Location! Location! Location!Real Estate Agent Marketing Tools

Real Estate Agent Marketing ToolsWhat Worked Then And What To Use Now

REALTORS® have always

used marketing tools to

create a relationship with

prospects and encourage

them to become long term

customers and to refer

others.

We call this marketing lead

generation.

Lead generation for agents

and brokers has

traditionally been

accomplished using costly

tools that only provided

decent results. One factor

that has been impossible to

overcome in previous

marketing tools is

reaching a prospect at a

specific location.

This specialized set of

tools has not been

limited to real estate

brokers and agents but

over time many of these

tools have been adapted

to work with those listing

and selling properties.

TYPE OF MARKETING

Direct mail postcards

Newspaper Advertising

Magazine & Periodical Inserts

Neighborhood Flyers

Local TV Advertising

Existing customer referrals

Lead Generation MethodsTried And True, Oldies But Goodies…

PostcardsGreat option THEN

Today = expensive

compared to more

modern methods.

TYPE OF MARKETING

Direct mail postcards

Newspaper Advertising

Magazine & Periodical Inserts

Neighborhood Flyers

Local TV Advertising

Existing customer referrals

Lead Generation MethodsTried And True, Oldies But Goodies…

Print AdsStill work today

Not enough on its own to stay in constant

contact with prospects

TYPE OF MARKETING

Direct mail postcards

Newspaper Advertising

Magazine & Periodical Inserts

Neighborhood Flyers

Local TV Advertising

Existing customer referrals

Lead Generation MethodsTried And True, Oldies But Goodies…

Most Effective

Referrals are awesome!

Referrals and

favorable reviews are

still fantastic!

Keeping Up With Technology

REFERRALS HEY! IT’S THE INTERNET

WHOA! MOBILE JUST ARRIVED

PERSONAL CONTACT

PHONE/MAIL

LEAD GEN

EMAIL CAMPAIGNS

NOW WHAT?

Changes In Marketing

The Mobile Phone.

YOUR LOGO

LOADING PLEASE WAIT

The Most Powerful Tool Today

It’s Just A Phone

LOCK SCREEN notifications

Retina graphics

Live links on back of pass

95% of passes remain in

phone

Supported by Apple & Google

Highly customizable

What’s So Great?

What Can This Do For Me?

Mobile wallet marketing is a REALLY simple concept:

Drop property listings DIRECTLY into smartphones. Stay in

contact with prospects; make it easy to get referrals.

WHAT IT DOES:

Increase engagement

Easy set up Usage stats

Communicate in real time

2 Click shares

Mobile Wallet Marketing Tools

Communicate With Prospects In Real Time

Update prospects and

seller agents any time with

new information.

COMMUNICATE

Listings look AMAZING on retina display!

GORGEOUS

Pertinent information at

their fingertips with just

two clicks.

LIVE LINKS ON BACK

Passbook managed by

Apple for the consumer.EASY TO USE

Updates a

re p

ushed o

ut in

real t

ime.FAST

DIRECT LINK TO

PROPERTY LISTING

Mobile Tools Mean Engagement

Simple Steps To Get Results

Drop listings into iPhone

Send updates as needed

Provide timely information

Direct communication

Convert to Information

Make referrals SUPER easy

GET THEIR Attention

The Simple Steps

5 Minutes To Create And Deploy A Property Listing Pass

Simple Admin

STEP BY STEP INSTRUCTIONS

Choose Property

Create New Listing from Template

Headline, 4 Lines of Front Text

Back Fields

Geofencing and iBeacon Notifications

Distribute

5 Minute TimelineIt Doesn't Get Much Easier

100%

ALWAYS IN SMARTPHONE

SIMPLE TO CREATE

EASY TO UPDATE

Easiest way to share

customer referrals EVER.

REFERRALS

How To Distribute To Potential BuyersOne Click Drop-In To Smartphone

Directly from Google,

Facebook, Pinterest, Twitter

and more

FROM SEARCH OR SOCIAL

Apple Passbook has QR

scanner integrated into app

QR CODE SCAN

Link directly to property

pass from email or text

EMAIL /SMS CAMPAIGN

Get More InfoRealtor.AtlasRewards.Net