Date post: | 08-May-2015 |
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Technology |
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RebelMouse for Brands #RebelWebinar
Stephanie Bagley, Director of Partnerships@StephBags, @RebelMouse
What is RebelMouse?
• Real-Time Social Publishing• Powerful Curation and Editorial Tools• Native Social Ads
RebelMouse Case Studies
A Real Time, Turn Key Publishing Platform
• Social Publishing Platform – add a social layer to your CMS
• Aggregate and curate social content and original content in a highly visual way
• Embed easily - no tech/design resources required.
• Ignite your social media team and editorial team.
• Mobile web responsive. Android & IOS apps coming soon.
• Teaser modules that amplify your social presence.
• Monetize better with Sponsored Content units.
Background
A Team from HuffPost, CNN, VaynerMediaA Team from HuffPost, CNN, VaynerMedia
Founder, Paul Berry was CTO of HuffPost Ran Product, Design and Engineering Top 10 Trafficked Site in US
Collaboration with Best in the World Twitter, Facebook, Google GE, IBM, Johnson and Johnson
World Class Team Team is 30 developers strong Core team in NYC coming from Google, Klout, CNN, VaynerMedia and HuffPost
Board of Directors
All-Star Investors & Board All-Star Investors & Board
(Advisor)
John Battelle Jonah Peretti Chris Dixon Greg Coleman Gary V Nicholas N Howard Lindzon Marcy Simon
Eric Hippeau – Lerer Ventures (Chairman)Ken Lerer – Lerer VenturesFred Harman – Oak Investment PartnersJordan Levy – Softbank Capital
Angel Investors:
Venture Investors:
Top Publishers & Editors Love RebelMouse!
And so do awesome brands, TV & sports teams!
Visual, Social Experiences for Brands
Visual, Social Experiences for Brands
#Protip: Use RebelMouse for brand contests
Sports Teams Foster Social Hub For Fans
Engaging Experiences for Social TV
Engaging Experiences for Social TV
#Protip: Freeze a call to action in the main splash!
Social TV & Exclusive Access
Capture The Conversation On Your Website
#Protip: Post a teaser on your front
page
Highlight & Keep Your Best Content
Embed RebelMouse Anywhere!
• Embed code (a single line of code!) adapts in any CMS, which allows you to easily add RebelMouse to any website.
• Add RebelMouse embeds to any Tumblr page, Wordpress
page or Facebook tab.
• Grab the embed code
right on RebelMouse
.
• Power a full domain for any campaign. Examples:
ESPNnext2013.com ESPNPreDraft.com
Increase Engagement, Recirculation & Track Performance
“Time spent is TWICE site Average [for RebelMouse page on his site]”
-Markus Stolz (@elloinos)
“Los Angeles News Group Saw 10-30% Increase in PV’s due to RebelMouse”- Full post at http://rbl.ms/LANG
Analytics Available on RebelMouse
• Stats per Post• Google Analytics Integration – for all powered
sites• XRS Tracking for shared content across
RebelMouse and in embeds
Use Cases: Solutions to Core Problems
• Updating websites with fresh content can be time-consuming and costly
• Integrating social is often done with clumsy widgets
• Custom sponsorships can be extra, extra tricky to integrate to an existing website CMS
Easily Customizable
• Several layouts to select
• Add a custom theme
• Easily adjust CSS so
embed matches your
site’s look and feel
• Add custom fonts
#Protip:Use larger
Modules onVisually strong pages
Create Teaser Modules
• Easily create sidebar modules to
showcase social content
• Generate code via Embed tab
Rebel Alerts: Email Made Easy
• Daily emails of any RebelMouse
page activity
• Encourage people to subscribe
• Integrate MailChimp to manage
subscription list, subject line and
content
• Other email newsletter
enhancements and vendor
integration coming soon!
Where My Money At??
Online Ads These Days…
THE PROBLEM:
Traditional ad campaigns can take months to plan. Then you sit and wait.
You are more likely to summit Mount Everest than click a banner ad. (Source: Solve Media)
Welcome, RebelAds
• RebelAds offer a significant change to traditional advertising online.
• In buzzword-y jargon, RebelAds = real-time, native, social ads.
• Purpose: Reach the right person at the right time and deliver a clear message
• Turn your social content into real-time ads, powered by your RebelMouse page
• Circulate RebelAds with top publishers
We Bring All Your Content and Assets Together
…and transform your content into native real-time ads
These Ads Can Run in Premium Placements
Edit Headlines and Publish Content in Real-Time – Play the Headline Game!
Early Example: RebelAd on USA
Turning social content into ads allows for a better experience than seeing the same ads over and over for months:
First Steps
• Sign up for a RebelMouse page, and start experimenting.
• Add all of your social feeds via the CONTENT & FEEDS tab under the Dashboard. Move posts around, freeze your favorite posts above the fold. Experiment with the Design tab. Make the site your own!
• Integrate RebelMouse on your brand page
• Options: Social subdomain (realtime.yourdomain.com, new.yourdomain.com) or personal domain
Consider Powering Your Site• Remove some RebelMouse branding
• Google Analytics
• TypeKit integration
• MailChimp integration coming shortly
• $9.99 a month