SOCIAL MEDIA REALITY CHECK Phil Wilson-RemainComm MIMA UnSummit-October 1, 2008

25-347%

35-4456%

45-5433%

AGE OF PARTICIPANTS

<18 18-24 25-3435-44 45-54 55+

0

33.33

66.67

100.00

93

67

52

93

% of participants

TECHNOLOGY ACCESS

Home Computer Work ComputerLaptop Computer Cell phone

SOCIAL MEDIA REALITY CHECK Phil Wilson-RemainComm MIMA UnSummit-October 1, 2008

14.8%

25.9%18.5%

11.1%3.7% 3.7% 3.7% 3.7%

85.2%

92.6%

33.3%

14.8%

92.6%

18.5% 18.5%

7.4%

3.7%

29.6%

MySpace Facebook Linkedin Twitter YouTube Flickr Digg Del.icio.us Friendfeed Music sites

SOCIAL MEDIA AWARNESS VS USE

Participate Aware

SOCIAL MEDIA REALITY CHECK Phil Wilson-RemainComm MIMA UnSummit-October 1, 2008

0%

25%

50%

75%

100%

7%

33%26%

33%

Daily Once per week >Once per week Don’t read

BLOG READERSHIP

0

20

40

60

80

44

30

22

44

75

138

Cell Phone TexT/SMS Email Phone Mail

COMMUNICATION TOOLS