Building Social Strategy

www.kylelacy.com

@kyleplacy

Customers are people first.

And buyerssecond.

What do people thrive on?

44%

Why is integration important?

The Transition of Marketing

Communication

MOSTGetting the

out of Social Media

MonitoringObjectivesStrategyTools

Monitoring

• The Importance of Listening

• Custom Reputation Management

• Google Alerts

–http://www.google.com/alerts

Objectives

• Establish the Rules

• Why are you applying social media?

SharingSearching

Strategy

• The Central Point– Where are you driving the user?

What is a blog?

Strategy

• The Central Point– Where are you driving the user?

• Time– Commitment– Time Block

• Content– Stories– Creating Editorial Calendar

Tools

• What tools are you using?

• What tools are they using?

• What tools are your employees using?

5 Ways to Combine

1.Social Media andEmail

2.TwitterandEvents

Eventbrite.com

3.MarketingResearch

FriendsEnemies

4.TraditionalNetworking

5.LeadGeneration

Connect With Me

• Blog: http://www.kylelacy.com

• Twitter: @kyleplacy

• Email: kyle@getbrandswag.com

• Phone: 1-765-610-5965