ReachSocial Ads™Facebook Advertising
REACHLOCAL.COM.AU | 1300 655 312
©2016 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark. ReachSEO™, ReachSite™, and ReachEdge™ are trademarks of ReachLocal, Inc.
Put the world’s leading social media site to work for your
business with a powerful, local Facebook advertising program.
With best-practice ad creative, robust audience targeting options
and expert campaign management, we’ll help you build an
advertising program that will reach your target audience, drive
measurable results, and meet your unique business goals.
• Generate cost-effective brand awareness, engagement and leads
through Facebook
• Meet your business goals with creative ads, strong calls to
actions and targeting capabilities
• Benefit from our Certified campaign experts who optimise your
results
A Cost Effective, Scalable Facebook Marketing PlanReach more of your target consumers when they spend time on Facebook with ReachLocal’s targeted,
actionable messages. We work with you to set up a customised Facebook advertising plan that works
with your budget and marketing goals and drives the types of results that you want - whether it’s brand
awareness, website visits or leads.
Audience Targeting & Actionable Ads that Generate DemandWe use industry best practice to select the right audience targeting options and build ads that deliver
on your business goals. You get a dedicated Marketing Analyst who works with you to target the
right location and demographic parameters for your campaign. This ensures your ads reach the right
local audience. Through compelling advertising creative, branded messages and actionable calls to
action, your ads drive action from your target consumers.
Facebook Certi�ed Professionals Manage Ads & Improve ResultsOur Facebook Blueprint-certified marketing team creates compelling ads using Facebook best
practices and continuously monitors your advertising spend and performance. They regularly update
your ad creative and optimise your budget so that your ads reach the best quality prospects who are
likely to take action. We track all the actions consumers take on your ads and report them to you
monthly, so you know exactly what results your ads are generating.
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Program Management & Optimisation
REACHLOCAL.COM.AU | 1300 655 312
©2016 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark. ReachSEO™, ReachSite™, and ReachEdge™ are trademarks of ReachLocal, Inc.
Blueprint-certified marketing analyst
Program setup and ad creative
Ongoing monitoring and management of your ads and campaigns
Optimised bidding
Monthly custom report
Creative Execution & Ad TypesExpert ad development
Custom images*
Stock images
Regular refreshes**
Direct response call to action (Website clicks, Call and Get Directions)
Facebook engagement (Likes, Shares, Comments)
Campaign TypeLocal awareness (Reach people near your business)
Website clicks (Send people to your website)
What You Get
Ad PlacementMobile news feed
Desktop news feed
Right rail (Desktop only)
Audience Targeting CapabilitiesGeographic (Global, National, State, Suburb)
Radial (For Local Awareness Campaigns up to 70km from a central point)
Gender
Age
*Custom images available if provided by your business** Refresh intervals may vary upon factors such as ad frequency and Facebook relevancy scores