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Re-targeting 101.A Cost Effective Marketing Solution.

Intended audience: E-Commerce Businesses & Marketers.Presented by: Damus Chu.Presented on: 4th August 2014.Follow me on:

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You keep hearing about re-targeting, so here we cover:

1) Re-targeting explained.2) Re-targeting in a chart.

3) Re-targeting technology.

Introduction.

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Track your online audience who has; 1) clicked on your digital advertisement,

2) visited your website & 3) showing them another

advertisement*

Re-targeting explained.

* This follow-up advertisement usually works best tailoring a message of either 1) a special offer or 2) driving urgency with the offer’s end date. Works well in FMCG / retail /

e-commerce sector.

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3) Target users to make a final purchase, reaching the “thank you page”.

2) Target users who abandoned the shopping cart / wish-list i.e. did not purchase.

1) Target users who reached the landing page but did not reach the shopping cart.

Landing Page / Home Page

Key Ad Networks

Shopping Cart / Wish-list

Purchase Confirmation

Re-targeting in a chart.RE-TARGETING* PERFORMANCE**

Digital Advertisements

THANK YOU

BANNERS

VIDEOS

SEARCH

EDMS

SOCIAL/PR

ARTICLES

MOBILE/

TABLETS

* Re-targeting advertising tactic bid type is CPM (cost per thousand impressions) – should be < $5 CPM** Performance advertising tactic bid type is either recommended CPM-A (optimised to applications), CPA

(cost per application)

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Re-targeting Technology.

BENEFITS ADSERVING:- Track ads across multiple

channels.

- Optimise between channels.

- De-dupe conversions.

- Path-To-Conversion Reports.

- Attribution Modelling.

VideoSocial

Search

Banner PR Article

Mobile

Use adserving to track and optimise multiple digital channels.

DIGITAL CHANNELS

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Thank You.

Follow me on:

Damus ChuDamus@puglifeadsolutions.com.au0405 355 188