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Real Living Seller Presentation - landscape

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Selling Your Home
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Page 1: Real Living Seller Presentation - landscape

Selling Your Home

Page 2: Real Living Seller Presentation - landscape

My Mission

To help you attain the highest possible

price in the shortest amount of time while

negotiating the details and steadfastly

representing your interests.

Credentials• Full time Real Estate Agent

• 8 years member National Association of Realtors®

• Premier Service® Trained

• 98% Customer Satisfaction Rating

• Graduate Realtors Institute

Mary Myers, GRI

Mary Meyers - Real Living Real Estate Agent

Page 3: Real Living Seller Presentation - landscape

My Company – Real Living

2002 Launches as the 7th largest real estate brokerage in America.

2006 Named the Most Productive Agents In The Nation – REALTOR® MAGAZINE

2008 Named The Most Promising New Brand – the Swanepoel TRENDS Report.

2009 Merges with GMAC Real Estate to create one of America’s leading residential real estate firms with the right agents, marketing and technology to provide you with outstanding service.

Page 4: Real Living Seller Presentation - landscape

Premier Service® Delivers 95% Satisfaction Rate.

95% National Satisfaction RateThousands of completed surveys say our customers value our service. 94% would refer us to a friend.*

Premier Service Promise• Listen to your needs.

I will deliver a service experience based on your needs and desires.• Establish clear expectations.

I will explain the roles I play and how we will work together.• Commit to a plan.

I will design a plan to deliver on those expectations.• Perform the service.

I will deliver on my commitment.• Solicit your feedback.

You will be asked to complete a survey which will be used to measure and evaluate my performance.

*Percentage based on 2009 Customer Satisfaction Survey.

Page 5: Real Living Seller Presentation - landscape

Our National Satisfaction Rating for 2009

All above, 2009 GMAC Real Estate survey results. Throughout 2010 GMAC Real Estate brokerages will be rebranding to Real Living.

Our buyer and seller clients awarded us with a 96% Customer Satisfaction Rating for 2009. Through the annual National Association of Realtors Profile of Buyers and Sellers we are able to compare ourselves against a national average. Our rating is far above the industry satisfaction rating. While the NAR survey does employ slightly different language, the results speak for themselves.

Page 6: Real Living Seller Presentation - landscape

I will listen to your goals, always be responsive, share customer feedback promptly and use my professional skills to assure your home sells quickly.

My Roles and Responsibilities

TrustedAdvisorSM

Comparative Home Analysis

Pricing

Listing

Merchandising Recommendations

Estimate of Proceeds

Financing Options

Seller Disclosure Documents

Seller Updates

Customer Feedback

Page 7: Real Living Seller Presentation - landscape

I will help you evaluate offers and steadfastly represent your interests throughout the sale, always respecting your confidentiality.

My Roles and Responsibilities

SkilledNegotiatorSM

Review Offers

Answer Objections

Expedite Buyer’s Offer

Negotiate Price and Terms

Contract Contingencies

Finalize Purchase Agreement

Complete Negotiations

Page 8: Real Living Seller Presentation - landscape

I will develop and implement a 360º Marketing plan, and work to ensure that the sale is finalized, smoothly and efficiently to your satisfaction.

My Roles and Responsibilities

ExpertFacilitatorSM

Promote to Real Living Agents

Promote to Local Real Estate Agents

Yard Sign

Multiple Listing Service

Marketing• Internet• Direct Mail• Listing Ads• In & Out-of-Town Buyer Contacts

Showings

Open Houses

Inspections

Property Survey

Closing

Possession

Page 9: Real Living Seller Presentation - landscape

Your Opinion is Important! Complete a survey from an independent research company.

Survey Purpose Enables me to document and track my performance.

Ensures a continued record of superior service that no other company can match.

The Premier Service® Survey

Page 10: Real Living Seller Presentation - landscape

My Customer Satisfaction Rating

97% Customer Satisfaction Rating for January 2007 to Present.

Nancy knew we were apprehensive about selling our home. But she explained everything and was always available to answer questions. Her knowledge of negotiating made the process go smoothly. She was invaluable!

Bill and Sue Bradley

We had shopped around for a Realtor because our last experience was not pleasant. But when Nancy explained how she and her company worked with sellers – and that she was willing to put her promises in writing – it just seemed to be the way to go. And we weren’t disappointed! The sale went great and we would not hesitate to recommend Nancy!

Jeff and Mary Horwith

Page 11: Real Living Seller Presentation - landscape

I Am Available to You in Many Ways!

Office Phone:

Cell Phone:

Email:

Facebook:

Twitter:

LinkedIn:

My Web Site:

MyRealLiving 2.0

My policy on returning calls:

Page 12: Real Living Seller Presentation - landscape

Meet My Team

Anytime. Anywhere. Everyday. Everywhere.

At Your Service Name – Office Manager Name – LPAName – Marketing / Showing Coordinator Name – Mortgage Consultant

Page 13: Real Living Seller Presentation - landscape

Agents Across The Nation

If your needs are outside of our local market, I can connect you to another equally qualified and dedicated Real Living Professional with local expertise and a proven record of success and customer satisfaction.

Premier Service®

Real Living Real Estate Agents acting on your behalf as your Trusted AdvisorSM, Skilled NegotiatorSM and Expert FacilitatorSM.

Consider me your connection to a rewarding real estate experience.

Page 14: Real Living Seller Presentation - landscape

Real Steps – Getting Started

1. What is your timeline?

2. Are you in need of pre-foreclosure or short sale assistance?

3. Are there contingencies associated with the transaction?

4. Would you like assistance in staging your home?

Page 15: Real Living Seller Presentation - landscape

• Your reference to sales price of similar properties

• Guide to developing listing price

Real Steps – The Science of Pricing Your Home

What is Your Home Worth?

Comparative Home Analysis –

Page 16: Real Living Seller Presentation - landscape

• Proximity to area amenities, schools and destinations• Access to major highways and public transportation

• Structural and mechanical systems • Curb appeal and décor• Staging for sale

Location

Property Condition

Real Steps – The Science of Pricing Your Home

Price is Influenced by Several Factors

• Interest rates and financing options• Competition from other homes• Economy and consumer confidence

Market Condition

Page 17: Real Living Seller Presentation - landscape

Real Steps – Importance of Price

Interest is Highest in First Few Weeks

Finding the Right Buyers

Page 18: Real Living Seller Presentation - landscape

My Advantage – 360º Marketing An Exclusive Program of Real Living

Page 19: Real Living Seller Presentation - landscape

360° Marketing Integration SystemDigital • Mobile • Traditional

Get to the

Market First & Fast

Page 20: Real Living Seller Presentation - landscape

Real Estate Consumers

Page 21: Real Living Seller Presentation - landscape

Who’s Buying Today?

• Median Age – 39 years• Median Household Income – $73,100

Source: National Association of Realtors, Profile of Home Buyers and Sellers 2009

I have access to the latest research and findings on home buying behavior.

Page 22: Real Living Seller Presentation - landscape

Digital Marketing

Where the

Buyers Are

Page 23: Real Living Seller Presentation - landscape

Real Living Web Sites – RealLiving.com

The Most Important Place to List Your Home•Nearly 1.15 million page views each month•Newest listings – featured attention•Post on our national syndicated sites and the local multiple listing service

With Real Time Listings I can put your house on the market right now. With a click, your listing goes on Real Living.com and on all of our syndicated internet sites. Your house is the newest and the fastest.

Page 24: Real Living Seller Presentation - landscape

Real Living Web Sites – My Web Site

www.agentname.com• Your home marketed on my site• Your home given preference

Page 25: Real Living Seller Presentation - landscape

Monitor Interest in Your Home• View number of Web hits• View number of showings• Keep track of open houses

Real Living Web Sites – MyRealLiving 2.0

Page 26: Real Living Seller Presentation - landscape

Attracts Buyers• Save favorite listings• Save home searches• Receive personalized e-mail

alerts from me – when your home matches their criteria

• Schedule open houses

Real Living Web Sites – MyRealLiving 2.0

Page 27: Real Living Seller Presentation - landscape

Real Estate Web Sites

Our Relationship With Other Web Sites Gives Your Home More Exposure.

Unparalleled in the Industry!

Page 28: Real Living Seller Presentation - landscape

Web Advertising

Page 29: Real Living Seller Presentation - landscape

Listing Enhancements – Photos & Property Information

Photos - #1 Feature for Buyers• Up to 27 photos of your home• Photos help sell listings

Neighborhood Information • Schools, mapping and

neighborhood info• Videos

Schedule a Showing

Calculate Your Mortgage

Source: RISMedia April 2008

Page 30: Real Living Seller Presentation - landscape

Listing Enhancements – Property Web sites

http://YourAddress.RealLiving.com

• Easy to market

• Easy for buyers to find online

Page 31: Real Living Seller Presentation - landscape

These Maps Allow Buyers to:

• Zoom in to neighborhood location

• Pinpoint a specific address or area

• Filter property results in a given area by price, bedrooms, bathrooms

Listing Enhancements – Google Mapping

Page 32: Real Living Seller Presentation - landscape

An Audio Tour of Your Home• Post on I-Tunes• Post on Web site• E-mail to friends/potential buyers

Listing Enhancements – Podcasting

Page 33: Real Living Seller Presentation - landscape

E-cards

E-Communications

E-letters

Page 34: Real Living Seller Presentation - landscape

Blog (url of blog)• An Insider’s Guide to Home

Real Estate• Links to Real Living Web sites• Attracts buyers

Digital Marketing – My Real Living Blog

Page 35: Real Living Seller Presentation - landscape

Digital Marketing - Social Networking

Twitter address:

LinkedIn:

You Tube:

Facebook address:

Myspace address:

(list how to find on various social media)

Page 36: Real Living Seller Presentation - landscape

Mobile Marketing

Anytime, Anywhere Convenience. •Click button•Enter your phone number•Instant connection •Show photos and info on your computer

Page 37: Real Living Seller Presentation - landscape

Mobile Marketing

Text Me Now

Immediate connection to potential buyers

Page 38: Real Living Seller Presentation - landscape

Traditional Marketing

Finding

Buyers in the

Real World

Page 39: Real Living Seller Presentation - landscape

Yard Signs Open Houses

Traditional Marketing – On Location

Page 40: Real Living Seller Presentation - landscape

Eye Catching AdsReaders are directed to web

site for more information

Traditional Marketing – Newspaper Advertising

Page 41: Real Living Seller Presentation - landscape

“For Sale” postcards with photos, information and features

Target mailings by zip code, streets, demographic information

Traditional Marketing – Direct Mail Advertising

Page 42: Real Living Seller Presentation - landscape

If your property warrants special consideration, the Elegant Homes program includes:

• Yard Signs• Agent marketing materials • Property marketing materials • Listing syndication to over 20 of the most popular real

estate Web sites including these top luxury web sites: – LuxuryRealEstate.com - #1 luxury real estate site in the

world– UniqueHomes.com– UniqueGlobalEstate.com– WallStreetJournal.com – duPont Registry.com – ElegantHomes.com

Real Living Elegant Homes

Page 43: Real Living Seller Presentation - landscape

Selling Your House is a Complex Process

I’m with you every step of

the way.

Page 44: Real Living Seller Presentation - landscape

Evaluating the Offer

Negotiating Price and Terms• House sale contingencies• Closing dates • Inclusion of accessories or fixtures

Writing the contract – Get it on paper

Managing the inspection, property survey

Real Deal – Finalizing the Contract

Professional service with you every step of the way.

Page 45: Real Living Seller Presentation - landscape

Access to Federal, State and Local Programs

Incentives for Home Sales

There are many local, regional and national programs which assist home buyers.

I can work with buyers to help them use these programs to purchase your home.

I can help you access these programs to purchase your next home.

Page 46: Real Living Seller Presentation - landscape

Equal Housing Opportunity

Everyone benefits from an open housing market.

Restrictions limit the pool of homes for sale and hinder those who are hoping to sell.

Federal Law – Right of Every Buyer.

Page 47: Real Living Seller Presentation - landscape

My Mission

To help you attain the highest possible

price in the shortest amount of time

while negotiating the details and

steadfastly representing your interests.

Let’s Get To Work!

I’m ready to put Premier Service®

to work for you!

Mary MyersGRI, ABR


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