@ducttape

Getting Real Business Results with Social MediaJohn JantschDuct Tape Marketing@ducttape

@ducttape

And for the numbers . . . • Engagement vs.

numbers

• Guerrilla vsdepartment

• Frustration vs. value

• Traffic the key metric

@ducttape

Total Online Presence

• Content platform

• Organic SEO

• Email marketing

• Social media marketing

• Online advertising

• Mobile and location

• Analytics and conversion

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@ducttape

Content platform• Listening

• Research

• Foundation content

• Lead capture

• Landing pages

• Amplify

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Listening• Customers – Twitter Lists

• Journalists – Google Alerts

• Influencers - Alltop

• Competitors – Twitter Search

• Industry – Quora Feeds

• Blogs – Google Reader

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Total Content SystemTM

• Create a list of monthly Foundational Content Themes

• Develop your Content Delivery Platform

• Integrate your content with Core Business Objectives

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@ducttape

Organic SEO• Relevance

• Influence

• Network

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Email marketing• Integration

• Long term conversation

• Build trust

• Share and be sharable

@ducttape

@ducttape

Social media marketing• Why?

• Google+, Facebook, LinkedIn, Twitter

• Integration

• Toolbox

@ducttape

Why social media?

• Follow up with prospects• Stay top of mind with customers• Keep up on your industry• Provide customer service• Develop partner network

@ducttape

SoLoMo

• Social CRM• Start a Group• Community Blog• Offline calls to action• Networked Networking

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The networks

• LinkedIn• Facebook• Google+• Twitter

@ducttape

Some to watch

• Pinterest• The Fancy• Slideshare• Instagram

@ducttape

Google+ Best Practices

• Build a full profile• Claim your +Local (Place) page• Promote with “+1” button• Focus on small Circles• Use images and videos• Comment with +name• Hangouts on Air (YouTube)

@ducttape

@ducttape

Twitter best practices

• Think objectives• List your customers• Follow (twellow.com)• Use search and aggregate• Use 3rd party tool – tweetdeck

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@ducttape

Facebook best practices

• Build fan page• Promote content• Focus on the Wall• Add “Like” plugin to your site• Use sponsored updates to promote content

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@ducttape

LinkedIn best practices

• Profile – links, keywords, descriptive• Status updates• Join Groups• Mine for leads – premium acct.• Recommend• Questions and Answers

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@ducttape

Be Sharable

@ducttape

Toolbox

• Tweetdeck/HootSuite• Google Reeder• Buffer• Zapier• Sociable plugin• IFTTT

@ducttape

Mobile Now• Phones and tablets

• Mobile shopping

• Mobile search

• Mobile communication

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Mobile friendly web• WPTouchPro

• Responsive Theme

• goMobi

• Emulatorhowtogomo.com

• Click to chat

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Analytics reports• Home

• Real Time

• Dashboard - dashboardjunkie

• Standard

• Traffic

• Social – SEO

• Mobile

• Conversions

@ducttape

@ducttape

Social Business Model• Social Purpose

• Social Products

• Social Hiring

• Social Research

• Social Finance

• Social Marketing

@ducttape

About Vocus

Vocus is a leading provider of cloud marketing software that helps businesses

reach and influence buyers across social networks, online and through media.

Vocus provides an integrated suite that combines social marketing, search

marketing, email marketing and publicity into a comprehensive solution to help

businesses attract, engage and retain customers. Vocus software is used by more

than 120,000 organizations worldwide and is available in seven languages. Vocus

is based in Beltsville, MD with offices in North America, Europe and Asia. For

further information, please visit http://www.vocus.com or call (800) 345-5572.

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