Real-world state of theBI market

2013’s Wisdom of CrowdsBusiness Intelligence MarketStudy

Who you will be chatting to for the next 40mins

Daniel Shaw-Dennis Yellowfin - EMEA

Ivan Seow Yellowfin - Senior Consultant

The Wisdom of CrowdsWhat is it all about?

Wisdom of CrowdsWhat is it going to tell us?

Leading Industry survey designed to collect data on trends, vendors and products in the BusinessIntelligence marketplace.

Allows for the examination of the realities, plans & perceptions on the BI market.

Exhaustive ranking on vendors and product.

"Our annual BI study goes far more indepth than other market reports, thusenabling readers to understand the natureand rate of change in the market and tobetter determine what is real and what ishype."

report author, former Gartner Research Fellow and head of BI, and founder - HowardDresner

Who's involved

Geography: 59% North America, 25 % EMEA

Function: 36% IT, 19% Exec Management

Industries: Technology 15%, Consulting, 12%

1182 Surveys Completed

Key FindingsWhat are the crowds telling us?

Key Objectives for Organisations"Better decision making" + "Improved Operation Efficiency"

Key Initiatives for OrganisationsTop 3 - Dashboards, End User 'Self- Service', Advanced Visualisations

Whats changed since 2012Only increase in priority: SAAS & Cloud, Dashboards, Mobile

How to address these key areasReal world examples

"Multiple (oftentimes redundant) BusinessIntelligence tools within organizations isquite common – with 2 to 3 tools typical"

Number of BI tools in use

Number of ToolsAs the size of an organization increases, so do the number of tools in use

"Progress has been modest... only aminority of employees have access to BI"

Penetration of Business Intelligence

Penetration of BIBy the numbers

- 64% of respondents reporting that at least 11% ofemployees have access to BI today

- 72% of respondent organizations aiming to deliverBI to at least 41% of employees by 2016

Function and AreaExecutive Management: primary group driving interest, development of BI

(on exec buy-in) "....success requires atop-down approach. If BI initiatives delivermeaningful information on which executivescan run their company, then BI will filterthroughout the rest of the organization."

Howard Dresner

BI Success and FailureData is always the Key

Vendor RankingsHow do we stack up?

23 Vendors, 33 Criteria, ranked on a5-point scale

Wisdom by the numbers

Key CriteriaHow we are judged

- Sales Experience

- Value

- Quality

- Support + Consulting

- Integrity

- Recommended

Market SegmentsHow they all compared

Average Scores

Titans: 3.66

Pure Play: 4.16

High Growth: 4.29

Emerging: 4.36

Specialized: 4.43

YellowfinHow did we stack up?

YellowfinIn Detail

....leader again for 2013, improving scoresin virtually all categories vs. 2012. It was“best in class” for all measures in allcategories and had a perfect Recommendscore.

Yellowfin Wisdom of Crowds 2013 Results

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