The Truth about

ReachLocal:

A Customer Review

from Hatton Hotels

This is a customer review of

ReachLocal from our client

Hatton Hotels.

We spoke to Peter Gilbert the

Finance Director of Hatton Hotels,

to gather some feedback on his

experience of using ReachLocal.

We also cover the ReachLocal

services they used and the results

he has seen.

A little bit about Hatton Hotels

The Hatton Collection is a group of

six classic hotels and inns located in

the West of England.

Their head office is located in Hatton

Court Hotel, near Gloucester.

The Hatton Court Hotel itself has 45

bedrooms, a restaurant, plus a

conference and wedding venue.

What were their online marketing challenges?

Like many hotel executives, Peter has seen online

travel agencies dominate the industry over the

past few years. These groups of companies have

taken a lead in the online booking market due to

their commission model.

Peter was keen to get customers visiting the Hatton

Court website, and booking a room with them

directly.

Hatton Hotel decided to engage the services of

ReachLocal to help them tackle this challenge.

Before ReachLocal, Hatton

Hotels had attempted to do

their own online advertising.

But despite having their own

ideas, both Peter and the

hotel manager were not really

experts in this field. In reality,

they did not have the time,

resource or skill to run the

campaign.

ReachLocal’s software,

combined with their expertise

in managing and running their

online marketing was the

solution to this.

What online marketing

did Hatton Court do before ReachLocal?

Why did Hatton Hotels choose ReachLocal?

We chose ReachLocal because

we clicked…what they were

offering us was exactly what we

were looking for

“ “

Peter was also impressed with the campaign set-up process:

It was easy to understand and it

was clear that the opportunity to

sell directly to Hatton Hotel’s own customers was a clear campaign

objective for the ReachLocal

team.

What were the results?

With the help of ReachLocal, Hatton Court Hotel have been

successful in generating more

direct bookings through their

website – bookings that previously had been

overtaken by online travel

agencies.

They now are fulfilling their own bookings by selling

directly to their own guests.

How do they sum up their

experience of working

with ReachLocal?

I feel like we’re at that stage

in terms of our internet

marketing… where we now

have it contained.

“

“

…we know what it’s doing,

we know it’s delivering and I’d

recommend it to anybody.

“ “

Peter Gilbert – Finance Director of Hatton Hotels

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