1. REAL-TIME, ONLINE MARKETING CASSIE ROBERTS

2. SIT BACK AND RELAXLuckily you dont have to write all this down!Leave me your business card and Ill sendyou the slides 3. LETS REFLECTWhats happened since we were here lastyear? Conferences Rodeos Met with committees, boards, executive directors and managers 4. INTERNET WINS POPULARITYCONTEST 5. A STEP FURTHER Source: Morgan Stanley Research 6. ARE YOU FOLLOWING THESE TRENDS? ARE YOUR CUSTOMERS? 7. PRESENTERCassie RobertsManager, Sales & Partnership Received BS Public Relations, & Masters SportManagement, The University of Texas Born in Central City, NE United States Olympic Committee Rodeo Austin 8. SAFFIRE EVENTS 9. SAFFIRE EVENTS--ARC MEMBERS 10. Our goal is to elevate the rodeo industry by enhancing its most important virtual frontdoor its online presence. 11. OUR AGENDA TODAYPrioritize how to make your website betterThe latest online trends and what to do aboutthemMaximize your mobile presenceHow to make more money with emailBest strategies for social networkingTools to market your event from your event 12. YOUR WEBSITE 13. HOW DO YOU MANAGE YOUR SITE? 14. YOUR WEB GUY 15. YOUR WEB GUY 16. YOUR WEB GUY 17. THE GOALYou must be able tomarket your event on your website in real time. 18. MANAGE YOUR OWN WEBSITE 19. MANAGE IN REAL TIME 20. THE REALITY98% of anonymous online prospects enter awebsitelooking for something,yet still leave anonymous. Why? 21. MAKE INFO QUICK TO FINDMake your information hierarchical.Use analytics to name your homepagebuttons. 22. MAKE EVENT PAGES INTERACTIVE 23. MAXIMIZE SOCIAL MEDIA BUTTONSFacebook or Tweet your RODEO 24. MAXIMIZE SOCIAL MEDIAFacebook or Tweet a rodeoEVENT/FEATURE 25. MAXIMIZE SOCIAL MEDIAFacebook or Tweet a PHOTO of an event/feature 26. ECOMMERCE=INCREMENTALREVENUE 27. 3 THINGS TO SELL MORE NOW1. Make your tickets easy to find.2. Have minimum clicks to get to theshopping cart.3. Integrate the design of your website withthe design of your cart so that the lookdoesnt change at the buying moment. 28. MOBILE MARKETING 29. ITS A MUST 30. WHY MOBILE?Customers use mobile search to shop. 95% of all mobile searches are for localproducts and services. 61% of all local searches result in apurchase. 31. THE PERFECT STORM 32. MULTI-SCREEN MARKETING 33. TEXT MARKETINGYour customers are texting.Consider joining the conversation.Judiciously text deals and special announcements.This can of course be done right from your mobilephone with the right softwareStart offering people the opportunity to sign up for text, even if you dont know what youll do with them. 34. SCHEDULE TEXTS FROM MOBILE 35. EMAIL MARKETING 36. TARGET EMAILS FOR MOBILEEmail opens on smartphones and tablets have increased 80% over the last six months. 37. WHEN TO EMAILStatistics are clear Day of week: Tuesday (try Friday for fun!) Time of day: Mid-morningUnless youre big, dont publicize schedule 38. WHO TO EMAILIf youre starting from scratch, GET GOING! Outlook contacts Volunteers Sponsors Vendors Performers Past purchasers Etc. 39. EMAIL SIGNUPS ON EVERY PAGE 40. WHAT TO SAY 41. CONSIDER A PYRAMIDone mainstoryTEST AGAINST EACH OTHER two smallertwo smaller features features 42. WHAT (OR WHAT NOT) TO SAYDont tell the whole story.Goal: OPENS & CLICKS! 43. SAMPLE OPEN RATESVaries by client 9-15% on low end 30-35% on high endWho has the highest open rate? Good subject line Clients who sell online Clients with a strong brand Sent at right time/day (Tuesday mid-morning) 44. SAMPLE CLICK RATESAround 10-20% (not as much variance)Depends on call to action, so use actionwords Get More Info! Sign Up! Buy Now! More Photos!Again, dont tell the whole story. 45. SOCIAL NETWORKING 46. SOCIAL MEDIA?Not the same!Social MEDIA is the outlet where you BUILDyour social NETWORKThe media itself has no value unless youre using it properly. 47. WHY SOCIAL NETWORKING? Traditional Networking ModelLocal Radio Ad: 5,000 people/ Local TV AdcommercialCampaign: 200,000people/commercialPrint: Varies based onSend*Based on midsized market 48. WHY SOCIAL NETWORKING?Social Networking ModelME: 1 My FriendsMy Friends:130 - 500+Friends 250,000+ 49. TRUTHPeople like themselves.Post things that get people to talk about themselves in relation to your event. 50. THE POWER OF FACEBOOKCoca-Cola has reported that Facebook fansare 2 times as likely to consume & 10 timesmore likely to purchase than non-fans. 51. FACEBOOK IN THE MOMENT 52. IDEA: FACEBOOK TAGGINGTake pictures of the crowd at concerts, postthem and encourage them to tag themselves Your photo appears intheir Facebook feed! 53. WHY TWEET? 17% of the top 1,000search terms on Twitter alternate hourly. 54. WHY TWEET?Twitter is current on up-to-the minuteimportant news and cultural happenings.Ramp up your publishing frequency, andmake timely content the focus of yourTwitter activities in order to satisfyinformation-hungry users. 55. MAKE PEOPLE FEEL LIKE INSIDERS Be the first to know about X via socialmedia! See behind-the-scenes looks at our event!Your customers feel special, and they are more likely to be long term followers. 56. GRAB THEIR ATTENTION Consider funny tweets from mascot, etc. Personal/human interest stories get a lot of hits Posts with photos get more views!Think about what YOU would want to click! 57. GETTING RETWEETSJudiciously promote big sponsors for retweetSame with vendors and entertainersPost thanks to people/groups; theyll repost 58. TWEET AS YOU GO 59. IDEA: GET PEOPLE TALKINGShow live tweets on rodeo or concertscreensHave a vote or quiz Answer on text, app, QR code, etc. 60. What is the fastest growing website of alltime? 61. PINTERESTPinterest was the first site to get 10 millionunique visitors in a month.Pin event photos (and more) and invite yourcustomers to follow your boards! 62. PINTEREST 63. PINTEREST 64. PINTEREST 65. 50% of all web content is 66. YOUTUBECustomers exposed to videos are 437%more likely to engage in your brand. Engagement = PurchasesMake your videos raw and not too produced tohelp customers identify with your brand. 67. YOUTUBE FROM YOUR RODEO 68. CONCLUSIONLots of ideas, so little time!Find out where your customers are and whatgives the highest rate of return if you donthave the resources.Survey your customers, find out how theyfound you. 69. KEEP IN TOUCHWE CAN HELP!Leave me your business card, and wellsend: These slides The Editorial Calendar template A free subscription to The Dirt 70. SOURCEShttp://www.insightera.com/blog/http://heidicohen.com/mobile-marketing-research-chart/http://www.business2community.com/online-marketing/11-statistics-to-turbocharge-your-targeted-online-marketing-0235544