$6.20 for the toothbrush$4.60 for the 2-pack of toothbrush heads

Promotion

Start-up Funds$240,000 (Owner’s investment of $180,000; commercial term loan of 60,000)

Equipment: $124,000 Vehicle: $25,000 　Pre-pay expenses: $25,000 Deposit of plant rental: $5,800 Inventory: $31,665 Working Capital (cash): $28,535

Estimated Price & Quantity

Year Product

Wholesale Direct SaleProjecte

d Revenue

Toothbrush

Brush heads (2-pack)

Toothbrush

Brush heads (2-

pack)

　 Price $6.20 $4.60 $7.75 $5.75 　Year

1Quantit

y 42,000 58,000 12,000 20,000 $735,20

0Year

2Quantit

y 45,360 62,640 12,960 21,600 $794,01

6

Year 3

Quantity 49,896 68,904 14,256 23,760

$873,417

Income StatementYear 1 Year 2 Year 3

Revenue $735,200 $794,016 $873,418

Net Profit $30,584 $58,113 $64,493

Profit Margin

4.16% 7.32% 7.38%

Total Cost of production (50% of revenue)Include cost of material, manufacturing labor.

Marginal CostTo produce a toothbrush is around $3.80A 2-pack brush heads is around $2.20

Total Expenses (42-45% of revenue)Payroll 13%, Rent 10%, Advertising & Marketing 5% , Utilities 4%,

R&D 3%

Balance SheetAssets Steady increase in current asset Account receivables and Inventory increased accordingly. Fixed assets remain the same, depreciation was

calculated using straight-line 3 yearsLiabilities Loans of $60,000 at the beginning, it reduced every year

as we make repayments Account payable increased Shareholders’ Equity Stable & steadily increasingRatio Analysis Total Assets to Total Liability ratio: 3.66 in Yr1 4.75 in

Yr3 Total revenue to Fixed Assets ratio: 4.9 in Yr1 5.86 in Yr3

Cash Flow Majority of cash are generated from operating

activity. Investment activity stays the same as the

beginning. Some cash is paid out for the repayment of loan. Overall, the projected cash flows indicated that the

company could be able to generate cash from its operation.

Ratio Analysis Operating Cash Flow to Total Average Liability ratio:

1.28 in Yr2 1.67 in Yr3

Warehouse Trauma & Equipment Damage

Risk & Contingency

• Design Malfunction• New Competitors• Raw materials shortage/price increase

Risk & Contingency