Real Estate Lead GenerationCapturing Customers with Online Marketing

Online Lead Generation

Boils down to a few simple principles

Visibility

Expectations

Satisfaction

Intent

Visibility: Search

Online visibility=Search

Get local

Get a blog

Feed Google local content

Expectations: Homes, Prices, and Payments

What do home buyers come looking for?

Homes

Prices

Payments

Model the best

Expectations

Let me show you the difference between online lead generation, and...

Expectations

...What am I doing here?

Satisfaction: Can I Do This?

You want an online lead?

Convince the customer of:

affordability

mortgage rate

mortgage payment

Intent: Hit Submit

Don’t forget the telephone number!

Don’t forget the contact form!

Learn more...

Real Estate & Mortgage Marketing Tools

http://www.mortgageloan.com/widgets/