A VISUAL INTELLIGENCE AGENCY

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Global vision.Local insight.

We’re a shiny, new-school cultural insight and

innovation company based in Cairo. Our feet

are in the Middle East, but our head is in the

West.

With our disruptive thinking and leading-edge

methods, from deep social digging to full VR

immersion, we can literally plop you down in a

consumer’s living-room. But we draw the line at

the bathroom.

At Real., we’re authentic to the core, right down

to our methodologies and how we relate to our

clients. The result is Real. Insight, Real. Advan-

tage and Real. Inspiration to go out and make

an impact.

Come to us with your biggest pie-in-the-sky

fantasies and we’ll help you chart a path

to the stars. Just know, if there’s something

we can’t pull o�, we’ll tell you.

We #KeepItReal.

WHO WE ARE

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We’re here for one purpose: to help international brands and

agencies connect with consumers in the Middle East on a

level never imagined, providing over-the-shoulder insight

into these people’s lives through immersive documentaries.

We don’t just tell you about the research data—we show the

real state of a�airs.

Our clients range from global brands to fellow startups, and

their (desired) customers are the people we live and work

with every day. We specialize in innovative ethnographic

investigations, deep-diving into what makes this community

tick and revealing the answers through the most

cutting-edge visual technologies available. Welcome to the

�rst agency that doesn’t use PowerPoint.

MISSIONSTATEMENT

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Consumer research in the Middle East is

notoriously plagued by quality issues, includ-

ing poor recruitment, substandard moderation,

and cultural barriers that lead the consumer to

say what they think researchers want, rather

than provide any actual insight. International

clients are none the wiser, and local clients

have accepted this as the status quo.

We are disruptors.

We want to understand why people do the

things they do, and we get a kick out of

connecting the dots. If it sounds like

it would be impossible for us to provide

assembly-line style services to our

clients—that’s because it is.

At Real., we don’t believe that one size �ts all.

We’re re-inventing the wheel. As we passionate-

ly �nd greater and greater levels of insight for

our clients, we’re constantly �nding better ways

of doing things.

We don't really like normal client-agency

relationships, or �nd them particularly useful to

anyone. When a company joins Real., we act as

their eyes, ears and guides in the Middle East,

deploying advanced methods to recruit

respondents and cutting-edge social listening

tools that glean Real. insights you won't get

from anyone else.

The Real. Di�erence extends to the core of our

company culture. Socially-conscious, we

THE REAL. DIFFERENCE

demand that our contractors pay fair and

timely wages to their freelancers, two manda-

tory mental health days each month for our

employees, virtual o�ces, and an emphasis on

collaboration over hierarchy. We understand

when are team is free to be their Real. selves,

we are able to achieve Real. success.

Our boutique culture allows us the �exibility

for unparalled service. Where multi-national

corporations can be bound by a one-size-�ts all

approach, we can scale appropriately (and how

you want) in order to achieve the results you

need.

ObservationTo see is to know, and to know yields our signature Real. results.

With years of �eld-experience under our collective belts, we’ve made a

shocking discovery: focus groups don’t work here. Respondents will say

whatever they think the moderator wants to hear. We prefer to concen-

trate our e�ort on peer groups in an in-home visit. Consumers �nds it

much easier to talk about their experiences amongst friends and family

in a familiar setting. Qualitative assessments of our observations are

handled by our network of trusted suppliers across the region.

Online Social ListeningOur world class social listening tools utilize Facebook topic data and Twitter

trends for real, on the ground regional research projects.

Accompanied ShopsWe can show you the shopping experience from the consumers'

perspective for a better understanding of exactly how to reach them.

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Workshops and Co-Creation SessionsThere’s an old saying that “the customer is always right.”

We create customized, collaborative environments where clients and

respondents can build new products and concepts, together.

OUR SERVICES

Customer Journey EvaluationThis deep-dive analysis of accompanied shops exposes pain areas in the

shopper’s journeys and gleans insight into how to heal them.

User Experience ResearchProvides over-the-shoulder user’s digital / product experience and

benchmarks it with the competition.

DepthsWalk a mile (or more) in select consumers' shoes to gain unparalleled

insight into who they are and what they need.

VOX Pops Nothing provides better qualitative feedback than �lmed interviews

with subjects on location, in the moment they're experiencing a

product, service, event or ad campaign.

Method InsightsInspired by method acting, this is a quick and dirty coaching strategy

to get clients into their consumers’ headspace.

Customer Journey MappingUtilizing data from the CJE, we can map the optimal journey according

to your customer’s needs, highlighting ways to achieve competitive

advantage and support management objectives.

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letstalk@Realinspires.com

www.realinspires.com

Realinspires

@Realinspires

Realinspires

@RealinspiresAgency