Mobile Content

Presented by:Rupali Shah

GroupM

In the next 15 minutes…

– What do the stats show?– Latest news on mobile usage– Mobile Search Optimization– Tips for creating accessible mobile

content– Good and bad examples

What do the statistic show?

Consider Just iPhone

Data from Industry Standard

The Math

• 84% of 7,000,000 = 5,800,000

• Potential viewers of your website content

Technology is not a barrier.

Study by dotMobi and AKQA, May 2008

Have you checked your website?

Mobile SEO

How to Optimize for Mobile Search

• Use valid XHTML Code• W3C Compliance

• http://www.w3.org/WAI/• http://www.w3.org/Mobile/

• Keywords• Metadata• Linking• Sitemaps

Accessible Mobile Content

• Uncluttered – less is more• Page size – small • Simple design – text• Style sheets

<link rel="stylesheet" type="text/css" media="handheld" href="file_name.css“> <link rel="stylesheet" type="text/css" media="only screen and (max-device-

width:480px)” href="iPhone.css" />

• Div tags not tables• Optimized images – include ALT text

General Sizes of Screens

Accessible Mobile ContentDefault Delivery Context defined by the W3C’s Best Practice Working Group

•Usable Screen Width120 pixels minimum480 pixels maximum

•Mark-up Language SupportXHTML Basic 1.1 delivered with content type application/xhtml+xml

•Character EncodingUTF-8

•Image Format SupportJPEGGIF 89a

•Maximum Total Page Weight20 kilobytes

•Colours256 Colours, minimum

•Style Sheet SupportCSS Level 1CSS Level 2 @media

•HTTPHTTP/1.0 or more recent [HTTP1.1]

•ScriptNo support for client side scripting

Examples

Bad Mobile Experience

Page design, banners and images not optimized

Bad Mobile Experience

Long scroll with heavy images

Good Mobile Experience

Top level links presented

Good Mobile Experience

Minimal optimized images

Good Mobile Experience

Categorized browsing

Other Tips

Use Online Emulators• Check your content on an emulator for

accessibility and usability– http://iphonetester.com– http://wampad.com/– http://www.operamini.com/demo/

Google Mobile Sitemap

Yahoo Mobile Content Submission

Thank you!