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Re-imagining MySpace | Nick Love, Myspace and IGN Entertainment | iStrategy Sydney 2010

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Re-imagining MySpace for the new social web. Presented by Nick Love, MD (Australia and NZ) of MySpace and IGN Entertainment during iStrategy Sydney 2010.
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re-imagining for the new social web Nick Love myspace.com/nicklove73 twitter.com/nicholaslove
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Page 1: Re-imagining MySpace | Nick Love, Myspace and IGN Entertainment | iStrategy Sydney 2010

re-imagining for the new social web Nick Love myspace.com/nicklove73 twitter.com/nicholaslove

Page 2: Re-imagining MySpace | Nick Love, Myspace and IGN Entertainment | iStrategy Sydney 2010

Why we needed to re-imagine

Turning the ship around From social network to social entertainment destination

Page 3: Re-imagining MySpace | Nick Love, Myspace and IGN Entertainment | iStrategy Sydney 2010
Page 4: Re-imagining MySpace | Nick Love, Myspace and IGN Entertainment | iStrategy Sydney 2010
Page 5: Re-imagining MySpace | Nick Love, Myspace and IGN Entertainment | iStrategy Sydney 2010
Page 6: Re-imagining MySpace | Nick Love, Myspace and IGN Entertainment | iStrategy Sydney 2010
Page 7: Re-imagining MySpace | Nick Love, Myspace and IGN Entertainment | iStrategy Sydney 2010
Page 8: Re-imagining MySpace | Nick Love, Myspace and IGN Entertainment | iStrategy Sydney 2010
Page 9: Re-imagining MySpace | Nick Love, Myspace and IGN Entertainment | iStrategy Sydney 2010

Turning the Ship Around

Page 10: Re-imagining MySpace | Nick Love, Myspace and IGN Entertainment | iStrategy Sydney 2010
Page 11: Re-imagining MySpace | Nick Love, Myspace and IGN Entertainment | iStrategy Sydney 2010
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market & internal trends

Page 13: Re-imagining MySpace | Nick Love, Myspace and IGN Entertainment | iStrategy Sydney 2010

social media is dead: the future web is more social,

personal & niche

Page 14: Re-imagining MySpace | Nick Love, Myspace and IGN Entertainment | iStrategy Sydney 2010

changes in Myspace user behaviour

Page 15: Re-imagining MySpace | Nick Love, Myspace and IGN Entertainment | iStrategy Sydney 2010

what do we do well?

Page 16: Re-imagining MySpace | Nick Love, Myspace and IGN Entertainment | iStrategy Sydney 2010

“be the leading social

entertainment destination, powered by the passions

of fans”

Page 17: Re-imagining MySpace | Nick Love, Myspace and IGN Entertainment | iStrategy Sydney 2010
Page 18: Re-imagining MySpace | Nick Love, Myspace and IGN Entertainment | iStrategy Sydney 2010

new technology new design

focus on curators

Page 19: Re-imagining MySpace | Nick Love, Myspace and IGN Entertainment | iStrategy Sydney 2010
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Page 21: Re-imagining MySpace | Nick Love, Myspace and IGN Entertainment | iStrategy Sydney 2010

TOPICS (Technical Element)

CURATORS (Human Element)

richest social

entertainment

experience

that drives

user engagement

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November 29, 2010

Page 25: Re-imagining MySpace | Nick Love, Myspace and IGN Entertainment | iStrategy Sydney 2010

new brand

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Page 29: Re-imagining MySpace | Nick Love, Myspace and IGN Entertainment | iStrategy Sydney 2010

key takeouts & questions

Page 30: Re-imagining MySpace | Nick Love, Myspace and IGN Entertainment | iStrategy Sydney 2010

Nick Love [email protected] myspace.com/nicklove73 twitter.com/nicholaslove

THANK YOU


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