2014 SPONSORSHIP OPPORTUNITIES ACROSS 7 CITIES IN ONTARIO

HOW READY, SET, DIE! WORKS

Ready, Set, DIE! is a fun and friendly experiential fitness event, bringing friends and families of all fitness levels together to participate in a zombie 5K physical, survival,

and team building obstacle course.

ZOMBIES Chase

SURVIVORS Run 5K + 13 Obstacles Thrilling Memories

Go to ZombieFest

Our Enthusiastic Fans: • Young Professionals 25 - 34 • University Students 18 - 24 • Mature Professionals 35 - 44 • Urban & Suburban Families

Passionately Interested In: • Zombie movies, The Walking Dead, and

all things zombie • Road/trail running, obstacle courses, or

maybe only running for their lives! • Unique bonding event to bring their

friends and family together • Doing awesome experiences to humbly

brag about!

59% 41% MALE FEMALE

18 to 34 years old

WHO PARTICIPATES

THE PR VIRUS

“The most unique and engaging charity

event I have covered. They have found a fun, active and spooky way to get the community

together.” Justine Lewkowicz

Reporter, Anchor Newstalk 1010

PRESS

900k+ Media Impressions 110+ Broadcast stories 100+

Print mentions 120+ Internet mentions

Click to Play

On October 27, 2013 a mysterious zombie virus spread across Toronto making Riverdale Park ground zero for zombie apocalypse involving 1,500 Torontonians!

2013 GROUND ZERO

1 Event in Toronto 600+ Performed CPR 1.5k+

Attendance

6.2k+ Facebook Likes 15.5k+

Website Visitors 900k+ Media Impressions

Commencing May 31st 2014, ~39,000 people are expected to participate in a zombie obstacle course and festival series across Ontario.

2014 PROJECTED PANDEMDIC

7 Events in Ontario 23.2k+

Performed CPR &AEDs 39k+ Attendance

164k+ Facebook Likes 390k+

Website Visitors 5.4m+ Media Impressions

IDENTIFIED INFECTION SITES

LOCATIONS DATES EXPECTED PARTICIPANTS

EXPECTED SPECTATORS

Toronto May 31, 2014 5,000 2,500 Mississauga Jun 21, 2014 3,500 1,750 Hamilton Jul 12, 2014 3,500 1,750 Ottawa Jul 26, 2014 5,000 2,500 KW Region Sep 20, 2014 2,000 1,000 London Oct 04, 2014 2,000 1,000 Toronto Oct 25, 2014 5,000 2,500 Total 26,000 13,000

$129,500 Fundraising Goal. Through a combination of ticket sales, donations, team fundraising, and raffles.

26,200 to Perform CPR & Use AEDs. All of our Survivors (runners) go through our “1, 2, 3, I Undead Thee” deeply-integrated CPR obstacle in which they perform “hands-only CPR™ 3 Step CPR”. Our first event we successfully had 600+ participants learn the 3 Step CPR approach. This year our goal is to 26,200+ in 2014.

“We had fun, got fit, and

raised awareness

and funds for life saving research.” Enza Ruscillo Manager Community Heart & Stroke Foundation

2013 SPONSORS

“Was so much fun! Top 5 event this year and with Cliff Bar I go to over 100 running events annually.”

Michelle Clarke Cliff Bar Sponsorship Rep & Passionate Runner

Forget about us just putting up your logo – although we’ll do that too - because we are dead serious about creating value for your company and meeting your marketing objectives.

+ Increase brand loyalty + Drive retail traffic + Showcase new products or services + Increase sales or capture leads + Create awareness of your brand + Highlight community responsibility

Through advertising, public relations, event presence, and our mobile app, Ready, Set, DIE! provides a unique opportunity to:

2014 BRAND ACTIVATION STRUCTURE (ONTARIO LOCATIONS) OFFICIAL APOCALYPSE PARTNER - Name and logo on all printed materials - Placement on all on the ground materials - Branded obstacle - Logo inclusion on t-shirts, websites, videos and all visuals - Full social media inclusion - Category exclusivity - Activation space on location of events - Sampling and on location promotions - Precursor events participation opportunities - Inclusion in all press materials

RSD APP OPTIONS - RSD app banner ad for one sponsor - In app sponsored game - Logo placement on ticketing app - Optional inclusion in monthly newsletter & emails that go to ticket

purchasers - Optional logo placement on print at home tickets - Optional sponsor map listing - Optional push notification advertising - Event app integration and inclusion opportunities - Optional in-app links to company profile and website

Mobile Sponsorship Opportunities

We have our very own native app for iPhone/iPad, Android, and all other mobile devices just for our event, and it’s awesome! Sponsor our mobile event app, and highlight your brand in a variety of ways to provide your brand with more leads, exposure, and engagement.

Branded Tickets. Include your logo(s) or ad on digital and printed tickets.

Splash Screen. Include your logo(s) on the mobile app splash page.

Sponsor Map Listing. You can enjoy special placements on the heavily trafficked event map.

Sponsor Game Challenges. Build a scavenger hunt around your brand.

Banner Advertisements. Display banner ads throughout the app.

2014 BRAND ACTIVATION STRUCTURE (ONTARIO LOCATIONS) OFFICIAL APOCALYPSE LOCATIONS PARTNER - Logo on website and t-shirt - Some social media inclusion - Category exclusivity option - Activation space on location of events - Sampling - Precursor events participation opportunities - Inclusion in all press materials

RSD APP OPTIONS - Event app integration and inclusion opportunities - Optional in-app links to company profile and website

WE LOVE ZOMBIES THE FOUNDERS

JP Richards Co-Founder & Marketing Spark

Co-Founder of Booty Camp Fitness

growing it to over 50,000 participates and 100 locations across Canada in 4 years.

Winner of two Profit Hot 50 awards. Once a personal trainer, JP is now a serial entrepreneur and passionate about creating fun friendly fitness events.

Doug Bolger Co-Founder & Experience Designer

When he’s not designing exciting and

engaging transformational obstacles for RSD, Doug is the Chief Learning Officer of

iLearn2 the most award-winning team building company in Canada. Clients include Canadian Olympic

Committee, RBC, BCE, etc.