Reasons for attending a Reasons for attending a sectoral exhibition – trade sectoral exhibition – trade fairfair

Gain international exposureA sectoral exhibition is one of the possibilities for international business manager to expose firm’s products and/or services to potential clients and consumers in the foreign and/or international market

Reasons for attending a Reasons for attending a sectoral exhibition – trade sectoral exhibition – trade fairfair

Reasons for attending a Reasons for attending a sectoral exhibition – trade sectoral exhibition – trade fairfair

NetworkingBy gaining exposure, the international business manager is also enjoying the possibility to establish contacts with potential clients, reach consumers and gain insight into their profile, find suppliers, distributors, or investors, and explore possibilities of expansion in terms of marketing, operations, and financing.

Reasons for attending a Reasons for attending a sectoral exhibition – trade sectoral exhibition – trade fairfair

Reasons for attending a Reasons for attending a sectoral exhibition – trade sectoral exhibition – trade fairfair

Initiate contractsThe trade fair may be the chance for international business managers to initiate or establish contracts with interested parties – joint ventures, purchasing commission, licensing, franchising, contract manufacturing – as well as initiate strategic alliances, mergers, or acquisitions.

Reasons for attending a Reasons for attending a sectoral exhibition – trade sectoral exhibition – trade fairfair

Reasons for attending a Reasons for attending a sectoral exhibition – trade sectoral exhibition – trade fairfair

Examine the competitionExplore what else is offered on the market by the potential competitors, their profile (size, quality, marketing mix, conditions, market size) and their intensity (saturation of the foreign market).

Reasons for attending a Reasons for attending a sectoral exhibition – trade sectoral exhibition – trade fairfair

Reasons for attending a Reasons for attending a sectoral exhibition – trade sectoral exhibition – trade fairfair

Explore current trendsThis is also the opportunity for international business managers to gain insight into the trends within the international or foreign market, such as technological development, consumer profiles and niche markets, but also managerial strategies and means of entrance, and so on.

Reasons for attending a Reasons for attending a sectoral exhibition – trade sectoral exhibition – trade fairfair

Reasons for attending a Reasons for attending a sectoral exhibition – trade sectoral exhibition – trade fairfair

Get an insight of the industry climateGain a first-hand experience of the industrial condition, its level of development, intensity, future projections and trends, popularity, market profiles and trends, financial opportunities and so on.

Reasons for attending a Reasons for attending a sectoral exhibition – trade sectoral exhibition – trade fairfair

Reasons for attending a Reasons for attending a sectoral exhibition – trade sectoral exhibition – trade fairfair

Reasons for attending a Reasons for attending a sectoral exhibition – trade sectoral exhibition – trade fairfair