BizzyDesk’s Vision

Real Time High Definition Content Presentation & Sharing.

Set Expectation – Talk “Live” to attendees in seconds.

Online Deal Closing – present, collaborate, sign

contracts.

Easy, Intuitive User Interface with NO INSTALLATION!

Filling online docs together using Screen Share/Remote

engine.

Create a smooth and remarkable experience of sharing rich multimedia content and collaboration for the B2C/B/P allowing the creation of effective on-line meetings on the web.

Management Team

Danny MendelCEO & Founder

With 17 years as an IT Professional Mr. Mendel specializes in consultation and implementation of CRM and Business Intelligence systems, assisting enterprises to adopt new technologies and integrate them with their core services. Danny is an Israeli IT market veteran who worked in a variety of different sectors such as banking, financial institutions, military, hi-tech, internet, and with online web services.

Keren MendelDirector of Product & Co-Founder

Specializing in consultation and implementation of rich User Interface, Keren has pioneered user-experience processes for a variety of businesses that focus on an advanced and interactive web presence. In addition Keren headed the customer services at Maspick and Isracard’s (Israel’s leading credit card company) Authorization center.

Tomer NusbaumVP Business Development

Tomer is a entrepreneur with experience of 13 years in IT SW development, implementation, operation and management. In his recent role, Tomer was head of Research and Development at Promisec. Prior to Promisec, Tomer held positions as a developer, team leader and project manager in companies that include Israel Aircraft Industries and Cellcom (Israel’s largest cellular operator).

Owner of the popular finance site Maspick (www.maspick.co.il) that provides financial content and a variety of services for the wide audience. Expert on CRM systems and development of web-based financial solutions, Danny is a leading consultant for most large national banks and investment banks in Israel, and is an expert on dot.net and web2.0 technologies.

Tomer is responsible for product improvement and the development of new software while maintaining Promisec’s dedication to clientless solutions. Tomer holds a BSC degree in computer engineering.

Key Differentiators

Real high definition presentation including smooth animation (60 fps) and digital “TV like Effects” such: zoom, pan, flip effect in real-time and in full synchronization.

Sharing any printable content or Media (video/audio) locally or from popular websites such as YouTube, Picasa, Flicker, SlideShare without software installation or registration.

P2P video/audio/chat on flash platform provides 10 times better UI Experience & usability.

Unique algorithm to scan docs and generate collaborative forms.

Communication hub from central application, providing flexible way for companies & individuals to send faxes, sms or built in VOIP dialer, connecting with anyone within a single click from any browser.

Providing advance desktop sharing without installing software on client back-end.

Simple Business Model

Vary based on storage needs.

In-Line meeting communication via Paid services : VOIP, fax and SMS.

Monthly Subscription Fee

On-Line

Affiliate Program

VoIP Phone Companies

Distribution to SMB

On-Line

Viral by Users

Referral Rewords

Marketing

Market Size (US)

$2B (2010)

30% Annual

Growth rate

Expected to Reach

$19B in 2015

Investment Needs & Exit Strategy

Sought Investment: $0.5M

Head Count: 6

Break Even after 14 months

Investment

M&A to a growing VoIP service provider or Big internet player

Exit Strategy

50%

30%

20%R&D

G&A

Competitive Advantage

Unique user interface

Design patent

Covers what normally requires 5

systems

Security

No installation required

Scalable system architecture

Competitors

Requires installation for presenter & viewers.Complicated UX – takes time to learn and use.No real-time sync, no rich content support.No support for anonymous internet visitors.(on their site they are using competitor solution to provide web

interactions!)No business integration, just classic conferencing tool.

Webex / Go to Meeting

Very slow! Complicated user interface. Mix of technologies which requires installation on client side resulting in

poor experience. No support for advance technologies such as flash11 p2p, advanced as3

engine . No business integration, just classic conferencing tool.

VYEW / Any Meeting

Competitors

Old style, heavy, slow loading and operation.No real-time sync, limited rich content support.No customization for business.

Fuze Meeting

Not easy to use. Common collaboration functionality dispersed into different applications,

reducing meeting effectiveness & interactivity. Not a serious standalone product, just using online service as POC to sell

their

technologies and line of products.

Acrobat.com

Good solutions, but our solution offers smoother experience with out-of-box

tailor-made tools for business.

Click Meeting / VeriShow

Pricing

Pro Standard Basic

$89 operator/month$854 operator/year (20% off)

$69 operator/month$662 operator/year (20% off)

$49 operator/Month$470 operator/year (20% off)

Live chat & video conferencing Live chat & video conferencing Live chat & video conferencing

HD content & Screen Sharing HD content & Screen Sharing HD content

100 attendees 10 attendees Max 3 attendees

10 desks 3 desks 1 desk

10 GB storage 5 GB storage 500 MB storage

60 hours meeting recordings 20 hours meeting recordings

Branding Limited Branding

Full company administrationDepartment, Operators & Customers

Limited company administrationDepartment (3) & Operators

Webinar

for larger companies for most SMBs for small companies

Pricing Price

operator / month

Audio/Video

ConferenceChat

HD Content

Streaming

Screen Sharing

Company Administrati

on

BizzyDesk $89

Browser Based Web Meetings

ClickMeeting $29 none

VeriShow $69

FuzeMeeting $69 none

Adobe Connect $55

Web Conference

Webex $49

Go to Meeting $49

TeamViewer $2830lifetime license

none

Yugma$79

1 host + 100 attendees

none none none

Yuuguu $19 none none none

Sales/Service Chat Platforms

Live Person$109

chat & user admin only

Audio onlynone none

Provide Support $60for 10 operators

none none none

SWOT Analysis

STRENGTHS

Winning value proposition

Clear competitive advantage

Focusing on deal closing and increased

ROI

Bring web collaboration to it’s full

potential

Answering a growing market need

Technologically superior to its competition

Simple and intuitive, web-based only

Patentable product

Innovative and new

Customized solutions will ease the way for

quick penetration

Competition with big players will be stiff

Market could be tough to penetrate

Market segmentation could change over

time

Bring web collaboration to it’s full

potential

Resources will need to be focused and

Provide quick results

Sustaining internal capabilities

WEAKNESSES

OPPORTUNITIES

Market size and potential growth

Being the first to educate the market

Potential to diversify into related market

segments and sub-segments

Cut operation costs and boost companies’

sales

Competitors’ vulnerabilities

Industry trends

Volume and production

Companies are focused now on better

ROI’s

Customized solutions

Time to market

Global economy is sloppy and in recovery

Competition is getting tougher

Overall plan predictability

Expected response by targeted market

segments

Large scale players new product

development

THREATS

Client Develop to close gaps and release a ready to market productFeature Dev + Test Priority

Video / Audio - Gui- Windows- P2P superior Optimization (better than Skype)- Settings for dynamic on-the-fly conference params

4M A

Power Point / Pdf support in multi windows 4M AStability / improvments for existing features- Room Mechanism- CleanUp , temp Disconnection, long time approvals, push notifications- IIS/FMS keep-alive for Java/Flash peers- Screen Share missing/TODO features

4M A

- Library Services for smooth integration with varying organizational/hierarchic models 2M B

WhiteBoard tools for every window content- Set of drawing tools- Save/export snapshots- Integration with Library services

2M B

Screen Recorder- Save Video/Audio streams - Save whole Session experience - Archive / PlayBack support

2M B

Chat System- Modern Gui- Chat Transcripts archiving- Selection of text , content invoke by url links etc..

2M B

Room Management- Generic settings- Audience Role- Invite participant / approve requests

2M B

Client GUI finalization- Gui buttons / actions such as logout, duration time…

2M B

Total coder time

24M

Server + Back office management & servicesFeature Dev + Test PriorityReady for Cloud- Azure support for dotnet services- Amazon CloudFront for FMS services- QOS: Fallback to BizzyDesk Dedicated servers- Stressing /Stability analysis for supporting 1M concurrent sessions.

3M A

Comet PDF/PPT/Image Convertor 1M ARoom Mechanism enahancment and better integration with flash/FMSRoom Mechanism- Keep Alive- Garbage Collector- Auditing- Screen Share missing/TODO features

2M A

authorization / authentication- Tightening Security

2M B

Stable Comet based Library Services 1M BCall Center capabilities

(regarding Client requests for meeting)2M B

User <> department <> customers support 2M B

FMS save streams -> convert to mp4 1M B

WebSite support- HomePage beautification- BackOffice Administration

2M B

Total coder time

15M

Milestones PlanMileStone Focusing BurnRate (USD/Month) Delivery Date (from now) Up Front Investment

Launch Beta Product Product Development 50K +3M 500K USD (Seed)Cloud Base Transition Servers / Administration /

Development70K +5M

Traction: 15K users Marketing:- Online Advertisment- Door 2 Door- SEO / CMOSupport Center

70K +8M

Traction: 50K users --- same --- 100K +10M 1.5 – 3M (RoundA)Traction: 100K users Development / Marketing 150K +12M

UI Samples – Meeting Room

Main Desk – Adding Content

UI Samples – Meeting Room

Invite Attendees

UI Samples – Meeting Room

YouTube Results

UI Samples – Meeting Room

Screen Sharing

UI Samples – Meeting Room

Video & IM Chat + Content Sharing

UI Samples – Meeting Room

Sharing Multiple Files (video & PDF)

UI Samples – Account Management

Library

UI Samples – Account Management

Multi Rooms Management

UI Samples – Account Management

Users Administration

UI Samples – Account Management

Meetings Archive