Real EstateTechnology

Managing Technology• Tools of the Trade

Computer, Smart Phone, iPad/Tablet/Device, Camera/Video

• Software/Cloudware - For devices, Management, Market, Clients, Database Components, Apps, Getting ready for Paperless Transactions

• Marketing - Blogging, IDX, Lead Generation

• Social Media - Online Profiles, Strategies, Reputation Management

• Action Plans - Create to grow your business

What to do First

• Learn about what you might need/want to use

• Set goals

• Maintain (learn) efficient systems to sustain your business over the course of your career

Intro Wants & Needs

• Turn to neighbor:

• Introduce yourself

• Learn name, years in business, what they would like to get out of this class

2011 Profile of Home buyers & Sellers• 35% of all buyers indicated

they looked online for properties as their first step in the buying process.

• An additional 10% looked online for information about the buying process as their first step

• Looking online for properties was listed as the first step in the buying process by the largest percentages of home buyers across ALL age groups.

• The Internet was cited as the most frequently used source of information for home buyers, even ranking above real estate agents.

2010 Profile of Home buyers & Sellers

• Real Estate agents were viewed as useful information source 98% of buyers who used an agent while searching for a home.

• The typical buyer searched for 12 weeks & viewed 12 homes.

• 9 in 10 recent buyers were satisfied with the home buying process.

Your competition (2011):

• Roughly 66% of REALTORS® have a website.

• 62% have a website for 6 years.

• 9 out or 10 work for a brokerage with an online presence.

• 1/2 of all REALTORS® actively use social or professional networking websites and another 14% plan to use them in the future.

• 10% have a blog.

Your competition

• 36% of REALTORS® are obtaining professional designations that give them the tools land expertise to serve their clients

• Most popular designations are: GRI 21%, CRS 13%, SRES 10%

• 35% Certifications Short Sales & Foreclosure Resource 21% e-PRO

What does this mean to you in your Business?

• The Internet is a valuable tool in the buying and selling of real estate - visibility is important

• Many consumers (especially Young homebuyers) are more tech savvy than the agents that serve them - agents need to keep up

• The use of technology can help you make connections, it was not intended to replace face to face contact.

Your Tools

A computer

Desktop VS Notebook

• seeing less desktops more notebooks

• we work on the go

• our office my be at home, Starbucks or the side of the road

Must connect

• Wifi, cable, satellite

• Cell phone hotspot, Mifi

• A Business computer needs internet connection

learn how to use it• We aren’t born with

computer skills, they are learned

• Take a class, hire a tutor

• Get to know your computer

• This knowledge is the foundation for what comes next.

What Goes on it?

• Email, Notes

• Client Database, Calendar

• Files, Contracts, Photos, Video

• To Do List

• Communications, Skype, Instant Messaging

Smart Phones

• Do we really need to say “smart?

iPad/tablet/devices

• Portable devices are made for our business

• Sync across all our devices from home to office to on the road

• Never have to wait for an answer

Cameras - Still & Video

• According to Realtor.com the average time on site is 26 minutes

• What are Realtor.com visitors doing? Looking at pictures!

• Photos of your listings are the one, single most important thing you can do.

Taking GOOD real estate photos

• Use a wide angle lens

• Pay attention to how the house faces and where the sun is

• Use a tripod

• Take many pictures!

Take photos of

• the yard from various angles

• street view with neighboring homes

• from inside shoot the view from the window

• use a mono pod for height to get small spaces

Video Cameras

• Great for doing area tours, showcase the neighborhood, schools, parks, recreation trails.

• Interview the neighbors

• Get testimonials

• Home inspection for out-of-town buyers

tips for creating video

• Start by creating a “story board”

• Write a script

• Instead of having audio on site, dub it over the video later

Welcome to our town

View of Central Business District

We are famousfor our great schools

We have lovely neighborhoods in

various price ranges

We enjoy close proximity to

shopping, restaurants, parks

Close with call to action!

Break time!

Software & Cloudware

Age Price of Approx. Commission

30 years $150,000 $450037 years $225,000 $675044 years $337,000 $10,11051 years $500,000 $15,00058 years $375,000 $11,25065 years $225,000 $6,750

$54,360

Life Time Value of a Client

Data Base - contacts

!

• Purpose of Data Base is for keeping records and scheduling activities for future contact.

• Leads are “cultivated” by your contact, hopefully turning into customers at some point!

Components of a data base (CRM)

• contacts

• personal info

• contact info

• conversation history

• categories

• birthdays

• anniversary date (house)

• favorite things

• purchase date, price & interest rate

• rental properties

Categories• Prospect

• Buyer

• Seller

• Past Client

• Attorney

• Non-owner occupant 80124

• Golfer

• Monthly eMailing

• Monthly Postcard

• Past-archived

• Utility company

• Vendor

DRIP Email• Configure e-mail

campaigns for your business niches

• Set-up a campaign sequence

• Attach a contact or a whole category of contacts to receive the campaign

• In the future you can add a new contact to the campaign

• Create your own personalized letters, online newsletters or postcards to send

• Or co-ordinate with a commercial email program like Mail Chimp or Constant Contact

Action Plans

• The CRM allows you to create action plans for current business.

• Buyer Orientation Items

• Contract to Closing

• Post Closing

• Follow up ask for referrals

Data Base - uses

• Drip System for keeping in contact with leads, or past clients

• Task Plans can be assigned

• Create customized letters for niche marketing

CRM Brands for Real estate

• Top Producer - monthly fee, lots of add-ons

• Wise Agent - monthly fee

• Realty Juggler - low annual fee great user videos on YouTube

Apps• Apps are

software programs that run on your cell phone, tablet and/or computer

• Apps are getting more amazing everyday

• Location based

• Productivity

• Presentation

• Keeping Current

• File management and sharing

• Communication

• Utilities

Apps have many uses in Real Estate

Location based• Google maps help define

location, driving directions, commute times, local amenities and even help create a showing route.

• HomeSnap gives home values by snapping an image (sort of)

• AroundMe shows various stores, restaurants, etc

Productivity• MindJet or iThoughts app

to process thoughts into a flow chart, action and organizational plans

• Chicago Title - Buy, Sell, Lend info. lNet sheets, amortization, rent vs. buy

• Getting Things Done/IQTell- a robust checklist with project planning that syncs with your calendar

Productivity (cont.)

• Calculator HP-12C

• Centralized Showings

Apps to Keep Current

• Blogsy or Blog Press to post to your blog

• Zite, Sky Grid - compile RSS feed of topics that interest you. Delivered in a magazine format (so you can share on social networks)

Organization Tools

• Unzip - to open zipped files

• Dropbox - cloud storage/sharing

• Evernote - store your desk in the cloud

• Informant HD - best calendar, project app that syncs with all your calendars

• Jet Scanner - receipts, images saves to Dropbox, Evernote, etc.

• Ignition-LogMeIn - access your main computer from your cell phone or tablet

• Open Home Pro- hand iPad to visitor to capture contact info. (spam at your own risk!)

• QR Codes - Qrafter the only one you need generates all kinds of code and scans too!

• Skype

• Talkatone

• Voxer

• Go to Meeting

• Dragon dictation

• Siri

• Sound note

Communication

The Consumer

• Is armed with this information

• What are you doing?

Productivity• MindJet or iThoughts app

to process thoughts into a flow chart, action and organizational plans

• Chicago Title - Buy, Sell, Lend info. Net sheets, amortization, rent vs. buy

• IQTell - a robust checklist with project planning that syncs with your Google calendar

Showings.com

Presentation• Keynote with Keynote Remote

for listing presentations

• Prezi Viewer

• Haiku Deck

• Presentation - non linear

• Slide Share Numbers for presenting spreadsheets

• Analytics HD - track website traffic

• QR Codes - Qrafter the only one you need generates all kinds of code and scans too!

• Sitegeist - demographics

• Magic Plan - Measure rooms

• The Photographer's Ephemeris - sun location

• Gas Buddy - cheap gas locations

• Waterlevel - a level

• Guardly - notify emergency contacts with 1-click

Preparing to go paperless

• Paperless Mindset

• Think Digital

• Stop Printing!

• Buy a Good Scanner

Paperless lifestyle

• Everything you need is on your computer, tablet and/or phone.

• Everything.

PDF Expert Allows

• Annotate PDF docs

• Highlight Text, make notes

• You can create a file and use it as your “filing cabinet”

• Dropbox is a filing cabinet that allows you to share

• Unlike PDF Expert you do not CREATE docs in Dropbox

• Dropbox is an example of items stored in the “cloud” you can access them from anywhere.

• It’s F R E E (until you store too much!)

Paperless Transaction

• Create a Buyer File with contact info in PDF Expert

• MLS Showing Sheets - email to myself open in PDF Expert

• Place in buyer’s file

• Write lock box info, time on each property, after showing, record buyer’s reaction to property

• When Property is found, “archive” the rejected properties

U/C

• Gather and save all docs in buyer’s file

Break time!