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Reading List 2016/17 Certificate in Professional Marketing Professional Marketing Qualifications
Reading List 2016/17
Certificate in Professional Marketing Professional Marketing Qualifications
CIM Professional Marketing Qualifications
Recommended support materials
Mandatory Module
Marketing
Recommended reading
Jobber, D. and Ellis-Chadwick, F. (2016) Principles and practice of marketing. 8th edition. Maidenhead, McGraw-Hill. £52.99
Module guide
CIM (2014) CIM Certificate in professional marketing: official module guide - Marketing. * Cookham, CIM. £10.00; eBook £18.00 (inc. VAT) *
* This is available as an e-book free of charge to members studying this module.
Further reading
Baines, P. and Fill, C. (2014) Marketing. 3rd edition. Oxford, OUP. £47.99
Brassington, F. and Pettitt, S. (2012) Essentials of marketing. 3rd edition. Harlow, Pearson. £44.99
Dibb, S., Simkin, L. Pride, W. and Ferrell, O.C. (2016) Marketing concepts and strategies. 7th edition. Boston, Cengage. £52.99
Kotler, P., Armstrong, G., Harris L. and Piercy, N. (2013) Principles of marketing. 6th European edition. Harlow, Pearson. £52.99
Kotler, P. and Armstrong, G. (2015) Principles of marketing. 16th Global edition. Harlow, Pearson. £57.99
Blythe, J. (2013) Principles and practice of marketing. 3rd edition. Sage. £47.99
Certificate in Professional Marketing
Mandatory Module
Integrated Communications
Recommended reading
Fill, C. and Turnbull, S. (2016) Marketing communications: discovery, creation and conversations. 7th edition. Harlow, Pearson. £49.99
Module guide
CIM (2014) CIM Certificate in Professional Marketing: official module guide - Integrated Communications. Cookham, CIM. £10.00; eBook £18.00 (inc. VAT) *
* This is available as an e-book free of charge to members studying this module.
Further reading
De Pelsmacker, P., Geuens, M. and Van Den Bergh, J. (2013) Marketing communications: a European perspective. 5th edition. Harlow, Pearson. £49.99
Egan, J. (2011) Relationship marketing: exploring relational strategies in marketing. 4th edition. Harlow, FT/Prentice Hall. £55.99
Smith, P.R. and Zook, Z. (2016) Marketing communications: offline and online integration, engagement and analytics. 6th edition. London, Kogan Page. £39.99
CIM Professional Marketing Qualifications
Recommended support materials
Elective Module
Digital Marketing
Recommended readingKingsnorth, S. (2016) Digital marketing strategy: an integrated approach to online marketing. London, Kogan Page. £29.99
Further reading
Berry, M., Sinisula, H. et al (2014) The best of global marketing: The storybook. Best Marketing International. £16.99
Chaffey, D. and Smith, P.R. (2012) Emarketing excellence: planning and optimizing your digital marketing. 4th edition. Abingdon, Routledge. £32.99 (New edition due January 2017)
Kaufman, I. and Horton, C. (2014) Digital marketing: integrating strategy and tactics with values. Abingdon, Routledge. £28.99
Meerman Scott, D. (2015) The new rules of marketing and PR. 5th edition. Chichester, John Wiley & Sons. £16.99Smith, P.R. (2014) SOSTAC® guide to your perfect digital marketing plan. 2nd edition. P.R.Smith. £5.99 Kindle version.
Ryan, D. and Jones, C. (2014) Understanding digital marketing: marketing strategies for engaging the digital generation. 3rd edition. London, Kogan Page. £19.99 (New edition due November 2016)
Ryan D. (2014) The best digital marketing campaigns in the world II. 2nd edition. London, Kogan Page. £19.99
Certificate in Professional Marketing
Certificate in Professional Marketing (Digital Marketing) (Core texts for the following units: Marketing + Integrated Communications + Digital Marketing)
– Principles and practice of marketing – Marketing Communications – Digital Marketing Strategy
RRP £132.97
Study Pack price £106.35
Buy the Study Packs – SAVE 20%
CIM Professional Marketing Qualifications
Recommended support materials
Elective Module
Customer Experience
Recommended reading
Soudagar, R., Iyer, V. and Hildebrand, V. (2011). The customer experience edge.US, McGraw-Hill. £27.99
Further reading
Carvill, M and Taylor, D. (2015) The business of being social: a practical guide to harnessing the power of Facebook, Twitter, LinkedIn, Youtube and other social media networks for all businesses. London, Crimson. £15.99
Egan, J. (2011) Relationship marketing: exploring relational strategies in marketing. 4th edition. Harlow, FT/Prentice Hall. £55.99
Goodman, J.A. (2014) Customer experience 3.0: High-profit strategies in the age of techno service. US, Amacon. £18.99
Klaus, P. (2014) Measuring customer experience: how to develop and execute the most profitable customer experience strategies. Basingstoke, Palgrave MacMillan. £25.99
Shaw, C., Dibeehi, Q. and Walden, S. (2010) Customer experience: future trends and insights. Basingstoke, Palgrave MacMillan. £32.50
Seligman, J. (2012) Customer experience in modern marketing. Lulu.com. £15.99
Smith, S., and Milligan, A. (2015) On purpose: delivering a branded customer experience people love. London, Kogan Page. £19.99
Certificate in Professional Marketing
Certificate in Professional Marketing (Customer Experience) (Core texts for the following units: Marketing + Integrated Communications + Customer Experience)
– Principles and practice of marketing – Marketing Communications – The Customer Experience Edge
RRP £130.97
Study Pack price £104.75
Buy the Study Packs – SAVE 20%
CIM Professional Marketing Qualifications
Recommended support materials
20% Savings on Study PacksMandatory Module Mandatory Module
Elective Module
Certificate in Professional Marketing (Digital Marketing) (Core texts for the following units: Marketing + Integrated Communications + Digital Marketing)
– Principles and practice of marketing – Marketing Communications – Digital Marketing Strategy
RRP £132.97
Study Pack price £106.35
Integrated Communications
Assessment by assignment
Digital Marketing
Assessment by portfolio
Marketing Assessment
by exam
Certificate in Professional Marketing
Mandatory Module Mandatory Module
Elective Module
Certificate in Professional Marketing (Customer Experience) (Core texts for the following units: Marketing + Integrated Communications + Customer Experience)
– Principles and practice of marketing – Marketing Communications – The Customer Experience Edge
RRP £130.97
Study Pack price £104.75
Integrated Communications
Assessment by assignment
Customer Experience
Assessment by assignment
Marketing Assessment
by exam
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