Date post: | 16-Jul-2015 |
Category: |
Design |
Upload: | charlotte-hillenbrand |
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Fruit Shoot's 'Ready for Ten'
a real-time peer-to-peer parenting platform for the future
http://readyforten.com
Marketing campaign cycle
Consumers don’t want to be neglected half the time (& they don’t think in one-off campaign terms)
But if you’re not providing utility (that means making life easier, better
or more fun), people will simply...
Fruit Shoot extends the traditional marketing cycle
TV ads
Advertiser Funded Programming
Fruitshoot.com
+Readyforten.com
An integrated team
client
strategic planners
project manager
product owner
developers
service and interaction designers
client
project manager
product owner
developers
service and interaction designers
Marketers, join the team
strategic planners
marketer
big strategy
newbig strategyuser
research
adjustdesign
and build
measure
Conventional, linear development processBig ideas, big bang launch, big budgets
Iterative, Agile, emergent development processMicro-strategies, big insights, rapid iterations
little strategy
plandesign launch
measure
insights
little strategy
adjustplandesign launch
measureplan
design launch
measure
insights
little strategy
adjust
learning curve
learning curve
A. Continue
B. Try
som
eth
ing
else
*This diagram was nicked from David Armano. Thanks, David.
Minimise total time through
iteration
userroles
userstories
As a registered user, I want to be able to...
1 2 3 5
storypoints
Story 1Story 2
Story 3Story 4
Story 5
prioritise42
sprintestimate
BCA
sprint planning
Definition
storypoints
1 2 3 5
*Agile projects are 37% faster delivering software to market, 16% more productive and have no more bugs/defects than traditional projects, despite compressed time schedules (Source: The Agile Impact Report, Proven Performance Metrics from the Agile Enterprise, QSMA)
No product survives first contact with consumers
clickable prototypes
user workshops user polls
user testinghttp://www.flickr.com/photos/csessums/1520336143/
To sum up:
1. Act like a start-up 2. Put the consumer first,
involve them throughout3. Think big, start small4. Adapt through feedback
and iteration5. Strategy is made constantly,
not decided up front
MxM