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REACH OVER A MILLION POTENTIAL BUYERS FOR YOUR … feb 2020.pdf• Online presentatie op • Google...

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BROKERAGE | CHARTER | BERTHS | FINANCE | INSURANCE | YACHT MANAGEMENT REACH OVER A MILLION POTENTIAL BUYERS FOR YOUR YACHT
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Page 1: REACH OVER A MILLION POTENTIAL BUYERS FOR YOUR … feb 2020.pdf• Online presentatie op • Google Remarketing Campagne DE VALK - Facts & figures 2,000,000 visitors to 90,000 registered

B R O K E R A G E | C H A R T E R | B E R T H S | F I N A N C E | I N S U R A N C E | Y A C H T M A N A G E M E N T

R E A C H O V E R A M I L L I O N

P O T E N T I A L B U Y E R S

F O R Y O U R Y A C H T

Page 2: REACH OVER A MILLION POTENTIAL BUYERS FOR YOUR … feb 2020.pdf• Online presentatie op • Google Remarketing Campagne DE VALK - Facts & figures 2,000,000 visitors to 90,000 registered

WWW.DEVALK.NL - Reach a million buyers

A PERSONAL NOTE

We continuously invest in online publicity to make sure that your yacht is viewed by as many potential buyers as possible. As a consequence, the number of people who visit www.devalk.nl has risen by 300% over the past six years. The figures show that De Valk attracts far more visitors than other comparable market players.

The buying and selling of a yacht is as much an emotional decision as it is financial. Your boat is a very personal possession, a home on the water, a refuge from the stress of everyday life onshore. How do we know this? Because the people that work at De Valk share your love of sailing.

This is why all our services are geared to ensuring you enjoy your hobby to the max. We mediate between buyers and sellers to strike a deal. We have built up a great deal of experience through the sale of thousands of yachts, and everyone at De Valk believes in complete transparency, security and reliability.

Read on to discover how we can reach over a million potential buyers for your yacht.

*Numbers by Google Analytics

STATISTICS MATTER

How do you know you can trust the statistics related to visitors to our website? Because we believe in transparency you can view the figures online yourself.To compare the number of visitors to www.devalk.nl with other sites, simplycheck out one of the following comparison engines: alexa.com, mustat.com, cutestat.com, similarweb.com or jachtmakelaarsvergelijken.nl.

Team De Valk

2014

500.000

1.000.000

1.500.000

2.000.000

2.500.000

2015 2016 2017 2018 2019

Visitors

Page 3: REACH OVER A MILLION POTENTIAL BUYERS FOR YOUR … feb 2020.pdf• Online presentatie op • Google Remarketing Campagne DE VALK - Facts & figures 2,000,000 visitors to 90,000 registered

DATABASE/SEARCH SYSTEM

We have a database with more than17,000 active buyers, which our brokers continuously keep up to date. As soon as there is a match between your yacht and a potential buyer, there is an active follow-up.

A WIDER REACH VIA NEWSLETTERS

De Valk periodically sends a digital newsletter to 32,000 subscribers to inform them about events, services, market developments and available yachts.

Some 40% of recipients open the newsletter and 20% click through* to read articles.

* Measured by Mailchimp

GLOBAL REACH - Your yacht on top websites

De Valk advertises your yacht on more than 40 important water sports sites. We continuously monitor market developments and thus ensure that your yacht is brought to the attention of as many potential buyers as possible. Below you will find a selection from the websites that De Valk advertises on.

Page 4: REACH OVER A MILLION POTENTIAL BUYERS FOR YOUR … feb 2020.pdf• Online presentatie op • Google Remarketing Campagne DE VALK - Facts & figures 2,000,000 visitors to 90,000 registered

INTERNATIONAL NETWORK OF YACHT BROKERS

You will benefit from a large international network of brokers built up by De Valk. Yachts from the top segment or longer than 18 metres are brought to the attention of prominent brokers so as to reach even more potential buyers. We also send out a press release whenever a yacht of this type is added to De Valk’s portfolio.

ONLINE BANNERS - Attention for your yacht

We organise active banner campaigns on prominent websites to generate more traffic to your yacht on www.devalk.nl, increasing the likelihood of finding a buyer.

Contest 48cs www.scanboat.com

www.botenbank.nl

www.varen.be

www.boatnet.de

www.botentekoop.nl

www.watersportrecreatie.nl

MAGAZINE ADVERTS

YachtFocus MagazineEvery yacht currently being sold is featured in the monthly YachtFocus Magazine. The 30,000-issue print run is available in 600 marinas, brokerages, yacht sales offices and watersports outlets. It is also sent to 400 watersports associations and distributed at 25 events and boat shows every year.

Boat InternationalA select number of yachts are advertised in Boat International. This magazine has a print run of 30,000 issues and appears 12

times per year. Boat International is sold in 57 countries and distributed at all international boat shows.

Page 5: REACH OVER A MILLION POTENTIAL BUYERS FOR YOUR … feb 2020.pdf• Online presentatie op • Google Remarketing Campagne DE VALK - Facts & figures 2,000,000 visitors to 90,000 registered

OWN BERTH OR SHOWROOM

Your yacht can be made available for viewing at your own berth or at one of our showrooms, all of which are located in premium locations and open seven days a week. We offer the following options for your yacht: covered marinas, on shore, heated halls or sale piers. De Valk specialists can also take care of maintenancefor your yacht.

De Valk compiles a professional brochure to present your yacht in the best possible light.

Interested parties can view and download this brochure online.A printed hardcopy is also distributed to our offices.

YACHT BROCHURE

BOOT SHOWS & EVENTS

To guarantee optimal publicity for your yacht, we maintain a presence at all major Dutch and international boat shows. We also organize our own events, such as the Watersport Information Event and Motorboat Sneek.

MAR APR JUL AUGMAY JUN

ZA

GREB BOATSHOW

Z A G R E B

SPRING SHOW

MO

TO R B O O T S NEEK

BOOTSHOW

A N T I B E S

DECOCT NOVSEP

INTE

RN

ATIONAL BOATSHO

W

N I E U W P O ORT

HISWA TE WATER

A M S T E R D A M

BOOTSHOW

C A N N E S

BOOTSHOW

M O N A C O

AUTUMN SHOW

MO

TO R B O A T S NEEK

Our dutch showrooms in birdseye view:

JAN FEB

WA

TERS

PORT

INFORMATIE EVEN

EMEN

T

SINT ANNALAND

HINDELOOPENMONNICKENDAMSINT ANNALANDLOOSDRECHTSNEEK

Page 6: REACH OVER A MILLION POTENTIAL BUYERS FOR YOUR … feb 2020.pdf• Online presentatie op • Google Remarketing Campagne DE VALK - Facts & figures 2,000,000 visitors to 90,000 registered

EXTRA PROMOTION POSSIBIL IT IES

If required, we can deploy additional promotional methods in order to attract more attention to your yacht. This includes:

• Professional photo and/or video presentation (by drone)• 360-degree panorama photos • Extra adverts• High-class brochure• Online presentatie op www.yachtworld.com• Google Remarketing Campagne

DE VALK - Facts & figures

2,000,000 visitors to www.devalk.nl

90,000 registered customers

32,000 newsletters sent

17,000 active buyers

6,500 sales transactions

100% reliable financial transactions

Over 70 years of experience

37 expert yacht brokers

A1 location showrooms

Open 7 days a week

More than 700 yachts on offer

Follow your yacht sale 24/7 via ‘My Account’

De Valk makes all the difference

Visit our testimonials page on www.devalk.nl to see what our customers are saying.

MY ACCOUNT - Transparency

During the time your yacht is up for sale, youcan use ‘My Account’ on our website to followinterest in your yacht in real time.

SOCIAL MEDIA

De Valk maintains a presence on different types of social media in order to have an ongoing dialogue with customers. From Facebook to Twitter, this leads to more leads andextra visitors to the website.

Please login for special features

Welcome to My Account

LOG IN

E-mail

Password

Page 7: REACH OVER A MILLION POTENTIAL BUYERS FOR YOUR … feb 2020.pdf• Online presentatie op • Google Remarketing Campagne DE VALK - Facts & figures 2,000,000 visitors to 90,000 registered

SNEEK

+31 (0)515 42 80 30

[email protected]

AMSTERDAM

+31 (0)35 582 90 14

[email protected]

CROATIA

+385 (0)95 528 20 22

[email protected]

MONNICKENDAM

+31 (0)299 65 63 50

[email protected]

SINT ANNALAND

+31 (0)166 601 000

[email protected]

HINDELOOPEN

+31 (0)514 52 40 00

[email protected]

HAMBURG

+49 4081 956 572

[email protected]

LOOSDRECHT

+31 (0)35 582 90 30

[email protected]

KIEL

+49 1712 312 133

[email protected]

COSTA DEL SOL

+34 951 12 00 59

[email protected]

ANTIBES

+33 (0)492 91 0202

[email protected]

CORFU

+30 2661 099 419

[email protected]

BARCELONA

+34 932 202 825

[email protected]

BARCELONA-GERONA

+34 691 923 235

[email protected]

COSTA BLANCA

+34 965 021 569

[email protected]

ALMERIA

+34 950 497 825

[email protected]

PORTUGAL

+35 1282 792 455

[email protected]

+34 971 402 911

[email protected]

PALMA

PALMA

ANTIBES CROATIA

CORFU

SNEEK

HINDELOOPEN

HAMBURG

KIEL

LOOSDRECHTAMSTERDAM

MONNICKENDAM

SINT ANNALAND

COSTA BLANCA

ALMERIA

COSTA DEL SOL

PORTUGAL

BARCELONA

BARCELONA-GERONA

WHERE YOU CAN FIND US

And, of course, 24 hours a day onwww.devalk.nl

Page 8: REACH OVER A MILLION POTENTIAL BUYERS FOR YOUR … feb 2020.pdf• Online presentatie op • Google Remarketing Campagne DE VALK - Facts & figures 2,000,000 visitors to 90,000 registered

W W W. D E VA L K . N L

02.20


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