Date post: | 22-Nov-2014 |
Category: |
Business |
Upload: | mutlu-dogus-yildirim |
View: | 735 times |
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Programmatic JourneyMutlu Doğuş Yıldırım
• Who has experience with programmatic and/or RTB?
• Programmatic vs. RTB?
2 years ago...
• Adserver• CPM• CPC• Impression• ...
Bombardıman?
RTB
Learn Brainstorm
ExperienceOptimize
Programmatic Life Cycle
Know what you’re doing Senior Management Support is crucial
Change Management is crucial
See it in action
Optimize
TODAY
Display
Mobile
Video
ATD
PMP