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REACH RELEVANCE RECEPTIVITY
of time spent listening since
1998
consumers every week
235m 87 %of audience through commercial breaks
92 %
The indisputable, proven facts
Sources: RADAR 96, March 2008 Daypart Usage Report / All Radio Stations / Average Weekly Cume, Mon.-Sun., 24-hours / Persons 12+American Radio Trends TSL Estimates, Arbitron, Monday-Sunday 6AM-Midnight, Persons 12+“What Happens When the Spots Come On,” Arbitron, Media Monitors, & Coleman Research, 2006
RADIO On-Air
Improving quality and expanding content– 1,500 HD Radio
stations• A 50% increase over 1
year ago
– Nearly 750 HD-2 channels• A 50% increase over 1
year ago
Source: HD Radio Alliance
New distribution platforms
– Nearly 4000 stations stream
– 33MM streaming listeners per week
– Audio experience remains intact from platform to platform
RADIO Online
Sources: M Street, The Radio Book 2007-2008 | The Infinite Dial 2008, Arbitron, Edison Media
• Print and video are different experiences when they move to digital
The Rolling Stones sound like the Rolling Stones across audio channels
• Radio on the Web• Radio websites are local• Local Radio station website
traffic increased 27% in the past year while Internet pure-play sites declined 6%
RADIO Online
Source: JP Morgan, Internet Radio Scorecard, February 2008
RADIO On-Site
On-Site Marketing• Local – even
national advertisers want that local footprint
• Connecting with consumers on Main street
• Radio stations have “fans”
Radio - Unique brands• Every Radio station is a distinctive brand• Brand extension on new platforms are revenue opportunities• Loyal listeners will follow the brand
Expanded Distribution Options• Radio-ready MP3 players like the Zune• FM Adaptor for the iPod
RADIO On-Demand
New technologies• iTunes Tagging with HD Radio• Mobile phones for two-way communications• Podcasts - 23 million people per month listen to an audio podcast
RADIO On-Demand
Source: The Infinite Dial 2008, Arbitron, Edison Media
It’s Everywhere. It’s Free.
92% of people say Radio plays an importantrole in their life.
Radio Heard Here
An unprecedented, collaborative industry initiative
A L L I A N C E
Engage our industry • Engage our listeners • Engage our advertisers
A Comprehensive Initiative• Address perceived challenges: stale content; old technology• Underscore Radio’s presence in a digital world
Radio Heard HereMulti-dimensional, multi-year initiative • Advertising• Industry outreach• Public relations• Viral communications
Radio Heard Here – Multi-Platform Campaign
Radio Heard Here – Online Communities• RadioHeardHere.com for Radio enthusiasts• Radiocreativeland.com for advertisers and sellers
Radio Heard Here – Viral Videos
Promote and Educate • Accessible Technology - easy, everywhere and on-demand• Playlist variety • Format diversity• Build for the future - training
Radio Heard Here
RAB - Training• CDMC – Certified
Digital Marketing Consultant
• RAB09 Conference• Online Training
Academy Courses
One Point of Contact
RAB Business Development
An unprecedented joint venture
Be an advocate for Radio• Energize your staff• Engage your advertisers• Enlighten your family and friends
The leader in audio entertainment and information