realising value from intangible assets

Specialists in

IP Portfolio Management, Strategy,

Valuation, Brokering, Transactions

Our experienced, inter-disciplinary team includes business, technology and

marketing consultants, IP specialists and patent and trade mark attorneys, who work

with organisations of all sizes to develop their businesses and innovative ideas to the

best possible commercial advantage.

We extend beyond traditional Patent and Trade Mark Attorney Services to provide

IP Strategy, Portfolio Management, Commercialisation & Analysis, Valuations, Board

Room Training,  Brokering and Transactions, along with clear legal opinions and due

diligence. Working with us, you can be confident of the value of your intellectual

property investments and how to protect them.

IP Management with a difference

… enabling you to stand out from the crowd in a competitive market

Take your ideas to market and shape them for the future…

We are passionate about high quality IP,

providing Technical, Legal and

Commercial skills for effective

management of valuable IP rights.

TLC for IP

Whatever your starting point,

as a lone inventor, a service

provider, or a large corporate,

our IP advisors help you

to realise value from your

intangible assets.

IntellectualProperty

IntellectualCapital

IntellectualAssets

PositioningReputationBrandingRelationshipsContracts

PatentsTrade MarksDesignsCopyrightDatabasesTrade secrets

Un-recorded inventionsKey skillsKnow-howProcessesMarket dataInformation

Whether you are an individual with a novel business idea, a start-

up or an established business, we are dedicated to helping you to

protect and realise the full commercial value of your intangible

assets. We differ from other IP professionals as we focus on the

full breadth of business issues that are key to your success.

Our team of business consultants, patent attorneys and licensing

professionals, backed up by engineers and scientists, provide

services tailored to meet your individual requirements.

• Intellectual Property - provides legal protection

• Intellectual Assets - relate to people and processes

• Wider Intellectual Capital - provides channels for realising value

…successful businesses protect and manage all three

Where is the value in your business?

Three areas contribute to most of the value of

today’s businesses…

Intangible Assets

… for dynamic boardrooms, for go ahead businesses,

for clever investors, for streetwise inventors

IP Training and Structuring

Coller IP believes strongly that maximising the value of intellectual capital is a

boardroom issue. Intangible assets are the strategic heart of a modern company.

Properly managed, they are the key to making a company sustainable in the long

term, provide barriers to entry and underpin company value.

We work closely with the boards of all types of organisations to support their

decision-making by helping them value the intangible assets they have today

and then develop them for the future. Our combination of strategic legal,

technical and commercial expertise is proving invaluable to clients in both private

and public sectors, whether they are established corporates, new start-ups or

Government enterprises.

Our approach is to identify, in tandem with your key decision makers, the main

strategic issues associated with your goals for IP, including protection, cost

effectiveness and return on investment. We work with you to agree a clear and

detailed action plan, and offer specialists, support and advice to implement it at

all levels within your organisation.

IP Brokering, Licensing and Monetisation

An increasing number of companies are investing in IP and recognise it as a

valuable asset. We understand however that achieving a successful IP investment,

sale or licensing deal is a challenging process where specialist skills, networks and

relationships are required. Coller IP provides IP brokers and guidance for those

wishing to secure a transaction or gain market access.

We welcome contact from companies and individuals that own IP and wish to

develop it. We equally support companies who wish to reap rewards from IP

investment by successfully negotiating a purchase, sale or licensing deal.

We work with our clients to provide

hands-on advice and practical guidance

through all stages of taking new ideas,

products and services to market.

IP Strategy

Coller IP provides strategic and practical IP advice

to help you develop your inventions, manage your

portfolio and/or grow your business.

We have been appointed IP advisors for the South

East of England, throughout Scotland by the

Intellectual Asset Centre, listed as IP professionals

by the UKIPO and have been voted as one of the top

300 World’s leading IP strategists - and top 10 in the

UK each year since the awards began in 2009.

We are able to provide you with holistic advice on how

to develop and manage your IP in order to reap the

best returns from your investment and balance risk.

Coller IP works with clients to pin point

the value in their businesses – and then

works to increase the return on their

intangible assets.

Patent and Trade Mark Attorney Services & Portfolio Management

Our team of patent & trade mark attorneys and

paralegals drafts, files and prosecutes patent

applications, applies for trade mark and design

registrations, registers website domains and

provides advice on copyright, databases and trade

secrets according to client requirements. We

specialise in IP portfolio management, provide

renewal services and conduct patent and trade mark

searches and watches.

We file patent, design and trade mark applications

in the UK and Europe and work with an established

network of associates to provide a full international

service. Our bespoke systems provide clients with

flexible reporting and cost control for any size of

IP portfolio. Bringing strategic perspectives, we

specialise in managing and mining IP portfolios for

greater commercial returns. IP Commercialisation and Analysis

Our tools and techniques enable clients to make appropriate IP and

market-related decisions as they commercialise products and services.

With a close eye on the way that IP needs to be legally protected, we guide

organisations through the stages required to commercialise intellectual

capital, from initial idea to product launch. Working closely to assess the

assets of value to the business we help set those assets in a commercial

context. We then provide clients with a strategy and process to manage

their route to market.

Our analytical techniques identify and support licensing deals.

Our IP landscaping tools and analytical

techniques reveal competitor and market

information that is not available through

standard searches, allowing clients to

develop their patent and trade mark

portfolios ahead of the competition.

IP Valuation and Opinion

We offer both valuation and evaluation of IP at all levels from initial assessment

through to full due diligence. With us, you can be sure that you have a firm

basis for your business decisions whether you are planning to invest in an

enterprise, sell it, develop a product, or prepare for a major event such as an

Initial Public Offering (IPO).

We assess the validity of IP portfolios and the freedom for an enterprise to

operate and use its technology and processes. These assessments require

an analysis of IP, particularly patents, in the context of global competition and

range from summary assessments to formal legal opinions for due diligence.

For investors who need to understand the key IP issues within a business

proposition, we provide objective views on the robustness and market

attractiveness of the IP portfolio in question.

Our IP valuations are provided for a wide range of purposes including Mergers

and Acquisitions, IPOs, pension fund transactions, insolvency, probate,

divorce, business disputes, damages and licensing negotiations; we also

advise on appropriate and comparator royalty rates to help shape deals.

We offer not only valuations of intellectual property and

inventions but also provide robust professional opinion as

to their legal and commercial robustness.

Our opinions are clearly stated; our clients are not left to

interpret legal jargon.

“Coller IP has advised us on our IP

portfolio from the outset and their ability

to help position our IP as a strategic asset

both during steady state growth and fund

raising has been invaluable. Their patent

prosecution and defence of the portfolio

has also been of the highest standard,

and provides significant contextual added

value and differentiation”

David Hipkiss, CEO, Prosonix Ltd

Coller IP Management LtdFugro House, Hithercroft Road, Wallingford, Oxfordshire, OX10 9RB

33 Cavendish Square, London, W1G 0TT

TEL +44 870 402 1611 or +44 1491 820 611FAX +44 870 402 1659 or +44 1491 820 659Email jmaguire@collerip.com

Coller IP is a specialist in commercial intellectual property

management, valuation and monetisation. We deliver a full

professional IP service designed to meet the needs of both

established and new enterprises. Good IP management

requires a deep appreciation of IP law and commercial

business management issues – so our patent and trade

mark attorneys, consultants and advisors work together to

ensure that all angles are covered and that we communicate

effectively with you. We are strategic and practical, working

closely with our clients to understand the business issues

they face both now and in the longer term.

www.collerip.com

Our vision is for IP to be fully

recognised as a tradable

business asset; our focus is to

help you realise value from your

intangible assets.

© Coller IP Management Ltd 2013

realising value from intangible assets