Re-Invention Fact Sheet o Re-Invention seeks to create new opportunities for social enterprise through its business. The goal is to provide job opportunities to those who need them while using reinvested dollars to give life-skills training and job skills development. o G.E.A.R. (Go! Everyone, Everywhere and Re-Invent) is Re-Invention’s first initiative to serve others through its work. Through its partnership with the homeless at Friendship Mission in Montgomery, Ala., women are taught to create and are thus armed with skills needed to work with the brand or to seek other employment opportunities. o In addition to Friendship Mission, Re-Invention partners with Hope Inspired Ministries, the Nehemiah Center, One Church Mission and Trenholm Technical College (all in Montgomery). o G.E.A.R. products are not only gorgeous, but are made from up- cycled coffee bean sacks. Paired with reused and recycled fabric remnants, these coffee bean sacks are transformed into bags, ottomans, pillows, and throws. o Each G.E.A.R. creation is truly one of a kind! Since our products are made entirely from recycled materials, your G.E.A.R. purchase is uniquely yours. o All G.E.A.R. goods are made with the intention of expanding Re- Invention’s net profits, which will be used to serve the surrounding community.
Transcript
Re-Invention Fact Sheet
o Re-Invention seeks to create new opportunities for social enterprise
through its business. The goal is to provide job opportunities to those who need them while using reinvested dollars to give life-skills training and job skills development.
o G.E.A.R. (Go! Everyone, Everywhere and Re-Invent) is Re-Invention’s
first initiative to serve others through its work. Through its partnership with the homeless at Friendship Mission in Montgomery, Ala., women are taught to create and are thus armed with skills needed to work with the brand or to seek other employment opportunities.
o In addition to Friendship Mission, Re-Invention partners with Hope
Inspired Ministries, the Nehemiah Center, One Church Mission and Trenholm Technical College (all in Montgomery).
o G.E.A.R. products are not only gorgeous, but are made from up-
cycled coffee bean sacks. Paired with reused and recycled fabric remnants, these coffee bean sacks are transformed into bags, ottomans, pillows, and throws.
o Each G.E.A.R. creation is truly one of a kind! Since our products are
made entirely from recycled materials, your G.E.A.R. purchase is uniquely yours.
o All G.E.A.R. goods are made with the intention of expanding Re-
Invention’s net profits, which will be used to serve the surrounding community.
Frequently Asked Questions What is the purpose of G.E.A.R. by Re-Invention? Re-Invention exists to find areas where we can go and create new opportunities for Social Enterprise. By selling G.E.A.R., we hope to Re-Invent where we live and connect our consumers to the lives of those our goods represent. We would like to implement the social enterprise business model in areas of vulnerability here at home and on a global scale. Our goal is to show everyone how easy it is to play a part in changing the world. We are not just about producing sustainable products, but sustainable lives. What exactly is a social enterprise and what does it mean for Re-Invention customers? A social enterprise is a business developed to tackle a social or environmental need. This type of business is unique because the business’s purpose, whether social or environmental, is central to the overall being of the organization. When G.E.A.R customers purchase one of our gorgeous goods, it represents a life and a story of old being made new. Those we serve carefully handcraft these items, and by choosing to purchase G.E.A.R. products our customers are accepting our invitation to play a part in a much bigger story with purpose. More information on social enterprise is on our website at www.re-invent.org/what-we-do/ What does Re-Invention do to help those in need in the community? Initially, G.E.A.R. established to create jobs in the community. We have since formed community partnerships with other organizations within the community to provide these opportunities to those we serve. We strive to create opportunities for work that promote sustainability of our world and the lives of those who live in it. Do you take donations? We are working on making Re-Invention the nonprofit part to which the net profits from G.E.A.R and any other social business we may add under the Re-Invention umbrella are invested. Despite the lack of a current nonprofit 501c3, several people have written checks to offset the costs for G.E.A.R. as well as Re-Invention. We also accept donations of fabric. Contact us to find out if we have any volunteer opportunities available. Where can I find G.E.A.R. products? A list of store locations that carry our gorgeous goods is on the Re-Invention website. Our new G.E.A.R. retail website will be launched soon! How do I customize and pick out fabrics for my gorgeous goods? Wholesale customers should contact us via our Inquiry page on the website. Once contact is established, we will discuss fabrics and other issues regarding goods that our client may want to carry. We will provide specifications for customizing goods for individuals on our new retail website. However, orders that require more individualized specifications should be directed to us via our Contact Us page. Interior designers and decorators are encouraged to contact us directly to discuss their client’s specific needs.
Frequently Asked Questions Continued We will provide specifications for customizing goods for individuals on our new retail website. However, orders that require more individualized specifications should be directed to us via our Contact Us page. Interior designers and decorators are encouraged to contact us directly to discuss their client’s specific needs. Are products made to order? Yes, however we are working on building up a small inventory. What is your return and exchange policy? Returns and exchange requests must be made within the first 30 days of receiving goods. What forms of payment do you accept? Credit cards are the only form of payment that will be accepted unless otherwise arranged. Sometimes checks are accepted depending on the customer. How much is shipping and handling? Shipping and handling vary. Can I cancel an order once it has been placed? An order may be canceled within the first 48 hours of placing it.
-Changing the world looks good! G.E.A.R. can show you just how good. View our collection here: www.re-invention.org/collection #reinvention #change #world
-Something wonderful happens when you purchase a G.E.A.R. product. Want to know more? Visit us! www.re-invention.org/gear #reinvent #sustainable #goods
-Who doesn’t like fine southern accents? Check out Home G.E.A.R., perfect to accent furnishings in any area of your home or office. #southern #handmade #reinvent #recycle
-Our six-week textile and sewing certification program begins in January! Contact us to learn more.
-Show us how you style your G.E.A.R. Tweet your best G.E.A.R. pictures to us, and you may be featured on our website!
-Our Design Philosophy is sustainability, texture, color and more color! What’s yours?
-Keep warm this fall with one of our fabulous throws! Plus, they’re the perfect accent to brighten up any room! Check them out here: http://re-invention.org/collection/?categoryID=2 #reinvention
-Retweet this for a chance to win a $50 gift card to the Re-Invention G.E.A.R. shop! #reinvention
-Already stressing about what to give as Christmas gifts? We’re not! Check out our one-of-a-kind pillows that will make the perfect gift! http://re-invention.org/collection/?galleryID=4 #reinvention
-We love the way that Jane styled her messenger bag! So cute! #reinvention (Insert picture of someone wearing a messenger bag here)
-Check out our Pinterest for some ideas on how to style your G.E.A.R. #reinvention (Insert link to Re-Invention Pinterest)
-Our ottoman line is perfect for college dorm rooms! So cute, they don’t take up much space, and they’re so comfy! Check them out here: http://re-invention.org/collection/?galleryID=2 #reinvention
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Social Media Posts: Facebook
- Now that fall weather has finally arrived, you’ll need a blanket to enjoy your time outside! Check out some of our beautiful throws, made entirely out of repurposed materials, at re-invention.org
- Changing the world looks good! At Re-Invention, not only is our G.E.A.R. gorgeous, but it also provides means to employ underprivileged women in the Montgomery, Ala. Area. Take a look at re-invention.org!
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�G.E.A.R. (Go! Everyone, Everywhere and Re-Invent) is our initiative to re-invent where we live.
Made up of a collection of handmade, repurposed home accents, furnishings and other goods, G.E.A.R. connects consumers to the lives of those our goods represent and shows anyone how simple it is to be a part of changing the world. We are not only creating sustainable products, but sustainable lives.
)DVɢ�)DFWɡ• G.E.A.R. products are not only gor-geous, but are made from up-cycled coffee bean sacks.
• Each G.E.A.R. creation is truly one of a kind! Since our products are made entirely from recycled materials, your G.E.A.R. purchase is uniquely yours.
• All G.E.A.R. goods are made with the intention of expanding Re-Invention’s QHW�SURÀWV��ZKLFK�ZLOO�EH�XVHG�WR�VHUYH�the surrounding community.
• In addition to Friendship Mission, Re-Invention partners with Hope In-spired Ministries, the Nehemiah Center, One Church Mission and Trenholm Technical College (all in Montgomery).
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This is not business as usual.
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With over 20 years of mar-keting, public relations and sales experience LQ�WKH�IRU�SURÀW
arenas Re-Invention’s owner and founder, Kellie Guthrie, is cre-ative, energetic, compassionate and has a clear vision of what she is called to do in her life.
Kellie is focusing her experience, talents and gifts on solutions for real change in the world.
Her heart to serve and desire to live larger led her on a search for employment-based solutions called social enterprises. She is passionate about the growth and sustainability of these busi-nesses.
.HOOLH�KDV�VHHQ�ÀUVWKDQG�WKH�HI-fects but driven by what she has seen and experienced.
!Nov. 29, 2013 Dear Kellie, It was such a pleasure meeting you and working with you this semester. You have been such a great client, and we hope you got as much out of our collaboration as we did. It is our hope that the Re-Invention media kit, brochure, new releases and social media advice was beneficial to you and contributed to the growth of Re-Invention and the beautiful G.E.A.R. products.
We have truly enjoyed working with Re-Invention. It was refreshing to help spread the word not only about the gorgeous G.E.A.R. you create, but the wonderful story behind your brand. Your vision of serving a world wide purpose is inspiring as you produce more than just gorgeous goods, but also create job opportunities and hope for people in need.
We look forward to watching the growth and success of Re-Invention and its amazing mission. Thanks again for your time this semester!
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