Date post: | 30-Jan-2016 |
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Rebecca Kelley, SEOmoz.org
Benefits of Healthy and VigorousMaster Baiting
Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007
Benefits of Link Bait
2. Visibility1. Links
Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007
Successful Link Bait Creates a Domino Effect
Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007
One Page Can Strengthen Your Entire Domain
Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007
You Can Also Get Some Traffic Stickiness
Week 9: 12,533 page views
Week 10*: 31,326 Week 11*: 198,805 Week 12: 150,365 Week 13: 81,560
Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007
Who Are You Targeting?
Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007
Why?
The Internet is evolving Blogs Social communities
People like to link! Create content, give it
to the right audience
Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007
Do Your Homework
Research your sector's link-worthiness
Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007
Look at Current Trends on the 'Net
Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007
Don't Neglect Your Industry!
Links from related blogs and sites:
Relevance Authority Better stickiness
Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007
Good Ol' Fashioned Brainstorming Works, Too
“What would I find interesting?”
Ask coworkers and friends
Write everything down
Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007
Link Bait Is As Simple or Complex As You Want It to Be
Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007
Be Aware of the Cons of Negative Link Bait
Are you ballsy or just an a-hole?
Will this affect your brand?
Do the ends justify the means?
Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007
Look Before You Leap
Do some pre-launch PR
Keep an eye on your traffic
Receive ongoing value from link bait
Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007
Don't Forget...
Link bait isn't always successful
Nor does it always target your typical audience
Link bait isn't necessarily a solution...but it is a kick-ass strategy
Rebecca Kelley, SEOmoz.org
Thank You!
www.seomoz.org/users/premium