Successful Online Survey Recruitment Strategies Reactions from Sexual Minority Youth and
Transcript
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Reactions from Sexual Minority Youth and
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Authors and Support Author and Presenter: Marilyn Hoppe, Ph.D.,
University of Washington Co-Authors: Blair Beadnell, Ph.D., Diane
Morrison, Ph.D., Elizabeth Wells, Ph.D., Avry Todd, MSW, University
of Washington; David Dean Jr., Ph.D., Bucknell University Funding
source: NIMH #075030
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Mental Set Why?QVoices Project Background How?How did we put
together the survey? How did we recruit people? Who?Description of
our sample. What?What did they say? What lessons did we learn?
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Why? Needs of LGBTQ Youth EducatorsCommunityLiterature
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Why? Needs of LGBTQ Youth EducatorsCommunityLiterature
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Why? Needs of LGBTQ Youth EducatorsCommunityLiterature
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Why? Needs of LGBTQ Youth EducatorsCommunityLiterature
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Focus Groups and Interviews Online Survey Data How?
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What we learned from Focus Groups Building the survey
RecruitmentIncentivesIssues
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What we learned from Focus Groups Building the survey
AdvertisingIncentivesIssues Confidentiality Level of Comfort Length
Understanding the questions Fear of being judged What would data be
used for?
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What we learned from Focus Groups Building the survey
AdvertisingIncentivesIssues Cash Prepaid debit card Movie passes
Gift cards Music downloads
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What we learned from Focus Groups Building the survey
RecruitmentIncentivesIssues Technology-based Venue-based
General
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Our conclusion of what to do......conduct an online, anonymous
survey with incentives.
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How do you put together an online anonymous survey with
incentives? (With a little help from your friends!)
Collaborate!
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How do you put together an online anonymous survey with
incentives? (With a little help from your friends!) School of
Social Work Computing Staffwebsite construction and hosting the
website DatStat, Inc.--programming and hosting the survey Hallmark
Insightshosting and providing incentives Facebookrecruitment
Qvoices Staffsurvey items, monitor incoming data
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Our Website
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DatStat, Inc. Programming and Hosting our Survey
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Facebook Ad Design
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Recruitment Ad on Facebook Survey for Gay Teens Tell us your
experiences in an anonymous online survey. QVoices is a study at
the University of Washington School of Social Work.
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Targeting the Facebook Ad
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Facebook Pricing
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Cost for Facebook Ads $126.72
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Survey Process Click on Facebook ad or go to WebsiteClick thru
to consent/surveyComplete survey/submit and closeClick thru to
incentive website
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Who?
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Race/Ethnicity
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Sexual/romantic attractions
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What did they say? What did we learn?
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What we learned Important to talk with members of target
audience. Difficult to manage an anonymous survey and give
incentives. Important to collaborate with partners who have
expertise and some flexibility. Facebook (and potentially other
social networking sites) can be used effectively to recruit LGBTQ
youth. Recruiting via social networking sites can be very cost
efficient.