Real Estate Simplified. - Real Estate CRM -...

sales representative

Real Estate Simplified.

A GUIDE TO SELLING YOUR HOME

416-994-47481.866.895.5972

www.roycado.comsales representative


Greetings,

You are ready to sell your property. And, while you are looking forward to seeing the word “SOLD” posted from the curb, you know there is a lot to consider along the way. One of your first decisions is to select a real estate agent who will join you in the process.

You deserve so much more than a sign in the yard, flyers in a box and an occasional open house. You deserve an agent who will be at your side, from listing to closing, ensuring that your property sells smoothly and you get the most money possible from the sale.

My local real estate market expertise means I am able to interpret all data that dictates the optimum pricing strategy, so your property will be priced to sell for maximum profit. I will apply my experience, expertise and strong negotiating skills to effectively showcase the unique selling points of your property and neighbourhood. My marketing plans will effectively target and attract potential buyers. Its my formula for success.

And, of course, I will take the time to listen to you, to understand your challenges and goals, and to answer any questions you may have along the way.

In the meantime, I hope that you will take the time to review the attached information before our appointment so that I can get your property listed right away and get you on the move!

I appreciate the opportunity to earn your business and look forward to meeting with you!

Roy Cado’Sales Representative416.994.4748


416-994-47481.866.895.5972



What MY Clients saY

“Roy Cado’ can deliver! My wife and I couldn’t have had better help using Roy as our buying/selling agent. He took the time to educate us on the Real Estate market, you need to have someone you can trust. Roy never let us downm he was always a phone call away if we had questions or concerns. He took the time to understand our needs and goals. We are very happy with our new home and would use him again in a heartbeat! If you are looking for someone you can trust, who cares about your needs then we recommend Roy Cado’.”

Rick & annaNewmarket, Ontario

“Professional and proficient. Roy handled the sale of our home with grace and professionalism. Everything he stated when we first met, simply happened. It was like he had a crystal ball. Great job, Roy! Furthermore, Roy made our transition into our new home comfortable and satisfying. Thanks so much, Roy!”

Janice & RobertRichmond Hill, Ontario

“Three words - professional, profitable and effective. Thanks Roy!”

Darren & susanToronto, Ontario

“We contacted Mr. Roy Cado’ for an evaluation of our property, which we decided to sell. When we went to his office to meet him for the first time, we were impressed that he had everything prepared so he could give us a good idea for what we should list our property. He was very professional in every way. We decided to list it with him. He looked after many legal issues to be straightened out which to my previous experience nobody had offered to do. We would not hesitate to hire him again for any other Real Estate transaction.”

GlW lichtenbergAurora, Ontario

“Roy Cado’ - our agent. We have had previous dealings with Roy. Roy Cado’ took genuine care of us as a family. We would recommend Roy to anyone!”

Deborah & elly


416-994-47481.866.895.5972



ResuMe

Accomplished Sales Representative with a proven sales track record. Able to generate own business through aggressive prospecting and networking. Successful in closing transactions and developing long term relationships with clients.

Profile

• Eight successful years of sales experience assisting Buyers and Sellers with all their Real Estate needs.• Extensive knowledge with property investments, both residential and commercial.• Knowledge of local neighborhoods.• Unmatched communication and negotiating skills.• Excellent presentation and a pleasant manner• Highly self-motivated• Remarkable organizational skills with attention to detail• Excellent interpersonal and listening skills• Exceptional ability to work both independently and as a team player who can contribute to an inclusive environment.• Proven ability to sell through objections• Remarkable ability to operate in a fast –paced, highly dynamic environment

Professional experience

• Present and negotiate offers for both buyers and sellers.• Prepare documents such as representation contracts, purchase agreements, listing agreements, and other such

documentation.• Confer with lenders, home inspectors, and lawyers to ensure that the terms and conditions of the purchase

agreement are met before closing dates.• Compare a property with similar properties that have recently sold to determine its competitive market price.• Generate lists of properties that are compatible with buyers’ needs and financial resources.• Coordinate appointments to show homes to prospective buyers.• Promote sales of properties through advertisements, open houses, office sales meetings, prospecting, data base

contacts and the multiple listing services• Advise clients on market conditions, prices, mortgages, legal requirements and related matters.• Review property listings, trade journals, and relevant literature, and attend conventions, seminars, and staff and

association meetings to remain knowledgeable about the real estate markets.

education and affiliations

• Bachelor of Art in English Literature• MLCP (Manufacturing Management Certificate)• Member of ALC, CREA, OREA and RECO

References available upon Request


416-994-47481.866.895.5972



kelleR WilliaMs

Keller Williams® Realty, Inc. is an international real estate franchise company with over 112,000 real estate agents, operating in more than 700 market centers (offices) across the globe. Keller Williams Realty is currently the largest residential real estate company in North America and the world! In 2010, Keller Williams Realty CEO Mark Willis announced the expansion of Keller Williams Realty beyond North America.

Founded in 1983 by Gary Keller and Joe Williams with the mission to build careers worth having, businesses worth owning and lives worth living® for its associates, Keller Williams Realty has been among the fastest growing real estate franchises in North America.

In 1991, the company began franchising, and in 1998, opened its first international franchise in Canada. Throughout recent years, Keller Williams Realty has surpassed the growth of all other franchise competitors, becoming the largest company by agent count in the world. KW has also been ranked as the No. 1 real estate franchise on the Franchise 500 list by Entrepreneur magazine.

In addition, Keller Williams has recently been announced by Training Magazine as the #1 Training Company in the world, across all industries.

When you have a great Realtor® that’s striving in their business, proud of the company they work for and positive about market and life, than you can be confident in knowing they are going to be working hard for you to achieve those same positive things in your life. You can be assured that I will be working for you to achieve your goals!

Our Vision: To be the real estate company of choice for a new generation of sales associates and real estate owners.

kelleR WilliaMs RealtY CentRes

Keller Williams Realty Centres launched in Newmarket, Ontario on November 27, 2009 and has since opened offices in Keswick and Bradford with an office opening in Aurora in the near future. At the helm of the office is President Marvin Alexander. Marvin has an amazing 20+ year reputation and track record of great success in the Real Estate

Business. His vision and Real Estate expertise has been the cornerstone upon which our company has been built. Recognized most recently as #1 Individual Agent in Keller Williams Worldwide and the #1 Individual Agent in Canada out of all Real Estate Brands.

Since opening, our brokerage has become the fastest growing brokerage in York Region with more than 130 agents to date and still growing strong. The open, caring and sharing work environment has created a positive, enthusiastic atmosphere which has developed into a great place to work. The in-house training and education available to all Realtors® enables them to be the best they can be and provide the best service available.

Keller Williams Realty Centres has the largest Real Estate Support Staff in York Region and offers the longest staffed hours so you can be assured that you are getting the best service when you call or visit our offices. Our phones are inter-connected so someone will always be there to help you.


416-994-47481.866.895.5972



it’s all abOut YOu

My real estate business has been build around one guiding principle: Its all about you.

Your needs

Your dreams

Your concerns

Your questions

Your finances

Your time

Your life

My focus is on your complete satisfaction. In fact, I work so hard to get the job done well that you will want to tell your friends and associates about me. Maybe that’s why more than 50% of my business comes from repeat customers and referrals.

Good service speaks for itself! I am looking forward to the opportunity to earn your referrals, too!


416-994-47481.866.895.5972



What i DeliVeR

CommunicationYour needs always come first. I provide the service we agree to, in the ways that work for you, whether it’s once a week, once a day, by phone, email or text message. That’s how we’ll do it.

You’ll always be kept involved, from listing to closing, you’ll know the status of my marketing efforts, the offers on the table and the steps leading to a successful closing once an offer is accepted. We’ll agree on the communication method that works best for you.

experience and expertiseThe complexities of your real estate transaction will be well-handled. Smoothing the way for your listing and sale, I will capably remove many potential challenges before they have the opportunity to appear.

MarketingYour home will get the exposure it deserves. My marketing systems maximize your property’s exposure to buyers. Neighbourhood tracking tools and automated buyer calling systems allow me to reach active buyers who want to know about your listing.

PricingYour home will be priced right, adjusted as needed, and will sell quickly. With a keen understanding of both the big picture and the very latest local and neighbourhood listing and sales data, the information you need is at my fingertips.

satisfactionI guarantee your satisfaction in writing. Our relationship is dependent on meeting and exceeding your needs. We identify those needs together and my cancellation guarantee protects your right to end our relationship if you are disappointed.


416-994-47481.866.895.5972



the hOMe-sellinG PROCess: MaRketinG YOuR PROPeRtY

My 14-step Marketing PlanDesigned to capture the maximum exposure for your home in the shortest period of time, I will implement my proven 14-Step Marketing Plan

I will:

1. Price your home strategically so you’re competitive with the current market and price trends

2. Provide staging tips to cast a positive light on the features most important to buyers: uncluttered rooms and closets, fresh paint, and terrific curb appeal

3. Place “FOR sale” signage on our property

4. Distribute “Just listeD” notices to neighbours, encouraging them to tell family and friends about your home

5. Optimize your home’s internet presence by posting information in the Keller Williams Listing System (KWLS), as well as in local and global MLS systems, including plenty of photographs and a description of your property

6. Produce a virtual tour of your home, placing it on multiple websites to attract both local and out-of-town buyers

7. Create a Feature sheet, comment cards and flyers to place inside your property

8. target our marketing to active real estate agents who specialize in selling homes in your neighbourhood

9. include your home in our company and MLS tours, allowing other agents to see your home for themselves

10. advertise your home using active marketing, email campaigns and social media. i personally contact 25, 50 and even 100 people every day to get your home sold!

11. target active buyers and investors in our database who are looking for homes in your price range and area

12. Provide you with timely updates detailing our marketing efforts, including comments from prospective buyers and agents who have visited your home

13. handle all of the follow-up on a contract being accepted (mortgage, title, and other closing procedures)

14. Congratulate you on the sale of your home


416-994-47481.866.895.5972



the hOMe sellinG PROCess: GettinG ReaDY tO list

It can feel like the details are endless when you’re selling a property. It is my job to streamline the process for you, ensuring everything is completed as quickly and efficiently as possible. Here’s an overview of the steps I will be taking along the way.

Communication makes all the difference.

You’ll always know what’s going on behind the scenes while your property is listed. I will solicit feedback from each consumer and agent who views your property, passing their comments on to you.

We will work together to formulate a price adjustment strategy that sees us through your listing period. You’ll receive regular progress reports, delivered as frequently as you request. Whether you prefer a phone call or an email, that’s what you’ll get.

Prepare your home for a successful sale.

More and more sellers today are seeing the value of investing in a pre-inspection on the property they are preparing to list. Whether or not you are confident in the condition of the home, an inspection can either give us professional, third-party validation, or reveal issues you should attend to before listing your property-issues a buyer inspection could surface later, making them part of the final price negotiation.

I will evaluate the current state of your property and recommend any repairs or improvements needed to maximize your home’s value and appeal.


416-994-47481.866.895.5972



the hOMe sellinG PROCess: GettinG ReaDY tO list

Let’s begin with this direct statement:

i am not the one who decides how much your home is worth. the market does.

It tells me exactly where to price your property to sell and how to approach the marketing of it. Here are the factors that will affect the value in today’s market:

PricePricing your home properly from the start is the deciding factor on how long it will take to sell it.

locationLocation is the single most important factor in determining the value of your property.

ConditionThe condition of the property affects the price and the speed of the sale. As prospective buyers often make purchases based on emotion, first impressions are important. We’ll be able to help in optimizing the physical appearance of your home to maximize the buyer’s perception of value.

CompetitionProspective buyers are going to compare your property – both the condition and the price – to other listings in and around your neighbourhood. Those buyers will determine value based on properties that are listed or have recently sold in the area.

timingProperty values are affected by the current real estate market. Because we can’t manipulate the market, we’ll collaborate on a pricing and marketing strategy that will take advantage of the first 30 days your property is listed. It’s the window of opportunity when buyers and their agents discover your property and are most likely to visit and make offers.


416-994-47481.866.895.5972



PeRsOnal seRViCe COMMitMent GuaRantee

As Keller Williams Realty Centres real estate professional, dedicated to providing the best possible service, I guarantee that I will:

1. Recommend a competitive asking price. I’ll provide you with a written Comparative Market Analysis based on current information.

2. actively market your home. Prepare a personalized home Marketing action Plan that includes:• Recommendations for preparing you home for sale• Financing options and mortgage pre-approval of your property• A Keller Williams “For Sale” sign• A “Features of This Home” sheet• Distribution of “Just Listed” notices, where applicable• Real Estate Professionals Open Houses and Public Open Houses , as appropriate• Marketing of your home through various forms of advertising• Follow-up with prospective buyer• Exposure of your listing to the world on the Keller Williams website (www.kw.com)

3. help negotiate the sale.• Review all offers• Represent you during negotiations

4. Follow up after the sale.• Forward all relevant documents to legal professionals• Provide information to help you in your move• Refer you to a Keller Williams Real Estate Professional in your new community, if appropriate

As your Keller Williams Realty Centres real estate professional, I am 100% committed to providing the best possible service to all my customers. if you are not completely satisfied and we are unable to correct the difficulties with a 24-hour period, you may terminate the balance of the listing at any time by giving written notice to my broker of Record.

______________________________________________________________

Signature of Roy Cado’ Date

The Keller Realty Centre’s Personal Service Guarantee is subject to Toronto Real Estate Board By-laws. Details of the Marketing Plan may vary for rural and recreational properties. Ask Roy Cado’ for details.


416-994-47481.866.895.5972



QuestiOns tO ask YOuR aGent

1. Are you a full-time or part-time agent?

2. What is the average number of days your listings are on the market before selling?

3. Will you service our listing personally or will we be working with your assistants?

4. How many sellers and buyers are you currently representing?

5. What is your Internet marketing program?

6. What is your policy on responding to phone calls/emails/text messages?

7. How much of your business is generated by referrals?

8. What references can you provide?

9. Do you offer an “easy exit” listing so that I can end our agreement if I am not satisfied?


416-994-47481.866.895.5972



hOMeWORk: QuestiOns FOR YOu

Your answers to these questions will guide me in how to best serve you. We’ll discuss them at our listing meeting:

1. What is the most important thing you are looking for in your listing agent?

2. What prior real estate transaction experiences have you had?

3. How would you like to be communicated with? (please circle) Email Phone Fax Text Other (explain)

4. How frequently would you like an update on marketing and showings? Weekly Twice a month After each showing Other (explain)

5. Please list what you are most concerned about in the marketing and selling process (buyer qualifications, commission, showing procedures, open house, possession, pricing, negotiations, other issues).


416-994-47481.866.895.5972



selleR PROPeRtY inFORMatiOn suRVeY

Do you have a Plan of Survey? Yes _____ No _____

If yes, what is the date of the Survey? ________________________________________

Does it show all buildings and improvements? __________________________________

Have you doe any recent renovations and/or improvements to the INTERIOR of the property? Yes _____ No _____

If yes, please list here. _________________________________________________________________________

__________________________________________________________________________________________

__________________________________________________________________________________________

Have you done any recent renovations and/or improvements to the EXTERIOR of the property? Yes _____ No _____


__________________________________________________________________________________________

__________________________________________________________________________________________

Are there any RENTAL ITEMS that will remain with the property (i.e. Hot Water Tank, Furnance)? Yes _____ No ______


__________________________________________________________________________________________

__________________________________________________________________________________________

Are there any FIXTURES that you will be EXCLUDING from the sale of your home (i.e. Light Fixtures, Fixed Shelving, TV Mounting Brackets, etc.) Yes _____ No _____


__________________________________________________________________________________________

__________________________________________________________________________________________


416-994-47481.866.895.5972



Are there any CHATTLES that you will be INCLUDING in the sale of your home (i.e. Appliances, Window Coverings, etc.? Yes _____ No _____


__________________________________________________________________________________________

__________________________________________________________________________________________

What would you like BUYERS to know about your home/neighbourhood? ____________________________________

__________________________________________________________________________________________

__________________________________________________________________________________________

__________________________________________________________________________________________

Any other information you feel I need to know? _______________________________________________________

__________________________________________________________________________________________

__________________________________________________________________________________________

__________________________________________________________________________________________


416-994-47481.866.895.5972



the bOttOM line

There are costs associated with selling a house that every seller should be aware of. Here is a worksheet to help determine how much you stand to profit from the sale.

selling Price

less

Balance of Mortgage

Mortgage Pre-payment Penalty

Loans/Lines of Credit Secured by the Home

Real Estate Fees + HST

Legal Costs + HST

Property Tax Adjustments

Utilities Adjustments

Special Assessments (if any)

Movers

total Cost

net Proceeds From sale


416-994-47481.866.895.5972



MOVinG CheCklist

New Telephone Number: ________________________________________

New Address: _________________________________________________

Before you move, you should contact the following companies and service providers:

utilities

___ Electric___ Telephone___ Water___ Cable___ Gas

Professional services

___ Broker___ Accountant___ Doctor___ Dentist___ Lawyer

Government

___ Post Office___ School___ Provincial Licensing___ Library___ Veteran’s Administration

Clubs

___ Health and Fitness___ Country Club

insurance Companies

___ Accidental___ Auto___ Health___ Home___ Life___ Renters

business accounts

___ Bank___ Cellular Phone___ Department Store___ Finance Company/Credit Card

subscriptions

___ Magazine___ Newspaper

Miscellaneous

___ Business Associates___ House of Worship___ Drug Store___ Dry Cleaner___ Hair Stylist


416-994-47481.866.895.5972



nOtes


416-994-47481.866.895.5972



nOtes

Not intended to solicit individuals currently under contract with another brokerage.

sales representative

Date post:	24-Sep-2020
Category:	Documents
Upload:	others
View:	0 times
Download:	0 times

Real Estate Simplified. - Real Estate CRM -...

Documents