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Reading techniques i newspaper goodies

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PARTS OF A NEWSPAPER Nameplate / Flag Ears / Pugs Teaser/Skybox Banner story / Splash Folio Headlines Banner Head Byline Dateline Cut / Photo Cutline / Caption Photo credit Jumpline
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Page 1: Reading techniques i  newspaper goodies

PARTS OF A NEWSPAPER

Nameplate / Flag Ears / Pugs Teaser/Skybox Banner story /

Splash Folio Headlines

Banner Head Byline Dateline Cut / Photo Cutline / Caption Photo credit Jumpline

Page 2: Reading techniques i  newspaper goodies

PARTS OF A NEWSPAPER

Nameplate / Flag

Page 3: Reading techniques i  newspaper goodies

Ears / Pugs Ears / Pugs

Teaser/Skybox

Folio

Page 4: Reading techniques i  newspaper goodies

Banner story

/ Splash

Headline

Headline

Headline

Banner Head

Page 5: Reading techniques i  newspaper goodies

BylineDateline

Page 6: Reading techniques i  newspaper goodies

Cut / Photo

Cutline / Caption

Photo credit

Page 7: Reading techniques i  newspaper goodies

Jumpline

Page 8: Reading techniques i  newspaper goodies

Masthead

Page 9: Reading techniques i  newspaper goodies

MastheadKickerDeck

Secondary parts:

Thumb corner Exclusive/ScoopGutter

Page 10: Reading techniques i  newspaper goodies

HEADLI

HEADLI

NENEA title givenA title given

to a news itemto a news item

Page 11: Reading techniques i  newspaper goodies

FUNCTIONS OF FUNCTIONS OF HEADLINESHEADLINES

• Headlines give readers the news at a glance.

• Headlines draw attention and capture drama.

Page 12: Reading techniques i  newspaper goodies

Beautiful princess marries prince charming; Shrek commits suicide

Third little pig found guilty of stealing mermaid’s voice

Page 13: Reading techniques i  newspaper goodies

Snow Snow White White brags brags about not about not really really liking liking porridge porridge belonging belonging to the to the bearsbears

Page 14: Reading techniques i  newspaper goodies

The good fairy wins prize The good fairy wins prize for refusing to deliver for refusing to deliver Pinocchio’s consciencePinocchio’s conscience

Page 15: Reading techniques i  newspaper goodies

Headlines organize the news

and the newspaper.

Headlines capture a tone that is consistent to the story.

TONE -- refers to voice, focus, overall identity and purpose

Page 16: Reading techniques i  newspaper goodies

FUNDAMENTAL STEPS FUNDAMENTAL STEPS IN IN

WRITING HEADLINESWRITING HEADLINES::

1.1. Read and summarize Read and summarize

the storythe story..

Page 17: Reading techniques i  newspaper goodies

Dozens of students at Angeles City National High School became ill yesterday after being served a tuna lunch in the school cafeteria,

officials said.Forty-two third-, fourth- and

fifth-graders were taken to two area hospitals, where most were released after treatment for food poisoning and dehydration. Eight students were kept overnight for observation at Angeles Medical Center.

Page 18: Reading techniques i  newspaper goodies

Guide Questions:

What are the key words?

What is the point of the story?

What does the lead/lede and the nut graf say?

Page 19: Reading techniques i  newspaper goodies

2.2. Cast the summary Cast the summary in a sentencein a sentence..

Page 20: Reading techniques i  newspaper goodies

Some guidelines:Demand accuracy. There is no place in newspapers for headlines that are not absolutely accurate. Near enough is not good enough.

Keep it short and direct.

Write active, rather than passive, heads. Almost every head is improved with a strong verb.

(a THESAURUS is a good investment!)

Page 21: Reading techniques i  newspaper goodies

Ask yourself: Ask yourself: WHAT CAN I CHANGE WHAT CAN I CHANGE WITHOUT CHANGING OR CLOUDING WITHOUT CHANGING OR CLOUDING THE MEANING OF THE SENTENCE?THE MEANING OF THE SENTENCE?

Make every word count. Avoid Make every word count. Avoid headlines that waste words. headlines that waste words. “Eating"“Eating" is far more direct than is far more direct than “being served “being served with"with"

Page 22: Reading techniques i  newspaper goodies

3.3. Shorten the Shorten the sentence sentence

by putting it by putting it in headline formin headline form

Page 23: Reading techniques i  newspaper goodies

The Basics of headline form:

Use present tense.

Ex: Angry GMA promises

to wipe out Abu Sayyaf

Duterte wants Misuari freed

Page 24: Reading techniques i  newspaper goodies

Eliminate the articles a, an and the

Ex: Skip the highway, mayorappeals to the motorists

`The Aviator’ wins 3 awards

Page 25: Reading techniques i  newspaper goodies

Replace the conjunction Replace the conjunction andand with a with a comma.comma.

Example:Example: Pangasinan groups, Pangasinan groups, execs act to revive execs act to revive mangrovesmangroves

DENR to probe Gov, son DENR to probe Gov, son on illegal logging rapson illegal logging raps

Page 26: Reading techniques i  newspaper goodies

Use figures rather than writing out Use figures rather than writing out numbers higher than one.numbers higher than one.

ExampleExample::Teenager killed, 2 hurt Teenager killed, 2 hurt in collisionin collision

Attack on rebel leader Attack on rebel leader kills son, 3 otherskills son, 3 others

in Arayatin Arayat

Page 27: Reading techniques i  newspaper goodies

• Drop the end punctuationDrop the end punctuation

• Use single instead of double Use single instead of double quotation marksquotation marks

•Example:Example:

•Al-Qaeda capable Al-Qaeda capable of ‘devastating of ‘devastating attack,’attack,’

says UNsays UN

Page 28: Reading techniques i  newspaper goodies

Use semi-colon when there are 2 subjects.

Example:

Trapped child freed from cave;Rescuers lauded for ‘heroic’ effort

For future-tense headlines, replace WILL with TO

Example: 3 Celebrities to appear

on game show

Page 29: Reading techniques i  newspaper goodies

Supply attribution where needed

Example:

Eating more fat raisescancer risk, new study concurs

New research underscores link between cancer, high-fat diet

Page 30: Reading techniques i  newspaper goodies

Use common abbreviations that are approved by your stylebook

Example:

Ebdane warned

of DPWH syndicate

DBM passes buckon ‘love bonus’

Page 31: Reading techniques i  newspaper goodies

Avoid bad breaksAvoid bad breaks

Never divide a first and last nameNever divide a first and last name

Ex: Ex: Victory for AlVictory for Al

Gore seenGore seen Never divide a title and a nameNever divide a title and a nameNever hyphenate to end a lineNever hyphenate to end a line

Ex:Ex: Promising edit-Promising edit-

ing career end-ing career end-

ed by lousy headed by lousy head

Page 32: Reading techniques i  newspaper goodies

Avoid adjective-noun break when each Avoid adjective-noun break when each has a meaning distinct from its partshas a meaning distinct from its parts

Ex:Ex: Ex-con is friedEx-con is fried

chicken chain’s chicken chain’s

manager of yearmanager of year

• Rewritten version:Rewritten version: Ex-con namedEx-con named

best best managermanager

by chicken by chicken chainchain

Page 33: Reading techniques i  newspaper goodies

Avoid preposition-object breakAvoid preposition-object break

Ex:Ex: Republican support forRepublican support fortax break guaranteedtax break guaranteed

Pray forPray for

Pope; don’tPope; don’t

speculatespeculate

Page 34: Reading techniques i  newspaper goodies

4.4. Substitute shorter words Substitute shorter words

and terms for long onesand terms for long ones to make the headline fit to make the headline fit

Page 35: Reading techniques i  newspaper goodies

5.Avoid headlinese5.Avoid headlinese

Headlinese – cliched Headlinese – cliched terminology of short wordsterminology of short words


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