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[email protected] www.TheTicketingInstitute.com #TTILive Re-inventing your Box Office Sponsored by STIMARE Hosted by The Arches Assisted by CultureSparks #TTILive
[email protected] www.TheTicketingInstitute.com #TTILive
Re-inventing your Box Office
Sponsored by STIMAREHosted by The ArchesAssisted by CultureSparks
#TTILive
Introducing SRO4
A 5 minute presentation
John Pinchbeck - VP Int. Bus. Dev, TopTix Ltd
The Ticketing Institute Glasgow 20th July ‘11
Outline
1. What is SRO4 ?
2. Why is it different ?
3. What can it do ?
a. SOA architectureb. rules engines
a. everything is dynamicb. across every platform
c. communication protocols
a single ticketing system
What is SRO4?
any size of organisation
and in any territoryin any market sector
that it can serve
so powerful and flexible
Why is it different?
CoreFunctionality
Central Database
Traditional ticketing system architecture
Client’sUsers
GUI
Why is it different?
CoreFunctionality
Central Database
API
Client’sWeb site
Client’s web site
Client’sUsers
GUI
Why is it different?
CoreFunctionality
CRMModule
Central Database
API
Client’sWeb site
Additional modules and services
PrintingService
ReportingService
Client’sUsers
GUI
Why is it different?
CoreFunctionality
CRMModule
Central Database
API
Client’sWeb site
3rd PartySystemse.g. CRM, Accounts,
agencies, mobile platforms
3rd Party Systems via Application Programming Interface
PrintingService
ReportingService
Client’sUsers
GUI
Traditional architecture
CoreFunctionality
CRMModule
Central Database
API
Client’sWeb site
3rd PartySystemse.g. CRM, Accounts,
agencies, mobile platforms
PrintingService
ReportingService
Client’sUsers
GUI
SRO4 Architecture
Service 1Ticketing
Database
Service 2CRM
Database
Service 5Fulfilment
Database
Multi-tiered Service Orientated Architecture
Service 3Retail
Service 4Payment
Service 6Reporting
Database Database Database
SRO4 Architecture
Service 1Ticketing
Database
Service 2CRM
Database
Service 5Fulfilment
Database
Multi-tiered Service Orientated Architecture
Service 3Retail
Service 4Payment
Service 6Reporting
Database Database Database
SRO4 Architecture
Service 2CRM
Database
Service 1Ticketing
Database
Service 5Fulfilment
Database
Multi-tiered Service Orientated Architecture
Service 3Retail
Service 4Payment
Service 6Reporting
Database Database Database
SRO4 Architecture
Service 3Retail
Database
Service 2CRM
Database
Service 6Reporting
Database
Multi-tiered Service Orientated Architecture
Service 4Payment
Service 1Ticketing
Service 5Fulfilment
Database Database Database
SRO4 Architecture
Service 3Retail
Database
Service 2CRM
Database
Service 6Reporting
Database
Multi-tiered Service Orientated Architecture
Service 4Payment
Service 1Ticketing
Service 5Fulfilment
Database Database Database
SRO4 Architecture
Service 1Ticketing
InternalDatabase
Service 2CRM
InternalDatabase
Service 3Retail
ExternalDatabase
Service 4Travel
ExternalDatabase
Service 5Payment
InternalDatabase
Service 6Fulfilment
ExternalDatabase
replace Internal Services with External Services
SRO4 Architecture
Service 1Ticketing
InternalDatabase
Service 2CRM
InternalDatabase
Service 3Retail
ExternalDatabase
Service 4Travel
ExternalDatabase
Service 5Payment
InternalDatabase
Service 6Fulfilment
ExternalDatabase
Rules EnginePromotions
Rules EnginePackaging
Rules EnginePricing
Rules EngineFulfilment
Series of rules engines
SRO4 Architecture
Service 1Ticketing
InternalDatabase
Service 2CRM
InternalDatabase
Service 3Retail
ExternalDatabase
Service 4Travel
ExternalDatabase
Service 5Payment
InternalDatabase
Service 6Fulfilment
ExternalDatabase
Rules EnginePromotions
Rules EnginePackaging
Rules EnginePricing
Rules EngineFulfilment
Microsoft Windows Communication Foundation
BoxOffice
Platform
InternetPlatform
MobilePlatform
AgencyPlatform
Common standard protocols for all Platforms
SRO4 Architecture
Service 1Ticketing
InternalDatabase
Service 2CRM
InternalDatabase
Service 3Retail
ExternalDatabase
Service 4Travel
ExternalDatabase
Service 5Payment
InternalDatabase
Service 6Fulfilment
ExternalDatabase
Rules EnginePromotions
Rules EnginePackaging
Rules EnginePricing
Rules EngineFulfilment
Microsoft Windows Communication Foundation
BoxOffice
Platform
InternetPlatform
MobilePlatform
AgencyPlatform
3rd PartyVenue
3rd PartyWebsite
including 3rd party systems, web sites and venue systems
SRO4 Architecture
Service 1Ticketing
InternalDatabase
Service 2CRM
InternalDatabase
Service 3Retail
ExternalDatabase
Service 4Travel
ExternalDatabase
Service 5Payment
InternalDatabase
Service 6Fulfilment
ExternalDatabase
Rules EnginePromotions
Rules EnginePackaging
Rules EnginePricing
Rules EngineFulfilment
Microsoft Windows Communication Foundation
BoxOffice
Platform
InternetPlatform
MobilePlatform
AgencyPlatform
3rd PartyVenue
3rd PartyWebsite
What can it do?
a. Dynamic Everything
b. Across Every Platform
Visit: AMA Stand 8 or www.toptix.com
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[email protected] www.TheTicketingInstitute.com #TTILive
Re-inventing your Box Office
Sponsored by STIMAREHosted by The ArchesAssisted by CultureSparks
#TTILive
