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REAL-TIME WEB Timeshifting Organizational Learning November 2009 Teemu Arina tar1na tarina.blogging.fi
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REAL-TIME WEBTimeshifting Organizational Learning
November 2009
Teemu Arinatar1natarina.blogging.fi
CHANGING CONTEXT OF LEARNING AT WORK
Ours is a brand-new world of allatonceness.
McLuhan
We can no longer build serially,block-by-block, step-by-step,
McLuhan
...because instant communication insures that all factors of the
environment and of experienceco-exist in a state of active interplay."
– Marshall McLuhan (1967)
“We might already be beyond the age of speed, by moving
into the age of real-time. The move towards real-time is one way out of the world of speed.”
Ivan Illich1996
FROM LINEAR SEQUENTIAL MODELS
TO NON-LINEAR SIMULTANEOUSPARALLEL HAPPENING
DIGITAL ECOSYSTEMS
FACTORIES &SCHOOLS
I NEED IT ALL ANDI WANT IT NOW
Ref: Domino’s Pizza, USA
NOW WEB– JWT Trendletter August 2009
“We define awareness as the ongoing interpretation of representations i.e. of human activity and of artifacts.”
– Matthew Chalmers et al. (2002)
AWARENESS
“...offer tremendous potential for innovation, with a wide range of forms and contexts for transforming the space around us.”
– Panos Markopoulos et al. (2009)
AWARENESS SYSTEMS
INFORMATION & ATTENTION
“What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention.”
– Social Scientist Herbert Simon (1971)
“Attention is focused mental engagement on a particular item of information. Items come into our awareness, we attend to a particular item, and then we decide whether to act.”
– Davenport & Beck (2001)
ATTENTION ECONOMY
CONTINUOUS PARTIAL ATTENTION– Linda Stone (1998)
FELT PRESENCE OF THE IMMEDIATE EXPERIENCE
BE HERE NOW– Ram Dass
POWER OF NOW– Eckhart Tolle
NOWISM– Trendwatching.com
REAL-TIME WEB
The web is transitioning from mere interactivity to a more dynamic, real-time web where read-write functions are heading towards balanced synchronicity.
The real-time web is the next logical step inthe Internet’s evolution.
– OM Malik, Giga OM (2009)
PAGES TO STREAMS
“This isn’t an inbox we have to empty, or a page we have to get to the bottom of — its a flow of data that we can
dip into at will but we can’t attempt to gain an all encompassing view of it.”
― John Borthwick, VC focusing on the Real-time Web
News Activity Media Search
Real-time web: from pages to streams
Real-time sense of colleagues,customers and business intelligence
2009
2010
Drivers
CONSUMER
ENTERPRISE
http://twitter.com/cremebruleecartOver 8400 followers
REAL-TIME SPACES
ANALOG
’N’
DIGITAL
DOUBLE HELIX
DIGITAL DNA
“...refers to electronic environments that are sensitive and responsive to the presence of people.”
– Cai & Abascal (2005)
AMBIENT INTELLIGENCE
AMBIENT INTELLIGENCEIN THIRD PLACES
MICROSOFT SURFACE
COMMUNICATION<<2000
CONTENT2000-2008
CONTEXT2008>>
3 MOBILE ERA’sRef: SPRXMobile
REAL-TIME ECONOMY
?
MANAGEMENTCYBERNETICS
“What you are about to hear today is revolutionary – not only because this is the first time that this is applied in the world – it is revolutionary because we are making a deliberate effort to GIVE THE PEOPLE THE POWER that science gives to us, enabling them to use it freely.”
– Stafford Beer, 1970
CYBERSYN PROJECT
Ref: Stafford Beer
REAL-TIME OPERATIONS ROOM
Opsroom, Chile, 1970-1973 MULTINODE_METAGAME, Turkey, 2009
Real-time computer controlled planned economy
REDUCTIONISM
•MEN•MATERIALS•MACHINERY•MONEY
4 M’s
COMPLEXITY
VARIETY
Ref: Stafford Beer
VIABLE SYSTEM MODEL
"A self-organized system must be always alive and without finalizing, since conclusion is another name for death."
– Stafford Beer
REDUCTIONISTVS.
CYBERNETICPARADIGM}
top-down, management driven
REDUCTIONISTVS.
CYBERNETICPARADIGM}
bottom-up, people driven
"If you want to create change,you must challenge not onlythe models of Unreality,but THE PARADIGMSthat underwrite them."
– Stafford Beer, 1970
SLOWISM
LIQUIDMODERNITY
– Zygmunt Bauman
Photo: Fracis Bourgouin
ENERGY >> SLOW DRINKS
FROM INFORMATIONOVERLOAD,TO...
SOCIAL INTERACTION OVERLOAD
“It is the need to belong. The need for nearness and care, and for a little love! This is given only through slowness in human relations. In order to master changes, we have to recoverslowness, reflection and togetherness.”
– Guttorm Fløistad
SLOW MOVEMENT
TOMATOES.
MY VCARD TO YOUR PHONE:
Teemu ArinaCEO - dicole ltd.
“Imagination is more important than knowledge.”
– Albert Einstein
tar1na
