Date post: | 20-Aug-2015 |
Category: |
Technology |
Upload: | infochimps-a-csc-big-data-business |
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real-time analytics the future of big data in the agency
Dhruv Bansal!Chief Science Officer and Co-founder!Infochimps, Inc.!
#rtanalytics
agenda • agency goals • why big data • hadoop vs. real-time analytics • demo of the infochimps platform • conclusion
#rtanalytics
CRM POS ERP BI & data warehouse system & network logs web logs google analytics facebook twitter tumblr foursquare klout mobile devices product reviews google search results + more
?!many terabytes of data,
sometimes many petabytes
more data than ever before #rtanalytics
• CRM/customer insights • ad/content optimization and targeting • social media analytics • sentiment/influencers • topics/memes • web traffic analysis • mobile/cross-channel reporting • data-driven ad campaigns
enhance the agency product line
#rtanalytics
• high volume and high velocity • customer demand • competitive differentiation • cost & speed benefit
real-time analytics is the future
#rtanalytics
data delivery service™
database management
elastic hadoop
analytics tools
data input insights
platform
#rtanalytics
data delivery service™
database management
Agency X
real-time analytics
front-end apps/reports
#rtanalytics
• CRM/customer insights • ad/content optimization and targeting • social media analytics • sentiment/influencers • topics/memes • web traffic analysis • mobile/cross-channel reporting • data-driven ad campaigns
enhance the agency product line
#rtanalytics
• your clients are asking questions that require big data to answer
• your agency has the opportunity for a bigger seat at the CMO's table
the new winning reality
#rtanalytics
• generate insights clients need while: • saving valuable resources • delivering solutions extremely quickly • responding to unique client needs
• we are: • a flexible big data foundation to build upon • your outsourced big data partner
benefits we provide
#rtanalytics
[email protected] follow us: @infochimps
Let’s discuss your big data projects and ideas. infochimps.com/free-big-data-consultation
#rtanalytics