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Display Advertising with Real-Time Bidding (RTB) and arXiv ...
Display Advertising with Real-Time Bidding (RTB) and Behavioural ...
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An overview of the Programmatic Advertising …...programmatic advertising value chain, all of which intervene in real-time bidding models, but might be present, to a different extent,
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REAL-TIME BIDDING IN ONLINE ADVERTISINGprintarchiv.absatzwirtschaft.de/pdf/Studie_Real_Time...Real-time Bidding (or RTB) is an automated method of buying digital-display advertising
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