Vietnam Destination Competitiveness Model I. Introduction: Vietnam position in the World map: South East Asia (near Cambodia, Laos, China, East Sea) Slogan the “Timeless Charm” – Meaning of the Slogan (Let’s find the charm of Vietnam) Timeless ” means time, diversity and longevity. This implies the diversity and longevity of Vietnam tourism, tourists will need more and more time to discovery the richness of Vietnam’s tourism products and services. Logo: a lotus in full blossom Lotus represnts the beautiful characters of Vietnamese people The new lotus has five petals in five different colors representing the country's tourism products sea (bright green color) , ecology (green), culture, (yellow), adventure (violet), and Vietnamese hospitality (pink). Video II. Goal – Vision – Objective 1. Goal and Vision: The Prime Minister on 18th February 2013 has approved the National Tourism Action Plan period 2013 – 2020 By 2020, Viet Nam’s tourism aims to be a key economic industry with: high professionalism, modern and fairly synchronously-developed tourist infrastructure;
Transcript
Vietnam Destination Competitiveness Model
I. Introduction:
Vietnam position in the World map: South East Asia (near Cambodia, Laos, China, East Sea)
Slogan the “Timeless Charm” – Meaning of the Slogan (Let’s find the charm of Vietnam) Timeless” means time, diversity and longevity. This implies the diversity and longevity of Vietnam tourism, tourists will need more and more time to discovery the richness of Vietnam’s tourism products and services.
Logo: a lotus in full blossomLotus represnts the beautiful characters of Vietnamese peopleThe new lotus has five petals in five different colors representing the country's tourism products sea (bright green color) , ecology (green), culture, (yellow), adventure (violet), and Vietnamese hospitality (pink).
Video
II. Goal – Vision – Objective
1. Goal and Vision:The Prime Minister on 18th February 2013 has approved the National Tourism Action Plan period 2013 – 2020
By 2020, Viet Nam’s tourism aims to be a key economic industry with: high professionalism, modern and fairly synchronously-developed tourist infrastructure; high quality, competitive and diversified tourist products imprinted with
unique traditional cultural characteristics.In 2020, the sector sets the targets to receive:
10-10.5 million international arrivals 47-48 million domestic tourists total revenue of USD 18-19 billions.
The specific objectives are: develop 20 typical and high quality tourism products by 2015 and 50
ones by 2020, giving priority to sea tourism, culture tourism, community-based tourism,
ecotourism…; to improve quality of 30% of tourism products by 2015, and 70% by 2020;
to support 30% of tour operators in developing tourism products…In addition, series of activities will be implemented as:
introducing and developing national tourism brand and seven tourism zones;
completing legal documents and policies related to tourism; consolidating organization, improving the capacity of tourism staff… bringing tourism towards sustainable development.
2. Market Structure+ Principle Competitors: Thailand, Singapore, Malaysia
General Competitiveness 87/124. Lower than Singapore 8/124, Malaysia 31/124, Thailand 43/124 (references + bang bieu) ???
+ Vietnam has high market potential to make tourism become a major industry. According to the Vietnam country report (re) of the Ministry of Tourism…., in 2012 foreign arrival reached: 6.8 million, domestic visitors: 32.5 million, tourism receipt: USD 7.7 billionTable 1. The major indicators of Vietnam tourism in 2012Number of foreign Visitor Arrivals 6,847,678Number of Domestic Visitors 32.5 millionTourism Receipt US$ 7,629 million
+ Market Structure: Target MarketTheo thong ke.The Foreign Arrivals by Coutry of Residence:
The North East Asian Countries, especially three ASEAN Partners China, South Korea and Japan ranked the first three positions in volume of Foreign visitor arrivals respectively. The other was Taiwan (ranking 5th )
Cambodia (6th ), Malaysia (7th ) and Thailand (9th ) were the three ASEAN coutries among the topten countries sending most visitors to Vietnam.
Foreign arrivals from the U.S, Australia and France were among the topten table ranking 4th, 8th and 10th respectively.
+ Responsibility of Government in marketing and planning Vietnam tourismthay goi la cai co quan gi I, tim lain he MO)
National Department of Culture, Sport & Tourism(Planning, Give all decision (Vao trang web cua bo de xem)
Vietnam National Administration of Tourism (VNAT)(Advisory the marketing plan and implementation of Tourism Law ???
Vietnam National Administration of Tourism (VNAT) Director General assisting Units: 1. Travel Department2. Hotel Department3. Finance Department4. International Cooperation Department5. Personnel Organization Department6. Tourism Marketing Department7. Office Subordinate Units:1. Tourism Information Technology Center2. Institute for Tourism Development Research3. Vietnam Tourism Review4. Tourism Newspaper
3. Significant Destination Competitiveness Elements According to Travel & Tourism Competitiveness Report 2011 from the World Economic Forum (WEF), travel sector was ranked 14th in the region and 80th overall.
The significant destination competitiveness elements of Vietnam tourism are:
+ Rich cultural resources ( World Heritage cultural site – Ranked 36)
Specificially, Vietnam has seven World Heritage sites recognized by the UNESCO – the Complex of Hue Monuments, Ha Long Bay, My Son Sanctuary, Hoi An Ancient Town, Phong Nha-Ke Bang National
+Price Competitiveness (Ranked 16)
III. Destination Competitiveness ModelGraphNoi mot chut ve DC Model
IV. Core and Supporting Resources
1. Core Resources (Role of Resource)
DESTINATION COMPETITIVENESS & SUSTAINABILITY
Comparative AdvantagesHuman ResourcesPhysical ResourcesKnowledge ResourcesCapital ResourcesInfrastructure and tourism superstructureHistorical and cultural ResourceSize of economy
Audit & inventoryMaintainanceGrowth and developmentEfficiencyEffectiveness
Core Resources and AttactionsPhysography and ClimateCulture & HistoryMis of ActivitiesSpecial EventsEntertainmentSuperstructureMarket Ties
Destination ManagementOrganization, Marketing, Quality of Service & Experience, Information/ Research, Human Resource Management, Finance & Venture Capital, Visitor Management, Resource Stewardship, Crisis Management
Qualifying & amplifying determinantsLocation , Safety and Security, Cost/ value, Inter???, Awareness/ Image, Carrying Capacity
2. Supporting Resources (Role of Resource)Supporting ResourcesInfrastructureAccessibility, Facilitateting Resources, Hospitality, Enterprise, Political Will
V. Strategy for enhancing and maintaining Destination Competitiveness and Sustainability
Policy DocumentSources of Data
Core Resources and AttractionsPhysography and ClimateCulture & HistoryMix of ActivitiesSpecial EventsEntertainmentSuperstructureMarket TiesIn some other studies about Vietnam tourism destination image, these ini-tial and frequent attributes encourage tourist to select Vietnam as their destination is described following in a table 4.1.1 below (re)Destination image attributes of Vietnam Core- resources Supporting ResourcesGood climate Exotic food, delicious cuisineInteresting local ways of life, rich cultureHistorical places, world heritage sites, beautiful architectural buildingsBeautiful landscapes and beachesCultural festivals and eventsSouvenirs, handicraft itemsHistoryAdventure
Liet ke ben trenGioi thieu + Ranking + Danh gia bieu hien cua tung mang ben duoiRanking chung: So luong khach den Vietnam trong nhung nam gan day so sanh voi cac nuoc canh tranh trong khu vuc
Price:CostsThe cost of travel in Vietnam varies from bargain basement to sky high, depending on taste and comfort. Ascetics could just about get by on US$15 a day, while a conventional budget traveller can live it up from US$25 to US$35. Midrange travellers can have a ball from US$50 to US$150 a day, staying comfortably, eating well and travelling flexibly. At the top end, spending US$250 or more a day, anything is possible. Vietnam is not quite as cheap as it used to be thanks to rampant inflation, but it is still a great deal compared with many parts of the world.The official currency is the Vietnam dong (d), but the US dollar is pretty widely accepted. In tourist centres, most hotels will accept either, while other businesses may prefer dong. As you venture off the trail, make sure you are packing plenty of local currency. Rooms start from as little as US$5 in busy tourist centres. Spending US$10 to US$30 will boost the comforts quickly, and rooms will generally include air-con, satellite TV, fridge and hot
water. Make the step up to US$50 and three-star frills are available. At US$100 and above, it’s five-star territory in many destinations, although Hanoi and Ho Chi Minh City (HCMC) tend to be more expensive than the provinces. Don’t be afraid to negotiate for a discount if it is low season or if numbers are down.Dining out is where Vietnam comes into its own. Surfing the street stalls and markets, meals can be found for US$1 or less. Local restaurants are more comfortable and you can eat well for between US$2 and US$5. Then there are the Vietnamese gourmet restaurants, where you can still only spend around US$15 with drinks; with the right wines you could easily spend US$50.Domestic flights are quite good value for longer journeys, particularly with lowcost carrier Jetstar Pacific on the scene. A one-way ticket from Hanoi to HCMC is around US$100, although Jetstar can be cheaper. Trains are great value and overnight sleepers are a good way to cover long distances like Hanoi to Hue or HCMC to Nha Trang.Bus travel is a bargain by Western standards, as long as you manage to pay the local price. Public buses between major destinations have fixed fares, but for bus travel in remote areas, overcharging is the rule. For maximum flexibility, many travellers prefer to rent a car or 4WD and go exploring with a guide. Costs run from about US$30 around town to US$100 or more a day up-country (including the driver’s food and lodging). A guide costs from US$15 to US$50, depending on the destination.Foreigners are sometimes overcharged, particularly when buying souvenirs and occasionally in restaurants. Transport prices are sometimes bumped up to several times the Vietnamese price. However, don’t assume that everyone is trying to rip you off. Despite widespread poverty, many Vietnamese will only ask the local price for many goods and services.
Cost of Living Comparison Between Bangkok and Hanoi
You would need around 44,551,379.50₫ (2,106.95$) in Hanoi to maintain the same standard of life that you can have with 2,700.00$ in Bangkok(assuming you rent in both cities). This calculation uses our Consumer Prices Including Rent Index.
Indices Difference
Consumer Prices in Hanoi are 5.25% lower than in Bangkok
Consumer Prices Including Rent in Hanoi are 21.96% lower than in Bangkok
Rent Prices in Hanoi are 53.50% lower than in Bangkok
http://www.numbeo.com/cost-of-living/compare_cities.jsp?country1=Thailand&city1=Bangkok&country2=Vietnam&city2=Ho+Chi+Minh+City&displayCurrency=USDIndices Difference Consumer Prices in Ho Chi Minh City are 10.20% lower than in BangkokConsumer Prices Including Rent in Ho Chi Minh City are 20.84% lower than in BangkokRent Prices in Ho Chi Minh City are 40.90% lower than in BangkokRestaurant Prices in Ho Chi Minh City are 2.49% higher than in BangkokGroceries Prices in Ho Chi Minh City are 28.85% lower than in BangkokLocal Purchasing Power in Ho Chi Minh City is 41.59% lower than in Bangkok
1. Exotic food, delicious cuisineGastronomy (food style): co bao nhieu vung am thuc + dac trung. Cac mon an noi tieng the gioi. Video Am thuc Ha Noi
2. Interesting local ways of life, rich cultureLeisure Activities: Lifestyle: Tap the duc buoi sang ven ho Hoan Kiem. Thoi diem nay: mng di boi o Ho Tay va Song Hong, cau ca dem.
Cac toi quen o trong nam va ngoai Bac: tra da, ca phe via he.Cho noi
3. Historical places, world heritage sites, beautiful architectural buildingsSuperstructure
Distinctive architecture: Dac diem kien truc chung: Yeu nhung gin ho be don gian tinh te
+Kien truc co: Hue+ Kien truc Phap: Hanoi+ Kien truc My: TP HCM toa nha hoa sen cao nhat thanh pho Hochiminh
World Heritage Sites[edit]
Thiên Đường Cave in Phong Nha-Kẻ Bàng National Park, Quảng Bình Province
Huế, Hội An, Mỹ Sơn (Quảng Nam Province),Hạ Long Bay (Quảng Ninh Province), Phong Nha-Kẻ Bàng National Park (Quảng Bình Province), Imperial Citadel of Thăng Long(Hanoi) and Citadel of the Hồ Dynasty (Thanh Hóa Province).
National tourist area[edit]
Vietnam now has 21 national tourist area up to 2008, is the major tourist sites that are state recognized:
Sa Pa (Lào Cai), Ba Bể (Bắc Kạn), Hạ Long Bay – Cát Bà Island (Quảng Ninh, Hai Phong), Ba Vì National Park (Hanoi), Perfume Pagoda (Hanoi), Cổ Loa Citadel (Hanoi),Tam Cốc-Bích Động (Ninh Bình), Kim Liên (Nghệ An), Phong Nha-Kẻ Bàng National Park(Quảng Bình), Ho Chi Minh trail (Quảng Trị), Lăng Cô – Hải Vân Pass – Non Nuoc (Thừa Thiên–Huế and Da Nang), Hội An (Quảng Nam), Van Phong Bay (Khánh Hòa), Phan Thiết– Mũi Né (Bình Thuận), Dankia – Yellow Springs, Lake Tuyen Lam (Lâm Đồng), For Hours (Ho Chi Minh City), Côn Đảo (Bà Rịa–Vũng Tàu), Long Hai beach (Bà Rịa–Vũng Tàu),Phú Quốc (Kiên Giang), Biosphere Reserve Cape Cà Mau (Cà Mau).
Cities[edit]
Top ten cities for tour: Hanoi – the capital, Ho Chi Minh City – the largest city in Vietnam,Hai Phong – third largest city, Da Nang – the largest city in central Vietnam, Cần Thơ – the largest city in Mekong Delta (4th in Vietnam), Huế –
Capital of Vietnam during the Nguyễn Dynasty, Nha Trang – One of largest cities in the South Central Coast, Phan Thiết– with Mui Ne, "Resort capital of Vietnam",[10] Da Lat, Vũng Tàu.
Vietnam keeps emerging as an attractive destination. In the Tripadvisor's list of top 25 destinations Asia 2013 by travelers' choice, there are 4 cities of Vietnam namely Hanoi, Ho Chi Minh city, Hoian and Halong
4. Beautiful landscapes and beachesNational parks of Vietnam[edit]
Vietnam has 31 national parks: Ba Bể, Ba Vì,Bạch Mã, Bái Tử Long, Bến En, Bidoup Núi Bà, Bù Gia Mập, Cát Bà, Cát Tiên, Chư Mom Ray, Chư Yang Sin, Côn Đảo, Cúc Phương, Hoàng Liên,Kon Ka Kinh, Lò Gò-Xa Mát, Cape Cà Mau, Núi Chúa, Phong Nha-Kẻ Bàng, Phú Quốc,Phước Bình, Pù Mát, Tam Đảo, Tràm Chim, U Minh Hạ, U Minh Thượng, Vũ Quang, Xuân Sơn, Xuân Thủy, Yok Đôn.
Man and the Biosphere Programme[edit]
Vietnam has eight zones world biosphere reserve: Red River Delta (Ninh Bình, Nam Định, Thái Bình), Cát Bà National Park (Hai Phong), western Nghệ An, Cu Lao Cham Marine Park, Cape Cà Mau National Park (Cà Mau), Cát Tiên National Park (Đồng Nai) and Cần Giờ (Ho Chi Minh City).
Cac bai bien noi tieng + Nha Trang duoc menh danh la bai bien ntn Tripadviser (trang web ma thay de cap toi)Hanoi
Hanoi is famous for its tranquil lake settings, French-colonial architecture, ancient
temples, delectable cuisine and as the resting place of the revered former leader,
Ho Chi Minh.
Halong Bay
Halong Bay is a place of surreal beauty, with ethereal limestone islands jutting out
of jade waters and atmospheric caves and grottoes carved out by time.
6. Souvenirs, handicraft itemsHandicraft: Wide range of handicraft: ceramic, silk,.. (gioi thieu san pham va tang cac ban san pham thu cong Vietnam
7. History
8. Adventure
Mix of ActivitiesEntertainment
9. Good climate10. Physography and ClimateGood climate
Tropical CilmateDegree: ..
Du lich tranh retA study of Vietnam geography will reveal many important aspect of the country. Vietnam has a tropical climate in the south and monsoonal weather in the north. The monsoonal climate of Vietnam is often accompanied with spells of showers. The rainy season begins in May and the dry spells start from the month of October. Occasional typhoons along the Mekong River delta is one of the major natural hazards of the country.which is often accompanied with spells of showers. The rainy season begins in May and the dry spells start from the month of October.
The climate of Vietnam changes every year due to the influence of monsoon and complicated landscape. The country experiences a high temperature. The average temperature differs from place to place. Vietnam has an annual average temperature in between 22°C to 27°C. During summer, Sapa and Dalat experience a high temperature of 20°C.
Vietnam Climate
Vietnam climatemainly consists of two seasons, cold, hot and rainy season. The country experiences 100 rainy days with average rainfall ranging from 1500 to 2000 mm. The northern region of the country experiences four main seasons namely, Summer, Autumn, Spring, Winter. Compared to other countries, Vietnam experiences colder climate in winter and less hot climate in summer.
Hanoi, a major city, enjoys spells of shower from May to September and the dry season extends from May to September. The annual average temperature in Hanoi is 23.2°C and it experiences a temperature of about 17.2°C in winter. Visas
Tourist visas allow visitors to enter and exit Vietnam at Hanoi, HCMC and Danang airports airports or at any of its plentiful land borders, shared with Cambodia, China and Laos.Tourist visas are valid for a single 30-day stay. The government often talks about issuing visas on arrival to certain favoured nationalities, but as yet this sensible scheme has failed to materialise beyond the immediate Asean neighbours. Arranging the paperwork for a Vietnamese visa has become fairly straightforward, but it remains expensive and unnecessarily time-consuming. Processing a tourist-visa application typically takes four or five working days in countries in the West.It is possible to arrange a visa on arrival through a Vietnamese travel agent. They will need passport details in advance and will send a confirmation for the visa to be issued at your airport of arrival.In Asia the best place to pick up a Vietnamese visa is Cambodia, where it costs around US$30 and can be arranged the same day. Bangkok is also a popular place as many agents offer cheap packages with an air ticket and visa thrown in.If you plan to spend more than a month in Vietnam, or if you plan to exit Vietnam and enter again from Cambodia or Laos, arrange a three-month multiple-entry visa. These cost around US$95 in Cambodia, but are not available from all Vietnamese embassies.In our experience personal appearance influences the reception you receive from airport immigration – if you wear shorts or scruffy clothing, or look dirty or unshaven, you can expect problems. Try your best to look ‘respectable’.Business visasBusiness visas are usually valid for three or six months, and allow multiple entries and the right to work. Getting a business visa has now become cheap and easy, although prices are about double those of a tourist visa. It is generally easier to apply for a business visa once in Vietnam, after having arrived on a tourist visa. Or pick one up in Cambodia.Re-Entry VisasIt’s possible to enter Cambodia or Laos from Vietnam and then re-enter without having to apply for another visa. However, you must apply for a re-entry visa before you leave Vietnam. If you do not have a re-entry visa, you will have to go through the whole visa process again.Re-entry visas are easiest to arrange in Hanoi or HCMC, but you will almost certainly have to ask a travel agent to do the paperwork for you. Travel agents charge about US$25 for this service and can complete the procedure in a day or two.Student VisasA student visa is usually arranged after your arrival. It’s acceptable to enter Vietnam on a tourist visa, enrol in a Vietnamese language course and then apply at the immigration police for a change in status. In reality, the easiest way to do it is to contact a travel company and have them help you make the application.Visa ExtensionsIf you’ve got the dollars, they’ve got the rubber stamp. Tourist-visa extensions officially cost as little as US$10, but it is easier to pay more and sort this out through a travel
agency. Getting the stamp yourself can be a bureaucratic nightmare. The procedure takes two or three days and you can only extend one time for 30 days.In theory you should be able to extend your visa in any provincial capital. In practice it goes smoothest in major cities, such as HCMC, Hanoi, Danang and Hue, which cater to regular visitors.
III, WeaknessBen canh danh gia tot con co cac muc thieu sot, bi danh gia xau nhu:However, factors serving the development and preservation of these advantages are weak. Vietnam ranks low in criteria for transport and tourism infrastructure. The country’s road quality is 102/133, 99 grades below Singapore and 70 below Thailand. Vietnam also ranks 92nd in quality of aviation infrastructure, 91 grades below Singapore and 64 less than Thailand.The report shows that the environmental situation in Vietnam needs to be improved. Vietnam’s quality of natural environment is nearly at the bottom (122nd).Còn năng lực cạnh tranh kém nhất của du lịch VN là quy định và chính sách 101/124, y tế và vệ sinh 94/124 và hạ tầng chung về du lịch xếp 121/124 nước có nghĩa là về hạ tầng du lịch chúng ta còn thiếu và yếu được xếp ở cuối bảng xếp hạng.
IV, Recomandation:Định hướng nâng cao năng lực cạnh tranh điểm đến du lịch VNĐổi mới và không ngừng hoàn thiện khung pháp lý và các chính sách liên quan đến du lịch như chính sách tiền tệ, chính sách đầu tư, xuất nhập cảnh, hải quan theo hướng tạo mọi thuận lợi cho du khách.Rà soát lại toàn bộ hệ thống quy phạm pháp luật để phát hiện những bộ luật nào chồng chéo, mâu thuẫn thì hủy bỏ, đổi mới và không ngừng hoàn thiện môi trường pháp lý và các chính sách liên quan đến du lịch như tỷ giá hối đoái, chính sách đầu tư, từng bước nới lỏng chính sách thị thực một cách hợp lý phù hợp với những cam kết của VN khi gia nhập WTO và luật Đạo đức du lịch thế giới của UNWTO theo hướng tạo điều kiện thuận lợi nhất cho du khách.Xây dựng chiến lược cạnh tranh điểm đến cả trung và dài hạn để nâng cao năng lực cạnh tranh của VN như một điểm đến mới đầy hấp dẫn của khu vực và thế giới.Trên cơ sở phân tích điểm mạnh, điểm yếu, cơ hội và thách thức của du lịch VN tiến hành xây dựng chiến lược marketing du lịch cho du lịch VN đến năm 2015 và tầm nhìn đến năm 2020; trong đó phải xác định được những thị trường du lịch trọng điểm, với thế mạnh về đa dạng sinh học, địa hình, bản sắc văn hóa và truyền thống lịch sử oai hùng xây dựng chiến lược sản phẩm du lịch theo
hướng du lịch biển, du lịch sinh thái kết hợp với du lịch văn hóa, lịch sử để tạo ra những sản phẩm du lịch độc đáo hấp dẫn du khách của những thị trường trọng điểm này.
+Đầu tư phát triển nguồn nhân lực du lịch để nâng cao tính chuyên nghiệp và nâng cao chất lượng dịch vụ.Có thể nói rằng, nguồn lực con người là yếu tố quan trọng nhất mang tính quyết định để nâng cao năng lực cạnh tranh, nâng cao chất lượng sản phẩm và chất lượng dịch vụ du lịch. Đó là đội ngũ lao động đủ về số lượng, cơ cấu hợp lý, cân đối, được đào tạo bài bản về chuyên môn, nghiệp vụ, có tính chuyên nghiệp cao, có phẩm chất đạo đức tốt, yêu nghề.Muốn vậy Nhà nước phải tăng cường sự quản lý về công tác đào tạo, bồi dưỡng nhân lực du lịch, từng bước chuẩn hóa đội ngũ lao động trong ngành du lịch trong tất cả các lĩnh vực và ngành nghề du lịch theo yêu cầu thực tế ở trong nước, phù hợp với hệ thống tiêu chuẩn quốc tế trước hết là bộ tiêu chuẩn nghề của hiệp hội du lịch ASEAN để tạo điều kiện hội nhập quốc tế của đội ngũ lao động du lịch. Do vậy phải phát triển mạng lưới cơ sở đào tạo, bồi dưỡng với cơ sở vật chất tốt để đào tạo, bồi dưỡng đảm bảo sự cân đối giữa các cấp, bậc đào tạo, ngành nghề đào tạo và có sự phân bố hợp lý giữa các vùng miền; tăng cường huy động và sử dụng hiệu quả các nguồn lực trong và ngoài nước nhất là dự án phát triển nguồn nhân lực du lịch VN do Ủy ban châu Âu tài trợ.
Đầu tư phát triển cơ sở hạ tầng đặc biệt là cơ sở vật chất kỹ thuật của ngành du lịch với nhiều hình thức huy động vốn khác nhau. đánh giá năng lực cạnh tranh ở phần trên chúng ta thấy rằng cơ sở hạ tầng du lịch còn thiếu và kém chất lượng nhất là thiếu trầm trọng các khách sạn cao cấp, các trung tâm hội nghị lớn, các trung tâm mua sắm, trung tâm vui chơi giải trí phục vụ khách du lịch MICE; còn thiếu nhiều đường bay thẳng đến với các nước đã làm cho phí máy bay cao hơn so với các nước trong khu vực. Do vậy Nhà nước phải có nhiều cơ chế, chính sách để khuyến khích và thu hút vốn đầu tư khác nhau từ các thành phần kinh tế để xây dựng cơ sở hạ tầng du lịch.
Xây dựng và phát triển hệ thống sản phẩm du lịch đa dạng và độc đáo mang đậm bản sắc văn hóa VN, đảm bảo phát triển du lịch bền vững.Tài nguyên du lịch VN rất đa dạng cả về tài nguyên thiên nhiên cũng như tài nguyên nhân văn nhưng do phát triển thiếu quy hoạch và định hướng do đó chúng ta đã làm ảnh hưởng đến môi trường và phá vỡ tính gắn kết giữa tài nguyên nhân văn và tài nguyên thiên nhiên, chính điều này chúng ta làm mất đi những sản phẩmđộc đáo và mang đậm bản sắc văn hóa VN mà mới chi đạt ở mức độ khai thác những gì săn có, cho nên sản phẩm du lịch VN còn đơn điệu làm du khách quốc tế cảm nhận nhàm chán, điều này giải thích vì sao ti lệ du khách quốc tế trở lại lần thứ hai là rất thấp. Do vậy xây dựng sản phẩm du lịch đa dạng và độc đáo đảm bảo phát triển bền vững là nhân tố quan trọng để năng cao năng lực cạnh tranh của du lịch VN.
Đẩy mạnh công tác nghiên cứu thị trường, xây dựng thương hiệu điểm đến và hoạt động xúc tiến du lịch trên thị trường du lịch thế giới. Việc này đòi hỏi phải thực hiện một cách hệ thống đồng bộ từ nghiên cứu thị trường, xây dựng sản phẩm, chương trình du lịch, xây dựng thương hiệu cho đến quảng bá sản phẩm. Việc này cần phải thực hiện trên cơ sở phối hợp, hợp tác chặt chẽ giữa Tổng cục Du lịch, các sở văn hóa, thể thao và du lịch, các doanh nghiệp lữ hành, khách sạn nói riêng và các Bộ ban ngành khác nói chung thì công tác xúc tiến và quảng bá du lịch mới có hiệu quả.
Solutions to develop sustainable tourism
(TITC) – According to Mr. Nguyen Van Tuan – General Director of the Vietnam National Administration of Tourism, during the last two decades, Vietnam tourism has strongly grown; representing an impressive annual growth of 12%; contributing to developing national economy, eradicating hunger and poverty, ensuring social security, preserving and upholding cultural values, protecting environment, maintaining national security. However, the current tourism development still faces many challenges, especially the competitiveness of destinations and sustainability.
In order to form effective policies for responsible tourism in Vietnam Impressive development of “smokeless industry” In 2013, the national and world economies face many difficulties while Vietnam tourism maintains remarkable growth. Vietnam tourism achieves positive results in terms of scale, diversity and quality.
+Infrastructure in general and tourism infrastructure in particular are improved significantly; air, waterway, road traffic systems have been invested continuously;
+form several tourist destinations and areas will be formedcountry will have 46 national tourist areas, 41 national tourist spots, 12 tourist cities and other local tourist spots, areas. +Tourism’s human resource has been developing constantly. Thanks to its impressive development, tourism continues to be considered as a key economic sector. +Prime Minister Nguyen Tan Dung signed decision 2151/QD-TTg on November 11 approving the National Tourism Promotion Program for the period 2013-2020. Accordingly, the program is expected to contribute to reaching the objectives of the Vietnam tourism development strategy and master plan to 2020 and vision to 2030.
Responsible tourism creates the sustainability To overcome the challenges that affect sustainable tourism development, at the conference, the delegates gave proposals to develop effective policies for responsible tourism in Vietnam. Responsible tourism is understood as the responsibility of the organizations and tourists in terms of economic, social and environmental aspects in all tourism activities including defining policies, planning and exploiting natural resources, developing products, organizing business and serving tourists. In order to create the sustainability for tourism sector, responsible tourism policy should be institutionalized in the Tourism Law and the legal documents guiding the implementation of the Tourism Law, also be integrated in the strategy, programs, projects and plans for tourism development. According to Mr. Vu The Binh – Vice President of Vietnam Tourism Association, some contents of the Tourism Law should be amended. It is necessary to reconsider tourism planning, focus on encouraging tourism investment, facilitate tourists, ensure safety for tourists…6 CONLCUSION Tourism is unlike any other product; it is very complex to build brand be-cause it is largely intangible. Thus, creating tourism destination image as a recognized branding is add tangible values to its services. The biggest challenge is to create a unique, memorable image in customer‟s perception positively. The core concept of destination image is consists of individual attributes in holistic image. It includes functional, psychological factors in common-unique dimension. It is impossible to change the physical attrib-utes of destination but the holistic image which is perceived by customer can be oriented regarding to personal experience, education and knowl-edge and particularly information gained from media. Each type of media has its own strengths and limitations. It all depends on the level of possi-bility that target customer can access. The main aim of media usage in Marketing Vietnam‟s Tourism 46 marketing destination is sending the right message of image to right audi-ences. Hence, the issue of selecting effective and efficient media type in-fluence strongly on the overall result of marketing strategy.
References1. Vietnamese Government determine Vietnam Tourism Development
