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Media Kit 2020 Reaching dealer, parts and service professionals
Media Kit 2020
Reaching dealer, parts and service
professionals
September 2018Conquer your dealership’s challenges: Best practices to keep your business humming.
April 2019The next dimension in truck parts? What the growth of 3D printing means for trucking.
April 2018The Brand War: Are premium aftermarket brands under siege?
September 2018Cybersecurity for your business.
October 2018Four Star Freightliner earns the 2018 Successful Dealer Award.
January 2019CRW Parts wins the 2018 TPS Distributor of the Year Award.
2020 Trucks, Parts, Service Media Kit 3
Amazon founder Jeff Bezos has said, “In business, what’s dangerous is not to evolve.” In our industry, rapidly evolving technology, e-commerce competition, and how prospects want to do business have required that we continue evolving to remain successful.
We’ve made it our mission to anticipate what our clients might need to propel their businesses forward. It begins with content and creating the optimal environment for your messaging. TPS reaches and engages your audience on several platforms. RigDig® provides business intelligence and vehicle data to better inform decisions. Our digital marketing group can micro-target prospects down to equipment or brands used. Priority Prospects can be used to identify and lead-score your web traffic, so you can proactively target the most likely buyers. And LeadConnect can be used to nurture or qualify your inbound leads.
But our greatest value is the ability to develop fully optimized plans based on solving your pain point, whether it’s a lack of data, targeting, engagement, lead scoring or post-sales follow-up. What’s your pain point?
Scott Miller, SVP of Sales, Randall-Reilly
Table of Contents
The Randall-Reilly Trucking Audience ................................4
Market Overview ...................................5
TPS Audience Overview .................6-7
The Deepest Bench Strength in Trucking ........................8-9
Move Prospects From Consideration to Purchase ............. 10
The Power of Data in Digital Marketing .................................11
2020 Editorial Calendar ................... 12
2020 Production Schedule + Rates ............................... 13
TPS Staff ........................................ 14-15
4
The Randall-Reilly Trucking AudienceWhether your objective is lead generation, account growth or retention,
our proprietary RigDig® database provides the largest audience and insights available anywhere.
2.5MFLEET
CONTACTS
777KUNIQUE DRIVER
APPLICANTS
589KOWNER-OPERATOR
CONTACTS
231KOWNER-OPERATOR
EMAILS
114KPARTS/SERVICE
CONTACTS
26KDEALER
CONTACTS
3.4MTRUCKING CONTACTS
*Audience data powered by RigDig® Business Intelligence and Driver Applicant Database
2020 Trucks, Parts, Service Media Kit 5
Market Overview
Source: Proprietary Randall-Reilly StudySource: National Automobile Dealers Association
Industry research shows total new-truck dealership sales surpassed $105 billion in 2018.
All dealerships, in billions of dollars (left scale)Average per dealership, in millions of dollars (right scale)
Fleets, owner-operators, dealers, and other repair facilities, rely on the independent aftermarket for their parts and service needs:
Parts Customers
Service Customers
Owner-operators/fleets with less than 10 trucks 79% 79%
Fleets operating 10 to 25 trucks 61% 54%
Fleets operating 26 to 50 trucks 48% 40%
Fleets operating 51 to 100 trucks 42% 34%
Fleets operating 101 to 250 trucks 34% 26%
Fleets operating 251 to 500 trucks 26% 24%
Fleets operating more than 500 trucks 26% 24%
Truck dealers 34% 16%
Other repair facilities 50% 35%
$100
$50
$30
$10
$80
$602012 2014 2016 2018
6
Top 5 Ways They Get Industry News
Social Media Platforms Used
TPS recipients are highly engaged professionals, ranging from senior management, sales to technicians as well as parts and service specialists.
Type of Business
49%51% Truck or trailer dealer
(including vehicle service)....... 49%
Parts distribution/ repair facility ...............................51%
Source: TPS Connectivity Study
Facebook 58%
LinkedIn 54%
YouTube 48%
Instagram 18%
Twitter 17%
Pinterest 12%
Yelp 9%
Snapchat 8%
Tumblr 3%
Periscope 1%
Printed magazines
36%
Digital magazines
25%Email
newsletters22%
Supplier websites
7%Magazine websites
4%
TPS Audience Overview
2020 Trucks, Parts, Service Media Kit 7
DistributorsHow many locations do you operate?
1 ....................................................... 36% 2 to 5 ............................................... 26% 6 to 10 .............................................10% 11 to 15 ..............................................7% 16 to 20 ..............................................3% 21 to 25 ..............................................4% More than 25..................................14% 4%
3%
26%
10%
7%
14%
36%
Which best describes your role within the operation?
Owner/corporate management . . . . . . . . . . . . . . . . . . . .44%Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13%Branch manager . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10%Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10% Purchasing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9%Service operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6%Technician . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6%Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2%Operations (accounting, safety, HR, etc.) . . . . . . . . . . . . . . 2%
DealersHow many locations do you operate?
1 .......................................................20% 2 to 5 ............................................... 34% 6 to 10 .............................................12% 11 to 15 ..............................................5% 16 to 20 ..............................................3% 21 to 25 ...........................................10% More than 25..................................16%
3%
34%
12%
5%
10%
16%
20%
Which best describes your role within the dealership?
Parts/service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23%Owner/chief executive . . . . . . . . . . . . . . . . . . . . . . . . . . 19%New truck sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16%Corporate management . . . . . . . . . . . . . . . . . . . . . . . . . 13%Branch manager . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7%Used truck sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7%Finance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3%Operations (accounting, safety, HR, etc.) . . . . . . . . . . . . . . . . .3%Trailer sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2%Technician . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3%Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3% Purchasing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1%Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1%
TPS Audience Overview
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The Deepest Bench Strength in Trucking
Commercial Carrier Journal
ccjdigital.com
CCJ has been serving the needs of the nation’s fleet market for more than 100 years. Through its sister brand RigDig®, CCJ can provide the deepest fleet audience insights in the industry.
The No.1 Lifestyle Source for Truckers
truckersnews.com
Truckers News offers daily trucking news, lifestyle, health and job-related content through newsletters, social media and a dedicated website to keep truckers up-to-date.
The Online Community For Women Drivers
SheDrivesTrucks.com
She Drives Trucks is a weekly newsletter focusing on health concerns, personal safety, driving jobs and other issues that women face on the road.
The Voice of the American Trucker
overdriveonline.com
For more than 50 years, Overdrive has served the information needs of the owner-operator market, helping these small business owners navigate the ever-changing equipment, regulatory and business landscape. Through its website and social media, Overdrive has built one of the most highly engaged trucking communities in the industry.
Owners whose trucks get the job done.
hardworkingtrucks.com
Hard Working Trucks provides news and in-depth coverage of pickups, commercial vans and Class 3-8 trucks. Also featured are related products and vocational upfits used in the construction, landscaping, pickup & delivery, and utility industries. These are the trucks that help their owners earn a living on the jobsite, in the field, and on our nation’s streets and roadways.
With TPS and its sister brands, Randall-Reilly has the deepest bench strength in trucking. These platforms provide a highly targeted means for marketers to reach professionals who buy, sell, service or operate trucks.
2020 Trucks, Parts, Service Media Kit 9
Channel selection matters. Research on print and digital campaigns conducted over the span of eight years strongly supports how print boosts digital performance across several key attributes, including purchase intent. Why? Neuroscience has shown that paper-based reading is associated with stronger transfer to long-term memory, recall and overall comprehension.
Brand Awareness
Brand Favorability
Brand Purchase Intent
Source: Milward Brown Digital, 2007-2015
Average Brand Lift Online vs. Online + Print
Online + PrintOnline
10%
4% 4% 4%
10%11%
Print20K Annual ReachTPS is the preferred medium for equipment dealer, parts distribution, and service audiences. Our magazine has served the information needs of our readers for more than 50 years.
Website 39K Unique Monthly VisitsWhen it comes to staying on top of up-to-the-minute industry news and business tips, aftermarket professionals turn to TPS online. The immediacy of this content provides opportunities to continually engage with your target audience, support conversion-based campaigns, and drive traffic to your website.
Newsletters20K RecipientsTPS daily newsletter targets an exceptionally engaged audience, delivering industry headlines, the latest from suppliers and customers, and a means to continually reach your targeted prospects. Our weekly roundup newsletter is curated to focus on the biggest industry stories and key business tips. The Successful Dealer and TPS weekend newsletters also offer recaps of top stories of interest for the dealer and aftermarket channels.
Awards
Five distributors chosen by their peers are featured in our annual TPS Distributor of the Year award program. One of these top-rated businesses are then announced as the aftermarket’s top distributor at Heavy Duty Aftermarket Week in January.
This annual award seeks to recognize a dealer business for exceptional sales and service performance and excellence in community and civic engagement. Each category is weighted differently but it is not solely a sales award, so the smallest volume dealerships have the same opportunity as the largest.
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Move Prospects From Consideration to Purchase
Moving a prospect from consideration to purchase requires targeting, and multiple touches to create engagement. Across print, web, email, newsletters, social media and ad networks, Trucks, Parts, Service’s multi-channel engagement tactics can be leveraged to accelerate your prospects’ decision-making process.
*All counts current as of June 2019
For detailed TPS audience information, download Trucks, Parts, Service’s latest audit report at http://www.randallreilly.com/audit/
Total Trucks, Parts, Service
Contacts
114K
Trucks, Parts, Service
Magazine Recipients
20KTrucks, Parts,
Service Website Monthly Unique Visitors
24K
Truck, Parts, Service Daily Newsletter
Subscribers20K
Trucks, Parts, Service Emails 91K
AdNetwork192K
Monthly Mobile Visits
7K
SocialFollowers
14K
2020 Trucks, Parts, Service Media Kit 11
The Power of Data in Digital Marketing
Our in-house digital services group is staffed by more than 150 certified professionals who individually manage search, display, social, native, aggregator and video/radio channels. As a Google Premier Partner, we are among the first to have access to Google beta products, as well as late breaking insights, best-in-class practices and exclusive briefings.
The audience data amassed from our brands and RigDig® provide exclusive insights into equipment ownership, brand preferences, and propensity to buy. This data can be matched with Google and Facebook audiences to create your custom audience list, so your campaigns reach your specific target. For more on how you can harness the power of data in digital marketing, click here.
Our audiences built by data can be targeted through multi-channel campaigns.
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2020 TPS Editorial Calendar
Note: This calendar will be updated throughout the year.
January• Trucks: State of the dealer market• Parts: State of the parts aftermarket • Service: How to patch a leaking air spring
February• Trucks: Riding the new truck order wave • Parts: 2020 DOTY Winner • Service: Developing technician
bonus packages
March• Trucks: Used: Determining trade-in value • Parts: Heavy-duty data standards
update • Service: How to fix drum brake imbalance
April• Trucks: Riding the order wave • Parts: Inventory: Disorganization/
misplacement expense • Service: Selecting your next
service manager
May• Trucks: Growth mode: Knowing
when to expand • Parts: Core management best practices • Service: How to adjust wheel bearings
June• Trucks: Used: Getting into the
export market• Parts: Omnichannel - Supplier to
customer sales• Service: Revenue potential for
vehicle upfitting
July• Trucks: Growing popularity of light-
and medium-duty trucks• Parts: Inventory: Shipping errors
• Service: How to make a hydraulic hose
August• Trucks: Truck ramming - Risk for
lease/rental businesses • Parts: New lines, new margins • Service: Selecting the right
diagnostic equipment
September• Trucks: Used: Identifiying a customer’s
purchase potential • Parts: Accessory opportunities • Service: How to adjust an automatic slack
adjuster
October• Trucks: 2020 Successful Dealer Award winner • Parts: Inventory: Maximizing your
warehouse space • Service: Service shop horror stories
November• Trucks: Building a trailer product line • Parts: What you’d like from supplier
relationships? • Service: How to minimize electrical/
undercarriage corrosion
December• Trucks: Used: Finding financing • Parts: Determining products for
sales specials • Service: Selecting the best training
for your techs
2020 Trucks, Parts, Service Media Kit 13
ISSUE Ad Close Date Creative Due
January 11/19/19 11/27/19
February 01/08/20 01/16/20
March 02/06/20 02/14/20
April 03/05/20 03/13/20
May 04/09/20 04/17/20
June 05/11/20 05/19/20
July 05/05/20 06/15/20
August 07/06/20 07/14/20
September 08/06/20 08/14/20
October 09/07/20 09/15/20
November 10/08/20 10/16/20
December 11/05/20 11/13/20
2020 Production Schedule + Rates
Full Page Half Page 1/4 Page 1/3 Page
Four-Color Rates $6,700 $3,750 $2,000 $1,650
Print Rates*
*All Rates are Gross, Four-Color
For premium pages pricing: BC, IFC, IFBC – contact your Sales Representative.
Digital PricingOur website and newsletter ads are priced on a cost-per-thousand (CPM) basis. This allows you to pay only for the performance you need. Once your monthly budget is set, your ads will display until your budget is at capacity.
Average CPM: $24*
*All rates are gross.
Ad Specifications All banners are IAB standard sizes. Please submit the following required ad sizes and copy. All dimensions are in pixels.
• 300x250
• 728x90
• 970x66
• 600x60
• 300x600
• 320x50 (for mobile)
• 300x250 (for mobile)
• Text Ad (80 character title, 200 character body—including spaces)
Geo-Targeting OptionYou have the option to set geo-targeting parameters on your ads. That means your ads will only display for the location you set, whether that is a radius, state or route.
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TPS Staff
Going the extra mile.TPS’s mission is to provide thought-provoking perspectives and deep analysis of the issues affecting the equipment dealer, parts, and service industries. Our team of professional journalists is committed to creating the engaging, focused and trusted editorial content that will help readers manage their business.
EditorLucas [email protected]@lddeal85
Online Associate EditorBill [email protected]
Lucas joined Randall-Reilly as associate editor of TPS in 2011 and now serves as the editor. He holds a Bachelor’s Degree in Journalism from the University of Illinois at Urbana-Champaign.
Bill joined Randall-Reilly as online associate Editor for TPS in December 2017. He has nearly 20 years of experience with writing and editing for trade publications. He holds a Bachelor’s Degree in Journalism from Purdue University Northwest.
Associate Equipment EditorTom [email protected]
Equipment EditorJason Cannon800-633-5953 [email protected] @by_Jason_Cannon
Tom began writing and producing video for Randall-Reilly as an associate editor for Hard Working Trucks in 2015. He now serves as editor of HWT and contributing editor for TPS and CCJ. He has several years of experience writing for various periodicals among them The Washington Times. He holds a Bachelor’s Degree in English from the University of Southern California.
Jason joined Randall-Reilly in 2012 as online editor. Since also joining CCJ’s staff in 2015, Jason earned his CDL and focuses on Class 3-8 over-the-road commercial vehicles and related components.
2020 Trucks, Parts, Service Media Kit 15
Mike Reilly Chairman Emeritus
Brent Reilly President & CEO
Shane Elmore COO
Kim Fieldbinder CFO
Linda Longton SVP Editorial & Research
Robert Lake SVP Acquisitions
& Business Development
Scott Miller SVP Sales
Prescott Shibles SVP Data
Nick Reid SVP Digital Services
Julie Arsenault SVP Strategy & Marketing
Jeff Crissey OEM & Aftermarket Director
National Account Executive, TruckingChip Magner800-633-5953, [email protected]
Chip has been with Randall-Reilly in various trucking sales and marketing positions for nearly 20 years. A retired Navy captain, Chip holds a degree in Finance from Siena College.
Seth has significant experience in marketing, recruiting and transportation. His career highlights include director of recruiting at Knight Transportation and enrollment manager at University of Phoenix. Seth has a Bachelor’s Degree in marketing from Northern Arizona University and an MBA from University of Phoenix.
Vice President, Strategic Accounts Michael Newman800-633-5953 [email protected]
Director Of Media Sales Seth Becker 800-633-5953 [email protected]
During his 21-year career with Randall-Reilly, Michael has been instrumental in the development of the company’s digital initiatives. He served as director of web development, director of digital services for construction and construction national accounts executive.
TPS Staff
randallreilly.com
Agriculture | Construction | Driver Recruiting | Diesel Tech Recruiting
Lift Trucks | Logging | Machine Tools | Office Equipment | Printing | Trucking | Woodworking
Randall-Reilly is the leading B2B data company in trucking, construction, agriculture and other industrial markets. Their proprietary data, with equipment-level intelligence, builds exclusive market insights and drives exceptional outcomes. More than 4,400 clients in sales, marketing and recruiting utilize Randall-Reilly’s data-driven platforms, services and media to reach their audiences. Headquartered in Tuscaloosa, Alabama the company also has offices in Charlotte, North Carolina, Anniston, Alabama and Draper, Utah.
