COMPANY OVERVIEW
THINK TECHTHINK IDG
REACH A GLOBAL AUDIENCE OF 280M IN 97 COUNTRIES
THE WORLD’S LEADING TECHNOLOGY MEDIA, EVENTS AND RESEARCH COMPANY
27.4MPAGE VIEWS
326KPRINT READERSHIP
135.3MPAGE VIEWS
8MPRINT READERSHIP
86.9MPAGE VIEWS
3.2MPRINT READERSHIP
42MPAGE VIEWS
442KPRINT READERSHIP
NORTH AMERICA
LATIN AMERICA
MIDDLE EAST / AFRICA
ASIA / PACIFIC
264MPAGE VIEWS
5.7MPRINT READERSHIP
EUROPE
WWW.IDG.COM
700 EVENTS460 WEBSITES
179 PUBLICATIONS200 MOBILE APPS
W W W. I D G . C O M
TABLE OF CONTENTS
IDG Global Solutions/IDG Knowledge Hub®Asia/Pacific Europe North AmericaLatin AmericaMiddle East/AfricaIDG Global Offices
37.38.40.42.44.46.48.
GLOBAL REACHPAGE 36
ABOUT 2.4.
About International Data Group, Inc. (IDG™)
DATAPAGE 22
24.26.
International Data Corporation (IDC®)IDG TechNetwork
CIO®Network World®ChannelWorld®Computerworld®Techworld®/InfoWorld®/IT World®/TecChannel®TechHive®PCWorld®Macworld®GamePro®/GameStar®Events
8.10.11.12.14.15.16.18.19.20.
MEDIAPAGE 6
IDG Strategic Marketing Services®Custom ContentDemand Generation: IDG Connect®/IDG Sonar™/IDG DirectVideo: IDG.TVSocial/Mobile: IDG Amplify®/Mobile@IDG
29.30.32.34.35.
SERVICESPAGE 28
Audience
ABOUT
Since its founding, IDG’s mission has been to provide information on information technology to a global audience. Today, IDG products and services reach 280 million technology buyers in 97 countries. We excel at delivering local and global marketing programs that are fully converged, targeted and delivered at scale across all relevant media, research and marketing platforms.
IDG Communications, a subsidiary of IDG, is the largest global technology media, data and services company delivering personalized and contextual-based experiences for the most powerful technology buyers. One of the largest demand-generation companies in the media industry, IDG Communications works with approximately 2,700 direct advertisers and more than 7,000 programmatic buyers. IDG also operates a global network and advertising exchange with 130
3IDG OVERVIEW2 ABOUT IDG
million unique visitors worldwide. Through our proprietary first-party data platform, we capture thousands of data points on technology buyers, enabling advertisers to connect with tech decision makers on an unprecedented scale.
International Data Corporation (IDC), also an IDG subsidiary, is the premier global provider of market intelligence, advisory services and events for the information technology,
telecommunications and consumer technology markets. IDC helps IT professionals, business executives and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,100 IDC analysts provide global, regional and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For 50 years, IDC has provided strategic insights to help clients achieve their key business objectives.
5IDG OVERVIEW4 AUDIENCE
PREM
IUM
AUDI
ENCE
&
BRAN
DS IDG AUDIENCES ARE THE MOST INFLUENTIAL TECHNOLOGY BUYERS IN THE WORLD.
Needs-based Buyers - 19%
New Media Influencers - 55%
Enthusiastic Adopters - 26%
Norway - 97%Needs-based
Canada - 67% New Media Influencers
USA - 60%New Media Influencers
Brazil - 47%Enthusiastic Adopters
buy new technology to replace older devices when they wear out or break.
75%Attracted by lower ASP products and services with fewer features and functionalities
Natural brand champions:Capture this group’s attention in a positive way to amplify marketing and messaging.
More than 2x as likely to give advice to others; more than 4x as likely to engage in blogging and reviewing products
are excited about and like to experiment with technology.
94%
Drawn in by marketing/messages demonstrating new features/functions
Needs-based Buyers - 19%
New Media Influencers - 55%
Enthusiastic Adopters - 26%
Norway - 97%Needs-based
Canada - 67% New Media Influencers
USA - 60%New Media Influencers
Brazil - 47%Enthusiastic Adopters
buy new technology to replace older devices when they wear out or break.
75%Attracted by lower ASP products and services with fewer features and functionalities
Natural brand champions:Capture this group’s attention in a positive way to amplify marketing and messaging.
More than 2x as likely to give advice to others; more than 4x as likely to engage in blogging and reviewing products
are excited about and like to experiment with technology.
94%
Drawn in by marketing/messages demonstrating new features/functions
Needs-based Buyers - 19%
New Media Influencers - 55%
Enthusiastic Adopters - 26%
Norway - 97%Needs-based
Canada - 67% New Media Influencers
USA - 60%New Media Influencers
Brazil - 47%Enthusiastic Adopters
buy new technology to replace older devices when they wear out or break.
75%Attracted by lower ASP products and services with fewer features and functionalities
Natural brand champions:Capture this group’s attention in a positive way to amplify marketing and messaging.
More than 2x as likely to give advice to others; more than 4x as likely to engage in blogging and reviewing products
are excited about and like to experiment with technology.
94%
Drawn in by marketing/messages demonstrating new features/functions
From millennial tech enthusiasts to senior executives, IDG understands and reaches them all.
With more than 50 years of experience in engaging and captivating technology audiences, we have unparalleled expertise in the ever-changing informational needs of people making millions of technology buying decisions.
Our reach extends to every type of technology buyer and influencer including: » C-level IT, business and
finance executives » IT management and IT
decision makers » Line-of-business managers » Channel professionals » Enterprise technology
managers » SMB business owners » Creative professionals » Consumers and tech
enthusiasts » Gamers
Source: IDG Research As a full-service global research company, IDG Research Services provides a
broad range of tools and custom research services to help brands increase their marketing effectiveness, measure overall campaign performance and
generate content to position themselves as thought leaders.
MEDI
A » ChannelWorld » CIO » Computerworld » GamePro » GameStar » InfoWorld » IT World » Macworld » Network World » PCWorld » TechHive » Techworld » TecChannel
PREMIUM GLOBAL BRANDS:
7IDG OVERVIEW6 MEDIA
IDG IS THE BIGGEST
MEDIA PUBLISHING
PROPERTY WORLDWIDE WITHIN THE
TECHNOLOGY CATEGORY. *
*(Source: comScore Top 100 properties)
IDG Communications’ readers are the most influential technology buyers in the world, making millions of technology buying decisions. Whether they are millennials deciding which apps to download to their smartphones or CIOs deciding which vendors to select for enterprise-wide installations, these readers turn to IDG’s 1,500+ editors and engaged communities for the insight they need to make informed decisions.
Recognized worldwide for its editorial integrity, IDG Communications excels at news and long-form journalism that provides real insight into technology products, services and vendors. IDG Communications’ premium owned and operated global brands offer readers a true omnichannel experience, a personalized user experience across any device or platform including digital, mobile, events and print.
Leveraging an extensive peer-to-peer network of senior executives, CIO delivers an insider perspective on the news that matters most to busy chief information officers. Specifically geared to these high-level decision makers, CIO provides timely insight to an audience of four and half million in 72 countries through in-depth reporting and peer-led industry commentary. An extensive events calendar and The CIO Executive Council—a member led organization of the world’s top CIOs—furthers CIO’s “learn-from-your-peers” approach.
REACH 4.5M EXECUTIVES WITH BUYING POWER IN 72 COUNTRIES.
NORT
H AME
RICA
|1.9M
EURO
PE|
952KAS
IA / P
ACIFI
C|
1M
LATIN
AMER
ICA|
481K
MIDD
LE EA
ST / A
FRICA
|
153K
CIO
9IDG OVERVIEW8 MEDIA
REACH BY PLATFORM
1.2MPRINT READERSHIP
3.3MUNIQUE VISITORS
17MPAGE VIEWS
ONLINE
CHANNELWORLDNETWORK WORLD
As the only source of network information in many of the 12 countries in which it’s found, Network World has fostered a close and trusting relationship with the decision makers who architect, deploy and manage business solutions. This influential audience of nearly two and a half million relies on Network World to make the most informed technology business decisions.
11IDG OVERVIEW10 MEDIA
PAGE VIEWS
4.4M
UNIQUE VISITORS709K
ONLINEPRINT READERSHIP334K
ChannelWorld provides IT suppliers and resellers
with practical business guidance through a powerful
combination of industry-specific news, market
analysis and plenty of inside information. With resources
for channel professionals in 22 countries, ChannelWorld is the
informational touchstone for an audience of over one million.
REACH A GLOBAL AUDIENCE OF 2.5M IN 14 COUNTRIES.
THE BUSINESS INFORMATION SOURCE FOR 1M CHANNEL
PROFESSIONALS.
REACH A GLOBAL AUDIENCE OF 2.5M IN 14 COUNTRIES.
ChannelWorld
549KPRINT READERSHIP
5.9MPAGE VIEWS
1.9MUNIQUE VISITORS
ONLINE
ONLINE
MIDDLE EAST / AFRICALATIN AMERICANORTH AMERICA
ASIA / PACIFICEUROPE
REACH BY REGION
3M
70K
480K
3.9M 4.8M
Forgoing pop culture technology for a deep
dive into enterprise-level IT, Computerworld brings
need-to-know information to more members of the IT
management community than any other brand. An audience
of over 12 million IT decision makers in 47 countries relies on Computerworld to keep abreast
of local and international IT developments that are vital in giving their businesses a competitive edge. Through
Computerworld’s award-winning websites, mobile apps,
publications, conferences and custom research, these IT
leaders get IDG’s world-class reporting paired with a peer
perspective on implementing the technology that drives
business results.
AUDIENCE
PRINT READERSHIP3.7M
UNIQUE VISITORS
8.5M
PAGE VIEWS
35.5M
ONLINE
COMPUTERWORLD
13IDG OVERVIEW12 MEDIA
REACHING 12M IT LEADERS IN
47 COUNTRIES.
TECHHIVETECHWORLD
Featuring independent product tests, expert analysis and breaking news, this global network of media brands helps high-level IT decision makers evaluate the latest new technologies to give their businesses an edge. These magazines, websites, apps and events are available in 12 countries worldwide, reaching nearly 6 million early adopters.
REAL-WORLD INSIGHTS FOR 5.9M IT PROFESSIONALS.
64KPRINT READERSHIP
5.9MUNIQUE VISITORS
ONLINE
28.7MPAGE VIEWS
ONLINE
15IDG OVERVIEW14 MEDIA
Tuned in to the ever-growing community of gadget lovers,
TechHive delivers a fresh perspective on all the latest and
greatest phones, tablets, cameras, smart TVs and more. TechHive
advises an audience of more than four and a half million readers in
three countries on getting the most out of their devices and
making the right buying decisions when it comes to new technology.
REACH A GLOBAL AUDIENCE OF 4.7M TECH ENTHUSIASTS IN 3 COUNTRIES.
10.2MPAGE VIEWS
ONLINE
4.7MUNIQUE VISITORS
ONLINE
InfoWorld/IT World/TecChannel
& PRINT,DIGITALMOBILE MEDIA
spanning
Delivering the latest news, informative reviews and deep insight into all things tech, PCWorld is the IT information source for over 34 million digital trendsetters in 47 countries. Both tech-savvy consumers and IT decision makers at small to midsize companies turn to PCWorld for up-to-the-minute news coverage and product reviews to stay in the know, while how-to articles and forums provide them with valuable user advice. Spanning print, digital and mobile media, our readers rely on PCWorld to get the most out of technology, whether at work or at home.
LATIN AMERICA
MIDDLE EAST / AFRICA
ASIA / PACIFIC
11M1.1M 20M
2.2M
55K
PAGE VIEWS114.4M
UNIQUE VISITORS31.2M
ONLINEPRINT READERSHIP3.2M
EUROPE
NORTH AMERICA
PLATFORM + REGION[reach by]
REACH A GLOBAL AUDIENCE OF 34.4M IN 47 COUNTRIES.
17IDG OVERVIEW16 MEDIA
PC WORLD
GAMEPRO/GAMESTARMACWORLD
Apple enthusiasts are tech savvy and brand loyal, and Macworld reaches them across every platform, with video, websites, mobile apps, magazines and events in 12 countries. Delivering in-depth product reviews, indispensable tutorials and the latest breaking news, over 12 million readers rely on Macworld to stay in the know on all things Apple.
11.9MUNIQUE VISITORS
33.2MPAGE VIEWS
537KPRINT READERSHIP
PRINT ONLINE
REACHING 12.4M APPLE ENTHUSIASTS WORLDWIDE.
19IDG OVERVIEW18 MEDIA
GamePro and GameStar inform, engage and connect passionate
gamers, casual players and industry professionals
alike, reaching more than 21 million readers in 9
countries. IDG’s gaming brands are geared toward
a young, affluent, tech-savvy audience whose
technology buying power extends beyond
gaming into other areas of entertainment and
technology.
ONLINEPRINT
129.1MPAGE VIEWS
20.7MUNIQUE VISITORS
766KPRINT READERSHIP
REACH A GLOBAL AUDIENCE OF 21.4M IN 9 COUNTRIES.
21IDG OVERVIEW20 MEDIA
EVENTS
No other medium gets you closer to customers, deepens relationships or helps forge new ones like face-to-face events. As the leading producer of technology events for executives, professionals and consumers, IDG and IDC offer a variety of formats for reaching your target audience. By leveraging our exclusive access to a prequalified audience and tapping into our vast talent pool of industry analysts, editors, content developers, sales teams and event producers, our events foster the exchange of ideas, knowledge sharing and peer networking.
IDG Global Solutions is able to produce a custom event series in any format across
700 GLOBAL CONFERENCES& EVENTS
62.9% OF MARKETERS
INDICATED IN-PERSON EVENTS ARE CONSIDERED
THE BEST TACTIC TO GENERATE QUALIFIED
LEADS.*
*Source: “The Power of In-Person Events,” American Business Media/Forrester Consulting
international markets. Turnkey programs include private dinner discussions, roundtables, full-day expos and multi-day executive conferences. From content to implementation, IDG’s worldwide team of event management professionals are dedicated to producing successful, results-driven events that address the ever-changing needs of both established and emerging markets. While IDG event professionals have access to the resources of a global company, all events are managed locally to ensure they meet the needs of the target audience.
DATA
23IDG OVERVIEW22 DATA
DATA
Data-driven marketing, the
practice of using data to continually
optimize everything that happens
in marketing, is revolutionizing marketing and
advertising. Today, data collection,
aggregation and analysis are fueling
interest in data-driven media. *Source: IDG Tech Marketing Priorities Survey, 2014
Among those with a data-driven strategy, just 44% are highly effective at “bringing data-driven insights to market via personalized,
tailored marketing campaigns.”*
We can help.
51% of the tech marketers surveyed by IDG Research note they have an “effective/
sustainable data-driven marketing strategy.” *
We pioneered data advertising with the launch of the IDG TechNetwork in 2008. Our ability to use first-party data for audience-based targeting ensures marketers turn to IDG for guidance on identifying, building and nurturing tech audiences receptive to their marketing message and large enough to drive meaningful results.
DATA IS AT THE CORE OF IDG’S DIGITAL STRATEGY.
OptimizeRefine and Manage
Technology Initiative
AlignCreate Strategy for
Technology Initiative
ExploreUnderstand Business
Requirements andTechnology Options
EngageLaunch Technology
Initiative
IDC MaturityScapeBenchmark
IDC PlanScape
IDC EdgeScape
IDC PeerScape
Technology vendors and technology professionals around the globe rely on IDC to give expert advice on the most important technology changes and market opportunities—ones that are redefining business across entire industries. IDC has the most analysts of any technology research and advisory firm, with more than 1,100 analysts in 50
countries. IDC’s dedicated business lines in energy, financial services, government, healthcare, manufacturing and retail deliver an unmatched scope of vertical industry coverage and knowledge. With integrated technology and business analysis that is grounded in trusted data, IDC gives you greater confidence in your business decisions where it matters the most.
IDC
IDC DecisionScapes
Identified in 2007 by IDC, the 3rd Platform
represents a dramatic shift in how technology is being implemented and used.
THE3RD
PLATFORM
Comprehensive assessments delivered in full-length research studies and summarized in easy-to-read graphical depictions that provide CIOs, IT executives and line of business executives with the critical information necessary to make informed strategic decisions.
25IDG OVERVIEW24 DATA
» Custom Solutions: Programs designed to fit specific business goals using a foundation of research and insights across technologies, geographies and multiple vertical industries in areas that span strategy, sales and marketing, and business management.
» IDC Tracker® + Data Products: Accurate and timely information on market size, vendor share and forecasts for hundreds of technology markets around the globe provided as user friendly Excel deliverables and online Web query tools.
» IDC Subscription Services: Dependable, high-impact intelligence and actionable advice on the future of technology, innovation and vertical industry adoption across six industries.
50 YEARS OF LEADERSHIP IN IT ADVICE
New Buying CentersImmediacyFuture of Work Efficiency
PersonalizationAbundance
Continuous Industry Transformation
Source: IDC
REAL-TIME BIDDING
RIGHT MESSAGE
NETWORKS PUBLISHERS
ADVERTISERS
RIGHT CONSUMERS RIGHT TIME USE DATA TO FINE TUNE YOUR CAMPAIGN
EXCHANGE
PUBLISHERS
$6
$9
$5
$25
CEO
$8$15
ITDM
$7
$6$22
CIO
$5
27IDG OVERVIEW26 DATA
MARKETING
ELEMENTS FOR SUCCESSFUL
PROGRAMMATIC BUYING
With IDG’s audience-based targeting options, you can reach a precise audience
that is both receptive to your marketing message and large enough to drive
meaningful results. We’ll work with you to identify relevant characteristics of
your target audience, including topics of interest, demographic profiles and business data. Special consideration is given to user behavior, taking into
account that someone who reads multiple articles about smartphone tests over the course of a few days is likely considering a purchase and will be more receptive to
an advertisement on the subject. Using programmatic buying, we can employ our first-party data to access highly targeted
audience groups with scale across the entire IDG network and beyond.
TechAudiencesUnitedIDG TechNetwork provides first-to-market advertising solutions for technology marketers with one goal in mind—keeping our clients one step ahead of the rapidly evolving digital market. We are experts in identifying and reaching all segments within the technology marketplace and take pride in connecting marketers with the largest and most enthused technology audience across the Web.
Our Tech Media Exchange (TMX) is an ad exchange and real-time bidding platform that connects qualified buyers and sellers using the cutting-edge technologies of an automated buying platform. TMX enables advertisers to reach a large premium technology audience in real time and bid on inventory on an impression-by-impression basis across IDG TechNetwork’s 570+ publisher sites.
REACH OUR ACTIVE COMMUNITY
130Mmonthly unique visitors
2.0Bmonthly impressions
USE DATA TO FINE
TUNE YOUR CAMPAIGN
RIGHT TIME
RIGHT CONSUMERS
RIGHT MESSAGE
20MDIGITAL LIFESTYLE & GAMING
monthly unique visitors
70MTECH ENTHUSIASTS
monthly unique visitors
40M
ENTERPRISE
monthly unique visitors
29IDG OVERVIEW28 SERVICES
SERV
ICES
REAL TIME,REAL RESULTS
Delivering the right message to your audience at the right time is a blend of science and marketing.
Through the use of data, analytics and expert
insights, we optimize real-time performance in the flow of your program
or campaign. We use state-of-the-art tools
and intelligence to make sure you’re on target and
accelerating marketing and sales impact at every
turn.
DELIVERING CUSTOM MARKETING CAMPAIGNS THAT COMMAND ATTENTION
IDG STRATEGIC MARKETING SERVICES
IDG’s Strategic Marketing Services (SMS) team understands how to command your audience’s attention through creative and relevant strategies and program development. Our key differentiator is our ability to help technology marketers simplify the ever-growing challenges and complexities of today’s dynamic marketing landscape and to accelerate and optimize their marketing investments.
CUSTOM CONTENT
CONTENT IS AT THE CENTER OF EVERYTHING IDG DOES.
DEMAND GENERATION
RESEARCH
EVENTS
DISTRIBUTION
SOCIAL MEDIA
by leveraging IDG’s trusted subject matter expertise, local market knowledge, editorial credibility and industry-leading content production capabilities.
IDG CONNECTS IT MARKETERS WITH GLOBAL AUDIENCES... DISTRIBUTING
CONTENT AMONG AUDIENCES
CREATING COMPELLING & VALUABLE
CONTENT
DELIVERING PREMIUM BRAND
EXPERIENCES
CASE STUDIES, WEBCASTS
WHITE PAPERS, RESEARCH
INFOGRAPHICS, SOCIAL POSTS
ARTICLES, BLOGS
EBOOKS, VIDEOS
DEMAND GENERATION
ENGAGEMENT
Around the world, IT audiences seek content to help inform their technology decision making and improve their effectiveness at IT leadership.
AUDIENCES WANT:INSIGHTS & INFORMATION
Marketers want to develop and distribute content that can fill in
critical knowledge gaps and influence their
audience’s decision making.
MARKETERS WANTCUSTOMER ENGAGEMENT
CREATING THE RIGHT CONTENT
STRATEGY AT THE RIGHT ENGAGEMENT POINT FOR
TARGET AUDIENCE SEGMENTS
31IDG OVERVIEW30 SERVICES
33IDG OVERVIEW32 SERVICES
DEMAND GENERATION
IDG demand generation has a singular end goal for all of our customers: ROI.
Operating in 30 languages across 127 countries, IDG Direct is a truly global call center that offers an extensive range of telephone-based marketing, event booking and market research solutions to the IT sector. Agents at our 24-hour outbound contact center act as brand ambassadors for your organization, building awareness among your target audience, effectively communicating your message and delivering qualified leads that serve to increase your traffic, client base and revenue.
IDG DIRECT
With access to 38 million business decision makers’ details, IDG Connect unites technology marketers with relevant targets from 137 countries. From content inception through to lead nurturing, we help sales and marketing leaders assess, plan and execute demand-generation programs that yield a proven return on investment. Our editorial strategy is crucial to our success: IDG Connect covers the transformative effects of ICT around the globe, looking at ways digitization and the Internet are improving the education, healthcare, social justice and competitiveness of growing economies.
IDG CONNECT
IDG Sonar takes full advantage of IDG’s big data capabilities to continuously monitor IT buying teams’ information consumption for buying signals to provide actionable sales intelligence. On average, there are 9 to 17 individual stakeholders involved in any given significant IT purchase. With IDG Sonar, we mine data with strict quality control to give you customized information—in the form of account profiles, lead templates and dashboards—on every prospective buyer.
IDG SONAR
ACCOUNT INTELLIGENCE
BUSINESS TRIGGERS: OPPORTUNITY INSIGHTS
8OPPORTUNITY INDEX HIGH LIGHTS
1 5 10
PROJECT: windows migrationfor consumer lending group
TIMELINE: JUL-DEC 2014vendor shortlist: JUL-SEPT
BUDGET: consumer lending group budget of $2,500,000 - $10,000,000
SALES ESSENTIALS
SCOPE: planned OS migration from current OS - “Linux” (oracle and SAP) across 30,000-40,000 endpoints
BUSINESS DRIVERS: cost saving, third business group to migrate to windows since feb 2013
UP-SELLING OPP: server, malware & anti-virus is required
ACCOUNT PROFILE
COMPANY HQ:
You & Company555 Montgomery StreetTown Name, CA 94104
Phone: 800-555-5555website: https://www.webaddresshere.com
D-U-N-S #: SIC CODE: Industry: Banks & Credit Unions
264,900 Employees
Actual: $88.07 Billion
January 1- December 31
BUSINESS CHALLENGES:
Cost Reduction Customer Acquisition
Productivity Innovation
Growth
Mobile
Customer Retention Social Business
TECHNOLOGY DRIVERS:
Virtualization Mobile Device Management
Cloud Computing Management
Cloud Platforms
Mobile Working
Mobile Applications
CRMInfrastructure Management
TECHNOLOGY INTELLIGENCE
Annual IT BudgetsFiscal 2014
Number of Employeesin IT Organizations
Number of Desktops, Laptops, Tablets
$100+ 26,100EmployeesMillion
182,174Units
Preferred Vendor Annual Server BudgetFiscal 2014
Annual Storage BudgetFiscal 2014
HP $25-$49Million Million
$10-$24
BRAND STRENGTH: VENDOR MIND SHARE
Cisco Server
KEY HARDWARE INSTALLED BASE
Dell Server EMC MozyPRO
Lenovo Desktop Lenovo & Dell Laptop ASUS Tablet
EMC Syncplicity HP Autonomy
IBM NimbleStorage HP Dell Jama
SoftwareGlobalscape
Others
SprintEMC
Netbiscuits
35IDG OVERVIEW34 SERVICES
75%
WATCH VIDEOS ON TABLETS
87%
WATCH VIDEOS ON SMARTPHONES
Video is invaluable in reaching and engaging audiences, but
brands are competing with a higher volume of available
digital video content than ever before. At IDG, we
produce quality, compelling video that grabs audiences,
encourages content sharing and cuts through the static of a saturated digital video market.
IDG.TV brings the vast array of digital video from IDG’s global
network of award-winning technology brands together
on a common platform that’s rapidly becoming a top
source for tech and product reviews, news, how-tos and
tips, car tech, and home entertainment. For advertisers,
IDG.TV offers a “brand-safe” environment in which to reach
a qualified, affluent audience passionate about technological
innovations.
VIDEO
Source: IDG Global Mobile Survey, 2014
Mobile technology is disruptive, changing the way we socialize, shop and work. Mobile@IDG, a comprehensive line of mobile
marketing products, enables our clients to reach hyper-connected technology decision makers. Our
mobile and tablet solutions include exclusive sponsorship of IDG’s
mobile sites, rich media and social media, as well as custom programs
for mobile games and apps to support face-to-face events.
MOBILE
80% of respondents to IDG Global Solutions’ 2014 mobile research survey look for business product
information on their tablets in the evening and 60% during the weekend.
80%
EVENINGS
60%
WEEKENDS
According to an IDG Research study, 96% of B2B tech buyers engage with one or more social media platforms for business.
USE 1 OR MORE SOCIAL MEDIUMS
Converged media is the only effective approach to a social media strategy. Launched in 2008, IDG Amplify is a comprehensive portfolio of social media services designed to extend the voice of our clients with the optimized mix of owned, earned and paid media. All IDG Amplify products and services have the same goal: to generate, sustain, and optimize measurable and meaningful brand exposure and audience engagement.
For social to be successful, it needs to be local, since different social networks are favored worldwide. IDG works with local teams to produce the highest quality of content and user engagement while capitalizing on global best practices and operational efficiencies.
With its brands, audience and relevance, IDG is known as the IT social media resource.
SOCIAL
96%TECH BUYERS
37IDG OVERVIEW36 GLOBAL REACH
IDG GLOBAL SOLUTIONS
RELATIONSHIPS RULE
LEADING WEBSITE FOR TECH MARKETERS To service our clients even better, IGS has created IDG Knowledge Hub as an international marketing services resource website. Marketers and agency buyers rely on IDG Knowledge Hub for exclusive aggregated research, event information, news and industry insight to help them stay on top of leading tech trends.
As the centralized sales and marketing division of IDG, IDG Global Solutions (IGS) has spent the last 20 years cultivating relationships in 97 countries. With offices in 10 cities around the world, our international team works with technology marketers globally to design and execute custom multichannel marketing programs that run across digital, mobile, print, social media and event platforms. We offer agencies and our clients a single point of contact for global campaign management, delivering analytics and leads as easy-to-understand metrics and measurable results.
MARKETING COMMUNICATIONS
IS NOT ABOUT EARNED AND
OWNED MEDIA BUT, RATHER, EARNED
AND OWNED RELATIONSHIPS. GL
OBAL
REAC
H
39IDG OVERVIEW38 GLOBAL REACH
» Afghanistan » Australia » Cambodia » Hong Kong » India » Indonesia » Japan » Kazakhstan » Malaysia » New Zealand » Pakistan » People’s Republic of
China » Philippines
REACH 35.1M IN 20 COUNTRIES.
» Singapore » South Korea » Sri Lanka » Taiwan » Tajikistan » Thailand » Vietnam
135.3M PAGE VIEWS PER MONTH
27.1M UNIQUE VISITORS PER MONTH
8M PRINT READERSHIP
ASIA / PACIFICASIA/PACIFIC
IDG first entered Asia in 1972 with the launch of Computerworld (Shukan Computer) Japan. As IDG’s fastest growing region, Asia/Pacific includes established technology markets, such as China and Australia, and the fast-growing emerging markets of Indonesia and Malaysia. With a presence in 20 countries in the region, IDG provides technology marketers with a broad reach into one of the largest technology markets in the world.
41IDG OVERVIEW40 GLOBAL REACH
» Albania » Austria » Belarus » Belgium » Bulgaria » Croatia » Cyprus » Czech Republic » Denmark » Finland » France » Georgia » Germany » Greece » Hungary » Ireland » Italy » Kosovo » Macedonia » Malta » Moldova » Netherlands » Norway » Poland
REACH 61.7M IN 36 COUNTRIES.
» Portugal » Romania » Russia » Serbia » Slovakia » Slovenia
264M PAGE VIEWS PER MONTH
56M UNIQUE VISITORS PER MONTH
5.7M
» Spain » Sweden » Switzerland » Turkey » Ukraine » United Kingdom
PRINT READERSHIP
EUROPE
Europe represents IDG’s largest regional audience. To
meet the needs of Europe’s increasingly mobile audience,
IDG brands have launched more than 125 apps and
mobile sites to meet audience demand for technology
information anytime, anywhere.
EUROPE
43IDG OVERVIEW42 GLOBAL REACH
North America has a commanding share of the global digital advertising
market, and more than seventy percent of IDG’s business in
the region comes from digital sources. With more than
20 websites in the U.S. and Canada, IDG offers technology
marketers a variety of ways to reach the largest digital
audience of technology buyers in the region.
REACH 36.9M IN THE U.S. & CANADA.
86.9MPAGE VIEWS PER MONTH
33.7M UNIQUE VISITORS PER MONTH
3.2MPRINT READERSHIP » United States » Canada
NORTH AMERICANORTH AMERICA
45IDG OVERVIEW44 GLOBAL REACH
LATIN AMERICA
» Argentina » Brazil » Chile » Colombia » Costa Rica » Cuba » Dominican
Republic » Ecuador » El Salvador » Guatemala » Honduras » Mexico » Nicaragua » Panama » Peru » Puerto Rico » Venezuela
REACH 3.8M IN 17 COUNTRIES.
42M PAGE VIEWS PER MONTH
3.4M UNIQUE VISITORS PER MONTH
442K PRINT READERSHIP
IDG’s Latin America region is anchored in Brazil, where IDG has served readers and marketers for 38 years. With a presence in 17 countries in Latin America, IDG reaches Spanish-speaking audiences with regional editions of CIO and PCWorld. For marketers targeting technology buyers in this diverse and rapidly expanding market, IDG offers unique expertise and regional presence.
LATIN AMERICA
47IDG OVERVIEW46 GLOBAL REACH
An economically diverse region, Middle East/Africa
includes the highly developed markets of the Middle East and
rapidly emerging markets in Africa. With a presence in 22
countries in the region, IDG is well positioned to serve this
growing market.
» Bahrain » Côte d’Ivoire » Egypt » Iran » Israel » Jordan » Kenya » Kuwait » Lebanon » Morocco » Nigeria » Oman » Qatar » Rwanda » Saudi Arabia » Senegal » South Africa » Syria » Tanzania » Tunisia » Uganda » United Arab
Emirates
REACH 1.9M IN 22 COUNTRIES.
27.4M PAGE VIEWS PER MONTH
1.6M UNIQUE VISITORS PER MONTH
326K PRINT READERSHIP
MIDDLE EAST/AFRICA
MIDDLE EAST/AFRICA
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